Rank #1: Spa Business Model Series - Rent the Space #646
When all else fails...Hotels often decide to just rent out their spa space to an operator to do as they wish.
The two big PROs here are...a guaranteed revenue stream & no hassle.
The big CON is a lack of control.
#hotelspa #spabusiness #businessmodel
Rank #2: Are You A Sceptic Or A Truth Seeker? #575
A sceptic is one who questions the truth or validity of something.
Many see that as a negative thing.
But a Truth Seeker takes it a step further and seeks to find...well...the truth.
And that can’t be a bad thing.
#sceptic #truth #reality #negativity #questioning
Rank #3: Why Post-Treatment Consultations Matter #573
Spas will usually conduct some version of a Post-Treatment Consultation after a facial - even if it’s often with the intention of selling some retail home care.
The same doesn’t happen as much when it comes to massage treatments.
You may not necessarily get a retail sale, but you could get something much more valuable.
#spatreatment #hotelspa #sparetail #therapist #consultation
Rank #4: Are Your Spa Therapists Being Racially Profiled? #568
Have you ever had a situation where a guest asks about the nationality of your spa therapists?
Is that a form of Racial Profiling? Of discrimination?
Or is it simply a matter of the personal preference of the guest?
And if so, is that their right?
#spatherapist #customerschoice #guestpreference #racial #discrimination
Rank #5: Why Yield Management Does NOT Work in Hotel Spas #565
Yield Management is not something we see a lot in Hotel Spas.
And there's a few good reasons for that.
Demand vs Supply. Wants vs Needs.
If you plan to try to implement a Yield Management Strategy in your Hotel Spa, you should probably be aware of some of these potential hurdles.
#hotelspa #yieldmanagement #businessmodel #demandandsupply
Rank #6: The Power of Relevant Benefits #567
Understanding that your core product/service can in fact offer different Relevant Benefits to multiple customers is a powerful realisation.
From there, with just a bit of creative packaging at the front end and the back end, you can service multiple markets without re-creating the wheel.
What other markets could your product/ service offer a Relevant Benefit too?
#marketing #benefits #valueproposition #modules
Rank #7: The Total Spa Takeover #580
What would a Spa look like, if it was conceptualised by Nike?
What a Spa built by Snapchat look like?
We tend to view Spa through a limited lens...but what if we didn’t?
Are you brave enough to allow another brand to do a Total Spa Takeover?
#hotelspa #takeover #innovation
Rank #8: Don’t Shop Amazon. Shop Amazon Smile. #581
If you shop online via Amazon Smile, they will donate 0.5% of the purchase price to your chosen charity.
Like they say...You Shop. Amazon Gives.
It doesn’t cost you any extra.
Just go to https://smile.amazon.com/ and log in with your Amazon credentials, select you charity and you’re all set.
#amazonsmile #corporatesocialresponsibility #charitablegiving
Rank #9: No. 1 Direct Marketing Strategy #584
Email Marketing was great...until it wasn’t.
Social Media Marketing is great...if you get can craft the right message to get in front of the right people.
But neither has the kind of Open Rates you can get with a simple SMS.
So, before the marketers out there ruin it too...maybe it’s time to take a serious look at SMS Marketing.
#directmarketing #smsmarketing #marketing #socialmediamarketing
Rank #10: How To Execute Accountable Influence Using Instagram Stories #585
Accountable Influence is a great term in the context of social media marketing.
A company called Seed.com, that sells supplements Direct-To-Consumer is requiring any Influencers selling their products to first complete an education program... on Instagram Stories..so they actually know what they’re selling.
It’s a great example of holding Influencers to account for what they’re pushing.
And it’s also a great example of a smart execution on Instagram Stories.
Go check out @SeedUniversity on Instagram.
#influencermarketing #instagrammarketing #socialmediamarketing #accountableinfluence
Rank #11: 3 Keys To Finding Your Passion #587
Here’s my Top 3 Learnings (so far) from my quest to find my passion.
1. Passion is a Journey
2. Passion can change over time
3. Passion is not a zero sum game
Hope it helps you in your search.
#passion #meaning #purpose
Rank #12: Spa Business Model Series - Product House #644
Even if a Product House does not have their own spa management division, it is still possible to use them to help run your spa.
Their main objective is to sell more product so it is in their best interest to help your spa succeed.
The more treatments you do, the more products you use and the more potential there is to sell retail.
The major PROs are that the Product House will ensure your therapists are always well trained. They can also become your defacto Innovation Partner too.
The major CONs are that you are now restricted in the choice of Spa Product Brands of course. You could also get stuck with large minimum order requirements when it comes to their products. If these don't sell, you could quickly find yourself holding too much inventory.
Rank #13: Spa Business Model Series - Management Company #643
For many Hotels, partnering with a Spa Management company to operate the Spa is a good idea.
There are, nonetheless, many potential conflicts that may arise. Thus, hammering out the details of Management Agreement beforehand is essential.
Key Commercial Terms, Expense Allocations, Marketing & Promotions, Guest Data, etc are all big conversations that must be had.
The major PRO for the Hotel in adopting a business model such as this for their Spa is not having the day-to-day operational burden of the Spa.
The major CON is that they need to give us a good slice of the Spa Revenue...and often, control.
Rank #14: Spa Business Model Series - Self Manage #642
The most obvious Business Model for a Hotel Spa, if for the Hotel to simply manage the spa themselves. Just like any other department in the hotel.
PROS: Control and Flexibility
And don't be fooled by the attraction of keeping all the Spa Revenue.
Spa Revenue and Spa Profit can often be a long way apart.
#hotelspa #spabusiness #businessmodel #spamanagement
Rank #15: This Simple Trick Will Help 10x Your Spa Business #641
There is a really simple trick to dramatically improve your business.
Stop Chasing Shortcuts!
If Shortcuts really worked, they wouldn't really be Shortcuts...they'd just be the standard way of doing things.
And if you can't afford to do something properly the first time around...you definitely can't afford to have to go back and do it all again when the Shortcut doesn't work.
NB: Thanks to Seth Godin for the inspiration.
#shortcut #fasttrack #simplemethod #businesstricks
Rank #16: Should Spa Associations Be The Industry’s Watchdog? #640
In some countries, the Spa Association is expected to be not only the voice of the industry but also the policeman.
A government authority responsible for issuing a spa business license, for example, may require that spa to first be approved by the Spa Association.
This makes perfect sense from the government’s point of view. But what about from the Spa Association's point of view?
Just because they should, does not mean they can.
#spaindustry #spaassociation #association #watchdog
Rank #17: The 5 Pillars Of Storytelling For Your Small Business #639
People tell stories. We always have and we always will.
With the Social and Digital Platforms available to us today, it's now easier than ever for Small Businesses to share their unique stories with the world.
Unfortunately, many Small Businesses draw a blank when it comes to thinking of the right stories to tell.
Just follow my 5 Pillars of Storytelling - and you can't go wrong.
People - Place - Business - Offering - Future
I wrote an article about my 5 Pillars of Storytelling - HERE
#smallbusiness #marketing #storytelling #branding
Rank #18: A Smarter Way To Increase Retail Average Check #612
Spa Retail Average Check is expressed as a $0.00 - or whatever the prevailing currency is where you are.
And it's calculated by Total Retail Revenue / Total Spa Retail Guests
The retail products in your spa will most likely have a wide range of prices based on size, ingredients and quality of the various products on your shelves.
So your goal here should be to either sell higher priced SKUs OR multiple smaller priced items per sale. Sometimes selling more lower priced units is the better strategy if you're looking to increase this metric.
Remember, this is not a measure of either efficiency of stock or profitability. For that, you also need to consider the profit margins you have an each SKU.
#spametrics #spabusiness #hotelspa #Retail
Rank #19: Why Average Check Can Be A Misleading KPI #611
Spas sometimes can try to read more into this KPI than there really is.
Average Check for Treatment is...
Expressed as a $0.00
And is calculated by taking Total Treatment Revenue / Total Spa Guests
The pricing of the treatments on your spa menu is the key variable in this KPI.
BE careful. This is not necessarily a measure of efficiency. A 1 hour treatment that sells for $100 is more efficient than a 2 hour treatment that sells for $185. If you book more of the 2 hour treatments, your Average Check will be higher, but you are actually being less efficient with your resources.
As cost of treatment is not factored in here, this is also not a profitability measure.
#hotelspa #spabusiness #KPI #spametrics
Rank #20: The Enigma Of Spa Retail Capture Rate #610
Retail in Spa, for many, is a bit of an enigma. But Spa Retail Capture Rate is definitely a metric I reckon you should be tracking.
It is expressed as a %
And is calculated by Total Retail Guests / Total Spa Guests
What we are measuring here is how many of the guests who came to the spa and had a treatment or service, also bought some retail product to take with them.
It can also be considered a measure of relevance. It measures how relevant your retail offering was to your spa guests.
There can be many reasons why your retail is not resonating - price, selection, merchandising, etc.
#sparetail #hotelspa #spabusiness #KPI