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Build Launch Scale

Updated 7 months ago

Business
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Build Launch Scale is the podcast for people who use technology to bring world-class products to life. In each episode, we dive into a specific topic or issue relevant to product managers, product developers and product-driven entrepreneurs and dissect it with some of the top product management practitioners, coaches, and leaders today. The result? Preparing product people to build, launch, and scale better products. Build Launch Scale is a production of Product Collective -- the company behind INDUSTRY: The Product Conference, where hundreds of product people from all over the world gather each Fall.

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Build Launch Scale is the podcast for people who use technology to bring world-class products to life. In each episode, we dive into a specific topic or issue relevant to product managers, product developers and product-driven entrepreneurs and dissect it with some of the top product management practitioners, coaches, and leaders today. The result? Preparing product people to build, launch, and scale better products. Build Launch Scale is a production of Product Collective -- the company behind INDUSTRY: The Product Conference, where hundreds of product people from all over the world gather each Fall.

iTunes Ratings

19 Ratings
Average Ratings
19
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0
0
0

iTunes Ratings

19 Ratings
Average Ratings
19
0
0
0
0
Cover image of Build Launch Scale

Build Launch Scale

Updated 7 months ago

Read more

Build Launch Scale is the podcast for people who use technology to bring world-class products to life. In each episode, we dive into a specific topic or issue relevant to product managers, product developers and product-driven entrepreneurs and dissect it with some of the top product management practitioners, coaches, and leaders today. The result? Preparing product people to build, launch, and scale better products. Build Launch Scale is a production of Product Collective -- the company behind INDUSTRY: The Product Conference, where hundreds of product people from all over the world gather each Fall.

Rank #1: Episode 008: The Art of the Product Roadmap w/ Andrea Saez

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Behind every great product... is a product roadmap. But when a roadmap must fit with product strategy, customers are pressuring to know what's coming next, and senior management wants hard dates to commit to, what is a product person to do? In this episode, Andrea Saez, Head of Customer Success at ProdPad offers advice on roadmapping, and even busts some myths in the process.

Aug 07 2017
15 mins
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Rank #2: Episode 007: 'The Intercom Way' of Product Marketing, with Matt Hodges

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As Intercom's first hire to focus specifically on Growth, Matt has had a front-row seat and has been an active participant in shaping Intercom's product marketing efforts. In this episode, we learn more about Intercom's approach to product marketing, how they use Jobs To Be Done within their product marketing efforts, as well as a few lessons that they took away throughout the process.

Jul 24 2017
23 mins
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Rank #3: Episode 006: The Importance of Challenging Your Assumptions w/ Cindy Alvarez

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In every product team there are dozens of assumptions masquerading as knowledge. Cindy Alvarez talks about why challenging these assumptions is not only a good idea, but is necessary to the work we do as "product people." Cindy Alvarez is the Director of User Experience for Yammer (a Microsoft company), and the author of Lean Customer Development: Build Products Your Customers Will Buy. Cindy is a frequent speaker on UX, Lean, and tech culture.

Jul 07 2017
21 mins
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Rank #4: Episode 005: Generating and Cultivating Breakthrough Ideas w/ Anna Marie Clifton

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It's true that the best product ideas an organization launches aren't necessarily generated by the product manager. But let's face it, as product people, we all want to bring our best ideas forward. And on top of that, we're often responsible for cultivating and managing all of the other great ideas generated within our organizations. How is one to do that well? Anna Marie Clifton is a Product Manager at Yammer (a Microsoft company) has had to navigate those tricky waters in the past, and has learned a few things that can help any product person.

Jun 16 2017
29 mins
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Rank #5: Episode 001: Finding Product Market Fit w/ Dan Olsen

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A podcast for people who use technology to bring products to life. Finding Product-Market-Fit is every entrepreneur and product manager's goal. But sometimes, it's just not so easy. If anybody could help you get there, though, it's Dan Olsen. Dan Olsen is a product management expert and author of The Lean Product Playbook. Based in Silicon Valley, Dan helps CEOs and product leaders build better products and stronger product teams as a hands-on consultant, trainer, and coach.

Jun 01 2017
26 mins
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Rank #6: Episode 002: Product Management Evolution in High Growth Companies w/ Robert Hatta

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A podcast for people who use technology to bring products to life. For high growth technology companies, the roles of Product Manager, VP of Product, and Chief Product Officer are evolving and changing. Because of this, it's increasingly difficult to find the right product people with the perfect mix of skills and talents necessary to build the right product team. We'll be discussing this evolution with Robert Hatta, Talent Partner at Drive Capital, one of the largest early stage venture capital companies in the Midwest. This session is perfect for product people who want to think about what might be necessary for their product team to keep up with these changes, as well as those looking to compete for top product roles on the market. Robert Hatta is a talent partner at Drive Capital, helping portfolio companies build teams. Prior to joining Drive Capital, he was the vice president of talent for JumpStart Ventures, helping to place hundreds of hires into early-stage startups at all levels. His experience also includes senior leadership roles within technology companies, including Apple, Netflix, Virgin Mobile and Tackk.

Jun 01 2017
15 mins
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Rank #7: Episode 003: How Product Managers Work With Others w/ Michael Sacca

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The best product people understand that it takes an entire team to successfully build products that solve real problems for customers. Developers, Designers, UX strategists, and others are all a critically important part of the process. But what’s the best way for product people to work with these groups and bring the team together? Michael Sacca, President at Crew, knows a thing or two about this — as Crew helps people find design and development talent for creative projects. We’ll discuss how product people successfully work with and lead the teams they rely on to produce great products.

Jun 01 2017
18 mins
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Rank #8: Episode 004: User Personas in Product Management w/ Steve Johnson

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A podcast for people who use technology to bring products to life. User Personas can help product people really define who they're building their product for. Instead of thinking of your customer as a demographic, a user persona helps you visualize and define an actual *person*. In this episode of Build Launch Scale, we chat with Steve Johnson, the "Godfather of Product Management" and Founder of Under10 Consulting to help us understand how we can best create and leverage user personas when building products.

Jun 01 2017
25 mins
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Rank #9: Episode 013: Introduction to Rocketship Season 4 Episode 1

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An exciting an announcement from the Product Collective and Rocketship.fm teams!

Apr 04 2018
25 mins
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Rank #10: Episode 012: Wireframing with the King of Wireframing, Peldi

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Is wireframing and prototyping the same thing? If not, which is more useful? Should product people get involved with wireframing... or is wireframing just something for UX folks? We ask these questions and others to Giacomo "Peldi" Guilizzoni, the Founder and CEO of Balsamiq... and upcoming speaker at INDUSTRY: The Product Conference in Dublin, Ireland in April, 2018.

Nov 13 2017
19 mins
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