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Business
Management & Marketing
Training

Duct Tape Marketing

Updated about 1 month ago

Business
Management & Marketing
Training
Read more

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch

Read more

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch

iTunes Ratings

153 Ratings
Average Ratings
107
26
11
7
2

Awesome Podcast!!

By Brooke Craven - May 16 2019
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John, host of the Duct Tape Marketing podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Very informative podcast

By DaveEastman - May 03 2019
Read more
I have read most of John’s books and they are great but I really enjoy his podcast. The Duct Tape Marketing podcast episodes are short and very well managed by John. He keeps the person being interviewed on topic and with His insight and business knowledge he asks great questions. Exceptional podcast.

iTunes Ratings

153 Ratings
Average Ratings
107
26
11
7
2

Awesome Podcast!!

By Brooke Craven - May 16 2019
Read more
John, host of the Duct Tape Marketing podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Very informative podcast

By DaveEastman - May 03 2019
Read more
I have read most of John’s books and they are great but I really enjoy his podcast. The Duct Tape Marketing podcast episodes are short and very well managed by John. He keeps the person being interviewed on topic and with His insight and business knowledge he asks great questions. Exceptional podcast.
Cover image of Duct Tape Marketing

Duct Tape Marketing

Updated about 1 month ago

Read more

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch

Rank #1: Tips for Giving Your Content CPR

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John speaks with Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure. A copywriting expert, Laura shares her secrets to writing killer copy.

May 28 2019
24 mins
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Rank #2: The Seven Steps to Building a Marketing System

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Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.

Sep 25 2018
12 mins
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Rank #3: The Top Four Marketing Trends for 2019

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This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can't afford to ignore these trends.

Dec 18 2018
12 mins
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Rank #4: How to Get the World Talking About Your Brand

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On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.

Sep 24 2018
22 mins
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Rank #5: Creating a Winning SEO Strategy

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John speaks with Brian Dean, SEO expert and founder of Backlinko. Dean shares the latest SEO tips, discusses the SEO approaches that work best for B2B and local businesses, and debunks some common SEO myths.

May 22 2019
32 mins
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Rank #6: 10 Things to Consider About Your Website in 2019

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John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.

Feb 06 2019
16 mins
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Rank #7: How to Edge Out Your Competition by Being Uncopyable

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How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steve A. Miller Podcast Transcript

This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it’s what we discuss here on the podcast.

Miller founded The Adventure LLC over thirty years ago, and has served as a consultant for many global brands, including Proctor & Gamble, Nordstrom, and Coca-Cola.

He has spoken at over 1,500 conferences and workshops, and has contributed to numerous publications including the Washington Post, Wall Street Journal, and Business Week.

Questions I ask Steve A. Miller:
  • What is the uncopyable mindset?
  • How do you innovate to create a better experience for your customers?
  • How can owning a word help you define your brand?
What you’ll learn if you give a listen:
  • How to make your customers stop caring about price
  • The difference between loyalty and attachment
  • Why competition doesn’t breed innovation, it breeds conformity
Key takeaways from the episode and more about Steve A. Miller:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Aug 23 2018
21 mins
Play

Rank #8: What Local Businesses Need to Know About the State of Local SEO

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John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO.

Feb 19 2019
26 mins
Play

Rank #9: Creating Customers Who Are Loyal for Life

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John chats with Sandy Rogers, co-author of Leading Loyalty, about the actionable steps businesses can take to create deeply loyal customers.

May 16 2019
18 mins
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Rank #10: How to Make Storytelling Work for Your Brand

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John speaks with Kyle Gray, founder of The Story Engine, about what works (and what doesn't) when you're crafting a story about your brand.

Apr 16 2019
20 mins
Play

Rank #11: How to Turn Your Product Idea Into a Business

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John speaks with Jules Pieri, founder and CEO of the Grommet, about how makers differ from other entrepreneurs and what they must do to create a business around their product idea.

Apr 24 2019
19 mins
Play

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