Cover image of Respect the Process
(79)
Comedy
Education
TV & Film

Respect the Process

Updated 3 days ago

Comedy
Education
TV & Film
Read more

We talk tv commercials from concept to completion.

Read more

We talk tv commercials from concept to completion.

iTunes Ratings

79 Ratings
Average Ratings
75
3
1
0
0

Helping me a lot

By Daniel89383282 - Jul 01 2019
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I've always been interested in commercial work and this podcast is helping me focus my efforts.

Subscribe and enjoy

By FX Jedi - Jun 28 2019
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This is a great podcast if you are interested in any aspect of video production. Its educational, entertaining and thought provoking. Please give Helen more airtime, and I look forward to the next episode.

iTunes Ratings

79 Ratings
Average Ratings
75
3
1
0
0

Helping me a lot

By Daniel89383282 - Jul 01 2019
Read more
I've always been interested in commercial work and this podcast is helping me focus my efforts.

Subscribe and enjoy

By FX Jedi - Jun 28 2019
Read more
This is a great podcast if you are interested in any aspect of video production. Its educational, entertaining and thought provoking. Please give Helen more airtime, and I look forward to the next episode.
Cover image of Respect the Process

Respect the Process

Updated 3 days ago

Read more

We talk tv commercials from concept to completion.

Rank #1: Rise Of The Freelance Commercial Director With Filmmaker Todd Heyman.

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Director Todd Heyman is quite prolific, staying busy and in demand despite remaining freelance versus signing with any one particular production shoppe. Todd began his career by developing marketing campaigns for top Hollywood studios. His first film as writer/director was a finalist at the  Tribeca Film Festival, and landed at HBO. From there… well hey just listen to our chat. Thanks,…
Oct 18 2018
1 hour 19 mins
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Rank #2: How PRETTYBIRD President & Co-Founder Kerstin Emhoff Has Built A Powerhouse ProdCo.

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PRETTYBIRD President & Co Founder Kerstin Emhoff is recognized for her successful and enduring relationships with top agencies, clients, artists and managers, and her experience and unique style across various mediums and platforms. Under her leadership, PRETTYBIRD has collected Grammys, Emmys, D&AD Awards, Cannes Lions & Grand Prix, Clio’s and MTV Video Music Awards – in addition to being named Creativity’s…
Aug 24 2018
52 mins
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Rank #3: How Color Influences The Story With Colorist Clark Muller.

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Colorist Clark Muller is one of the most respected artists color grading in the commercial and music video business. Pop over to his shop, Incendio to see his stellar work. We discuss the importance of specialization in an age where we all have the tools. And Clark implores us to explore how the story is to make us feel. That aspect can…
Feb 28 2019
1 hour 24 mins
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Rank #4: Filmmaking, Cravability & Spit Buckets w French Butter Films Director/DP Brett Froomer & EP Ivo Knezevic.

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French Butter Films draws on the combined experience of Director/DP Brett Froomer and Executive Producer Ivo Knezevic to offer food, beverage and restaurant brands a fresh perspective on producing tabletop content, one that transforms advertising into a lifestyle experience.  Brett explains his aim is to capture ‘cravability’ in every product he shoot, and the work does just that. This is…
Feb 07 2019
1 hour 48 mins
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Rank #5: Content Shop Schofield’s Flowers Is In Full Bloom.

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Steve Schofield and Kevin Johnston of Schofield’s Flowers come by to talk shop and tell us about their production company and their new approach to making killer content. They’re a collective of writers, directors and producers that conceive and execute ideas. Or any iteration in between. Check out their various sizzle reels here including this company reel: Schofields Flowers Company…
Apr 26 2019
1 hour 28 mins
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Rank #6: Filmmaker Ramaa Mosley On Creating One’s Own Opportunities.

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Filmmaker Ramaa Mosley directs commercials, documentaries, feature narratives and more. Like myself, she believes we do different jobs for different reasons and creates her own opportunities. You’ll love the part of this chat when she explains how originality is overrated. I disagreed but then came around. Ramaa is also the Executive Creative Director and one of the Founders of Adolescent Content,…
Jul 06 2018
1 hour 34 mins
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Rank #7: Marti Romances Talks About His Futuristic VFX For Marvel, Ex Machina And Ready Player One.

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For Marvel’s Avengers films, my guest Marti Romances and his talented team at Territory Studio worked closely with production designer Charles Wood and the art department to craft a visual language to support the filmmakers’ vision and reflect each individual characters of the personalities. Ok you’re hooked right? Marti shares his insights and experiences on design, tech and filmmaking working…
May 03 2019
1 hour 13 mins
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Rank #8: How Filmmakers Can Deliver Gorgeous Treatments With Katniss of The Moon Unit.

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The Moon Unit is a creative services boutique that helps storytellers develop ideas into words, gorgeous visual treatments, mood boards and pitch decks and more. Katniss and I skyped to cover a lot of ground. After describing a great pitch and treatments, we dive into how a director can best manage her career. Katniss and The Moon Unit team put…
Jul 28 2018
1 hour 7 mins
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Rank #9: How Commercial Director Clay Williams Makes Great Comedy Spots.

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Commercial Director Clay Williams makes the kind of spots I see on tv and salivate over. His humor is sly, subtle and understated even when the premise is crazy.
Sep 21 2018
1 hour 30 mins
Play

Rank #10: How To Secure Repeat Business According To Contagious LA Co-Founder/Executive Producer Natalie Sakai.

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Contagious LA’s Co_Founder and Supreme Leader Natalie Sakai talks repeat business, client-direct and collaborating with agencies in the creation phase. More than getting clicks, she explains connecting with content. She and her prolific stable of Directors are cranking out great work. I know you’ll enjoy the Executive Producer point-of-view. Check out Contagious LA and Mike Rowe getting a live prostate…
Jun 13 2019
1 hour 1 min
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Rank #11: How Actor David Lengel Stays Constantly Working In TV & Commercials.

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You’ve enjoyed actor David Lengel in too many shows and commercials for me to list. We talk about his training, his work ethic, his moustache and more. We agree on keeping a good balance of work and real life. You’ll love David’s tips for Directors from the actor’s point of view. Check out David Lengel in Warhol S.S. “Options” video directed…
Apr 11 2019
1 hour 16 mins
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Rank #12: My Live Reactions To Super Bowl Commercials 2019 While Under The Influence Of Tequila.

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I love watching commercials, and Super Bowl LIII had some really great work, despite the critics and cynics. Ok, a phew snoozers too. What made them all better was my bottomless glass of Clase Azul Reposado tequila, neat. Jake Brady joined me but jettisoned the project at the half, so my stepdaughter Gabi Feingold grabbed the mic. Here are some…
Feb 04 2019
1 hour 23 mins
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Rank #13: Ad Agency Founder, Creative Strategist, Author Ryan Berman Explains “Return On Courage.”

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“Return on Courage” author/super-creative/strategist Ryan Berman returns to the podcast as the founder of Courageous, a change consultancy that develops Courage Brands® and trains companies how to operationalize courage through Courage Bootcamp. Ryan has spent a career developing meaningful stories for household brands—like Caesars Entertainment, Major League Baseball, New Era, Subway, and UNICEF—and he believes that courage is the ultimate competitive advantage…
May 30 2019
1 hour 4 mins
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Rank #14: Kudos To New Filmmakers Jonny Gentry, Monty Marsh And Ven Gia

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Filmmakers and Bootcamp alumni Jonny Gentry and Monty Marsh are both in the Shoot New Directors Showcase. (Apologies that I just literally found out about Monty’s inclusion right after recording this.) And our fab filmmaking slash listener from Australia, Ven Gia, knocked it out the park with his inaugural spot for Corowa Distilling Company. Check it out below. Corowa Distilling…
May 10 2019
6 mins
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Rank #15: Filmmaker Amir Farhang Conceives, Writes And Directs Entire Ad Campaigns.

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Director Amir Farhang started his professional career as a writer and creative director for top agencies such as BBH, CP+B, 180, and W+K  working for major brands such as adidas, Johnnie Walker, Burger King, Sony, Coca-Cola, Google, Nike, Brand Jordan, Volkswagen and Acura.  Adidas -Swingman Dwight Howard-short from ArsenalCreative on Vimeo. His first ad wasn’t even an ad—it was a TV…
Dec 07 2018
1 hour 40 mins
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Rank #16: The Secrets To Longevity In Commercial Production With Raucous Content’s Phyllis Koenig.

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Raucous Content‘s Owner and Executive Producer Phyllis Koenig is legendary in our the commercial industry, having steered the ship of some of the best commercial production companies. She and I go way back to our days at Uber Content, where we made hundreds of national spots together. (She and Uber also stepped in to executive produce my hit documentary “I Am…
Jul 07 2019
1 hour 35 mins
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Rank #17: Director Marc Schölermann Knows How To Shoot Killer Car Commercials.

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German-born Filmmaker Marc Schölermann started his directing career at the age of 13 shooting his own Super-8 movies in the basement of their family home. Over the last decade he has directed numerous commercials for clients such as Mercedes-Benz, Lexus, Audi, BMW, Toyota, Ferrero, Mazda, Volkswagen, Unilever, Acura, Opel, Nissan, Skoda, Chevy, Buick and many more. Marc Schölermann’s commercials have…
Jan 11 2019
59 mins
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Rank #18: Director Producer Ben Silverman of Bubba’s Chop Shop On How To Keep Repeat Clients.

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Ben Silverman is a director and producer making fun, inventive content for brands. We chat about the holy grail of any company, repeat business and how to keep it. His company, Bubba’s Chop Shop, has work you must check out. Here’s one we chat about… One advantage he has is he can “fix it in post” because they are a complete soup…
Feb 22 2019
1 hour 21 mins
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Rank #19: How I Deal With Aspect Ratios When Filming Commercials.

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Just my thoughts on how to handle 16:9 vs 9:16 and that pesky 1:1 Instagram ratio. It’s a brisk 15 minutes of just me babbling. Love to hear your thoughts.  thanks, Jordan Commercial Directing Voodoo is still just $10 on Amazon. 100% 5 Star reviews.
Jan 18 2019
15 mins
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