Cover image of Marketing Mixtape with Scott Davis
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Business
Education
Management & Marketing
Higher Education

Marketing Mixtape with Scott Davis

Updated 11 days ago

Business
Education
Management & Marketing
Higher Education
Read more

Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

Read more

Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

iTunes Ratings

41 Ratings
Average Ratings
40
0
0
1
0

Good start

By IndianaaKMS - Jan 19 2018
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No misses so far and I enjoy the marketing content and format.

So so good

By Josephmans+ - Jan 19 2018
Read more
Meaningful content and the best is yet to come. I would like to take class with Scott.

iTunes Ratings

41 Ratings
Average Ratings
40
0
0
1
0

Good start

By IndianaaKMS - Jan 19 2018
Read more
No misses so far and I enjoy the marketing content and format.

So so good

By Josephmans+ - Jan 19 2018
Read more
Meaningful content and the best is yet to come. I would like to take class with Scott.
Cover image of Marketing Mixtape with Scott Davis

Marketing Mixtape with Scott Davis

Updated 11 days ago

Read more

Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

Rank #1: Cross Platform Growth Hacking and Chatbots with Stapho Thienpont

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Stapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots. Show Notes The Marketing Family - http://jo.my/hopaboard Stapho's LinkedIn -https://www.linkedin.com/in/stapho/

Apr 23 2018
33 mins
Play

Rank #2: Digital Transformation with Michael Gale

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Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed. Show Notes Michael's Book "The Digital Helix" https://www.amazon.com/Digital-Helix-Transforming-Organizations-Thrive/dp/1626344647 Michael's LinkedIn Profile https://www.linkedin.com/in/migale/

Apr 18 2018
26 mins
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Rank #3: Influencer Marketing with String Nguyen

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String Nguyen and Professor Scott Davis discuss the value of a four-year Marketing degree in the modern world. We dig into what makes a personal brand memorable and microinfluencer mania! Show Notes String's Website: https://stringstory.co/ String's LinkedIn: https://www.linkedin.com/in/stringstory/

Apr 09 2018
35 mins
Play

Rank #4: Account Based Marketing with Sangram Vajre

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Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot. In this interview, you'll learn how Sangram conceived the idea, where he thinks automation is taking us, and how you can incorporate a flipped funnel into your business. Sangram's Websites http://terminus.com/ https://flipmyfunnel.com/ Sangram's Book Account Based Marketing For Dummies: https://www.amazon.com/Account-Based-Marketing-Dummies-Business-Personal/dp/1119224853

Mar 06 2018
30 mins
Play

Rank #5: Diversity and Leadership with Anjuan Simmons

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Tech Consultant and Speaker Anjuan Simmons joins me to discuss leadership and diversity. We talk about making the leap from technical producer to manager. Anjuan provides deep insight on making diversity a part of your work life and motivates the need to be more inclusive. He also discusses his move to the world of public speaking. Show Notes http://anjuansimmons.com/ https://twitter.com/anjuan https://hbr.org/2018/01/how-and-where-diversity-drives-financial-performance

Feb 20 2018
41 mins
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Rank #6: Connection, Collaboration, Consistency, and Community with Judd Borakove

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Professor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Community in both a corporate and personal branding context. The genesis of 4C is people feeling a lack of connectivity in the modern world.

Apr 02 2018
28 mins
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Rank #7: Building a Personal Brand on $20 with Michaela Alexis

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Learn how to develop a powerful personal brand on a shoestring budget in my interview with Michaela Alexis. Michaela built her brand on LinkedIn when she was looking for work and has amassed over 110,000 followers there. We discuss job search tactics in the modern world, fostering community on LinkedIn, not focusing on perfection, being introverted in a social space, craving realness, platform specialization, social media algorithms, and more! Show Notes Michaela's LinkedIn: https://www.linkedin.com/in/michaelaalexis/ Michaela's Instagram: https://www.instagram.com/mickalexis Michaela's Twitter: https://twitter.com/mickalexis

Mar 13 2018
34 mins
Play

Rank #8: Writing for Forbes, Inc. and the Business Press with Josh Steimle

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Learn how to get your ideas published in huge business publications like Forbes, Inc., Fast Company, Entrepreneur, and more. Josh Steimle shares the secrets to working with editors, developing ideas, and building your personal brand. As a result of publishing in these magazines, you will be able to drive more revenue to your business.

Mar 27 2018
34 mins
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Rank #9: Global Marketing with Cleo Franklin

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How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.

May 15 2018
24 mins
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Rank #10: Hug Your Haters with Jay Baer

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Jay Baer joins the show to discuss a world of rising customer expectations, creating competitive advantage, interacting with customers in public, Wendy's snark, the death of the phone call, social media shaming, and his forthcoming book "Talk Triggers." Show Notes http://www.jaybaer.com/ http://www.convinceandconvert.com/ https://twitter.com/jaybaer https://www.amazon.com/Hug-Your-Haters-Complaints-Customers/dp/1101980672

Mar 20 2018
38 mins
Play

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