Rank #1: 003 Epic Content Marketing by Joe Pulizzi
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
Jan 30 2015
Rank #2: 010 Buyer Personas by Adele Revella
Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella
Mar 20 2015
Rank #3: 071 Fanatical Prospecting by Jeb Blount
"Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling" by Jeb Blount
May 20 2016
Rank #4: 096 No B.S. Guide to Direct Response Social Media Marketing by Kim Walsh-Phillips
"No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing" by Dan S. Kennedy and Kim Walsh-Phillips
Nov 11 2016
Rank #5: 100 Marketing 4.0 by Philip Kotler
"Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
Dec 09 2016
Rank #6: 006 The Art of Social Media by Guy Kawasaki
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
Feb 20 2015
Rank #7: 064 New Sales. Simplified. by Mike Weinberg
"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development" by Mike Weinberg
Apr 01 2016
Rank #8: 186 The 1-Page Marketing Plan by Allan Dib
"The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd" by Allan Dib. Click here for show notes!
Aug 03 2018
Rank #9: 053 The Content Formula by Michael Brenner
"The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again" by Michael Brenner and Liz Bedor
Jan 15 2016
Rank #10: 107 Master Content Marketing by Pamela Wilson
"Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience” by Pamela Wilson
Jan 27 2017
Rank #11: 248 StrategyMan vs the Anti-Strategy Squad by Rich Horwath
StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan by Rich Horwath
MEDAL WINNER: AXIOM BUSINESS BOOK AWARDS
From the New York Times bestselling author on strategy
All over the world, strategies are dying. Thousands of businesses face bankruptcy. People's jobs are at stake. But what is the nefarious force killing them off? And who can save them?
Technobody - maker of wearable technologies - is under attack. Its strategic plan is slowly being killed by the top strategy villains every company faces: bad meetings (Meeting Menace), fire drills (Fire Driller), silos (Silo-Clops), too many priorities (Dr. Yes), and many others. They are members of the Anti-Strategy Squad (A.S.S.), a gang whose mission is to cause mass strategycide and global bankruption. But Technobody will not fail without a fight. Led by its fearless managers and three superheroes StrategyMan, Innovatara, and Purposeidon it will summon all of its strategic thinking powers to wage one final war against bad strategy and save its plan.
New research shows that the No. 1 most important leadership capability for executives is strategic thinking. Yet, only 3 out of every 10 people are strategic. With the leading cause of business failure being bad strategy, it's critical that you and your team are equipped with the knowledge, skills, and tools to think strategically. In StrategyMan vs. the Anti-Strategy Squad, you'll learn how to:
- Develop a common language for strategy - Create a shared understanding of strategy - Design a practical toolkit for strategy - Think strategically on a daily basis - Infuse innovation into your strategies - Facilitate strategy conversations - Lead strategic meetings - Set clear strategic direction - Profitably grow your business -Create competitive advantage
In today's ultracompetitive market, it's be strategic . . . or be gone.
Oct 11 2019
Rank #12: 155 Exactly What to Say by Phil M. Jones
Dec 29 2017
Rank #13: 049 The Challenger Customer by Pat Spenner
"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
Dec 18 2015
Rank #14: 233 The Art and Skill of Sales Psychology by Brad McDonald
The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald
The ART AND SKILL OF SALES PSYCHOLOGY lays out, in accessible terms that any sales professional can understand, how to identify and learn from the psychological motivators that cause buyers and sellers to do what they do. The book offers clarity and control over the sales process to salespeople, and powerful insights on coaching to managers. This book is a primer for exploring why people do what they do in sales situations. If you are in sales and you have ever struggled to understand the mindset of your prospect; if you have ever wondered why honest, moral, ethical people choose to lie to a salesperson; if you have ever wished for more control over sales interactions that seem to ride a fine line between trust and confusion; if you have ever struggled to understand and deal effectively with your own mindset and your own frustrations when selling—this book is for you. It provides critical insights on human behavior that will help you to understand and control your sales calls. If you are a sales manager or a coach, this book will challenge you. It will ask you to consider the possibility that the best way to help a struggling salesperson may be to help them to create a better understanding of the fears, anxieties, and confusion that often arise about the sales process—both the seller’s and the buyer’s. Understanding this is more essential than drilling your team in the right tactics. Of course, the tactics are important. They’re the answer to the question, “What do I do?” But understanding the “why” behind the tactics might just be the best place to start.
Jun 28 2019
Rank #15: 200 This is Marketing by Seth Godin
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.
No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your marketing goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
Nov 09 2018
Rank #16: 099 More Sales, Less Time by Jill Konrath
“More Sales, Less Time: Surprisingly Simple Strategies for Today's Crazy-Busy Sellers" by Jill Konrath
Dec 02 2016
Rank #17: 090 Pre-Suasion by Robert Cialdini
Sep 30 2016
Rank #18: 033 The Sales Acceleration Formula by Mark Roberge
"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge
Aug 28 2015
Rank #19: 225 Small Business Marketing by Rohit Bhargava
The Non-Obvious Guide To Small Business Marketing (Without A Big Budget) by Rohit Bhargava
Most business guidebooks treat you like a dummy or an idiot. Not this one.
This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including: Why is setting a budget the worst way to start a marketing plan? How can you create unstoppable word-of-mouth for your business? Why is it a mistake to try and be on every social media platform? Within these pages you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price," why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget. Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.
May 03 2019
Rank #20: 117 A Practitioner's Guide to Account-Based Marketing
"Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts" by Bev Burgess and Dave Munn
Apr 07 2017