Ranked #1
Chapter 1: Marketing in year one
Chapter 1: Marketing in year one
The most important tasks for any early-stage startup are to write code and talk to users. The latter represents your ver... Read more
22 May 2018
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6mins
Ranked #2
Chapter 8: Prioritizing product announcements
Chapter 8: Prioritizing product announcements
Thanks to SaaS, there are more features to talk about on a constant cadence. The challenge then becomes, which things do... Read more
22 May 2018
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7mins
Ranked #3
Chapter 7: Marketing for growth and survival
Chapter 7: Marketing for growth and survival
A lot of businesses fail because they’re simply not good at acquiring and retaining customers. That's where demand gener... Read more
22 May 2018
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8mins
Ranked #4
Chapter 6: Meet now, conquer now
Chapter 6: Meet now, conquer now
When you’re just starting up, other than knocking on someone’s front door, events are the most targeted, proactive and p... Read more
22 May 2018
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10mins
Ranked #5
Chapter 4: Getting word of mouth for your startup
Chapter 4: Getting word of mouth for your startup
There’s a misconception that word of mouth is a mystical force that’s out of your control. Sure, you can’t control what ... Read more
22 May 2018
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3mins