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The Science of Social Media

Updated 2 days ago

Business
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Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

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Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

iTunes Ratings

227 Ratings
Average Ratings
191
19
6
2
9

🌟🌟🌟🌟🌟

By mandamaldo - Oct 01 2019
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My go to, for getting psyched in the morning. Reminding myself how many ways there are to optimize and grow literally at our fingertips. A top listen for those looking to scale + grow, and enjoy their listen along the way! x @mandamaldo

One of the Best

By Riptides91 - Sep 24 2019
Read more
Well-produced, easy to follow and super informative. Keep up the great work 👏👏

iTunes Ratings

227 Ratings
Average Ratings
191
19
6
2
9

🌟🌟🌟🌟🌟

By mandamaldo - Oct 01 2019
Read more
My go to, for getting psyched in the morning. Reminding myself how many ways there are to optimize and grow literally at our fingertips. A top listen for those looking to scale + grow, and enjoy their listen along the way! x @mandamaldo

One of the Best

By Riptides91 - Sep 24 2019
Read more
Well-produced, easy to follow and super informative. Keep up the great work 👏👏
Cover image of The Science of Social Media

The Science of Social Media

Updated 2 days ago

Read more

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

Rank #1: 85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset

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Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation. 

As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology.

Luckily for us, Pixar openly shares their knowledge for everyone to learn from!

In episode #85, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important social media asset.

Mar 12 2018

14mins

Play

Rank #2: 32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner

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Michael Stelzner - CEO and founder of Social Media Examiner - shares his insider knowledge on exactly how social media algorithms work and why they're important for marketers to understand. Michael also details out specific social media tactics and strategies marketers and businesses can implement to help use algorithms in their favor.

Feb 27 2017

30mins

Play

Rank #3: 52: 6 Proven Instagram Marketing Tactics To Grow Followers Engagement

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It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million monthly users and sky-high user engagement levels. Here are 6 proven Instagram marketing tactics to help grow your followers and engagement starting today!

Jul 17 2017

11mins

Play

Rank #4: 33: 15 Hidden Instagram Marketing Hacks That You Can Try Today

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Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to enhance your content, boost your profile, and grow your account. This episode is part of our brand new Buffer "Minisode" series - Where we share 5 or more social media tips in 10 minutes or less.

Mar 06 2017

10mins

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Rank #5: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

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It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today.

We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/linkedin-profile-audit

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Jul 01 2019

13mins

Play

Rank #6: 6 Old School Marketing Tactics That Still Work on Social Media

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It seems like everywhere we look there's some new social media marketing tactics being touted as the next big thing.

As businesses, we're constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy - often leaving what used to work in the past.

This week we're dusting off 6 old school marketing tactics that still work like a charm on social media. Plus, we're exploring how your business can implement them in new and creative ways.

Jul 30 2018

12mins

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Rank #7: 41: Social Media for Small Businesses: Less Is More - Marie Forleo

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Marie Forleo shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business. Whether you're just starting out on social media or you've been using social media for years, you'll learn the best-practices that thousands of businesses have used to succeed online.

Apr 24 2017

32mins

Play

Rank #8: ​​How to Use Instagram to Increase Your Sales: Proven Strategies from the Pros

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Black Friday, Cyber Monday, Christmas. Shopping season is just around the corner.

We want to help you get prepared by looking at how some of today’s best brands are using Instagram to make sales on social media. These last months of the year are full of retail-focused holidays, and Instagram has become one of the key starting points for e-commerce and shopping lists. Come learn how top brands are approaching this channel with a stellar mix of organic and paid. 

Plus, we’ll share a playbook full of actionable tips to help you capitalize on the biggest retail period in the calendar, happening right now.

- Heather-Mae & Nate

Read the Show Notes:

https://lp.buffer.com/shopping-season-on-instagram

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Sep 23 2019

14mins

Play

Rank #9: How to Schedule Instagram Stories (Plus 10 Ideas for What to Make Next)

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Where can you practice storytelling in front of an audience of 500 million? Instagram Stories, of course.

Instagram Stories are empowering marketers to tell better and deeper stories about our brands. There are some fantastic examples of great Stories out there. We've collected some favorites for you!

In this episode, hear about 10 Instagram brands and influencers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories, too.

- Heather-Mae & Nate

Read the Show Notes:

https://buffer.com/resources/instagram-stories-who-to-follow

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Oct 07 2019

12mins

Play

Rank #10: How to Get (Real!) Followers on Social Media in 2019

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One of the most popular topics in social media marketing is how to get more followers. And not just any followers --- real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage.

This is no small task on social media in 2019!

We've dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond. Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. We’re talking about real tactics to get real followers — no bots, no shady shortcuts. We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more.

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/get-more-followers-2019

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

May 06 2019

14mins

Play

Rank #11: 60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]

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The Facebook and Instagram algorithms are mysterious for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people.

But how exactly do the Facebook and Instagram algorithms work? And how can marketers use this knowledge to have their content seen by more people?

We explore the 7 key factors that influence the ranking and success of your content in your followers’ feed.

Sep 11 2017

13mins

Play

Rank #12: Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

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Looking to catch up on the latest social media news, but short on time?

We have you covered!

This week we have a super interesting episode lined up for you, starting with specific details around Facebook's plan to redesign business Pages from top to bottom for "utility."

We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more.

Aug 20 2018

14mins

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Rank #13: News Roundup: The Future of Facebook, Pinterest's Latest Changes, the Most Popular Stories, and More

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As always, a ton is happening in the world of social media, and it can be hard to catch every story.

So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing.

We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat.

- Heather-Mae & Nate

Read the Show Notes:

https://buffer.com/resources/social-media-news-october-2019

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Oct 14 2019

12mins

Play

Rank #14: The Science Behind the Best Instagram Bios

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Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They're one of the most visible descriptions of who you are and what you're about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today.

Should you go highly descriptive of what you do, or keep it loose and aspirational? 

Should you include contact info? hashtags? emoji? 

And how often should you update it? 

We’ll unpack these questions together and send you on your way with some tips that you can try on your bio today!

- Heather-Mae & Nate

Read the Show Notes:

https://buffer.com/resources/instagram-bio

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Sep 30 2019

12mins

Play

Rank #15: 77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy

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Mark Zuckerberg said that he wanted to “fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly!   Twelve days into the new year, Zuckerberg and the Facebook team have dropped what might be the biggest Facebook News Feed update in years (particularly for brands).   Quite understandably, the future of Facebook for businesses is somewhat uncertain.   In episode #77, Brian & Hailley discuss the specific changes to the Facebook News Feed (helping to clarify any potential rumors).   They also chat about what this change to the Facebook News Feed means for marketers and brands and their social media strategies in 2018.    An important episode for anyone that uses a Facebook Page to market their business!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Jan 15 2018

13mins

Play

Rank #16: 91: Your Personal Brand: Why It's The Most Important Career Asset You Own

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Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based on social media?

Or that 77% of recruiters use search engines to learn about candidates? And of those researching candidates online, 35% eliminated a candidate from consideration based on information found online.

Your personal brand is the most important career asset you own. We're talking all about personal branding and how you can succeed in today's competitive market.

Apr 23 2018

13mins

Play

Rank #17: We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

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We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018.

Today, we're excited to share the eye-opening research with you (hint: Page engagement continues to decline) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform.

We've learned that the best way to succeed on Facebook is to take a growth mindset. Here's how!

Aug 27 2018

14mins

Play

Rank #18: A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!

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Looking to catch up on the latest social media news, but short on time? We have you covered!

After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement.

Facebook interviewed some of the top video producers on social media media and compiled their latest tips and tricks to creating video.

We have some really interesting YouTube stats for you on how to improve your brand’s performance on YouTube.

Sep 04 2018

14mins

Play

Rank #19: The 7 Important Skills You Need to Be a Successful Social Media Marketer

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A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019? 

In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!

- Dave & Heather-Mae

P.S. In this week's episode we mention Buffer's newest feature for Instagram marketers: First Comment scheduling. We'd love for you to take it for a spin by starting a new trial at https://buffer.com.

Read the Show Notes:

https://buffer.com/resources/social-media-manager-job-description

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

May 20 2019

12mins

Play

Rank #20: 42: 5 Key Elements of the Perfect Facebook Ad - Molly Pittman

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Molly Pittman - VP of Marketing at DigitalMarketer - is one of the premier experts and resources for Facebook Advertising knowledge on the planet. And so we asked her: Is it possible to create the perfect Facebook ad?
Today we're excited to be exploring the 5 key elements that help to create Facebook ads that really work for your brand and business.

May 01 2017

28mins

Play