Rank #1: The Seven Steps to Building a Marketing System
Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.
Rank #2: How to Help Your Local Business Get Found Online
Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’
Rank #3: 10 Things to Consider About Your Website in 2019
John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.
Rank #4: The Top Four Marketing Trends for 2019
This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can't afford to ignore these trends.
Rank #5: A Guide to Content Strategy and Brand Storytelling
Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A
Rank #6: Creating Memorable Moments for Your Customers
Marketing Podcast with Chip Heath Podcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanfo
Rank #7: Why Leaders Eat Last with Simon Sinek
Marketing Podcast with Simon Sinek Podcast Transcript For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why
Rank #8: How to Attract Customers and Keep Them Forever
Marketing Podcast with Joey Coleman Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, a href="https://www.amazon.com/Never-Lose-a-Customer-Again/dp/B07BDQ8RZB/ref=sr_1_1?ie=U
Rank #9: How to Transform Your Company Into an Inbound Organization
Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author
Rank #10: Finding Success and Happiness as a Company of One
John speaks with Paul Jarvis, author of Company of One, about why scaling is not always the ultimate goal for an entrepreneur, and how to instead focus on building a business for yourself that is sustainable and aligned with your purpose.
Rank #11: Tips for Attracting Local Clients
Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to s
Rank #12: How to Create Content That Stands Out and Gets Results
Marketing Podcast with Garrett Moon Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Garrett Moon. He is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota.
Rank #13: Why Your Marketing Must Be Led By Strategy First
John talks about the importance of establishing a strategy first approach to marketing, rather than just focusing on a jumble of marketing tactics to get the job done.
Rank #14: How to Get the World Talking About Your Brand
On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.
Rank #15: How to Create a Morning Routine That Breeds Success
Marketing Podcast with Benjamin Spall Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-fo
Rank #16: Model for Marketing Maturity, Stage One: Build
John discusses the first stage of establishing a fully realized marketing strategy. Building up a solid foundation of online assets will allow you to grow and ignite your marketing efforts as your strategy begins to mature.
Rank #17: How to Understand and Solve Your Customers’ Problems
If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners and marketers are so in tune wit
Rank #18: Local SEO for Lead Generation
Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the found
Rank #19: How to Create Ridiculously Good Content
Marketing Podcast with Ann Handley Podcast Transcript The simple answer to the promise in today’s title is this – get Ann Handley’s lbook – Everybody Writes: Yo
Rank #20: The Evolving Significance of SEO in Marketing Today
This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Da