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The Marketing Book Podcast

Updated 12 days ago

Business
Literature
Business News
Management & Marketing
Read more

The Marketing Book Podcast is a weekly interview with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Read more

The Marketing Book Podcast is a weekly interview with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

iTunes Ratings

611 Ratings
Average Ratings
599
7
3
1
1

Lots to learn!

By Audrey purplele - Jul 26 2019
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Great way to keep up with the constantly changing world of marketing!

So many perspectives but one key objective

By Christopher List - Jun 14 2019
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Much needed interview style podcast that’s both informative and inspiring. +1 subscriber!

iTunes Ratings

611 Ratings
Average Ratings
599
7
3
1
1

Lots to learn!

By Audrey purplele - Jul 26 2019
Read more
Great way to keep up with the constantly changing world of marketing!

So many perspectives but one key objective

By Christopher List - Jun 14 2019
Read more
Much needed interview style podcast that’s both informative and inspiring. +1 subscriber!
Cover image of The Marketing Book Podcast

The Marketing Book Podcast

Updated 12 days ago

Read more

The Marketing Book Podcast is a weekly interview with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Rank #1: 239 Rehumanize Your Business by Ethan Beute

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Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/rehumanize-your-business-ethan-beute

Accelerate sales and improve customer experience

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos—and when to replace some of your plain, typed-out communication with webcam and smartphone recordings.

 •   Restore face-to-face communication for clarity and connection

•    Add a personal, human touch to your emails and other messages

•    Meet people who’ve sent thousands of videos

•    Learn to implement your own video habit in an easy, time-saving way •    Boost your replies, appointments, conversion, referrals, and results dramatically

If you’re ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.

Aug 09 2019
58 mins
Play

Rank #2: 001 The New Rules of Sales & Service by David Meerman Scott

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The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott

https://www.salesartillery.com/marketing-book-podcast/001-the-new-rules-of-sales-and-service-david-meerman-scott

Jan 27 2015
26 mins
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Rank #3: 000 Welcome to The Marketing Book Podcast!

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In this episode I introduce the podcast and share some startling statistics about the changing nature of marketing and what's required to be a successful modern marketer.

https://www.salesartillery.com/marketing-book-podcast/000-welcome-to-the-marketing-book-podcast

Jan 25 2015
11 mins
Play

Rank #4: 155 Exactly What to Say by Phil M. Jones

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"Exactly What to Say: The Magic Words for Influence and Impact" by Phil M. Jones

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/exactly-what-say-phil-jones

Dec 29 2017
46 mins
Play

Rank #5: 064 New Sales. Simplified. by Mike Weinberg

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"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development" by Mike Weinberg

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/new-sales.-simplified.-mike-weinberg

Apr 01 2016
39 mins
Play

Rank #6: 071 Fanatical Prospecting by Jeb Blount

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"Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling" by Jeb Blount

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/fanatical-prospecting

May 20 2016
48 mins
Play

Rank #7: 238 Nincompoopery by John Brandt

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Nincompoopery: Why Your Customers Hate You--and How to Fix It by John Brandt

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/nincompoopery-john-brandt

Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization--large or small, and regardless of industry--can innovate in ways that delight customers and attract top-level talent.

Nincompoopery--terrible customer service, idiotic business processes, and soul-crushing management practices--surrounds all of us. We lose time, patience, and profits as stuck-in-the-past organizations actively prevent us (and our customers) from getting the value we (and they) deserve. 

Can’t anybody change this? CEO and award-winning business writer John R. Brandt says we can. In Nincompoopery: Why Your Customers Hate You--And How to Fix It, he leverages research across thousands of companies to show leaders how to find and kill the corporate stupidity that drives customers crazy. More importantly, he offers concrete examples of how any organization--large or small, and regardless of industry--can innovate in ways that delight customers and attract top-level talent.

Brandt has worked with hundreds of companies to help them outwit competitors, and in the blunt (and funny) Nincompoopery, he shares his unique blueprint for success. It usually starts by asking a simple question or two, such as

  • Why should our customers have to rekey their data multiple times to make a single purchase?
  • Why are there four levels of approval just to order basic supplies?
  • Why can’t we get qualified candidates for open positions, or provide new employees with decent training?
  • In short: How did we become such nincompoops? And when will we stop? 

Nincompoopery offers leaders the answers they need--and the profits they crave--with a scoop of humor on the side. Enjoy!

Aug 02 2019
1 hour 4 mins
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Rank #8: 186 The 1-Page Marketing Plan by Allan Dib

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"The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd" by Allan Dib. Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/1-page-marketing-plan-allan-dib

Aug 03 2018
50 mins
Play

Rank #9: 096 No B.S. Guide to Direct Response Social Media Marketing by Kim Walsh-Phillips

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"No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing" by Dan S. Kennedy and Kim Walsh-Phillips

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/no-bs-guide-to-direct-response-social-media-marketing-kim-walsh-phillips

Nov 11 2016
47 mins
Play

Rank #10: 152 Selling Your Value Proposition by Cindy Barnes

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"Selling Your Value Proposition: How to Transform Your Business into a Selling Organization" by Cindy Barnes, Helen Blake, and Tamara Howard

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/selling-value-proposition-cindy-barnes

Dec 08 2017
45 mins
Play

Rank #11: 172 Lost and Founder by Rand Fishkin

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Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/lost-founder-rand-fishkin

Apr 27 2018
51 mins
Play

Rank #12: 003 Epic Content Marketing by Joe Pulizzi

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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

https://www.salesartillery.com/marketing-book-podcast/003-epic-content-marketing-joe-pulizzi

Jan 30 2015
36 mins
Play

Rank #13: 136 The New Rules of Marketing and PR by David Meerman Scott

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"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/New-Rules-Marketing-PR-David-Meerman-Scott

Aug 18 2017
34 mins
Play

Rank #14: 025 Seducing Strangers by Josh Weltman

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"Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman

https://www.salesartillery.com/marketing-book-podcast/seducing-strangers-josh-weltman

Jul 03 2015
31 mins
Play

Rank #15: 169 Selling Boldly by Alex Goldfayn

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Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales by Alex Goldfayn

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/selling-boldly-alex-goldfayn

Apr 06 2018
52 mins
Play

Rank #16: 185 Exactly How to Sell by Phil M. Jones

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"Exactly How to Sell: The Sales Guide for Non-Sales Professionals" by Phil M. Jones. Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/exactly-how-to-sell-phil-jones

Jul 27 2018
53 mins
Play

Rank #17: 033 The Sales Acceleration Formula by Mark Roberge

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"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge

https://www.salesartillery.com/marketing-book-podcast/the-sales-acceleration-formula-mark-roberge

Aug 28 2015
30 mins
Play

Rank #18: 146 UnBranding by Alison Stratten

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"UnBranding: 100 Branding Lessons for the Age of Disruption" by Alison Stratten and Scott Scratten

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/unbranding-alison-stratten

Oct 27 2017
45 mins
Play

Rank #19: 116 100 Tricks To Appear Smart In Meetings by Sarah Cooper

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Mar 31 2017
39 mins
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Rank #20: 182 Objections by Jeb Blount

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Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No by Jeb Blount. Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/objections-jeb-blount

Jul 06 2018
51 mins
Play

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