Rank #1: Thad McIlroy
The Building Books podcast is excited to welcome Thad McIlroy, publishing expert, futurist, and author. With his extensive experience as an electronic publishing analyst, consultant, and author that explores technology and marketing issues surrounding electronic publishing, he brings an interesting and thought-provoking perspective to the publishing discussion.
Combining their wide range of experiences in the industry, Yeffeth and McIlroy walk through the complexly progressive world of publishing and technology, even making comparisons with the television and music industries and their progressions through time and technology.
Listen in for an eye-opening perspective on where the publishing industry has been in regard to technology and growth, where it is currently, and where McIlroy sees it headed in the future. From eBooks to self-publishing to the future of Barnes & Noble, it is all discussed here. This is one episode you can’t afford to miss!
Rank #2: Rick Pascocello
Rick Pascocello is a literary agent with the renowned Glass Literary Agency, a full-service literary agency founded by Alex Glass in 2014 that is designed to take a hands-on approach with book authors at every stage of the development and publication process.
Pascocello has over 25 years of book marketing experience, including time as the VP of Marketing and the Executive Director of Marketing at Penguin USA. While there, he oversaw marketing campaigns for thousands of New York Times bestsellers and spearheaded a number of innovative marketing strategies.
Listen in as Yeffeth and Pascocello discuss in detail the role of marketing and metadata, Twitter and influencers, self-publishing and royalty rights, and everything in between. This episode is packed full of publishing industry insight that you can’t afford to miss!
Rank #3: Peter McCarthy
Peter McCarthy is widely known as one of the most knowledgeable people in the digital marketing space for books. He is currently the director of digital products at Ingram Content Group. Ingram later purchased the company that McCarthy co-founded, OptiQly, and now he’s rolled into it as part of Ingram.
McCarthy began his career as an editorial assistant and eventually wound up working several years with both Penguin and Random House during the early and peak years of digital transformation in publishing. He spent a few years in private consulting before he wound up where he is today with Ingram and OptiQly.
Listen in as Yeffeth and McCarthy take you through the pivotal years of digital transformation in the book publishing space, and how McCarthy’s research and growth helps others make audience-centric, data-driven decisions when it comes to publishing and promoting books.
Rank #4: Scott Hoffman
Scott Hoffman is a globally known and well-respected literary agent. He is co-founder of Folio Literary Management, a literary agency that has sold close to 2,000 titles with more than 200 New York Times bestsellers to date.
Listen in as Hoffman and Yeffeth discuss the evolution of the publishing industry and the need for diversity of perspective and background in the book business. Learn why Hoffman is actually optimistic about the state of the book business simply because there are so many ways to reach people, as well as his thoughts on how so many communities that have not been served by the traditional publishing business now all of a sudden have the opportunity to get the information and the entertainment.
This episode is full of insight into self-publishing and the digital revolution’s effect on the publishing industry as a whole. The topics addressed are both thought-provoking and awe-inspiring, creating an episode of Building Books that you can’t afford to miss!
Rank #5: Elizabeth Marshall
The Building Books podcast welcomes award-winning author and consultant, Elizabeth Marshall. With her extensive experience in marketing, sales, and publishing, Marshall partners with thought leaders, speakers, and authors to expand their level of influence and success.
Combining their years of experience and knowledge of the publishing industry, Glenn and Elizabeth talk through what it takes to publish and market a successful book today, from the idea and brainstorming, all the way to the positioning and strategic relationship-building that has become the cornerstone of publishing success.
Listen in for insight as to which marketing channels are currently converting best for book promotion, the importance of alignment and synchronicity between the various pieces of your work, and the key to consistently reaching a wider audience and sell beyond your current market.
Rank #6: James Breakwell
James Breakwell is a professional comedy writer, husband, and father of four young girls. He is best known for his family humor Twitter account @XplodingUnicorn, which boasts more than a million followers. The account went viral In April 2016 and transformed him from a niche comedy writer into one of the most popular dad brands on social media.
Listen in to hear how Breakwell’s journey in comedy writing began with emailing random people and evolved to writing for his college paper, then blogging, and finally into social media. He shares how he felt Twitter (as opposed to blogging) helped him become a better writer, and the amazing story behind how Twitter and Buzzfeed literally brought him overnight fame.
Breakwell is also the author of Only Dead on The Inside: A Parent’s Guide to Surviving a Zombie Apocalypse, and upcoming BenBella book, Bare Minimum Parenting. Listeners will enjoy a lively discussion between Breakwell and Yeffeth as they dive into Breakwell’s primary strategy of book-writing (on his phone!) and the unexpected career title that has come from all his comedic fame.
Rank #7: Gwen Cooper
The Building Books podcast is thrilled to welcome New York Times bestselling author, Gwen Cooper, to the show. Gwen is the author of four books, including one of the most successful cat memoirs of all time, the breakthrough bestseller, Homer’s Odyssey: A Fearless Feline Tale, or How I Learned about Love and Life with a Blind Wonder Cat.
Listen in to learn about Gwen’s fascinating journey to life as a best-selling author about cats, and how a stint in marketing at Rolling Stone Magazine propelled her into writing her first manuscript. Not only is she a fantastic writer, but she is an impressive and creative marketer as well.
Gwen’s passion for her platform, innate knack for marketing, and love for her readers has gained her (and Homer) a substantial social media following, and also led her to create her Curl Up with a Cat Tale series. This lighthearted, creative, and passionate episode is one you don’t want to miss!
Rank #8: Ross Baird
Ross Baird is President and founder of Village Capital, a venture capital firm that takes a unique philosophy and approach to choosing the entrepreneurs they fund. He has worked with hundreds of entrepreneurs in over 50 countries and has visited over 100 cities worldwide in an effort to find new entrepreneurs and help the people supporting them.
Baird is also the author of BenBella book, The Innovation Blind Spot: Why We Back the Wrong Ideas and What to do About It, which is based around three blind spots. The first is how we invest, the second is where and who we invest in, and the third is why we invest.
Listen in as Baird and Yeffeth discuss why Baird wanted to put into language what is going on in our country at this moment in time, to try and diagnose what the actual problem is, and to try and propose some solutions. Learn why Baird believes people in positions of power and authority are missing a lot due to simply “not knowing”, and how he is introducing different voices, places, and experiences into conversations to eliminate these “blind spots.”
Rank #9: Mike Shatzkin
The Building Books podcast is thrilled to welcome publishing industry icon, Mike Shatzkin, to the show. Influenced by his father, Mike has been involved in the publishing business for nearly 50 years. He has written or co-authored six books, and is the founder and CEO of The Idea Logical Company, co-founder of Publishers Launch Conferences, and co-founder of Logical Marketing.
For the past two decades, Mike has been a thought leader and among the most prominent observers of the industry’s transition to the digital era. His specialty is “change”, particularly as it relates to digital strategy and the publishing supply chain.
Listen in as Glenn and Mike take a deep dive into to evolution of the publishing industry from just about every perspective imaginable. Mike also gives a little insight into his most recent book, co-authored with the late Robert Riger, which is entitled The Book Business: What Everyone Needs to Know®.
Rank #10: Willie Jolley
The Building Books podcast is thrilled to welcome Dr. Willie Jolley, an award-winning speaker and singer, best-selling author and popular media personality, to the show. Dr. Jolley has achieved remarkable heights in the speaking industry, having come from humble beginnings as a fired singer who was replaced by a karaoke machine. You’ll have to listen in to hear that full story!