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(867)

Rank #49 in Marketing category

Business
Marketing
Entrepreneurship

The Amazing Seller Podcast

Updated about 8 hours ago

Rank #49 in Marketing category

Business
Marketing
Entrepreneurship
Read more

Scott Voelker from The Amazing Seller podcast will be sharing Amazon FBA and eCommerce marketing strategies from his own experience, case studies and interviewing the experts. Discover how you can apply and use these techniques to create a business that will allow you to do what you love, weather it's traveling more or spending time with your family. Scott has confessed that he's not a millionaire, but he has been supporting his family by earning a six figure income per year, 100% online for the past 6 years and most recently adding his Amazon FBA business.. This show will discuss topics like product selection, private labeling, sourcing suppliers, promotions, marketing, list building , brand building, Amazon PPC, Facebook PPC and everything that works (and doesn't work) to help you better understand how to build a successful business you can be proud of.

Read more

Scott Voelker from The Amazing Seller podcast will be sharing Amazon FBA and eCommerce marketing strategies from his own experience, case studies and interviewing the experts. Discover how you can apply and use these techniques to create a business that will allow you to do what you love, weather it's traveling more or spending time with your family. Scott has confessed that he's not a millionaire, but he has been supporting his family by earning a six figure income per year, 100% online for the past 6 years and most recently adding his Amazon FBA business.. This show will discuss topics like product selection, private labeling, sourcing suppliers, promotions, marketing, list building , brand building, Amazon PPC, Facebook PPC and everything that works (and doesn't work) to help you better understand how to build a successful business you can be proud of.

iTunes Ratings

867 Ratings
Average Ratings
802
21
13
17
14

Lucky find

By kelly.jo.jo - Sep 10 2019
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I was lucky enough to stumble upon this podcast and discover my new passion. As a recruiter I am constantly seeing trends of e-commerce in the workforce and started listening for purely the chance to gain some extra knowledge but now have been able to find a side hustle that will Saturday my creativity and entrepreneurial mindset. Thank you for such a well spoken and easy to understand podcast for newbys like myself!! I am so excited to put this information into action, and start learning by doing.

Thank you Scott

By ysosexything - Feb 17 2019
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This is the least I can do for all the great content over the years. OG of seller podcasts

iTunes Ratings

867 Ratings
Average Ratings
802
21
13
17
14

Lucky find

By kelly.jo.jo - Sep 10 2019
Read more
I was lucky enough to stumble upon this podcast and discover my new passion. As a recruiter I am constantly seeing trends of e-commerce in the workforce and started listening for purely the chance to gain some extra knowledge but now have been able to find a side hustle that will Saturday my creativity and entrepreneurial mindset. Thank you for such a well spoken and easy to understand podcast for newbys like myself!! I am so excited to put this information into action, and start learning by doing.

Thank you Scott

By ysosexything - Feb 17 2019
Read more
This is the least I can do for all the great content over the years. OG of seller podcasts
Cover image of The Amazing Seller Podcast

The Amazing Seller Podcast

Updated about 8 hours ago

Rank #49 in Marketing category

Read more

Scott Voelker from The Amazing Seller podcast will be sharing Amazon FBA and eCommerce marketing strategies from his own experience, case studies and interviewing the experts. Discover how you can apply and use these techniques to create a business that will allow you to do what you love, weather it's traveling more or spending time with your family. Scott has confessed that he's not a millionaire, but he has been supporting his family by earning a six figure income per year, 100% online for the past 6 years and most recently adding his Amazon FBA business.. This show will discuss topics like product selection, private labeling, sourcing suppliers, promotions, marketing, list building , brand building, Amazon PPC, Facebook PPC and everything that works (and doesn't work) to help you better understand how to build a successful business you can be proud of.

Rank #1: TAS 453: How To Start Selling on Amazon with Zero Money and Profit FAST!

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Have you ever wondered what it would take to start consulting for businesses and help them list their products on Amazon? How would you even start that kind of consulting business? What would you charge? How would you grow a team around that business model? On this episode of The Amazing Seller, you’ll hear from special guest, Kathleen Kobel. Kathleen takes the time to answer all these aspects of starting a consulting business and helping businesses get started on Amazon. If you want to know what it's like or steps you can take toward helping businesses in your area list on Amazon, make sure to listen to this episode! This could be a perfect first step for someone like you to get started!

Taking the leap to get started on a new project.

What is it that gives people the confidence and boldness to put themselves and their services out there in the marketplace? Are some people born with it and others not? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kathleen Kobel to discuss how she got started consulting for businesses looking to expand to the ecommerce realm. Kathleen was able to approach businesses with confidence after she took the small step that was given to her in her 9 to 5 job. From Kathleen’s story, sellers like you can come away with the lesson that it takes little steps along the way to build up your confidence. So what’s that one step that you can take today that will move you closer to your goal? Get more helpful lessons from Kathleen’s story on this episode!

Honesty and integrity go a long way!

What are the values that you deem important when working with a team member or contractor? Do you want them to produce high-quality work more than anything or are there other aspects that are important to you? On this episode of The Amazing Seller, Kathleen Kobel talks about her consulting business and why she sometimes turns down prospective clients. You can get the sense when listening to Kathleen talk about her business that she really values honesty and integrity. Because of these values that Kathleen holds, she will let a prospective client know if she thinks that their product won’t be successful on Amazon’s platform. To hear more about Kathleen’s story and how she operates her business, make sure to catch this episode!

Where to start connecting with local businesses.

If you’d like to ease your way into running an ecommerce business by first approaching brick and mortar businesses to see if they’d let you list their products on Amazon, you might wonder where to start making those connections. On this episode of The Amazing Seller, Scott and Kathleen talk about some helpful places to start connecting with local businesses. Scott mentions the local chamber of commerce get-togethers as a good starting place and even hosting a meetup for local businesses to teach them about the benefits of selling on Amazon. If you are considering making consulting the first step in your journey as an ecommerce seller, then you don’t want to miss this valuable episode!

Helping others get started on Amazon can make you hungry for success!

What fires you up and keeps you reaching for success? Is it a goal you have in mind? Is it a certain level of wealth you’d like to live with? On this episode of The Amazing Seller, Kathleen Kobel shares her story and how helping others get started on Amazon made her hungry for her own shot at ecommerce success. Whether it’s Kathleen’s taste of building a successful brand on Amazon or your goals of making enough to cover your mortgage payment, whatever it is, you’ve got to identify your “Why” that one thing that keeps you motivated. Get more helpful insights and lessons from Kathleen’s story on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott welcomes Kathleen to the podcast.
  • [6:00] Kathleen shares her story and how she got started selling on Amazon.
  • [9:00] What was it like competing in the health supplement space on Amazon?
  • [11:30] How the idea came to Kathleen to start consulting with other sellers.
  • [16:30] How can people get started consulting with brick and mortar stores?
  • [20:30] What should new consultants charge when starting out?
  • [23:30] Kathleen talks about turning away some clients.
  • [27:00] How does Kathleen help a seller get their account setup?
  • [31:30] The difficulty of convincing sellers to use Amazon’s platform.
  • [38:30] Kathleen talks about the team she has built.
  • [41:00] How you can connect with local business owners to help them sell their products.
  • [43:30] Kathleen talks about the desire to start her own brand.
  • [48:30] How to connect with Kathleen.
  • [56:00] Closing thoughts from Kathleen.
RESOURCES MENTIONED IN THIS EPISODE
Dec 20 2017
59 mins
Play

Rank #2: TAS 503: How to GROW an Amazon/Ecommerce Business to $250k While Still Working Full Time Job

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Are you still trying to figure out how you can make this whole ecommerce thing work for you? Wouldn’t it be great to get some tips and insights from someone who was in your shoes just a few short years ago and has experienced impressive results since? You are in luck! On this episode of The Amazing Seller, you’ll hear from guest Kevin Sanderson as he shares his story and what he’s learned from his ecommerce journey. Don’t leave it all up to guesswork! Learn from Kevin’s unique perspective and take in his sincere advice on this informative episode!

Taking full advantage of the international marketplace.

Can you imagine achieving the level of success it’d require to bring your ecommerce brand to the international marketplace? Does it feel like an unreachable dream? Ask yourself why it seems so impossible because it’s not! On this episode of The Amazing Seller, join Scott as he sits down with someone who has made it happen with their ecommerce brand. While it wasn’t easy, Kevin Sanderson says that sellers like you should not be so afraid of taking your brand international. Sure, it has its ups and downs but it has been a profitable and educational experience for Kevin and his business so far. Learn more about Kevin’s story on this exciting episode!

Don’t get too far ahead of yourself!

One of the worst things you can do when you start a long distance race is to start off sprinting. When it comes to long-distance running, the key to success is to pace yourself. The same principle is true when it comes to getting a successful ecommerce business off of the ground. Kevin Sanderson says that too often he’s seen ecommerce business owners get way too far out ahead of themselves before they needed too. He encourages business leaders to take their time and go step by step through the process of building and then expanding their ecommerce business. Get more helpful tips from Kevin on this episode of The Amazing Seller, you don’t want to miss it!

Whatever gets measured, gets managed.

How do you make the right steps and get your ecommerce business off of the ground? How do you get started when you have a family and you are trying to holding down a full-time job, is it even possible? On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Kevin Sanderson. Kevin explains that the road to getting your business off of the ground can be challenging but anything worth doing will provide its own set of challenges. His advice is to start by taking a look at how you spend your time on a daily and weekly basis and then evaluate where you can start shifting things around to make time for your budding business. Listen to this episode to get additional insights from Kevin!

Is it too late to ride the ecommerce wave?

One of the common questions that Scott gets from TAS followers is, “Is it too late to catch the wave of building an ecommerce business?” The answer that Scott provides time and time again is a resounding, “NO!” The truth is, it’s not too late to get started and even if it is too late, so what? Be that person who breaks barriers and challenges the status quo. If you feel compelled to reach for something beyond what you currently have, you are going to have to take risks! Get Scott and Kevin’s full take on the state of the ecommerce industry by listening to this informative episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] How did Kevin get started with ecommerce?
  • [5:30] Kevin gives an update on his business success and why he went international.
  • [10:00] Succeeding in life and business.
  • [12:00] Go one step at a time, don’t get ahead of yourself!
  • [16:30] Learning along the way.
  • [21:00] Whatever gets measured, gets managed.
  • [27:00] Kevin talks about mindset and how he responded to losing his job.
  • [34:00] Tips for budding leaders and ecommerce entrepreneurs.
  • [36:00] Delegating and connecting with virtual assistants.
  • [38:00] There are always opportunities out there!
  • [41:00] How to connect with Kevin.
RESOURCES MENTIONED IN THIS EPISODE
Apr 16 2018
42 mins
Play

Rank #3: TAS 377: (Hot Seat) Can I Make My Product Successful on Amazon or Should I Quit? (Know Your Numbers)

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How can you learn from another Hot Seat session with Chris and Scott on this episode of The Amazing Seller? This Hot Seat session could include the one crucial piece that you need that will help push you and your brand over the top on your journey toward success. On this episode, Chris and Scott talk about cost evaluations, how to increase sales, how to improve your ranking, the consistency of demand, PPC impressions, and so much more! As always, Chris and Scott bring their combined knowledge and experience to pressing issues and topics that sellers like you are considered about. Don’t miss this informative episode!

Counting the Cost

Where are you in your product research phase? Have you taken the time and properly evaluated all the costs that are involved with creating, shipping, and listing your potential product? Don’t get blindsided by unexpected costs down the road! Make sure you take the time and go through the steps that Scott has highlighted for the TAS community. There is nothing worse than getting your product listing up and running and THEN realizing that you have underestimated the costs involved. To make sure this doesn't happen to you, make sure to catch this episode of The Amazing Seller!

Racking Up Sales

Do you know what it will take to get your ecommerce business up and running? Are you aware that you won’t break even right away? Have you prepared your mindset for a long term outlook? On this episode of The Amazing Seller, Scott and Chris stress how important it is to NOT expect instant success in the sale of your product. Don’t lose money unnecessarily but understand that it will cost money for your product to get started and gain momentum. To make sure you are headed in the right direction when it comes to costs and expectations, don’t miss this helpful episode!

What is YOUR PPC Strategy?

When it comes to using the Amazon tool “Pay Per Click,” do you have an effective strategy? Do you have an appropriate expectation of the data rate you should be getting from PPC? How do you know when you should adjust your approach? On this episode of The Amazing Seller, Scott and Chris breakdown their approach to using PPC in the most effective way possible. Don’t waste your resource and don’t pull your efforts prematurely! Listen to what Scott and Chris have to say and what they’ve experienced as the best approach to using this tool so you can maximize your efforts as you grow your business. To find out more about PPC, make sure to listen to this episode!

Test Your Price Point

Do you have you Amazon product listed at the right price point? How do you know? Have you spent time and resources testing your product’s price point? Is NOW the right time for you consider testing your price point? On this episode of The Amazing Seller, Scott and Chris go over their approach to testing and evaluating the right price point for selling a product on Amazon. If you are evaluating your approach and want to make sure you are leaving every stone turned over, you might want to consider testing your product’s price point. Find out how you can test it effectively on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Chris reads the email for this Hot Seat session.
  • [7:00] Make sure you understand your costs!
  • [15:00] How to get SALES and get ranked.
  • [24:00] The consistency of demand.
  • [27:00] PPC impressions.
  • [31:00] Scott talks about a successful keyword strategy.
  • [36:00] Testing the price point.
RESOURCES MENTIONED IN THIS EPISODE
Jun 26 2017
45 mins
Play

Rank #4: TAS 629: ADVICE from Successful Sellers (If Starting Over TODAY)

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Do you ever wish you could go back and give your younger self some critical advice? What if you could get valuable insight from successful business leaders as they look back on their journey? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they reflect on the themes that were discussed at the recent TAS Inner Circle gathering. In their conversation, they talk about why it’s important to challenge yourself, some common myths about success and money, why you shouldn't let the fear of failure hold you back, and much more!

If you aren’t growing, you are dying.

When you get into a room with successful business leaders, a common theme that comes up is the drive to grow and invest in personal development. As Tony Robbins teaches, “If you aren’t growing, you are dying.” What are you doing to grow as a leader? How are you moving your ecommerce business forward? Don’t let moderate success, lull you into complacency - you’ve got to keep challenging yourself if you have any hope for long term success. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Don’t let the fear of failure hold you back.

Too often business leaders will get their business off of the ground and then throttle their efforts back because they are afraid of losing it all. If you let fear of failure dictate your business plans you’ll never get anywhere! Remember, you can always pivot and go back to a 9 to 5 job if you have to. Don’t let the fear of failure shape your plans for the future! What are you going to do to keep fear in its place? How will you press forward in your business? Listen to this helpful episode of The Amazing Seller as Scott and his team dive deep into this subject!

If you work hard, you deserve your success.

Have you ever felt guilty about your level of success? Did you grow up with a skeptical view of business leaders and entrepreneurs who build their business from the ground up? Many business leaders find themselves having to unlearn a negative mindset around money and making a profit. Scott encourages sellers like you to take a hard look at the mindset you have about money and make sure you are giving yourself permission to enjoy the success that your hard work has brought you. To hear more, make sure to listen to this episode of The Amazing Seller!

Is it a good idea to enter into a business partnership?

Have you considered going into business with someone else to form a partnership? What are some of your concerns about entering into a business partnership? While Scott and his team don’t discourage sellers from going into a business partnership, they stress extreme caution. In many ways, a business partnership is like a marriage. You need to be certain that the person you are merging your future with is a good fit not just on paper but relationally as well. Don’t miss this episode of The Amazing Seller as Scott and his team go over this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Joel talks about his reaction to hearing from other business leaders.
  • [4:40] Angel give her take on the inner circle discussion.
  • [7:20] Chris talks about why it’s important to challenge yourself.
  • [10:30] Why you shouldn’t let the fear of failure hold you back.
  • [13:30] Don’t feel bad about your success!
  • [16:30] If you do things the right way, money will follow.
  • [20:40] It is better to go after market share rather than products.
  • [22:40] Is it a good idea to start a business partnership?
  • [24:40] Why focusing on market share is so important.
  • [30:30] How success can open up a whole new avenue of opportunities.
  • [33:00] Think bigger and be optimistic!
  • [35:15] If you are not growing you're dying.
  • [37:15] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Feb 04 2019
38 mins
Play

Rank #5: TAS 384: Top TAX MISTAKES to Avoid and How to Run Your Amazon Business Correctly with Josh Bauerle

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Do you ever find your head spinning when trying to figure out all the in’s and out’s of your ecommerce business’s taxes? Don’t you wish there was someone who could cut through all the clutter and give you clear answers to some of your top questions regarding taxes? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he addresses common questions and issues ecommerce sellers like you run into. He covers topics like bookkeeping, keeping separate bank accounts, quarterly taxes, and more! Make sure you have your pen and paper ready for this helpful episode!

How Important is Bookkeeping?

It's probably one of the least sexiest yet MOST important subjects when running an ecommerce business… bookkeeping. What do you need to do to protect yourself and make sure you are operating within the confines of the law? How do you start small and scale your approach as your business gets off the ground? On this episode of The Amazing Seller, Josh Bauerle breaks down why you should focus on keeping your business account separate from your personal account. He also provides helpful tips on which tools you can use that will ensure that you have a clear accounting of all your business details. To hear Josh go further with this topic, make sure you catch this episode!

How Should You Pay Your Taxes?

So you have your business up and running and your product launch ready, but you still have to figure out details like how to pay your business taxes. What do you do? What is the best way to pay for your taxes, quarterly or annually? On this episode of The Amazing Seller, Josh Bauerle explains why paying your taxes quarterly is the best solution. He also provides a helpful tip for estimating how much you should pay each quarter so you aren’t left with a huge difference or even a penalty at the end of the year. Josh’s insights might be just the thing you need to make sure you have all your ducks in a row, don’t miss it!

Why You Should Set Up An LLC

Did you know that if you don’t set up an LLC you are personally vulnerable to any lawsuits brought against your company? Is setting up an LLC the best option for you and your ecommerce business or are there other routes to take? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he goes over the benefits of setting up an LLC and how other business entities work. Josh explains how an LLC can provide an extra wall of protection for business owners like you should your company become the subject of a lawsuit. In addition, he goes over how virtual assistants and contractors fit into the tax equation. Don’t miss this helpful episode!

Navigating Sales Taxes

One of the most complicated areas of running an ecommerce small business is dealing with sales taxes. The reason this can be so complicated is due to the fact that there isn’t a unified explanation from the government on how to respond to this issue. It's complicated by the fact that your location, your product’s location, and where you customer buys the product can all be in different states which increases the difficulty of assessing what sales tax level you need to pay. To help you make some sense of this issue, Josh Bauerle joins Scott on this episode of The Amazing Seller. Josh doesn’t have all the answers on this topic because it's such a complicated and difficult one, but he does have a place for ecommerce seller like you to start. Make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Josh Bauerle joins the podcast.
  • [4:30] Josh talks about the necessity of good bookkeeping.
  • [11:00] Why you need to have a separate bank account for your business.
  • [17:00] Can you use product inventory as a tax deduction?
  • [20:30] Why should you pay quarterly taxes?
  • [22:00] A great tip for projecting your quarterly taxes cost.
  • [28:30] How do business entities work?
  • [31:30] Why you should set up an LLC.
  • [47:00] Josh and Scott discuss the role of sales taxes.
  • [55:00] Josh talks about the exciting service that he is developing for FBA Seller!
RESOURCES MENTIONED IN THIS EPISODE
Jul 12 2017
1 hour 1 min
Play

Rank #6: TAS 632: How To Re-Program Your Brain for Success (Mind Hacks) with Dr.Shannon Irvine

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Did you know that there are steps you can take to re-program your mind and behavior for success? It’s true! When you focus on your behavior and beliefs, you can begin to turn around your bad habits or old narratives and adopt new ones that help you succeed. On this episode of The Amazing Seller, you’ll hear from high achievement mentor and business consultant, Dr. Shannon Irvine.

Shannon helps business owners and entrepreneurs neuro-hack success. She teaches sellers like you how to tap into the power of your mind to remove limiting stories that are getting in the way and holding you back. In her conversation with Scott, Shannon talks her personal story, how your thoughts shape your reality, why your brain needs evidence of action, what it takes to get into a flow, how to set yourself up for success, and much more. Don’t miss a minute of this fascinating episode featuring Dr. Shannon Irvine!

Visualize your success.

When was the last time you wrote out your goals? Are you a “Writer downer” like Scott? What steps do you take to keep your goals and objectives front and center in your personal and professional life? One of the best ways to stay on top of your goals is to write them out or spend time each day visualizing them. Years ago, Scott and his wife put together what they call a “Vision video” that was a slideshow of the things they wanted to accomplish as a family. Looking back, Scott and his wife have achieved most of those objectives. Don’t just assume that you’ll get your goals eventually! Take time today and write them out or do something to keep them on your radar!

The community you have around you matters.

Did you know that the community you have around you makes a huge difference when it comes to your chances for success? Think about it, if you surround yourself with people who are always getting into trouble or talking about the negative side of every circumstance, where will that get you? Down a path, you don’t want to go down! You are responsible for the type of people you let into your world, don’t take it for granted! It might be time for you to take a serious inventory of the people who you let in your inner circle, are they causing you to succeed or are they holding you back? Learn more about the impact of your community from Scott and Shannon on this episode of The Amazing Seller!

Mindset hacks that you can use.

If you are ready to take action and get started on moving your mindset in the right direction, Dr. Shannon Irvine has a few places you can start. In her conversation with Scott, Shannon shared several mindset hacks.

  • Watch what you say. The words you say are priming your brain.
  • Understand the narrative that you are telling yourself.

These two hacks are just the tip of the iceberg! Start by analyzing the type of words you use and the narratives you tell yourself. What do you have to lose? To hear more from Shannon as she expands on this topic and more, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Scott welcomes his guest, Dr. Shannon Irvine.
  • [4:00] Shannon shares the short version of her story.
  • [13:30] Your thoughts create your reality.
  • [20:30] Your brain needs to see evidence of action.
  • [27:50] How do you get into a flow? What does it take to prime your behavior?
  • [32:20] Scott talks about creating a “Vision video.”
  • [34:40] Set yourself up for success!
  • [42:15] Mindset hacks from Shannon.
  • [45:45] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Feb 11 2019
48 mins
Play

Rank #7: TAS 422: The 12 Month Plan to Build a $100k to $300k per year Business (Profit)

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What do you need to succeed? Seriously! Have you asked yourself that question lately? What level of success would be just enough for you? Is it a dollar number? Is it working yourself out of a job? If you don’t have an idea of where you want to be, how do you expect to get there? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a helpful perspective for sellers like you to adopt. Scott also covers the 10 x 10 x 1 strategy, the success he’s accomplished in his new brand, why you need to count yourself as a business cost, key takeaways, and much more! You don’t want to miss this powerful episode!

Begin With the End in Mind

It’s been said that one of the best ways to figure out something you can’t quite comprehend, you should begin with the end in mind. Find out what your target is and work backward from there. The same is true when you are trying to succeed as an ecommerce seller! On this episode of The Amazing Seller, Scott explains why this simple mindset shift can set you up for success in the long run. Don’t get stuck and bogged down, listen to this episode so you can get the tools you need to move forward!

The 10 x 10 x 1 Strategy

What is a good way to evaluate whether you are on the right path of building your brand with products that can perform for you? Is there a simple tool or formula to help you make sure you are on the right track? On this episode of The Amazing Seller, Scott shares his 10 x 10 x 1 formula and how sellers like you can use it to keep your brand competitive. What is the 10 x 10 x 1 formula? It’s the strategy of making sure you are selling ten units at ten dollars profit for each product you have listed each day. To hear Scott expand on the formula and how it can work for you, make sure to listen to this episode!

It’s Not Just Theory, it WORKS!

Day in and day out you are inundated with headline after headline of how so and so got rich quick. Don’t listen to all the hype out there! At the end of the day, it takes patience, determination, and the right tools to succeed. The lessons that Scott shares here on The Amazing Seller aren’t just theories that he thinks will work, he KNOWS they can work for sellers like you. How? Scott and his team are actively putting these principles into place with their own brand and as they find what works and what doesn’t work. Scott then reports back to the TAS community so you can learn and adapt your approach. Find out what lessons you can learn on today’s episode!

You Need to Get Paid

Too often, business leaders start their small business and pour so much time and resources into that they delay adding their own salary as an expense. Don’t let that happen to you! Of course, you may need to reinvest the profit that you acquire for a while but you need to make sure that you have a plan in place to draw an income or it will never happen. On this episode of The Amazing Seller, Scott expands on this idea and how sellers like you can learn from it. You don’t want to miss this fascinating and informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Start with the end in mind.
  • [6:30] The 10 X 10 X 1 Strategy.
  • [17:00] Scott talks about the success he’s had with his brand.
  • [22:00] Don’t forget to include yourself as a business cost!
  • [26:00] Five takeaways from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Oct 09 2017
33 mins
Play

Rank #8: TAS 523: (Special Episode) 3 Growth Options For Your Business and Brand (Phase 2)

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Do you think it’s time to take your ecommerce business to the next level? Are you ready to explore growth options outside of Amazon so you can increase your profit margins? What is the roadmap to get there? Where do you even start? You’ve come to the right place! On this episode of The Amazing Seller, you’ll join Scott and Chris on the road as they travel to Georgia en route to an upcoming event and bring you along for the ride. In their conversation, the guys explain what Phase two entails, options you should start considering to diversify the channels your brand is featured on, and much more! You don’t want to miss a minute of this engaging episode!

What is Phase 2?

If you are ready to “Graduate” from Phase 1 of building an ecommerce brand and you are ready to move forward with what Scott and Chris are calling Phase 2, buckle up! On this episode of The Amazing Seller, the guys explain what you should expect from Phase 2 and how you can get started with it today. What is Phase 2? It's going deeper with much of the content that Scott has already introduced to the TAS community but with an eye of moving away from Amazon. This also includes what Scott has been covering lately under the phrase, digital marketing. To hear more about Phase 2 and how you can get started, make sure to listen to this episode!

Don’t become channel dependent!

Did you know that any business that is dependent on any one thing for too long is destined to fail? It’s true! If for whatever reason, Amazon decided to blacklist your account right now, would your ecommerce business survive? Chances are, your answer is no. What’s the solution? According to Chris and Scott, you’ve got to work hard at diversifying your channels so you are prepared when the curveball comes your way. Don’t leave it all up to chance! Learn from Scott and Chris’ years of experience in building ecommerce businesses on and off of Amazon so you can have a thriving business!

The difference between an ecommerce site and a sales funnel.

What is the difference between driving traffic to your ecommerce site and driving traffic to your sales funnel? Which place is the best landing spot for your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the difference between each landing location and why it matters which one you choose. The main difference between the two options is that a sales funnel is a more narrow and focused experience for your customer. When you drive your customer to your sales funnel, they won’t hear all about your brand and all the other distractions that a full site might feature. Which one should you send your customers to? It depends on where you are at in your brand development. Listen to Scott and Chris explain which option might be best for you by listening to this helpful episode!

Three ways to grow your business separate from Amazon.

As Scott and Chris expand on what Phase 2 is all about, you might be wondering where you should jump in to get the ball rolling. According to the guys, there are three great starting points for you to move from Phase 1 and start working toward Phase 2 of your ecommerce business.

  1. Start looking at other marketplaces to take your brand.
  2. Learn how to use sales funnels to drive traffic.
  3. Begin building your ecommerce site.

Which option is the best one for you? Hear more from the guys as they expand on each of these ways to grow your business off of Amazon by listening to this informative episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] What is Phase 2?
  • [5:30] Why you shouldn’t be channel dependent.
  • [10:30] Going internationally on Amazon is great but you still need to diversity!
  • [16:00] The difference between an ecommerce store and a sales funnel.
  • [22:30] The value of driving traffic to your educational content.
  • [27:00] Scott explains how his new brand utilized a blog to drive traffic.
  • [30:30] Chris recaps the three ways to grow your brand off of Amazon.
  • [34:00] Why it’s helpful to break things down into steps.
  • [39:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Jun 01 2018
41 mins
Play

Rank #9: TAS 498: 3 Ways to Find More Products to Sell Your Customers

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Do you find yourself slipping into the hole of looking for that next big product that is going to go viral and make you rich? In a lot of ways, it’s like the old gold rush days. Come strike it rich before it’s too late! But there has to be a better way, a more sustainable business model than hoping that you’ll find the next fidget spinner before anyone else. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over several ways you can locate solid products to sell and build a long-term brand in the process. If you want sustained success, you’ve come to the right place! Hear more on this exciting episode!

Yes, Amazon is still incredibly relevant for ecommerce sellers.

With the constantly evolving state of the ecommerce marketplace, many sellers wonder if Amazon is still the best bet to get their business off the ground and running. According to Scott, Amazon is absolutely the best place to be right now. Given its size and reach, Amazon is still the right place to test products, build your brand, and maximize your profitability. To hear more from Scott on why he still uses Amazon and why you should as well, make sure to listen to this episode of The Amazing Seller! You don’t want to miss it!

Don’t overlook Ebay!

Once a commanding force in the ecommerce marketplace, Ebay has taken a backseat in recent years as Amazon has dominated the headlines. Is Ebay still a good place for ecommerce leaders to sell and test their products? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his perspective on Ebay and how sellers like you can use it to your advantage. Scott points out that Ebay is a great location to conduct product research and to find out what other products people are looking at when they purchase the product you are considering selling. Get more information on this important subject by listening to this episode!

Google can help you get a finger on the pulse of the market.

Did you know that you can use Google to help you understand the demand for products in the marketplace? It’s true! When you search for the keyword of a product you are interested in through the Google search bar, you can see what product come up for sale using the “Shopping” tab. This is a great way to get a larger view of what people are searching for and buying using the keyword you are interested in going forward with. To hear more from Scott about how to use Google to conduct your product research, make sure to listen to this episode!

Why having a suite of products can make you more profitable.

What is your end goal in building an ecommerce business? Seriously? Are you trying to make some quick cash or are you trying to build a long-term, sustainable business that you can be proud of? On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of building a robust brand that can go the distance. Don’t settle for short-term success! The tools are right at your fingertips to build a brand using a proven model. With a little hard work, you can find a great product and build a whole suite of products that work together to form a brand. Learn more about this innovative and successful approach from Scott on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott gives an example of how to build a brand.
  • [7:00] Why it’s important to use Amazon to build your business.
  • [9:45] Don’t pass so quickly on Ebay!
  • [14:00] How Google can help you understand market interest and demand.
  • [17:30] Cross promoting products.
  • [19:00] Why having a suite of products can help you succeed.
  • [21:30] Scott recaps the info covered.
  • [23:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Apr 04 2018
25 mins
Play

Rank #10: TAS 601: Ask Scott #187 - What's The BEST Way to Launch My Product on Amazon TODAY?

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How are you progressing through the fourth quarter? Were your Black Friday and Cyber Monday efforts a hit? If you need a little boost of encouragement and motivation as the weekend approaches, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares how sellers like you can benefit from TAS Breakthrough U, his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode!

Make sure to check out Breakthrough U!

What tools have you used recently to make sure your brand is in the best position to succeed? Time is running out on a fantastic collection of tools and resources that sellers like you can use to take your game to the next level. Scott has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th!

Your brand needs to diversify.

Do you find yourself worrying about every little change and update from Amazon? Why are you putting yourself through all that stress? The best solution isn’t to walk away from Amazon completely; rather, you should diversify your brand! You need to learn how to create alternative methods that you can use if your business needs to make a pivot. The truth is, you either need to adapt to the changing marketplace or your business will die. Go deeper with this important topic and find out how to future-proof your ecommerce business by listening to this helpful episode of The Amazing Seller!

A launch strategy that works. 

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting sellers like you to build an email list and using that to launch a product. What do you do if you want to launch a product, but you don’t have that email list built yet? According to Scott, one of the best strategies is to reach out to social media influencers and leverage their audience to spike traffic and sales of your newly launched product. While this isn’t the ideal launch strategy, it can work if you play your cards right. To hear more about how to do just that, make sure to listen to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Why you need to check out TAS Breakthrough U.
  • [5:50] Scott’s thought of the week.
  • [9:30] Question: What is the best launch strategy for getting by brand started?
  • [16:45] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Nov 30 2018
17 mins
Play

Rank #11: TAS 710: The RISK for Amazon Sellers is REAL (The Red Flag of Death)

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Do you ever find yourself waking up in a panic and rushing to login to your Amazon Seller account just to check the status of that little flag in the corner? How can something like a small digital flag hold so much control over the lives of so many Amazon sellers? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals how to future proof your business, why you need to follow Amazon’s TOS to the tee, what it takes to build a brand, and much more! Have pen and paper ready - you’ll need it for this helpful episode! 

Don’t let fear take control 

Which has more power in your life, your fears or your dreams? Be honest! If you are like most people - the answer is - your fears. Why does fear grip people so strongly? The truth is, fear is designed to protect you from danger - but these days all it is doing is holding you back. It’s gut-check time - have you been letting fear dictate too much of your life and business? Good news - it’s not too late! Tune into this episode of The Amazing Seller to hear from Scott as he shares helpful insights that will get you headed in the right direction - don’t miss it! 

Follow the rules! 

Are you a rule follower or a rule breaker? Let’s face it; most entrepreneurs are rule-breakers because they want to do things on their own terms - that’s good! As it has been said - there is a time and a place for everything. When you use a platform like Amazon - you’ve got to make sure to follow their rules or “Terms of Service.” Too many sellers are out there stressing out about getting the “Red Flag of Death” because they play things a little too loose with the rules. Get Scott’s take on Amazon’s TOS, following the rules, and much more by listening to this episode of The Amazing Seller! 

Are you selling a product or building a brand? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a brand that can last. Sure, you could pour minimal time and energy into getting a trending product listed on Amazon - but what happens after that flames out? If you follow Scott’s advice and you build a brand that focuses on a niche market - you’ll set yourself up for greater success. If you are wondering where to start - good news! Scott’s got a ton of helpful resources to help you build a brand, make sure to listen to this episode of The Amazing Seller to hear more! 

Make sure your foundation is strong

A great way to ensure that your ecommerce brand goes the distance is to make sure it has a strong foundation. No - you don’t have to spend thousands of dollars on setting your business up for success - you just have to be smart about it. Don’t buy the line that you can get rich overnight - Scott is way more honest with his followers. You’ll need to put in a lot of work, but it’ll be worth it! A great place to start is by following the PACE method that Scott and the TAS team have put together. You can find the link to the PACE method in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Red Flag of Death Voicemail. 
  • [10:15] Don’t let fear hold you back. 
  • [12:00] Make sure you follow Amazon’s TOS! 
  • [15:00] Build a brand to future proof your business. 
  • [19:20] Does your business have a strong foundation? 
  • [24:45] Are you selling a widget or are you building a brand? 
  • [26:30] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE
Aug 12 2019
28 mins
Play

Rank #12: TAS 719: How DEATH and One Moment Created 100% Clarity (Identifying YOURS)

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Have you ever had a moment of clarity in your life where everything that seemed important suddenly loses its value and your mindset shifts? How did that moment affect you personally and professionally? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a personal story, gives an update on what to expect at Brand Accelerator Live, explains why email is not dead, the value of knowing your “Why,” and much more. Pay attention - this is an episode you don’t want to miss! 

The day everything came into focus 

When life doesn’t go as you planned, you have two options - resist it or adapt. Are you part of the resist crowd or are you part of the adapt crowd? Scott had built a career working construction with his dad and saw that as his future until life threw him and his family a curve ball. One day, coming home from work - Scott was greeted with the news that his mother had passed away. As you can imagine this news - was quite a shock and impacted the whole family. Scott decided from that moment that his life would be different - he was going to adapt to the challenges that life threw his way. 

Sharing your story 

If Scott’s story about the death of his mother pulled at your heartstrings - you aren’t alone! Scott as bold enough to share that story with his email list and it made a huge connection with his followers. For those who believe that email engagment is no longer effective - it’s likeky because they aren’t doing it right. You can’t just fire off an email and hope it connects - you need to put your personality - your heart and soul into the emails you are sending. To hear more about the power of using email to connect with your followers - make sure to listen to this powerful epsiode of The Amazing Seller! 

Brand Accelerator Live 

Are you ready for a fantastic time at Brand Accelerator Live? You have heard the hype and the hints that Scott has been sharing for months now - this is the month and the day is quickly approaching! If all goes as planned - this event in September is just the start. Scott will be unveiling new areas and projects that he has been working on that will take the TAS experience in a new direction. Tune into this episode of The Amazing Seller to hear from Scott and catch a bit of his enthusiasm - if you haven’t purchased a ticket yet - click the link in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:20] Why Brand Accelerator Live is going to ROCK. 
  • [6:00] Scott’s moment of clarity. 
  • [12:00] Your brand can help people find a solution and enjoy their life. 
  • [16:20] What was the turning point in your life? 
  • [19:00] Know your “Why!” 
  • [21:20] Email stories can be powerful. 
  • [24:10] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE
Sep 09 2019
27 mins
Play

Rank #13: TAS 455: Merry Christmas + My Gift To Help YOU Succeed!

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Merry Christmas! Join Scott for this special TAS episode as he expresses his gratitude for a wonderful year with The Amazing Seller podcast. He also goes over some helpful steps that will empower listeners like you go out there and TAKE ACTION! Stick around for the second half of the episode as Scott shares a few stories from his career where he tried various business ventures and learned from those experiences. If you’d like to have a peek into Scott’s backstory and walk away with some great advice that you can put into action today, you’ve come to the right place!

Prepare for the New Year, declutter!

What is one thing that you could do today to prepare for success as the new year rolls in? Don’t you want to start the new year off on a great note? On this episode of The Amazing Seller, Scott challenges you to take this first step and set yourself up for success in 2018. Scott wants you to choose, right now to start decluttering some aspect of your life. You can start with your email inbox, that junk drawer in your house, or even that room where everything just gets tossed. The point is to start cleaning up and organizing some aspect of your life. If you can do this, you’ll find that you have energy and room in your life to tackle the larger things in life. So what are you waiting for?

Go to the START resources and get started!

Where are you on your journey of starting your ecommerce business? Have you already started? Great! What’s your next plan to grow your business? If you haven’t started, what are you waiting for? On this episode of The Amazing Seller, Scott encourages sellers like you to take advantage of the resources he has put together so you can go out there take action right now! Listen to this episode as Scott directs you to the “Five Step Private Label Roadmap.” You can also find a link to the resource page that he’s put together at the end of this post in the Resources section. Make sure to listen to this episode to get more helpful insights from Scott!

Failure is part of the process, learn from it!

How do you view failure or setbacks? Do you hate them and consider it a complete waste of your time and resources? Or do you see these setbacks, challenges, failures, or whatever you want to call them, as lessons to learn from? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you to take failure not as a curse but as an opportunity to learn. Scott also goes over several examples from his own journey where he was able to collect lessons and insights from business plans that didn’t “Succeed” as he would have hoped. Find out what you can learn from Scott’s examples and more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Enjoy your day!
  • [5:00] Scott’s gift to you, 3 Steps. Step #1 Prep for 2018, declutter.
  • [9:30] Step #2 Start, go to the Start Resource.
  • [11:30] Step #3 Focus on one step at a time!
  • [13:00] Just in time learning!
  • [14:30] Failure is part of the process!
  • [15:30] Scott shares some personal stories of how he’s learned from failures.
  • [32:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Dec 25 2017
33 mins
Play

Rank #14: TAS 654: How to FIND NEW Sourcing for Products + Small Minimum Orders

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Where is the best place to go for sourcing new products? Sure you could hit up the usual suspects like Alibaba, or you could try a different group like Global Sources. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Meglah from Global Sources. In her conversation with Scott, Meglah talks about how she got started with Global Sources, what you need to know about sourcing your product, the difference between a trading company and a manufacturer, and much more. Don’t miss a minute of this informative episode!

Sourcing your product.

Trying to figure out the sourcing piece of building your ecommerce business can be quite the hassle. Meglah is here to help cut through all the complexity and help sellers like you get a better understanding of what sourcing your product entails. Starting off, make a list of what your ideal supplier would offer. Once you’ve determined the parameters, it will make your search that much easier. If you just want to get test products and samples, your best bet is to connect with a trading company. To hear more about sourcing your product, make sure to listen to this episode of The Amazing Seller!

The difference between a trading company and a manufacturer.

Do you ever get confused by the terms and the differences between various organizations like a manufacturer and a trading company? You are not alone! Thankfully, we’ve got Meglah here to help clear up some of the confusion. According to Meglah, a manufacturer has their own factories, and they specialize with one type of product like wood, metal, or plastic. Trading companies will often have several different types of products available, and they usually won’t help you modify a product. Learn more about the difference between these two types of suppliers by listening to this episode!

Why you should check out Global Sources.

Don’t get stuck using the same old names in product sourcing if you don’t have to! Branch out beyond Aliexpress and Alibaba and give Global Sources a shot. Global Sources has been in business for over 40 years. They have built a trustworthy B2B platform that serves buyers and suppliers online and offline. Global Sources has more than 1.5 million international buyers, including 94 of the world's top 100 retailers who use these services to obtain product and company information to help them source from overseas supply markets. You can learn more about Global Sources by checking out their website located in the resources section.

Make sure to do your homework!

Let’s face it, sourcing your product can be a complicated and scary process! After all, you are talking about sending funds overseas with the hope that you’ll get a shipment of product in return. Don’t take this step lightly; do your homework! If you still don’t feel comfortable after your research, reach out to folks like Meglah to see if they can help alleviate some of your fears. To learn more about the whole sourcing process, make sure to check out this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Meglah joins the podcast to talk about her work with Global Sources.
  • [7:00] What you need to know about sourcing your product.
  • [9:00] The difference between a trading company and a manufacturer.
  • [13:30] What makes Global Sources different than their competitors?
  • [16:45] How does Global Sources vet their manufacturers and suppliers?
  • [19:00] Meglah talks about the Global Sources process for getting product samples.
  • [24:30] Where are the suppliers featured by Global Sources located?
  • [29:40] Scott and Meglah take a look at the Global Sources website.
  • [32:30] What is the benefit of attending a trade show?
  • [38:00] How to connect with Meglah and Global Sources.
RESOURCES MENTIONED IN THIS EPISODE
Apr 03 2019
44 mins
Play

Rank #15: TAS 720: (The WAR on AMAZON) The 4 Simple Steps to WIN and Protect Your Business 

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Do you think your business is in good shape to handle whatever challenges come your way? Don’t be so quick to say, yes - there are likely key steps you are missing! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Robert Wright. In his conversation with Scott, Robert explains how he got his start as a lawyer, what it takes to protect your ecommerce business, why he’s excited to participate in Brand Accelerator Live and much more. Have pen and paper ready - you don’t want to miss a minute of this informative episode featuring Robert! 

Protect yourself

If you received a notice in the mail that you were violating the copyright of another person’s business, would you know how to respond? Better yet - would your business be protected if they decided to sue you for all you are worth? Chances are the answer to that question is no. Thankfully, there are amazing leaders like Robert Wright, who have put together easy to use solutions that sellers like you can use. The first step Robert stresses are to make sure you have a solid wall between you and your business - you can do this with an LLC. Don’t assume everything is fine if you’ve filed all the right paperwork though! You can learn more about this process from Robert by listening to this episode of The Amazing Seller!

Bulletproof your brand

Beyond preparing an LLC for your business - you also need to make sure you register your brand name as a trademark. Too often, business leaders will look up a domain name or file their LLC and think everything is good to go - don’t let that happen to you! Do you have your brand name registered as a trademark? If not - you need to make that your action step ASAP. If you are ready to dive deeper into the topic of trademarks and bulletproofing your brand - tune into this episode of The Amazing Seller to learn more from Robert’s expert perspective!

Weaponize your work 

If you buy it, you own it, right? Not so fast! Don’t assume that just because you hired someone to take pictures of your product that you own the copywrite to that work. If you want to set up your brand for longterm success, you’ve got to be willing to weaponize your work. If you are dealing with freelancers, you need to have a “Work for hire” agreement. Don’t open your business up to unnecessary risk - heed Robert’s advice! Listen to this episode of The Amazing Seller as Robert expands on this topic and much more in his conversation with Scott. 

Safeguard your sales

Are your sales safeguarded? How do you know? If you don’t have a plan to safeguard your sales - you are opening yourself up to way too much risk! Do not assume that all of your bases are covered - one of the worst things you can do according to Robert is to set your plan in place and forget about it. If you want to succeed as a business leader - you need to make sure that you are regularly coming back to your strategy and re-evaluating it. Hear more about safeguarding your sales and other helpful insights from Robert by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott welcomes his guest, Robert Wright. 
  • [8:00] What led Robert to his career as a lawyer? 
  • [18:20] Business is WAR. 
  • [20:00] Why you need to create a wall between you and your business. 
  • [26:20] It’s not too late to course correct! 
  • [29:20] Making your business bulletproof. 
  • [44:00] If you buy it, you own it, right? 
  • [50:00] What it takes to safeguard your sales. 
  • [55:00] Closing thoughts and how to connect with Robert. 
  • [57:20] Final thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE
Sep 04 2019
1 hour
Play

Rank #16: TAS 508 - Ask Scott #158 - Marketing Unique Products - Changing Categories or Not? - Adding Gated Products to Your Brand

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What progress have you made on your ecommerce business journey so far? Are you hitting all of the benchmarks you had hoped you would be at this point? What steps are you taking to stay focused and headed in the right direction? On this episode of The Amazing Seller, you’ll enjoy another session of Ask Scott! As usual, Scott provides some helpful insights with his thought of the week and then he launches into answers to questions from TAS followers like you! Make sure to catch this informative and helpful episode, you don’t want to miss it!

Never say “Never!”

When was the last time you did something that you never thought you’d do? What made you change your mind? How can this lesson apply to your work building your ecommerce business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a helpful lesson from his life about learning to never say “Never.” While you may be convinced that you’ll never go in a certain direction in life or business, don’t rule it out completely! Remaining flexible and open to change can end up paying huge dividends. To hear more about how this concept played out in Scott’s life, make sure to listen to this episode!

Marketing an original product.

If you are part of the TAS community, you are likely a driven business-minded individual who is looking for a way to make a sustainable living. One of the best ways to do this is by creating a unique product that addresses a common market need or pain point and goes to work building a brand around that product. If you choose to go this route, don’t neglect a larger strategy of building a suite of products that will make up a whole suite of products that will draw in your target audience. To hear more tips on marketing an original product and building a thriving brand, make sure to listen to this episode of The Amazing Seller!

Product categories.

As an ecommerce business leader, should you be concerned about product categories and how they are used in Amazon searches? Can changing product categories really help increase your chances of success and growth? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on product categories and their role in setting your product listing up for success. According to Scott, your product category can make an impact on how your customer finds your listing but it shouldn’t be too much of a concern that you consider changing product categories. Go further with this important concept with Scott by listening to this engaging episode, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott’s thought of the week, “Never say never!”
  • [16:00] Question #1: What are your tips for marketing an original product?
  • [22:30] Question #2: Would changing my product category affect my sales?
  • [28:00] Question #3: The products that are suggested to buy with my product are in gated categories, what should I do?
  • [35:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Apr 27 2018
37 mins
Play

Rank #17: TAS 647: HUGE Amazon Updates for SELLERS

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Did you know that there have been three significant updates from Amazon recently? It’s true! If you find yourself wondering what you missed or why these updates are important for you and your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they discuss Amazon Live, Amazon’s Voice of the Customer (VOC), the value of good customer service, the “Portfolios” addition to Amazon PPC, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of this helpful and informative episode!

Amazon LIVE

Have you checked out Amazon’s new Live feature? Are you wondering if it is similar to Facebook Live and other tools? According to Amazon, there are three main reasons why you should consider getting your brand featured on the service.

  • Drive sales. During your livestream, shoppers can purchase your featured products in the carousel displayed next to your stream.
  • Interact with viewers. Chat and interact directly with shoppers as they watch your livestream.
  • Be discovered. Reach more shoppers on Amazon.com and build your brand through interactive livestreams.

To find out if it is a good idea to get your brand featured on Amazon Live, make sure to listen to this episode of The Amazing Seller!

Amazon VOC

What if there was a way to get a more accurate idea of what customers think of your products beyond the review they post? Amazon is rolling out a new tool called Amazon VOC; it is designed to display the Customer Experience Health of a seller’s offers and customer comments that are meant to help sellers identify product and listing issues so they can take action to resolve problems. Here are the three main issues Amazon is trying to achieve with Amazon VOC.

  • Review Customer Experience (CX) Health - Understand how each of your offers is performing relative to similar products in terms of customer experience.
  • Understand your customers - Read recent comments and identify common product or listing issues affecting customers.
  • Improve products and listings - Take action to address product issues identified through customer feedback and optimize your listings.

Do you think you’ll use this new feature from Amazon? To get Scott and Chris’ take on this new feature and what it will mean for your ecommerce business, make sure to listen to this episode of The Amazing Seller!

Will “Portfolios” make your life easier?

Let’s face it; there are few people who get as excited about PPC updates as Chris Shaffer! But there is a good reason for sellers like you to get at least a little happy about Amazon’s new update with the “Portfolios” tab in your Amazon PPC account. In the portfolios tab, you can take multiple PPC campaigns and view them as one campaign in terms of ad metrics over time. With this new feature, you can consolidate a broad match campaign, a phrase match campaign, and an exact match campaign into one portfolio inside the Amazon ecosystem. With the new process, you can still view all of your campaigns individually, or you can view them in summary as a group. For an even deeper understanding of what this means for your ecommerce business, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott and Chris talk about Amazon Live.
  • [9:00] Why you should take advantage of tools like Amazon Live.
  • [15:30] What is Amazon VOC?
  • [19:20] Why taking care of your customers will make you stand out.
  • [22:50] Chris about the “Portfolios” addition to Amazon PPC.
  • [28:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Mar 18 2019
30 mins
Play

Rank #18: TAS 569: SIMPLE Ways to Increase PROFITS (How to Audit Your Business)

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Could you be leaving money on the table each month with your ecommerce business? Have you taken your account through a thorough audit recently? What if there are small things that are adding up and draining your profits? On this episode of The Amazing Seller, you’ll hear from special guest, Greg Mercer. In his conversation with Scott, Greg opens up about simple ways sellers like you can save on costs, how Amazon fees work, the benefit of using a tool like Fetcher, what to expect with refund rates, and much more! Don’t miss a minute of this valuable episode with Greg!

Don’t let the drip, drip, drip drown you!

When a storm hits your house, you usually don’t think too much of a little leak that drips a few drops of water, but if you ignore that drip for too long, you’ll have a problem! The same is true when it comes to your financial situation as an ecommerce seller. You don’t think too much about a few fees here and a few fees there but soon they add up! Make sure your house is in order and stop the leaks before they drown you. Take the opportunity to learn from an industry expert and save money today! Find out more from Greg Mercer on this valuable episode of The Amazing Seller!

Where to start cutting costs.

Are you ready to take a deep dive into your seller account? Now is the perfect time to give it a closer look and cut unnecessary expenses! On this episode of The Amazing Seller, you’ll hear from Greg Mercer as he provides his top three areas for sellers like you to start reducing costs.

  1. Storage Fees.
  2. Refunds and returns.
  3. Your PPC strategy.

Do you have any additions to this list? Have you addressed some of these costly expenditures? To get the full breakdown on each of these areas, make sure to listen to this episode featuring Greg’s expert advice!

Why you should check out Fetcher.

Let’s face it, many ecommerce business owners don’t have the time and energy to pour over their accounts and comb through every detail. What if there was a way to get an overview of your accounts in a user-friendly interface? Good news, there is! Fetcher is a profit analytics tool for Amazon businesses. They fetch, calculate, and display your seller data from Amazon so you can see product profitability and many other key metrics. Don’t get unnecessarily bogged down in the weeds of your business if you don’t have to! Learn more about how Fetcher can help sellers like you by listening to this episode featuring Fetcher creator, Greg Mercer!

Work smarter, not harder!

As you build your ecommerce business, one of the most important lessons that you should take to heart is the advice to work smarter, not harder. Too often business leaders get so focused on the end goal that they work themselves down to the bone! Does that sound like something you are struggling with? There are helpful tools and resources that sellers like you can use to streamline your process and save money in the process. Find out what your business needs to do eliminate wasteful expenditures by listening to this informative episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Scott welcomes Greg Mercer to the podcast.
  • [6:30] Greg and Amazon talk about Amazon fees and how to save.
  • [10:00] Breaking down Amazon seller account costs.
  • [15:30] Where you can start to cut costs.
  • [22:00] Why you should check out Fetcher.
  • [28:15] Understanding reasonable refund rates.
  • [34:00] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Sep 17 2018
35 mins
Play

Rank #19: TAS 532 - Ask Scott #166 - How to Build a Brand Around One Product?

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How is your journey going as an ecommerce seller? Are you hitting your stride or are you just getting started? Wherever you are along the process, you’ll need some tips and encouragement along the way. That’s where these Ask Scott sessions come in! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and addresses questions from sellers like you. If you are ready to enter the weekend fired up and ready to move forward with your business, this is the episode for you! Make sure you have pen and paper ready so you don’t miss a thing!

Customer service matters!

When was the last time you were seriously impressed by the customer service of a brand? It seems like good customer service is increasingly rare these days. That’s exactly why sellers like you need to take Scott’s lesson to heart! On this episode, you’ll hear from Scott as he shares a recent example that his wife had with great customer service from a brand they use. While going the extra mile to fix an error or make your customer happy might cost your profit margin in the short term, it can end up paying huge dividends down the road. To hear more about the significance of good customer service, make sure to listen to this helpful episode!

Getting a brand off the ground and running.

What does it take to get a brand off of the ground and running? According to Scott, it all comes down to a good product and the right approach. On this episode of The Amazing Seller, you’ll hear from Scott as he runs through several ways a seller like you can take your product to market in a way that will connect with customers. While there is no “Guarantee” that any approach will lead to success, Scott explains that the reason he is so passionate about his strategy is that he's seen its merits. He wants to see sellers like you succeed! Find out how Scott encourages sellers to get started with their brand by listening to this episode!

Why you need to build an email list.

Do you want to know a sure fire way to jump-start your brand’s growth? Build an email list! While you might think that this step is more complicated than you are ready for, don’t write it off so quickly! Taking the time to build an email list early in the life of your ecommerce business could end up making a significant difference down the line. Get Scott’s take on why you should build an email list ASAP and the resources you need to get started by listening to this episode of The Amazing Seller, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Scott shares his thought of the week.
  • [7:15] Question: How can I market my homemade product?
  • [14:00] Why it’s important to build an email list.
  • [16:10] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Jun 22 2018
17 mins
Play

Rank #20: TAS 464: (Part 1) 7 Figure Seller Reveals How to Launch Products and Build Brands in 2018

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As a business leader, you want to use every tool that’s available and learn from as many sources you can. On this episode of The Amazing Seller, Scott welcomes Mike Jackness to the podcast. You’ll hear Mike share about his own journey as an ecommerce business leader, the importance of brand building, identifying a target audience, leveraging email lists, and so much more! Find out what lessons and insights you can learn from Mike’s story. This is a great opportunity to learn from a leader who has experienced the level of success you are striving for, don’t miss it!

Brand building works!

Have you struggled with getting your private label business off the ground? Are you still trying to figure out if creating and marketing a brand is the right move for you and your business? On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Mike Jackness. Mike breaks down why brand building works and how positioning products that work well together can make a huge difference in the profitability of your business. If you are ready to take your brand to the next level, make sure to catch this episode and learn as much as you can from Mike’s unique perspective!

Finding your ideal customer.

It won’t matter if you have the best product on the market if you haven’t put in the work and identified and targeted the right audience. How do you do that? Where do you even start? On this episode of The Amazing Seller, Scott sits down with successful ecommerce seller Mike Jackness. Mike explains how he’s developed and built his brand to target specific audiences by creating a customer avatar so he knows what his audience needs. If you want to reach the right audience with the right product and message, make sure to listen to Mike’s story and the helpful advice he has to share with sellers like you!

Building an email list is the best way to connect with your audience!

Are you still trying to figure out how to grow your customer base and reach more people for your brand? Have you considered using email lists in the past but have never pulled the trigger? What are you waiting for? On this episode of The Amazing Seller, Scott and his guest, Mike Jackness go over the success they’ve both experienced by using email lists. Find out how they strategically use their email lists to drive sales, test new products, and grow their following. You don’t want to miss this fascinating episode that could change the way you build your business!

Why offers to your email list are better than Facebook Ads.

When you get to the point where you are ready to launch a product, you might be wondering if you should drive sales by sending promotions to your email list, running ads through Facebook, or both. On this episode of The Amazing Seller, you’ll hear from ecommerce seller Mike Jackness as he shares why he starts with sending promotions to his email list to drive sales on a newly launched product. Mike doesn’t discourage sellers from running ads on Facebook to drive sales but he explains why sending offers to your email list is more effective especially when you try to drive sales in a given time period. Learn more about this topic from Mike on this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott welcomes Mike Jackness to the podcast.
  • [5:00] Mike talks about the “Uber Game.”
  • [8:00] Mike gives a run down of where his business is at right now.
  • [11:30] Why brand building is so important.
  • [15:00] What is Mike’s brand development strategy?
  • [19:00] Finding a niche audience that works for you.
  • [21:00] Creating a customer avatar and understanding your audience.
  • [24:00] Mike talks about the formula he sticks by when launching a brand.
  • [31:00] How to provide enticing offers to your list followers.
  • [33:30] What is Mike’s product research process?
  • [35:30] Pushing your offers to your audience.
  • [39:30] What is a good success rate to look for?
  • [42:30] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Jan 15 2018
45 mins
Play

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