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Trent365

Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.

Ranked #1

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Beware The Wellness Industrial Complex #662

Beware The Wellness Industrial Complex #662

In 1961 US President Dwight D Eisenhower famously warned of the dangers Military Industrial Complex. Now, Joe Vennare ha... Read more

23 Sep 2019

3mins

Ranked #2

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Why Post-Treatment Consultations Matter #573

Why Post-Treatment Consultations Matter #573

Spas will usually conduct some version of a Post-Treatment Consultation after a facial - even if it’s often with the int... Read more

26 Jun 2019

2mins

Ranked #3

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The Total Spa Takeover #580

The Total Spa Takeover #580

What would a Spa look like, if it was conceptualised by Nike? What a Spa built by Snapchat look like? We tend to view Sp... Read more

3 Jul 2019

1min

Ranked #4

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Are The Benefits of Botox More Than Skin Deep? #631

Are The Benefits of Botox More Than Skin Deep? #631

Botox is a toxin. A poison. Most people know that. Fans of Botox says it helps make them look younger and it doesn't rea... Read more

23 Aug 2019

2mins

Most Popular Podcasts

Ranked #5

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Don’t Shop Amazon. Shop Amazon Smile. #581

Don’t Shop Amazon. Shop Amazon Smile. #581

If you shop online via Amazon Smile, they will donate 0.5% of the purchase price to your chosen charity. Like they say... Read more

4 Jul 2019

1min

Ranked #6

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Two New Metrics For Spas #590

Two New Metrics For Spas #590

Each industry has their Own preferred metrics to measure success. I’d suggest there’s a couple of metrics more commonly ... Read more

13 Jul 2019

2mins

Ranked #7

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Should Hotels Base Spa Budgets on Rooms or Guests? #632

Should Hotels Base Spa Budgets on Rooms or Guests? #632

Here's an interesting question I was asked today on Linkedin... I've always referred back to spa budget templates that b... Read more

24 Aug 2019

3mins

Ranked #8

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Are You A Sceptic Or A Truth Seeker? #575

Are You A Sceptic Or A Truth Seeker? #575

A sceptic is one who questions the truth or validity of something. Many see that as a negative thing. But a Truth Seeker... Read more

28 Jun 2019

2mins

Ranked #9

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The Power of a Positive No #634

The Power of a Positive No #634

They reckon saying Yes can be all-empowering. Maybe. But so can saying No! Sometimes, the best thing you can do for some... Read more

26 Aug 2019

3mins

Ranked #10

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Eye on China - CBD, TCM & US-China Trade War #649

Eye on China - CBD, TCM & US-China Trade War #649

The US-China Trade War is impacting the economy in China.  In Spa & Wellness it’s having a significant impact on tho... Read more

10 Sep 2019

4mins

Ranked #11

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Why Yield Management Does NOT Work in Hotel Spas #565

Why Yield Management Does NOT Work in Hotel Spas #565

Yield Management is not something we see a lot in Hotel Spas.  And there's a few good reasons for that. Demand vs Supply... Read more

18 Jun 2019

5mins

Ranked #12

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No. 1 Direct Marketing Strategy #584

No. 1 Direct Marketing Strategy #584

Email Marketing was great...until it wasn’t. Social Media Marketing is great...if you get can craft the right message to... Read more

7 Jul 2019

2mins

Ranked #13

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The Power of Relevant Benefits #567

The Power of Relevant Benefits #567

Understanding that your core product/service can in fact offer different Relevant Benefits to multiple customers is a po... Read more

20 Jun 2019

3mins

Ranked #14

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Eye on China - Animal Testing & The Spa Industry #650

Eye on China - Animal Testing & The Spa Industry #650

As of today, any cosmetic product being imported to China must undergo animal testing before it is approved for sale to ... Read more

11 Sep 2019

1min

Ranked #15

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Eye on China - What A Rising Middle Class & Ageing Population Means For Spas #648

Eye on China - What A Rising Middle Class & Ageing Population Means For Spas #648

China’s Middle Class is growing. With that, they become more educated about what the world has to offer. As a result, th... Read more

9 Sep 2019

3mins

Ranked #16

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Are Your Spa Therapists Being Racially Profiled? #568

Are Your Spa Therapists Being Racially Profiled? #568

Have you ever had a situation where a guest asks about the nationality of your spa therapists? Is that a form of Racial ... Read more

21 Jun 2019

2mins

Ranked #17

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Why Don’t We Talk About Spa Occupancy? #614

Why Don’t We Talk About Spa Occupancy? #614

Hotel's live and die by their Occupancy. So why don't Hotel Spas do the same? Spa Occupancy is expressed as a % And is c... Read more

6 Aug 2019

2mins

Ranked #18

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No.1 Strategy For That Fork-In-The-Road Moment #663

No.1 Strategy For That Fork-In-The-Road Moment #663

We've all had times in our lives where we come to a Fork in the Road. We need to make a decision on which direction to t... Read more

24 Sep 2019

2mins

Ranked #19

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The 5 Pillars Of Storytelling For Your Small Business #639

The 5 Pillars Of Storytelling For Your Small Business #639

People tell stories. We always have and we always will. With the Social and Digital Platforms available to us today, it'... Read more

31 Aug 2019

3mins

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