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The Big Story

Updated 5 days ago

Business
News
Tech News
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In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.

Read more

In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.

iTunes Ratings

17 Ratings
Average Ratings
15
1
0
0
1

Probably the best Ad Tech podcast

By Alex@L - Mar 27 2019
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I work as a digital marketer, and I feel like I’ve been looking for this podcast for years. The AdExchanger editorial team does a great job getting into the nuance of digital advertising without losing the story. If you want to feel “in the know” about digital advertising, this is a must listen.

iTunes Ratings

17 Ratings
Average Ratings
15
1
0
0
1

Probably the best Ad Tech podcast

By Alex@L - Mar 27 2019
Read more
I work as a digital marketer, and I feel like I’ve been looking for this podcast for years. The AdExchanger editorial team does a great job getting into the nuance of digital advertising without losing the story. If you want to feel “in the know” about digital advertising, this is a must listen.
Cover image of The Big Story

The Big Story

Updated 5 days ago

Read more

In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.

Rank #1: What Makes A Top Programmatic Publisher? - E4

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In this week’s “The Big Story” podcast, the AdExchanger team takes a deep dive into the pubs that made its Top 10 Programmatic Publishers list, which went live Monday and featured a variety of companies – from programmatic upstarts King and Spotify to traditional broadcasters such as NBCUniversal, legacy publishers like Conde Nast and digital giant Vox Media.

Aug 02 2018

27mins

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Rank #2: Agencies And The Supply Side - E36

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Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

Mar 28 2019

26mins

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Rank #3: Google-Fu - E42

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Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

May 08 2019

26mins

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Rank #4: United We Stand - E40

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Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

Apr 25 2019

27mins

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Rank #5: The A To Z On Amazon - E6

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In this week’s “The Big Story,” the AdExchanger team scrutinizes the history and future of Amazon as an ad platform – from one decade ago, when it struggled to convince media planners to buy a banner ad, to today, as the owner of some of the most coveted and exclusive data sets.

Aug 16 2018

30mins

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Rank #6: Strange New World - E41

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Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

May 02 2019

23mins

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Rank #7: The Great Ad Tech Reformation - E60

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After a few years in the doldrums, ad tech companies seem to be doing well. Integral Ad Science has an all new look. And stocks from publicly-traded companies like The Trade Desk, Rubicon Project, Cardlytics and Telaria are, for now, surging. What's going on?

Sep 12 2019

30mins

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Rank #8: G Is For Privacy, P&G Is For Frequency Capping - E64

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Google has changed its policies in recent years around what data gets passed back to marketers, and under what circumstances. We'll break all that down. Also, P&G's Marc Pritchard wants a way for signals to cross all the walled gardens, to enable crucial marketing activities like frequency capping. Can he succeed?

Oct 09 2019

33mins

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Rank #9: Falling Down - E32

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This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz.

Feb 28 2019

29mins

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Rank #10: Boiler Room - E33

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Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

Mar 06 2019

24mins

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Rank #11: How The CCPA Will Affect Your Life - E61

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The CCPA is coming. This week: the weird nuances that still need to be worked out, why industry lobbyists were so unsuccessful at making any substantial alterations and a list of things you need to think about before the law comes into effect.

Sep 19 2019

28mins

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Rank #12: Tumultuous TV! - E47

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TV buying is changing and, goodness, it seems we’re in the storm before the calm. Tune in to find out what AT&T's Xandr is up to, what Google is up to and to hear about a new company founded by ad tech vets that just made its way out of stealth. 

Jun 13 2019

31mins

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Rank #13: Targeting Targeted - E57

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This week, it's all about Apple's ITP, Google Chrome's response to its browser peers' user privacy lockdown and we get into how CCPA might affect broadcasters' plans to offer addressable advertising.

Aug 22 2019

30mins

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Rank #14: Bid Crashing - E7

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This week, the AdExchanger editors discuss what bid caching is, why it’s so controversial and who is harmed by the practice.

Aug 23 2018

27mins

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Rank #15: Blood In The Water - E29

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This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in turn, have impacted the rest of the digital ad ecosystem.

Feb 07 2019

29mins

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Rank #16: Here Comes A New Challenger - E51

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We all want quality in our lives, and our ad inventory. Tune in to hear about a new way to get it. Also, we'll discuss all of the newcomers, and some oldcomers, who are jockeying to grab a bit of LiveRamp's onboarding business.

Jul 11 2019

33mins

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Rank #17: Facebook’s Fury - E3

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The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week.

In the latest episode of “The Big Story,” we examine what happens to companies that rely on Facebook but have fallen out of favor.

Jul 26 2018

25mins

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Rank #18: Closing Out The Year With OpenX And Google - E23

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While we hate to be the bearers of bad news as the holiday season nears, the supply-side tech provider OpenX closed out the year with a round of layoffs.

Sarah Sluis, who wrote about OpenX’s big shift, looks at the challenging road ahead for the company, as well as OpenX’s peers, which have made similar transformations as supply-side ad tech becomes more constrained.

Dec 19 2018

26mins

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Rank #19: The Summer Of Uncertainty - E50

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In this episode of The Big Story, the team looks back at the year so far, and looks forward at the year to come. Happy 4th!

Jul 03 2019

35mins

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Rank #20: The Pod-Cannes - E48

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What happens in Cannes does not stay in Cannes, which is a good thing because if that were the case, no one would ever make a deal. Find out what happened at the 2019 International Festival of Creativity, which, in recent years, has seemed more like a tech showcase.

Jun 20 2019

24mins

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