Rank #1: EP157: How to Create 10x the Content in Half the Time
Jul 10 2018
Rank #2: What it really takes to make a $50K salary as a jewelry designer
May 01 2018
Rank #3: EP161: The Surprising Way to Turn a Profit Every Year (even if your sales are slow)
Aug 07 2018
Rank #4: EP 218: The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them
Have you ever noticed that grocery store layouts are all pretty much the same?
The bakery is near the front, where you’re met with the comforting aroma of fresh bread. The dairy is in the back, so you have to walk through the whole store just to buy milk. The candy is by the register, a tempting and effective upsell.
This is not by accident – in fact, there are professionals who get paid a lot of money to map your journey through the store in a way that gets you to buy more stuff.
The psychology of profit has been of interest to owners of grocery stores and supermarkets since, like, forever. So why wouldn’t we apply the same principles to online stores?
That’s where Erin Alexander comes in. Founder of Alexander Design Co. and our very own SOS coach, Erin specializes in website and conversion design for e-commerce businesses.
When it comes to web design, this gal’s been thinking 10 steps ahead the whole time. She sat down with me to discuss the common mistakes she sees on jewelry designer’s websites – and how to fix them
Sep 24 2019
Rank #5: EP169 How to Create a Beautiful Branded Photoshoot on the Cheap
Oct 02 2018
Rank #6: EP183: How to Simplify Your Business to Make More Money This Year
What’s your word of the year?
My word of the year for 2019 is ELEVATE!
Last year, my word of the year was SIMPLIFY here’s why…
Have you ever felt that making money is hard because there are so many things you have to do to make your business work?
…no shame in honesty here because I’m 🙋🏻♀raising my hand, too. Here’s an interesting idea…
What if simplifying your business was actually the EXACT thing that would make you more money this year.
I don’t know about you, but as a highly creative being, I have a tendency to make my business complicated. It was driving me crazy!
Maybe it’s because I’m a Visionary and I know that Visionaries get paid for their ideas.
More ideas, more offers, more money, right?
What if it the exact opposite was true? That simplifying your business was actually the quickest road to growing your sales and enjoying your life more?
I hope you have really big goals this year and you’re facing your fears to make your goals happen.
One of my mentors, Ryan Levesque, said to me several years ago that “more is just more,” instead we should be focused on…. Less But Better!
That shift was huge for me! I have so many ideas! It’s hard to know which are the best ones to move forward without driving my team absolutely bat s#!t 🦇💩crazy.
Today, I want to walk you through the Framework I’ve been refining to simplify all of my businesses. This Framework has helped me evaluate what’s really important, increase my revenue and sales and make my life easier.
You’ll also hear some inspiring stories of designers we’ve worked with. They started out by taking our Laying the Foundation Course and have built 6 to multiple 6 figure businesses.
I’m excited for you to dive into EP183: How to Simplify Your Business to Make More Money This Year.
Jan 08 2019
Rank #7: 7 Ways to Get (More) Consistent Jewelry Sales This Year
7 Ways to Get (More) Consistent Jewelry Sales This Year
Jan 09 2018
Rank #8: EP185: How to Use Storytelling to Sell More Jewelry
Think about all of the important lessons you’ve been taught in your life.
Whether it was from a parent, or a college class, or an elderly person you met in line at the grocery store. Why are those the lessons that stick with you all of your life?
Don’t think too hard on it, because I’m going to give you the answer.
I can pretty much guarantee you that the reason they’ve stuck with you for a lifetime is because they were delivered using the art of storytelling.
Because 65% to 75% of information shared through stories is retained by the people listening to the storytelling as opposed to only 5% of information that is retained through a scripted presentation or the delivery of facts.
And it works the same way in business that it does in life…but I like to call it STORYSELLING when I’m talking selling my jewelry.
Stories create connections. Sales can get a bad rap for being all about pushing and trying to manipulate a potential buyer.
But the truth is if you're a good storyteller you have the opportunity to invite them into your world and show them the story behind why you create what you do in the way that you do it.
It's much easier and nicer feeling and it's not hard. It really isn't.
My good friend and co-founder Robin Kramer is joining me today to teach you the art of storytelling in Episode #185 How to Use Storyselling to Sell More Jewelry.
Jan 22 2019
Rank #9: EP184: The Truth About Why Most Jewelry Businesses are Broke (and What to Do About It)
Do you ever feel stressed about money in your business? 💳
No matter how hard you try to make sales and keep the cash flow coming in, you can’t seem to keep the money in your account or even pay yourself?
Trust me, I hear ya! There was a time when I had a measly -$2.02 in my bank account. (Yes negative). And payroll was due the next day.
Talk about being stressed…my hair started falling out and I was losing tons of weight.
I’m ashamed to admit this, but I even started smoking cigs like a chimney. Gross!
Until I realized there was a better way to run the business…
The truth is most start-up jewelry businesses are broke for a few simple reasons (at least the ones that don’t “get it” yet).
First and foremost, they treat their jewelry business like a hobby instead of like a real business.
A business is a for-profit entity that pays its owner a salary.
A hobby is not something that’s typically profitable or paying its owner anything.
Let me highlight the difference….
A business owner invests in the people and programs that actually grow their business (themselves, team, consultants, coaches, etc.)
They get excited about reading a business book and putting 10% of their profit into a savings account.
A hobbyist spends all of their money on supplies, gems, and widgets that consume cash flow making them broke.
They get excited about the next gem or bead show and want to cry when they leave the Tucson with exactly $5 left in their bank account.
Who will you be: profitable business owner or expensive hobbyist!?! Allow me to help you shift your business paradigm and build a more profitable business.
There’s no shame if you aren’t there yet. Awareness is the first step!
In fact, I’m hosting a brand new masterclass to help you stand out in a saturated jewelry market (so you can kiss 💋 “being broke,” goodbye).
Let’s dive into today’s episode #184: The Truth About Why Most Jewelry Businesses are Broke (and What to Do About It)
Jan 15 2019
Rank #10: EP203: What YOU Need to Know in 2019 About the Current Wholesale Climate
This week is Robin’s birthday!
I’m so excited to be chatting with her about the rapidly changing world of wholesale…
Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7 years since we started Flourish & Thrive Academy, this part of our industry has been changing nonstop…
But lucky for us, Robin is up on all of these changes…
So whether you’re about to dive into wholesale for the first time or you’re navigating the ins and outs of consignment or sell and return – we’ve got you!
These days, it can feel like the financial pressure is 100% on designers. Especially in wholesale.
It may have you wondering… Is wholesale even worth it anymore? Can you really survive and make a good living with this model?
The fact is, it's totally possible! But only if you’re staying on top of what’s working TODAY.
In this week’s podcast episode, we’re covering everything you need to know to stay relevant in wholesale.
In order to succeed in wholesale, you have to build great relationships with your buyers…
Relationations are truly at the core of any working wholesale model. You want to make things easy for the people you work with…
This can mean providing them high-quality images that make promoting your work simple.
It can mean checking in regularly or scheduling annual visits to each of your buyers.
It can even start as early as simply following and engaging with your dream stores on Instagram.
The more you build relationships and connections, the more success you’ll have with wholesale.
May 28 2019
Rank #11: EP201: How to Launch One of a Kind Collections and Sell Out in Less than a Month
When you’re running a jewelry business, sometimes you might forget why you started what you do… Running a business takes work. Persistence. Consistency. Strategy.
But at the end of the day – most of us are actually artists! We get into this work to CREATE.
And while it's important to get those systems down that help you thrive… there’s also nothing wrong with a craving for VARIETY!
I’m so excited to be interviewing Alex Camacho of Acid Queen Jewelry because she’s got this balance down…
Alex has truly mastered the launch & release strategy. So much so that she’s releasing a one of a kind collection MONTHLY… And selling them out!
This is so cool because it means she gets to constantly be creating.
Each month she’s making one of a kind pieces. And she’s created a strong following around it!
Sure, she has her ready-to-wear line that’s always for sale. She’s got something consistent and easy when she’s in a pinch. But she’s also managed to systematize variety and creativity.
So if you worry that success in your brand means you have to sell the same boring line, you’re wrong.
In today’s episode, Alex is going to share with us how to create and sell out one time collections.
Alex has truly trained her customers to buy from her in the way she wants them to… Granted, Alex says she works really fast. Not every designer is going to need (or want) to put out a collection monthly.
But even if this is 2 or 4 times a year, her model is really working for getting these collections to sell FAST.
Listen to the episode to get the full scoop on how Alex runs her unique business model.
May 14 2019
Rank #12: The 11 Key Elements of a Remarkable Brand Story (Hint: It's Your Biggest Marketing Tool)
The 11 Key Elements of a Remarkable Brand Story (Hint: It's Your Biggest Marketing Tool)
Jan 02 2018
Rank #13: EP167: How One Designer Grew Her Sales by 400% in 4 Months
Sep 18 2018
Rank #14: EP206: How to Transform Your Website Homepage to Make More Sales
Did you know that when someone lands on your website you only have 30 seconds to make an impression?
Kinda scary, right?!?
After all of the love and hard work you pour into creating a beautiful page, a lot of the people who visit will be in and out in moments.
So how can you get them to stick around?? And better yet… how can you get them to actually CONVERT into sales?
It all comes down to the impression and the feeling they get when they visit your site.
If your website isn’t doing your product justice in terms of design, story and beyond… you’re actively LOSING sales and potential customers.
There are a few key components every homepage needs to really stand out and grab the attention of a potential customer…
As a designer or business owner, sometimes you’re a little too close to the problem to see whether what you have is really working or not.
That’s why we brought in Darian Chavez of DNC coaching (who also happens to be one of our amazing SOS coaches), to talk about how to transform your homepage to bring you more sales. You won’t want to miss all of the juicy knowledge she shared with us…
Jun 18 2019
Rank #15: EP204: How to Elevate Your Brand with Packaging
Unboxing experiences are a big deal these days…
If you want to sell your product for premium prices, you have to think about packing!
When customers open their purchase, they want it to be fun – to feel good.
New designers sometimes think of packing as an added expense… just another thing they have to spend money on.
But actually, packing is an investment in growing your business. It's an opportunity to elevate your brand – and stand out against the competition.
And there’s a lot that goes into great packaging…
You need to be considering…
Your customer and what aesthetic they’re attracted to…
The sustainability of the materials you’re using…
What colors are trending this year…
Customers are more and more aware these days of fashion trends. And a brand with really unique packaging STANDS OUT.
It's a way to be remembered and noticed. It raises brand awareness along with elevating your product…
This week I got to chat with Barbara Whitney from Packaging Specialties about what designers need to know to create great packaging… and how to use it to stand out against the competition.
Barbara is also giving away a really amazing deal on materials in this episode!
Listen to episode #204 of Thrive by Design to get your all-access pass to How to Elevate Your Brand with Packaging with Barbara Whitney
Jun 04 2019
Rank #16: EP191: How to train your customers to buy from you online
Yes, you can sell your jewelry online!
Or have you been doubting yourself?
We all feel great doing what we know…but why is it so hard to pivot out of our routines?
The real big struggle is when you get too caught up working “in” your business that you can't decipher the right activities you should be doing to build your online business.
Sometimes people make it soooo complicated… I’ve been guilty of this too.
Take my friend, designer Chelsea Farmer, for example.
She is someone who has done an incredible job at creating an amazing user experience for her customers.
But she’s said to me once, “I'm afraid to send out an email because we're going to get so many orders I don't know what to do.”
Not all problems are bad problems.
It's really easy as business owners to fall back into what we know instead of welcoming the unknown.
What IF your email list blows up with sales? Or what IF you don’t get more than a couple of sales a week?
It’s time we rethink your approach to running a business and think about how you can maximize your time.
I’m here to help you get more customers buying from your website so that you can continue building every single year and train people to actually buy from you online.
Listen to episode #191 How To Train Your Customers To Buy From You Online
Mar 05 2019
Rank #17: EP162: How to Tweak Your Website Quickly to Increase Conversions
Aug 14 2018
Rank #18: EP213: Want to Make $100K Salary as a Jewelry Designer? Here's what it takes...
For most designers, making a $100,000 salary is what it will take for you to quit your job or achieve your goals.
I hear it all the time. “Tracy, I want to make $100,000 a year. What does it really take?” The truth is, it’s… complicated.
Someone who is bringing $1 million in revenue still might not be able to take home $100,000 if their business isn't run like a well-oiled machine. At the same time, a smart business owner bringing in $250,000 could still take home that $100K if they do it right.
People like you and I, we’re idea generators. Seeing our visions come to life is what really drives us. Finances, profitability, break-even points, margins… Those aren’t the things that come naturally to us.
But it can be learned!
You don’t have to sacrifice your creative passion to be a smart business owner. When you really hone your visionary and leadership skills, you will be blown away by what you can accomplish.
When I started my first company, Tracy Matthews Design Inc., I was NOT approaching my business like a visionary. That’s totally changed. Instead of CEO, I call myself the Chief Visionary Officer.
That has a better ring to it, don’t you think?
So how did I go from being a hopeful hobbyist with no business experience to the CVO of Flourish and Thrive Academy? It started with a simple goal to transform my jewelry business so I could take home $100,000 a year. Let’s talk about it…
Aug 06 2019
Rank #19: EP156: The F&TA B'day Episode: How to Make Your Business Work for YOU (instead of the other way around)
Jul 03 2018
Rank #20: Ep165: The Secrets of a Successful Influencer Strategy
Sep 04 2018