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Rank #55 in Management & Marketing category

Business
Management & Marketing
Shopping
Podcasting

The Amazing Seller Podcast

Updated about 1 month ago

Rank #55 in Management & Marketing category

Business
Management & Marketing
Shopping
Podcasting
Read more

Scott Voelker from The Amazing Seller podcast will be sharing Amazon FBA and eCommerce marketing strategies from his own experience, case studies and interviewing the experts. Discover how you can apply and use these techniques to create a business that will allow you to do what you love, weather it's traveling more or spending time with your family. Scott has confessed that he's not a millionaire, but he has been supporting his family by earning a six figure income per year, 100% online for the past 6 years and most recently adding his Amazon FBA business.. This show will discuss topics like product selection, private labeling, sourcing suppliers, promotions, marketing, list building , brand building, Amazon PPC, Facebook PPC and everything that works (and doesn't work) to help you better understand how to build a successful business you can be proud of.

Read more

Scott Voelker from The Amazing Seller podcast will be sharing Amazon FBA and eCommerce marketing strategies from his own experience, case studies and interviewing the experts. Discover how you can apply and use these techniques to create a business that will allow you to do what you love, weather it's traveling more or spending time with your family. Scott has confessed that he's not a millionaire, but he has been supporting his family by earning a six figure income per year, 100% online for the past 6 years and most recently adding his Amazon FBA business.. This show will discuss topics like product selection, private labeling, sourcing suppliers, promotions, marketing, list building , brand building, Amazon PPC, Facebook PPC and everything that works (and doesn't work) to help you better understand how to build a successful business you can be proud of.

iTunes Ratings

850 Ratings
Average Ratings
789
21
12
17
11

Awesome

By Hhshhfgbskknsvvdinefbsjks - Jun 11 2019
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Love this show

Thank you Scott

By ysosexything - Feb 17 2019
Read more
This is the least I can do for all the great content over the years. OG of seller podcasts

iTunes Ratings

850 Ratings
Average Ratings
789
21
12
17
11

Awesome

By Hhshhfgbskknsvvdinefbsjks - Jun 11 2019
Read more
Love this show

Thank you Scott

By ysosexything - Feb 17 2019
Read more
This is the least I can do for all the great content over the years. OG of seller podcasts
Cover image of The Amazing Seller Podcast

The Amazing Seller Podcast

Updated about 1 month ago

Rank #55 in Management & Marketing category

Read more

Scott Voelker from The Amazing Seller podcast will be sharing Amazon FBA and eCommerce marketing strategies from his own experience, case studies and interviewing the experts. Discover how you can apply and use these techniques to create a business that will allow you to do what you love, weather it's traveling more or spending time with your family. Scott has confessed that he's not a millionaire, but he has been supporting his family by earning a six figure income per year, 100% online for the past 6 years and most recently adding his Amazon FBA business.. This show will discuss topics like product selection, private labeling, sourcing suppliers, promotions, marketing, list building , brand building, Amazon PPC, Facebook PPC and everything that works (and doesn't work) to help you better understand how to build a successful business you can be proud of.

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Rank #1: TAS 698: How to Get Sales Using Facebook Ads Using A Simplified Strategy

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How can sellers like you use social media channels like Facebook to take your ecommerce brand to the next level of success? Imagine if there was a clearly planned out strategy you could use to get your business headed in the right direction. Great news! Scott invited Facebook Ad’s expert - Monica Louie to the podcast. In her conversation with Scott, Monica explains how she got started with Facebook Ads, lessons she has learned along the way, tips for sellers like you, and much more. Have pen and paper ready - you don’t want to miss a minute of this episode! 

Set goals and stick to them! 

Let’s face it - one of the most difficult aspects of starting and maintaining a business is sticking to your goals. There are so many things that can rob you of your commitment to your goals! You can attend all the best conferences and masterminds, but if you don’t commit to your personal and professional goals - you won’t succeed! If you want to reach your goals, you’ve got to make them achievable and measurable. Tune into this episode of The Amazing Seller as Scott and Monica explain why goal setting is critical for long-term business success!

Three pillars of a successful Facebook Ad campaign

Have you seen that offer from Facebook to “Boost” your posts to reach more people? It sounds like a great idea for just a couple of more bucks - a great deal - right? No! According to Monica - boosting posts is not the best way to spend your money to reach more people on Facebook. These “boosts” might help you reach more people, but they often don’t help you reach the “Right people.” Thankfully - Monica has devised a helpful way to spend advertizing dollars on Facebook using a three-pillar approach. 

  1. Provide an amazing offer - blow them out of the water! 
  2. Get your offer in front of the right audience. Target a specific group of people. 
  3. Use an eye-catching Ad to grab your audience’s attention! 

Are you ready to put in the hard work to grow your business and build out your brand? If so - give Monica’s three-pillar approach a try! You can learn more helpful insights like this one from Monica by listening to this episode of The Amazing Seller!

Tips for finding the right audience for your brand

What good will all of your hard work accomplish if you fail to reach the right people for your brand? Don’t get stuck fighting tooth and nail to convince someone who isn’t interested in your product to become convinced - reach the right people! Monica says that the best way to reach the right people is to focus your efforts on creating custom audiences on Facebook and creating look-a-like audiences. Using these tools - you can ensure that your dollars are being used to present your Ad to the right people who are more likely to connect with your brand. What tips will you take away and use in your business? If you’d like to hear more from Monica - make sure to catch her full conversation with Scott on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Monica Louie joins the podcast to talk about Facebook Ads. 
  • [6:00] What is Monica’s background? 
  • [11:00] Why you need to set goals and stay committed to achieving them. 
  • [14:30] The three pillars to create a successful Facebook Ad campaign. 
  • [19:00] The best way to get attention on Facebook. Should you boost posts? 
  • [22:40] Tips for finding the right audience for your brand. 
  • [26:30] How to speak to your customer’s needs. 
  • [29:00] What is a good way to get reviews and feedback? 
  • [33:20] Monica talks about how to use Facebook Live videos effectively. 
  • [35:45] Create your Facebook Ads with a goal in mind. 
  • [41:00] Closing thoughts from Monica. 
  • [46:00] FREE Facebook Ads training from Monica. 
  • [47:30] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE
Jul 15 2019
49 mins
Play

Rank #2: TAS 697: Should I Join a Mastermind? Ask Scott #219 

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Are you fired up and ready to push yourself and your business? Or do you need a little rest from the grind? Either way - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, goes over an answer to a question from a TAS follower like you, and much more. If you are ready to put in the time and effort it takes to build an ecommerce business that will last - this is the episode for you! 

Product testimonials

Do you ever find yourself scoffing at the goofy product testimonials that you see on infomercials? Why are those silly gimmicks still a thing in 2019? Easy answer - because they work! Seriously - when people see that other customers have taken a chance and vouch for your product - it makes a difference. You don’t have to go the goofy and gimmicky route - you can feature a customer testimonial in a way that is relevant and engaging. To hear more about how to use product testimonials effectively in your ecommerce business - make sure to listen to this episode of The Amazing Seller!

Find the right people 

What is your experience with attending Masterminds? Have you heard the term but never take the chance to check them out? Do you consider them a waste of time? Unfortunately, there are some really bad Masterminds out there that give the good ones a bad reputation. At the end of the day - you need to make sure that the Mastermind you are going to invest in is worth your time and energy - how do you do that? Scott suggests attending paid Masterminds and setting the right expectations. Too often, people get fired up about a Mastermind only to find that they aren’t getting the insights and accountability they had expected. Learn even more from Scott perspective on Masterminds by listening to this episode of The Amazing Seller! 

Brand Accelerator Live

Speaking of paid gathers that are worth your time - do you have your ticket to Brand Accelerator Live yet? If not - what are you waiting for? Yes, this event will be well worth your time, and you’ll walk away with actionable content! Remember - attending live events is a key aspect of investing not only in your business but also in your growth as a leader. You can learn more about Brand Accelerator Live and how to secure your spot by visiting the link in the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Scott’s thought of the week. 
  • [9:00] Question: Should I join a Mastermind? 
  • [12:40] Scott explains what a Mastermind is. 
  • [16:15] How to find the right Mastermind. 
  • [24:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE
Jul 12 2019
25 mins
Play

Rank #3: TAS 696: Detailed Plans To Build The NEXT 7 Figure Brand with Mike Jackness 

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What does life look like after exiting a successful ecommerce business? How does an ecommerce seller pick the next professional chapter? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friend, Mike Jackness, to the podcast. In his conversation with Scott, Mike opens up about his experience selling his ecommerce business, why he made that decision, his plans for the future, lessons he has learned along the way, and much more. Don’t miss this opportunity to catch an inside look at Mike’s exciting story - catch the full conversation on this episode! 

Selling your business

As an ecommerce business owner - you know all of the hard work and headache that goes into building a business in 2019. Can you imagine what it would be like to sell something you’ve poured your heart and soul into? While Mike loved to work on his ecommerce business, he’s had a feeling over the last year or so that it was time for a change. That’s when he reached out to the guys over at Quiet Light Brokerage to start the process of selling his ecommerce business. To hear about Mike’s experience with Quiet Light, make sure to listen to this fascinating episode of The Amazing Seller - you don’t want to miss it!

Attention is the new currency

Did you know that with the right amount of attention, you can sell almost anything? Just take a look at the Apple Watch - it’s dipped a lot in popularity over the years, but when it first came out Apple raked in the earnings because they grabbed people’s attention! If you can focus on building a following of dedicated and loyal fans based on the content you deliver - selling a product will be the easy part. You don’t have to go it alone to figure out how to grab attention in your niche market - Scott and his team have developed systems and processes that are tried and tested. To learn more about getting attention for your ecommerce business, listen to this episode of The Amazing Seller! 

Find your niche and use it!

What is that one thing that you are an expert in or that you are passionate about? Are you using it to build an audience and launch your ecommerce brand? If not - what are you waiting for? Time and time again, Scott has explained how sellers like you can leverage your personal passion or interests to grow your following. Remember, you don’t have to know everything - you can bring your followers along as you investigate and learn with them. Mike is considering several different directions to take his new ecommerce venture - one thing is for certain - it will be based on what he’s passionate about. Learn more about leveraging your personal passion to build your brand by listening to this episode! 

Why attending live events is so important 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of attending live events. If it weren’t for live events, Scott wouldn’t have the friendships he has today with Mike Jackness, Steve Chu, and many others. If you’ve been hesitant about attending a live event this year - consider checking out Brand Accelerator Live - it’s been designed from the ground up for sellers like you! Don’t worry about wasting your time with vague lessons and pie in the sky rhetoric - Brand Accelerator Live is built with actionable content in mind. Grab your ticket for September’s event by visiting the link the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Mike Jackness joins Scott on the podcast. 
  • [6:20] What was it like to sell an ecommerce business? 
  • [13:15] Why Mike is making a shift in his business approach. 
  • [17:20] Once you have people’s attention - you can sell anything. 
  • [24:30] Why digital content is a great way to make money. 
  • [27:30] Find your niche interest and use it to build your business! 
  • [38:00] Why you should attend Brand Accelerator Live. 
  • [43:20] Closing thoughts. 
RESOURCES MENTIONED IN THIS EPISODE
Jul 10 2019
46 mins
Play

Rank #4: TAS 695: Amazon TRAFFIC TIPS To Increase Sales and RANK with Greg Mercer

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Why isn’t your product listing taking off like you thought it would? What can you do to increase your traffic and sales for your ecommerce product? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Greg Mercer. In his conversation with Scott, Greg opens up about how to widen your net, what it takes to optimize your listing on Amazon, tips he has for using PPC effectively, why live events are worth it, and much more. Don’t miss a minute of this helpful episode featuring Greg! 

Use your product photos wisely 

Did you know that one of the best assets you have to convert clicks to sales is your product images? It’s true! While Amazon’s TOS stipulates that you need to have the product pictured behind a pure white background with no additional graphics - that’s just the featured image! You can use the remaining seven images to highlight what makes your product stand out from the competition. Consider using comparison shots to show how your product is made from a better quality than your competitors. To hear Scott and Greg expand on this topic, make sure to catch this episode of The Amazing Seller! 

Why you need to master PPC

If you want to really up to your game as an ecommerce business - you should learn to master PPC. If you’ve been part of the TAS community for very long, you know that Scott is always talking about the value of knowing how to navigate PPC. It turns out that PPC isn’t just Scott’s soapbox, but Greg also encourages sellers like you to learn and master PPC. If you are struggling to hone your product listing on Amazon, this might be the best place for you to start! Tune into this episode of The Amazing Seller to hear Scott and Greg go even further with this topic! 

Brand Accelerator Live

Is it really worth all of the time and energy it requires to attend a live event? Wouldn’t you be better off if you just purchased a few workshops or read a few business books? According to Scott and Greg, the answer is a resounding - NO! While the guys weren’t sold on the value of live events early on in their career - they’ve since changed their tune. As they’ve developed as ecommerce leaders - Scott and Greg point to attending live events as a key aspect of their personal and professional growth. These guys are ready to put their money where their mouth is by organizing Brand Accelerator Live - this is the event where you can connect with like-minded sellers and get the insights you need to take your business to the next level. Learn more about Brand Accelerator Live and how to grab your ticket by visiting the link in the resources section at the end of this post. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott welcomes his friend, Greg Mercer to the podcast. 
  • [6:00] How to start widening your net. 
  • [10:30] Greg gives a great example of how to optimize your product listing. 
  • [14:10] Why you need to become a PPC master. 
  • [17:00] Greg shares his PPC keyword strategy. 
  • [24:45] Are conferences and live events worth it? 
  • [29:15] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE
Jul 08 2019
31 mins
Play

Rank #5: TAS 694: INSIDE LOOK at Successful Sellers and Future Growth (Behind The Scenes)

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How in the world do you get an ecommerce business off of the ground in 2019? Is there some secret formula that you need to follow? Are there special hacks you can use to go from zero to 60 overnight? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down at the lake house with Joel, Chris, and Angel. In their conversation - the group takes a look at what makes successful ecommerce sellers tick and how they are preparing to grow their businesses in 2019. If you are ready to up your game and take your business to the next level - this is the episode for you! 

Why not connect with an influencer? 

Did you know that one of the best ways to validate an idea and start making a profit is by connecting with a social media influencer? It’s true! From YouTube stars to Instagram personalities - social media is the place to be for brands and products to make an impact. If you want to get your special line of fishing lures to sell - connecting with an individual who is making popular videos on YouTube is a no brainer! To get a full rundown on what it would take to connect with an influencer in your niche market - make sure to listen to this helpful episode of The Amazing Seller! 

Don’t give up!

Every day small businesses all over the country close up shop. What can ecommerce sellers like you do to ensure that you aren’t just another one of this static? It might sound simple, but the key difference between the businesses that make it and the ones that fail is throwing in the towel. Even if you launch a product and it bombs - it’s not a failure unless you give up! Throughout his ecommerce journey - Scott has had missteps and setbacks, but he’s used those experiences as lessons to make his approach even better. You can do that too! Learn more about this important perspective from Scott by listening to this episode! 

Do you know your “Why?” 

One of the most important things you need to know as an ecommerce seller operating in today’s environment is your “Why.” Do you know your “Why?” Your “Why” is that one thing that keeps you going when things get tough - because they will get tough! You need to have this one thing at the front of your mind - consider writing it down and putting it on your mirror or refrigerator. If you just want to make money - that’s great! If you want to have deeper and more complicated goals - that’s great too. The truth is - you’ll never get anywhere if you don’t have this clearly defined end goal in mind. Tune into this episode of The Amazing Seller to hear more about knowing your “Why.”

Cultivate a healthy mindset

What have you done recently to invest in your mindset? Have you read good leadership and business books? Have you attended a live event to connect with like-minded individuals? If you neglect the health of your mindset - your business will suffer. Scott and his team have been hard at work, creating a unique and valuable experience with Brand Accelerator Live - this even is your opportunity to invest in your mindset and the future of your business. What are you waiting for? Brand Accelerator Live is just a few short months away - check out the link in the resources section to grab your spot!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Joel and Chris talk about the value of connecting with influencers. 
  • [7:30] What if your product fails? 
  • [9:30] Scott explains how to 10X your sales & what it’s like to partner with an influencer. 
  • [16:00] Stirring the pot and highlighting your product. 
  • [24:30] Know your “Why” and other mindset insights from Joel.
  • [27:15] You need like-minded people in your corner. 
  • [32:10] Chris talks about the danger of going it alone. 
  • [35:15] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE
Jul 05 2019
37 mins
Play

Rank #6: TAS 693: How To Create SUPERFANS That BUY ALL Your Products and Promote Your BRAND with Pat Flynn

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How can sellers like you transform your approach to engaging with customers and convert them into superfans? What if you had a clear method for creating superfans of your brand? Good news - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from entrepreneur and author, Pat Flynn. In his conversation with Scott, Pat opens up about his journey creating the SwitchPod, lessons he learned along the way, how he created superfans of his brand, and much more. Have pen and paper ready - you are going to need it! 

Pay attention

Did you know that most inventions and innovations come from leaders who have honed their ability to pay attention? It’s true! When you learn to pay attention to how people interact with products and services, you’ll notice ways to improve their experience. If you are willing to go out on a limb as Pat Flynn did with the SwitchPod - you’ll make a product people will love. Pat didn’t create the SwitchPod on a whim - he noticed people struggling with GorillaPod tripods at a convention he attended, and then the inspiration struck. To hear more about how Pat developed and marketed the SwitchPod, make sure to listen to this episode! 

Don’t be afraid to fail!

Too often, leaders who have a great idea that could positively impact peoples live don’t take the risk and put their idea on the marketplace because they are afraid to fail. Don’t let that happen to you! As Scott often says, “You only fail if you give up.” Put your ideas and inventions out there and see how they connect with people - if it doesn’t work - learn from the experience. Before his successful run with the SwitchPod, Pat had experimented with the idea of a large calendar, but it got bogged down in the development process. Pat didn’t let the unsuccessful run with the calendar get in the way of his next great idea - the SwitchPod! Learn from Pat’s story by listening to this helpful episode of The Amazing Seller! 

How to create an “Active audience member” 

What are practical steps sellers like you can take to create the “Superfans” of your brand? Is there a process you can adopt that will lead to active audience engagement? According to Pat Flynn, there are several steps you can use to get your people engaged. 

  1. Give people a reason to stay with you - think small wins - gifts - tips - etc. 
  2. Put your personality into your brand/business. Share your story! 
  3. Understand and use the lyrics your audience wants to hear. Use their language! 
  4. Get them involved - ask their opinion and input. 

How will you start creating active audience members today? Are there any other steps you’d add to Pat’s list? Tune into this episode of The Amazing Seller as Pat expands on these steps and much more! 

People want to be heard

When was the last time you felt like a brand actually listened to you as a customer? Chances are you don’t feel heard by the likes of Nike, Amazon, Walmart, and Old Navy. As an ecommerce business, you have a unique opportunity to tap into your target audience and help them feel like you are paying attention to their struggles and needs. Don’t assume you can just throw a product or service together and then market it well to succeed - you’ve got to go deeper than that! Find out how sellers like you can go beyond the surface and really connect with your audience by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Pat Flynn joins the podcast. 
  • [7:20] What is the SwitchPod? How did Pat create it? 
  • [14:00] Pat talks about his unsuccessful attempt to create an oversized calendar. 
  • [17:00] Lessons learned from working on the calendar that applied to the SwitchPod. 
  • [22:25] How to create a superfan. 
  • [24:30] Creating an “Active audience member.” 
  • [30:15] How Lego focused on their fans and turned around their brand. 
  • [33:00] People want to feel heard. 
  • [37:00] How to get your copy of “Superfans.” 
  • [39:10] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE
Jul 02 2019
42 mins
Play

Rank #7: TAS 692: Simple STEPS to SELL International and Expand Your Brand with Kevin Sanderson 

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What does it take to bring your ecommerce business to an international marketplace like Canada? Do you have to know all the ins and outs to get started, or is there a better way? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Kevin Sanderson. In his conversation with Scott, Kevin opens up about how sellers like you can start selling internationally, what you need to know about different tax laws, if you should take Amazon’s offer for assistance, and much more. Don’t miss a minute of this helpful episode featuring Kevin’s informed perspective! 

Grab a bigger net!

If you want to grow your business and move past your competition - expanding to an international marketplace is a great move. Too often, sellers get frustrated because they feel like they can’t go any wider with their brand - but you can if you look overseas! Thankfully, Scott has connected with amazing sellers like Kevin Sanderson, who has figured out how to sell successfully in countries like Canada and the UK. Learn why Kevin believes that international selling is the natural next step for sellers like you by listening to this episode of The Amazing Seller - you don’t want to miss it! 

First steps 

Let’s get down to the details - how do you get started selling internationally? According to Kevin, it all starts with figuring out where you want to start selling - he suggests that most US sellers start in Canada or the UK. Once you’ve identified where you want to sell - you’ve got to register and begin collecting sales tax from your buyers. While figuring out sales tax in another country might sound confusing - there are a ton of resources you can use to navigate your way through - plus you’ll be speaking the same language! Get more helpful tips from Kevin on how to start selling in the international marketplace by listening to this episode! 

How much inventory you should order

One big question that Kevin gets from US-based sellers who want to sell internationally is - how much inventory should I order? While much of the answer to that question depends on what you are selling - the general rule is 10% - 15% of what you normally sell in the US. In his conversation with Scott, Kevin even suggests going further by sending some units from the US over to Canada to get your listing primed and ready to go. Why not give Kevin’s suggestion a try - what do you have to lose? Make sure to listen to Kevin’s full conversation with Scott as he expands on this topic and much more! 

Try something different

What will it take to move the needle for your ecommerce business? Do you need to make a pivot and start selling a new product or could you take that product to a new market? When you get so locked into one way of thinking - you can cut yourself off from better opportunities! At the end of the day - if you want to see different results, you’ve got to try different methods. Remember that old definition of insanity? “The definition of insanity is doing the same thing over and over again, but expecting different results.” Don’t let that happen to you! Try something different and test a new opportunity! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:25] Kevin Sanderson joins Scott to discuss how to sell products internationally. 
  • [4:15] Why you should consider selling your products internationally. 
  • [7:25] Take Amazon up on their offer to take your products to an international marketplace or not? 
  • [11:20] How Amazon responds to flagged listings domestically vs. internationally. 
  • [14:40] How to start selling internationally. 
  • [19:20] What taxes should you expect when selling internationally? 
  • [24:30] Kevin explains how you should plan for inventory. 
  • [31:20] Start with one new international channel - don’t try them all at once! 
  • [35:00] How to connect with Kevin. 
  • [37:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE
Jul 01 2019
39 mins
Play

Rank #8: TAS 691: International Selling Products is Confusing (Where Do I Start?) Ask Scott #217 

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How is your ecommerce brand performing? Are you at the top of your game, or do you need a helpful little push in the right direction? If you need some fresh insight and a little dose of energy - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives his thought of the week, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode! 

Your brand needs superfans!

Does your brand have raving fans who will sing your praises? Chances are - you aren’t there yet. Do you have a plan to get there? Your customers are your top resource - you can empower and engage them, or you can take them for granted. The businesses that go the distance and stand out in the marketplace are the ones who harness the power of their people! You don’t have to reinvent the wheel on this one - just take the time to learn from brands who are doing it well. To hear more about this important topic from Scott’s perspective, make sure to catch this episode of The Amazing Seller! 

International selling 

Do you find yourself wondering what it would be like to take your brand to the international marketplace? Sooner or later, you’ll need to face that question as an ecommerce business leader. Too often, sellers get intimidated by the prospect of selling their products internationally - and for a good reason - it can seem complicated. Thankfully, there are ecommerce leaders out there who are willing to show you the way. If you are ready to take your brand to an international marketplace - reach out, Scott’s friend - Kevin Sanderson. Kevin’s contact info is located in the resources section at the end of this post. 

Brand Accelerator Live

When was the last time you invested in the long term growth of your business? Let’s face it, there are a ton of issues that keep an ecommerce sellers attention focused on the here and now but you need to start thinking ahead. One of the best ways to invest in your business is by attending live events! Scott and his team have pulled together a substantial event filled with valuable insights that will help sellers like you. Brand Accelerator Live is just a few short months away - what are you waiting for? Grab your ticket!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week. 
  • [9:50] Question: I’m ready to move into the international marketplace, where do I start? 
  • [18:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE
Jun 28 2019
20 mins
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Rank #9: TAS 690: How to GROW and SCALE Current Business (Private Coaching Call and Exposed Opportunity)

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What does it take to move your idea for a business brand from thought to reality? Do you need to gather all the info first or are there steps you can take and things you can learn along the way? On this episode of The Amazing Seller, you’ll hear from Scott as introduces a coaching call with Chris, who he met at the recent Sellers Summit event. In their conversation, Scott walks Chris through the process of planning out content, how to make engaging videos, what it will take to market his brand, and much more. You don’t want to miss a minute of this fascinating episode! 

LIVE events are valuable!

If you’ve been around the TAS community for very long, you know that Scott is passionate about live events. While some sellers are wary about putting in the money to attend live events - Scott has gone all in! Not only does Scott attend live events - he hosts them too. From informal meetups and workshops to the very first official TAS LIVE event coming this September - Scott believes that live events can make all the difference. If you are on the fence about attending a live event - this is the episode for you! 

Why you should leverage your knowledge

Do you have special knowledge or passion for a niche topic? Is there a way you can leverage your knowledge to serve a wider audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Chris can leverage his wife’s skill set to build a brand. Chris’ wife works with children who need speech therapy - Scott then walked Chris through how they could leverage her authority and credibility in this field to the marketplace. To learn more about this process and how you can apply it to your unique skill set - make sure to listen to this episode! 

Create content your audience wants

Let’s face it - no one enjoys getting bored. When you go to Facebook, Twitter, Instagram, or YouTube - you want to be engaged and entertained! Too often, brands make the huge mistake of boring their target customers - don’t let that happen to you. If your content addresses a more serious topic - that’s ok - you don’t need to be funny to be engaging. Go to YouTube and take a look at what people are viewing that pertains to your niche market - with that knowledge - you can begin creating content that your audience wants to watch. Explore this topic further by listening to this episode of The Amazing Seller!

Make sure to build an email list

If you’ve heard it once here at TAS, you’ve heard it a million times - you need to grow your email list. Seriously! There are SO many applications and ways you can leverage your direct connection with your email list audience. So what are you waiting for? If you don’t have an email list - get started! If you do have an email list - make sure you have a plan to keep that list warm and engaged. Too often Scott hears from sellers like you who have built an email list but have failed to utilize it. Find out why email lists are still relevant by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott welcomes his guest, Chris to the private coaching call. 
  • [5:00] Chris talks about how he met Scott. 
  • [9:00] What are Chris’ wife’s career and skill set? 
  • [11:00] Scott explains how Chris’ wife can use her niche skill set to build a brand. 
  • [14:45] Tips for creating engaging video content. 
  • [19:15] Planning out content creation. 
  • [27:00] Why you need to focus on building an email list. 
  • [30:30] How to get your audience to self-identify. 
  • [34:20] Establishing credibility. 
  • [38:30] Scott gives Chris some helpful action steps. 
  • [47:00] What it would look like to take Chris’ brand to the next level. 
  • [52:40] How using a Facebook Pixel works. 
  • [57:15] Scott and Chris wrap up their conversation. 
  • [1:00:00] Closing thoughts from Scott. 
RESOURCES MENTIONED IN THIS EPISODE
Jun 26 2019
1 hour 4 mins
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Rank #10: TAS 689: Take Advantage of PRIME DAY 2019 (YOUR Action Plan)

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Is your ecommerce business prepared for one of the biggest days of the year? Prime Day is coming, and you need to make sure you’ve done everything you can to be ready! Prime Day is a great opportunity for ecommerce sellers like you to take advantage of huge earning potential. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the steps that sellers like you can take to make sure you aren’t caught off guard and ill-prepared. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Do you have enough inventory?

Too often, ecommerce sellers make a critical mistake when they prepare for special days like Black Friday or Prime Day - they don’t pay attention to their inventory levels! Some sellers might go crazy and overstock their inventory, which leads to unexpected storage fees. Other sellers underestimate the inventory they need and miss out on easy profit! How can sellers like you find the right level of inventory you need to succeed on Prime Day? According to Scott and Chris, the best rule of thumb is to have 20% to 30% more inventory than you have ready for a typical week. To hear the guys walk through their thoughts on this topic - make sure to listen to this episode!

Make sure your product listing is optimized!

One of the most important things that sellers like you have to do to prepare for Prime Day is to optimize your product listing. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the importance of optimizing your product listing for keywords and images. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

Lower your prices or offer a coupon?

Let’s face it; everyone wants to get a good deal when they go shopping and Prime Day is a ripe event for fueling that impulse. What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller!

Use your email list!

Did you know that Prime Day is one of the best times to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! Imagine the impact of increased traffic to your listing and an increase in value you can deliver your audience. To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What is Prime Day? Why is so important?
  • [6:00] Prepare your inventory for Prime Day!
  • [12:00] Is your product listing optimized?
  • [22:20] Tips for driving traffic to your listing.
  • [29:20] Which is better - lowering your prices or offering a coupon?
  • [32:45] Prepare and remind your followers about your sale!
  • [42:00] What are you waiting for? Build an email list!
  • [48:20] Chris recaps how sellers can take advantage of Prime Day.
  • [54:00] Closing thoughts.
RESOURCES MENTIONED IN THIS EPISODE
Jun 24 2019
56 mins
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