Cover image of The Science of Social Media

The Science of Social Media

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+... Read more

Ranked #1

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Inside Buffer's Formula for Customer Engagement on Social Media

Inside Buffer's Formula for Customer Engagement on Social Media

As people have been spending more time and home, screentime and time on social channels have also gone up. This has led ... Read more

26 May 2020

18mins

Ranked #2

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The Keys to Epic Engagement on Social Media

The Keys to Epic Engagement on Social Media

Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with... Read more

22 Oct 2019

11mins

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Ranked #3

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How to Get (Real!) Followers on Social Media in 2019

How to Get (Real!) Followers on Social Media in 2019

One of the most popular topics in social media marketing is how to get more followers. And not just any followers --- re... Read more

6 May 2019

14mins

Ranked #4

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32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner

32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner

Michael Stelzner - CEO and founder of Social Media Examiner - shares his insider knowledge on exactly how social media a... Read more

27 Feb 2017

30mins

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Ranked #5

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8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. Th... Read more

1 Jul 2019

13mins

Ranked #6

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9 Social Media Goals You Can Set for Your Business (and How to Track Them)

9 Social Media Goals You Can Set for Your Business (and How to Track Them)

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowi... Read more

28 Oct 2019

13mins

Ranked #7

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52: 6 Proven Instagram Marketing Tactics To Grow Followers Engagement

52: 6 Proven Instagram Marketing Tactics To Grow Followers Engagement

It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now... Read more

17 Jul 2017

11mins

Ranked #8

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How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day

How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day

Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinp... Read more

11 May 2020

13mins

Ranked #9

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84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)

84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)

Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sh... Read more

5 Mar 2018

16mins

Ranked #10

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33: 15 Hidden Instagram Marketing Hacks That You Can Try Today

33: 15 Hidden Instagram Marketing Hacks That You Can Try Today

Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to ... Read more

6 Mar 2017

10mins

Ranked #11

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77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy

77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy

Mark Zuckerberg said that he wanted to “fix Facebook” in 2018, but not many marketers thought he would make such a big ... Read more

15 Jan 2018

13mins

Ranked #12

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Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

(This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The ... Read more

30 Dec 2019

14mins

Ranked #13

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91: Your Personal Brand: Why It's The Most Important Career Asset You Own

91: Your Personal Brand: Why It's The Most Important Career Asset You Own

Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based... Read more

23 Apr 2018

13mins

Ranked #14

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9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)

9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)

An incredible 500 million people actively use Instagram and Instagram Stories every day. But it's not just the sheer num... Read more

11 Mar 2019

13mins

Ranked #15

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The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-... Read more

10 Jun 2019

14mins

Ranked #16

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7 Psychology Facts That All Social Media Marketers Should Know

7 Psychology Facts That All Social Media Marketers Should Know

What do psychology and social media have in common?A lot more than you'd imagine! Believe it or not, there are some very... Read more

13 Aug 2018

15mins

Ranked #17

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88: The 10 Top New Social Media Tools to Try in 2018 for Marketers

88: The 10 Top New Social Media Tools to Try in 2018 for Marketers

2018 is in full swing and you might be looking for new social media tools to add to your marketing stack!According to Sc... Read more

2 Apr 2018

13mins

Ranked #18

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Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today

Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today

They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true! The latest da... Read more

22 Jul 2019

12mins

Ranked #19

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86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)

86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)

Content is the golden ticket to social media success.People know, love, and trust your brand on social because of the co... Read more

19 Mar 2018

15mins

Ranked #20

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The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 2019

The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience an... Read more

11 Feb 2019

13mins

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