Rank #1: Tips for Giving Your Content CPR
John speaks with Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure. A copywriting expert, Laura shares her secrets to writing killer copy.
Rank #2: The Seven Steps to Building a Marketing System
Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.
Rank #3: The Top Four Marketing Trends for 2019
This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can't afford to ignore these trends.
Rank #4: How to Get the World Talking About Your Brand
On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.
Rank #5: Creating a Winning SEO Strategy
John speaks with Brian Dean, SEO expert and founder of Backlinko. Dean shares the latest SEO tips, discusses the SEO approaches that work best for B2B and local businesses, and debunks some common SEO myths.
Rank #6: 10 Things to Consider About Your Website in 2019
John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.
Rank #7: How to Edge Out Your Competition by Being Uncopyable
How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing
This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it’s what we discuss here on the podcast.
Miller founded The Adventure LLC over thirty years ago, and has served as a consultant for many global brands, including Proctor & Gamble, Nordstrom, and Coca-Cola.
He has spoken at over 1,500 conferences and workshops, and has contributed to numerous publications including the Washington Post, Wall Street Journal, and Business Week.Questions I ask Steve A. Miller:
- What is the uncopyable mindset?
- How do you innovate to create a better experience for your customers?
- How can owning a word help you define your brand?
- How to make your customers stop caring about price
- The difference between loyalty and attachment
- Why competition doesn’t breed innovation, it breeds conformity
- Learn more about Steve A. Miller
- Order Uncopyable
- Get Steve’s white paper for Duct Tape Marketing Podcast listeners
- Follow on Twitter
- Connect on LinkedIn
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.
To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.
Rank #8: What Local Businesses Need to Know About the State of Local SEO
John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO.
Rank #9: Creating Customers Who Are Loyal for Life
John chats with Sandy Rogers, co-author of Leading Loyalty, about the actionable steps businesses can take to create deeply loyal customers.
Rank #10: How to Make Storytelling Work for Your Brand
John speaks with Kyle Gray, founder of The Story Engine, about what works (and what doesn't) when you're crafting a story about your brand.
Rank #11: How to Turn Your Product Idea Into a Business
John speaks with Jules Pieri, founder and CEO of the Grommet, about how makers differ from other entrepreneurs and what they must do to create a business around their product idea.