Cover image of Marketing Mixtape with Scott Davis
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Education
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Marketing Mixtape with Scott Davis

Updated 6 days ago

Business
Education
Careers
Courses
Read more

Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

Read more

Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

iTunes Ratings

42 Ratings
Average Ratings
40
0
0
1
1

Good start

By IndianaaKMS - Jan 19 2018
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No misses so far and I enjoy the marketing content and format.

So so good

By Josephmans+ - Jan 19 2018
Read more
Meaningful content and the best is yet to come. I would like to take class with Scott.

iTunes Ratings

42 Ratings
Average Ratings
40
0
0
1
1

Good start

By IndianaaKMS - Jan 19 2018
Read more
No misses so far and I enjoy the marketing content and format.

So so good

By Josephmans+ - Jan 19 2018
Read more
Meaningful content and the best is yet to come. I would like to take class with Scott.
Cover image of Marketing Mixtape with Scott Davis

Marketing Mixtape with Scott Davis

Updated 6 days ago

Read more

Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

Rank #1: Cross Platform Growth Hacking and Chatbots with Stapho Thienpont

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Stapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots. Show Notes The Marketing Family - http://jo.my/hopaboard Stapho's LinkedIn -https://www.linkedin.com/in/stapho/

Apr 23 2018
33 mins
Play

Rank #2: Digital Transformation with Michael Gale

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Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed. Show Notes Michael's Book "The Digital Helix" https://www.amazon.com/Digital-Helix-Transforming-Organizations-Thrive/dp/1626344647 Michael's LinkedIn Profile https://www.linkedin.com/in/migale/

Apr 18 2018
26 mins
Play

Rank #3: How to Price Based on Value with Chris Do

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Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determing a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew! Show Notes: The Futur - https://www.thefutur.com/ Blind - https://blind.com/ Chris Do YouTube "How to Price Design Services..." - https://www.youtube.com/watch?v=RKXZ7t_RiOE

Jan 23 2018
37 mins
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Rank #4: Influencer Marketing with String Nguyen

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String Nguyen and Professor Scott Davis discuss the value of a four-year Marketing degree in the modern world. We dig into what makes a personal brand memorable and microinfluencer mania! Show Notes String's Website: https://stringstory.co/ String's LinkedIn: https://www.linkedin.com/in/stringstory/

Apr 09 2018
35 mins
Play

Rank #5: How to Manage Your Job Search and Negotiate Salary with Angela Copeland

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Career coach, author, and TEDx speaker Angela Copeland joins me to discuss career management. Angela and I discuss managing your social networks during a job search, negotiating your salary, changing careers, and looking for work after graduation. Show Notes: Copeland Coaching - https://www.copelandcoaching.com/ Angela Copeland - https://www.linkedin.com/in/angelacopeland/

Jan 31 2018
32 mins
Play

Rank #6: The New Elevator Pitch with Chris Westfall

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This episode features my fellow Houstonian Chris Westfall. Chris is a keynote speaker, best-selling author, business coach, and U.S. National Elevator Pitch Champion. In this interview, Chris shares tips for making a NEW elevator pitch and dismantles some longstanding myths about how to sell. Show Notes Chris' website: http://westfallonline.com/ The NEW Elevator Pitch (book): https://www.amazon.com/The-Elevator-Pitch-Chris-Westfall/dp/0985414804

Jan 17 2018
33 mins
Play

Rank #7: Disney Management Magic with Lee Cockerell

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Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. Lee and I discuss internal marketing to employees, time management, marketing clues, company culture, career transitions, and starting your own business.

Jan 04 2018
29 mins
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Rank #8: Account Based Marketing with Sangram Vajre

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Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot. In this interview, you'll learn how Sangram conceived the idea, where he thinks automation is taking us, and how you can incorporate a flipped funnel into your business. Sangram's Websites http://terminus.com/ https://flipmyfunnel.com/ Sangram's Book Account Based Marketing For Dummies: https://www.amazon.com/Account-Based-Marketing-Dummies-Business-Personal/dp/1119224853

Mar 06 2018
30 mins
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Rank #9: Sales and Marketing Zen with Matt Heinz

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Sales and Marketing guru Matt Heinz joins me to discuss CRM and the Sales Funnel. We talk about marketing and sales playing nice, the future of sales automation, and breaking into the sale field. Matt has a ton of great insight for students of sales and marketing, early professionals, and those looking to make a career move.

Feb 26 2018
30 mins
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Rank #10: Diversity and Leadership with Anjuan Simmons

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Tech Consultant and Speaker Anjuan Simmons joins me to discuss leadership and diversity. We talk about making the leap from technical producer to manager. Anjuan provides deep insight on making diversity a part of your work life and motivates the need to be more inclusive. He also discusses his move to the world of public speaking. Show Notes http://anjuansimmons.com/ https://twitter.com/anjuan https://hbr.org/2018/01/how-and-where-diversity-drives-financial-performance

Feb 20 2018
41 mins
Play

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