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Business
Education
Marketing
How To

Bringing Business to Retail

Updated 5 days ago

Business
Education
Marketing
How To
Read more

Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to new concepts you can implement into your business.

Read more

Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to new concepts you can implement into your business.

iTunes Ratings

2 Ratings
Average Ratings
1
0
0
1
0

iTunes Ratings

2 Ratings
Average Ratings
1
0
0
1
0
Cover image of Bringing Business to Retail

Bringing Business to Retail

Updated 5 days ago

Read more

Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to new concepts you can implement into your business.

Rank #1: The Missing Link That's Costing You Sales & Customers - Louise Griffiths

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How much thought do you give the entire journey your customer passes through - from attraction and acquisition, through to purchase and retention? In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they're looking for. Louise generously shares; - the importance of having a well planned digital strategy - where to focus your energy - knowing what stops your customers from buying - why empowered staff are your strongest retention tool - how to develop, manage & nurture online communities

For more click here

Aug 16 2019

46mins

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Rank #2: 6 Key Area To Maximize To Bring In Customers - James Cook

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Driving traffic to your store can be such a difficult thing. So I thought who better to tell us about how we can do that but head of retail research James Cook

In this episode, you will hear and learn 6 dimensions of retail experience 

For more click here

Aug 14 2018

47mins

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Rank #3: Tackling Bulky Goods Shipping - Mike Williams

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In this episode, you are going to learn

  • What is logistics aggregator [9:50]
  • What's unique about UShip system [11:27]
  • We talked about prices as well, learn some fresh information from Mike when it comes to shipping prices  [20:35]
  • Mike shared an example with us how they care for your products  [27:55]
  • Tips for retailers  [31:36]

For more click here

Dec 19 2018

36mins

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Rank #4: Photography That Sells More Products - Lauren Carnes

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With the ease of the internet, who doesn’t shop online in today’s world? It’s so convenient, quick and easy to get everything you need right to your door!

But have you ever ordered something online and then received it and it was nothing like you thought it was online? That’s no fun, right?!

So, What about your e-commerce shop? How do your shoppers feel when they are checking out all your store offers online? Can you really connect your products to your customers when they can’t physically see, feel or try your products before they buy them?

Today, you’re in luck because you don’t have to wonder anymore! We have Lauren Carnes on the show to guide you in exactly how to photograph your products to get amazing photos to share online with your customers. Lauren is photographer and a communication strategist who loves helping small businesses better connect with their audience.

In this podcast, Lauren is going to explain why not only is your product image background so important but also your packaging, branding and the online connection to your brick and mortar shop, if you have both. So get your cameras ready and check out all the valuable info Lauren Carnes brings!

For more click here

Jan 29 2018

1hr 4mins

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Rank #5: How To Create A Viral Email Or Blog Post - Joseph Romm

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A few episodes ago, I had the effervescent Rachel Miller on, talking all about how to get your Facebook posts to go viral. And you guys absolutely loved it. It’s now one of the top downloaded episodes. I’ll link it in the show notes if you haven’t already heard it.

So with that in mind, I scoured the interwebs for other, awesome people who can help you take the virality, and inject it into other parts of your business.

And I was lucky enough to persuade Joseph Romm, author of  “How to Go Viral and Reach Millions", to come on the show and share everything he knows.

For more click here 

Nov 08 2018

44mins

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Rank #6: Carving Out A Niche For Retail Growth - Sara McNally

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Five years after opening her bespoke letterpress business, Sara McNally realised things were no longer working out the way she planned. Rather than close her store she made the brave decision to completely pivot and recreate a new version of her business Constellation and Co. Including opening a store front, on a whim! Join Sara and I as we chat about; - new opportunities that have come from changing direction - why reinvention should be a constant activity - the importance of connecting with people who understand - how running a business impacts on mental health - how mental health impacts on your business - why building a customer base at the expense of your own value and worth is one of the most damaging things you can do

For more click here

Jun 14 2019

57mins

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Rank #7: How to use Pinterest To Sell Products - Kathryn Moorhouse

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Today's guest Kathryn Moorhouse is dedicated to helping entrepreneurs grow their business using Pinterest and she is one of the leading experts on Pinterest marketing. Kathryn has become the go to expert for helping high performing entrepreneurs grow their audience and income using Pinterest.

Clearly, I'm so excited, I can't even speak properly. Best of all, what I'm really, really loving is Kathryn has also got her own retail store. So the best part about today is, she is going to blend in how she has grown her children's clothing brands in Logan00:48 and use her Pinterest strategies.

I'm sitting here, you can't see but I'm waving my arms around. I wonder if it's coming through in the intro. But she is going to show how she has used Pinterest to grow that clothing brand. So welcome to the show Kathryn.

For more click here

Mar 12 2018

1hr 1min

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Rank #8: 3 Breakthrough Hacks That Increase Returns From Your Retailing Business

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Recently I was the guest on The Next 100 Days Podcast and I really enjoyed. 

I have a couple of things to share with you today, and definitely, you are going to learn some new retail tricks. 

"Retail is changing, you better change too"

Here are my Retail Breakthroughs:

  • You Need an ONLINE presence
  • Make Sure You CUSTOMISE Descriptions
  • Use Facebook Audience Insights for FREE to Get a lot of Data on Your Customers
  • Add an Upsell to Your Thank You Page
  • Customise the Your Order is On Its Way Emails
  • Be Sure to Get Your Customers to Buy What They Need
  • Don’t Outface People With Too Much Choice

Listen to the episode and figure out more. 

For more click here

Dec 25 2018

58mins

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Rank #9: Smartphone Hacks to Grow your Social Media Fast-Tabitha Carro

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In this episode I  interview Tabitha Carro, a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business.

Tabitha is a veteran elementary school teacher who got her start as an online entrepreneur filling the need for educational materials to her fellow teachers. From there, she opened the Smartphone Marketing School, a blog and membership site that teaches a wide range of clients from Etsy shop owners to social media advertisers how to create professional visual content without expensive equipment or the need to outsource to a graphic design agency.

For more click here

Mar 08 2018

59mins

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Rank #10: How To Add 25% More Revenue Using Email - Chloe Thomas

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When it comes to e-commerce email marketing, it can be really difficult to work out what you should be putting in those emails.

There's a big argument between transactional emails I like to call those buy my stuff emails and educational or informational emails and I thought who else better to have on the show then the lady who has been called the top one of the top ten ecommerce commentators in the world.

For more click here 

Jun 28 2018

38mins

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Rank #11: Angry Customer to High Paying Client - Mastering Positive Conflict - Nate Regier

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Today's guest is Nate Regier. He's a former practicing psychologist. He's got a doctorate in clinical psychologist in Social, emotional intelligence and leadership, positive conflict. And that's something that my head was really thinking about.

Leadership, mind, body, spirit, health, neuropsychology, just to name a few. This guy is the business when it comes to all stuff brain related. And today we are going to be talking about conflict and customer service and a whole bunch of other stuff.

For episode details click here

Apr 30 2018

45mins

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Rank #12: The Art of Copybranding To Boost Sales - Lee Rowley

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Copy writer and branding expert Lee Rowley has more than a decade experience writing sales copy and creating brands.  But he’s the first to admit, his copy hasn’t always hit the mark!

Following a personal tragedy Lee felt compelled to find an alternative to the churn style copy his counterparts were using.  Ignoring the “experts” he started creating copy and brands that made real, deep, connections with the people buying the products he was tasked with selling.

Over time this lead to Lee developing the Avatar Immersion systems, a series of connection points that helps business owners find the intersection between their own stories and the stories of their customers.

Lee is passionate about encouraging businesses owners to tell their own unique story, understanding customers and their needs and the importance of making the customer the focus of your sales copy.

For more click here

Mar 07 2019

37mins

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Rank #13: How To Market Your Business With No Money

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Episode link: https://salenaknight.com/wp-admin/post.php?post=12878&action=edit   Not every business is going to be smooth sailing, all of the time. Maybe you'll have problems with your employees. Perhaps there will be issues with your suppliers. But one of the worst case scenarios is running of money.   It's so easy to think "this is it - my business journey ends here". But does running out of money mean the end of the road?   In this episode of the Bringing Business to Retail Podcast I share with you my personal experiences from being in this very situation. Join me as I share;  
  1. What I did to move myself out of this very stressful situation
  2. My strategies for advertising an e-commerce or retail store without any money
  3. Why believing in yourself & your ideas is vital to your success
  Yes it's possible and yes you can get great results! If you're one step off giving up on your business dream, you owe it to yourself to listen in.

For more click here

Apr 24 2019

25mins

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Rank #14: 4 Solutions For When You Can't Post On Your Facebook Business Page

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Having issues with your Facebook Business page? You're not alone. The past couple of weeks I've fielded several calls from clients asking me to help them with everything from not being able to post any content or make comments on their business page, through to not being able to access their page at all.

Given so many of you use Facebook as your primary point of contact with your customers, you can't afford to let this one slide. This week on the Bringing Business To Retail Podcast I'll be sharing my top suggestions for keeping your business Facebook page up and operational.

For more click here

May 23 2019

27mins

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Rank #15: 6 Proven Ways To Increase Ecommerce Sales - Chris Dayley

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Chris Daly has over a decade of experience working as a Digital Marketer.  During his career he has worked with some of the biggest names in e-commerce, helping drive traffic to their websites creating content that generates exceptional conversion rates.

After increasing the organic traffic to one of his clients website by triple but failing to increase sales, he hit on the importance of Conversion Rate Optimisation.  Chris now works exclusively creating and testing e-commerce content that converts into sales for his clients.

In this episode Chris shares with me the importance of your home page and what you should include on it to ensure you customers buy.  We check off the six ares of a website that should be converting for you and three tools you can use to test your conversion rates without breaking the bank.  We also talk about my favourite topic; knowing your customer, and why split testing several versions of your key pages is integral to finding out exactly how your customer will interact with your website.

If you have an e-commerce store (even if you don’t) you won’t want to miss the episode.

  • Chris shares tips on what should be on the home page of your e-commerce website [9:32]
  • Find out what’s distracting people on your site and putting them off buying. [15:10]
  • What information do you need to show on your website and where do you need to show it. [21:45]
  • Is your website causing people to become anxious? [29:46]
  • What is the home page existence test? [45:07]

For more click here

Feb 21 2019

53mins

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Rank #16: Ecommerce Tips To Increase Sales - Jeff Wenberg

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Today we are jumping into to learn more about e-commerce strategies to make you more money with Jeff Wenberg from Smart Marketer. If you don't already follow Smart Marketer you must check them out. The team at Smart Marketer puts out some of the best content when it comes to what's working and what's not when it comes to e-commerce.

Jeff talks to me all about some of the best apps you can use to help grow your e-commerce sales and what actually stops people from investing in tools that will help them grow their business. Jeff even gives you some amazing tips that you can put into place immediately to boost your average order value, including the 1 mistake that people make when they want to drive traffic to their online store!

For more click here

Feb 07 2018

47mins

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Rank #17: How To Make Facebook Ads Work For Retailers - Miranda Ivey

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When thinking about advertising your business online most likely one of the first places you think of is Facebook Ads, and for good reason. With over 2 billion active monthly users your target audience is bound to be abundant there, right?! But the real question is are you doing everything possible to optimize your ads on Facebook or are you just throwing away money? Well, get ready to review your Facebook strategy because today I’m talking to Miranda Ivey of Mirandaivey.com.

Miranda is a not only an online marketing strategist but coach and Facebook ads guru. Today she’s bringing us tips on Facebook ad targeting, audience, budget, and more. Plus, Miranda’s even throwing in her little secret to creating an engaging page post for your audience and giving you her top 2 keys to getting the most impact from your Facebook ads.

So listen in now  

Jan 24 2018

56mins

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Rank #18: Pricing For Profit - Adam Lean

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Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise.  A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs.

Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business financially healthy. 

For more click here

Sep 12 2019

59mins

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Rank #19: Using the Domino Effect to Change Your Business - Alison Donaghey

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Sometimes it can be a little bit difficult to get your head out of that headspace when you're in a bit of a funk. So I brought along today's guest Alison Donaghey.

She's a radio host of the show think the opposite. She's the author of an international best-selling book also called Think opposite and she talks about using what she calls the domino effect to change your business to change the world.

And she's also a cause and effect strategist. And she's going to show us how you can expand your mind in ways you didn't think possible.

For more click here

Nov 01 2018

55mins

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Rank #20: Overcoming Tech Roadblocks - Jaimie Slutzky

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Jaimie Slutzky integrates software systems for creative and out of the box entrepreneurs. So people just like you so that they can spend their time and energy creating content and engaging with their clients.

She thrives by removing tech as a barrier to letting her clients’ visions shine through. Jaime hosts the Tech of Business podcast where she showcases the role of software and technology in businesses of every size and shape.

For more click here

Sep 26 2018

45mins

Play