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Business
Management & Marketing

Trent365

Updated 10 days ago

Business
Management & Marketing
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Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.

Read more

Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.

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Cover image of Trent365

Trent365

Updated 10 days ago

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Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.

Rank #1: The Real Story of Hotel Spa Brands #92 #ITSB

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In Episode 92 I take a look at some of the issues around Hotel Spa Brands.

There's a lot of myth and mystic around the value of hotel spa brands.

With a number of recent acquisitions in the hotel wellness space, it's time to talk.

Feb 20 2019
23 mins
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Rank #2: Spa Marketing and Communication #90 #ITSB

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In Episode 90 I share some thoughts, ideas, tips and tricks for marketing your hotel spa.

The most critical understanding is that you need to be where your potential customer's attention is.

That means where their eyeballs AND ear holes are focussed.

Feb 06 2019
24 mins
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Rank #3: If You Innovate - Communicate #431

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Anytime you make changes to the way you offer and deliver your product or service, make sure you communicate those changes clearly to your customers. Seems obvious, but often isn’t.

#businessmodel #innovate #communication #customercommunication

Feb 04 2019
2 mins
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Rank #4: Are Your SOPs Part if Your IP? #415

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Intellectual Property in a services business like spas can be a tricky thing to define. But when a contract partner asks to see all your SOPs, you’d better be clear on when a SOP becomes IP.

#contractnegotiation #contracts #businesspartners #intellectualproperty

Jan 19 2019
2 mins
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Rank #5: Re-thinking Subscription Revenue Models #414

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MasterCard has just announced that they will no longer allow subscription products & services to automatically charge a customer’s card. They will need unique approval each time. 

 #subscription #businessmodels #paymentsolutions

Jan 18 2019
2 mins
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Rank #6: CES and the Future of Mental Wellness #413

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Many look to the Consumer Electronics Show for a glimpse at the future. This year Mental Wellness solutions abounded. Hmmm? 🤔 

 #wellness #futurism #consumerelectronics #mentalhealth #mentalwellness

Jan 17 2019
2 mins
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Rank #7: Busy is the new Stupid #400

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I don’t know who said it, but I love it! Smart people find time to not be busy so they can focus on the bigger picture.

#focus #timemanagement #strategicthinking #bigpicture

Jan 04 2019
1 min
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