Book Launch Show

This week Tim and Valerie talk about the elephant in the book marketing room; asking people to buy your book. If earning... Read more

What is the #1 most important thing for a successful launch? The answer may surprise you...

With my next book, Running Down a Dream, being published on July 11th, I'm now in book launch mode! This week I talk abo... Read more

There are 4 types of book launches and you need to know which type you are running before you start making any plans. 3 ... Read more

How do you create a following of diehard fans so that you don't have to rely on an algorithm to find new readers? It doe... Read more

Tim called his book Your First 1,000 Copies, but why a thousand? Does that number have to come from sales or can they be... Read more

Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches... Read more

Blogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim ... Read more

It's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to... Read more

This week, Tim tells Valerie to not market a book that she's written. Why would he say this and how could this advice he... Read more

Have you ever bought a book because the front or back cover contained an endorsement quote from a notable author or jour... Read more

Why should anyone buy your book right now? It's going to be available forever. It's too easy to put the book on their wi... Read more

Random marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doin... Read more

This week, Valerie thinks outside the box and proposes a very different way to present author updates to her audience. H... Read more

This week, Valerie and Tim take another look at the Connection System. Now that permission and content are in place, it'... Read more

Michael Bungay Stanier has done both traditional and self-publishing, and with his latest book he's had the most success... Read more

Email marketing is your #1 tool in selling more books. In this episode I discuss how to get your email list up and runni... Read more

My next book, Running Down a Dream, will be published on July 11th. Follow along for the next three months as I plan and... Read more

Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not wr... Read more

There are two groups of people you want spreading the word about your book... fans and influencers. One is pretty easy a... Read more