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Keyword: The Amazon Insider Podcast

Updated 8 days ago

Business
Education
Business News
Management & Marketing
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Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”

Read more

Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”

iTunes Ratings

27 Ratings
Average Ratings
20
2
1
1
3

2651pero

By 2651papo - Aug 03 2019
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2651

Great Info

By Wagner_Road - Oct 17 2016
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Nice to hear from people that used to work at Amazon talk about issues selling on Amazon.

iTunes Ratings

27 Ratings
Average Ratings
20
2
1
1
3

2651pero

By 2651papo - Aug 03 2019
Read more
2651

Great Info

By Wagner_Road - Oct 17 2016
Read more
Nice to hear from people that used to work at Amazon talk about issues selling on Amazon.
Cover image of Keyword: The Amazon Insider Podcast

Keyword: The Amazon Insider Podcast

Updated 8 days ago

Read more

Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”

Rank #1: Keyword: the Extras Podcast Episode 005 - Comprehensive List of Software Tools and Products Sellers Can Use to Improve Customer Service on Amazon with Tygh Walters and Michael Melgar, SellerSmile

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We’re going through a comprehensive list of tools and software products that sellers can use to improve their customer service and overall Amazon business.

SellerSmile founders have compiled this list from some of their favorite tools that they use to help their customers. There are no affiliate partnerships with SellerSmile and these companies nor with Keyword and these companies. 

A full list can be found at http://keywordpodcast.com

Sponsor: http://kabbage.com/amazoninsider

Apr 17 2018
28 mins
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Rank #2: Keyword: the Amazon Insider Episode 015 - Vetting and Hiring Consultants to Help with Gabe Ray, Jaguar AI

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Hiring and using consultants can help you grow your Amazon business but you have to know the right process to go about hiring them.

Gabe Ray with Jaguar AI, has done some consulting work. He walks us through ways to vet consultants and red flags to look out for. 

Oct 18 2018
25 mins
Play

Rank #3: Keyword: the Extras Episode 028 - Building a Business to Sell Series Part 4 - Finding the Right Partner to Help Your Amazon Business Sell

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When you’re building a business with the endgame of selling it in mind, you need to partner with the right intermediary to help you achieve that goal.

Joe Hogg, with Global Wired Advisors, talks with us about what you can look for in a partner and how early you should start working with them. 

Show links:

Webinar: Aspects of Selling a Business.

Value estimator: How much is your business worth??

Schedule a free consultation with Global Wired Advisors.

Jun 10 2019
17 mins
Play

Rank #4: Ep. 048 Keyword Podcast - Headline Search Ads with Mike Ziegler

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Increased competition in Sponsored Products is making it harder and more expensive to get your products in front of shoppers. Headline Search Ads gives merchants a premier ad spot and there’s less competition for keywords. Mike Ziegler with Marketplace Clicks talks with us about Headline Search Ads, what they are, how to get access to them plus the kind of pictures that should be included.

Nov 21 2017
11 mins
Play

Rank #5: Ep. 049 Keyword Podcast: Intro to Grocery with Peter Kearns

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Former Amazonian, Peter Kearns, talks with us about some ways Grocery Sellers can improve their Amazon presence. Amazon has also made a recent change to help Grocery Sellers grow.

Dec 01 2017
12 mins
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Rank #6: Keyword: the Amazon Insider Podcast Episode 057 – Four Ways to Grow in 2018 with Peter Kearns, 180Commerce

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It’s a new year and if you’re looking to grow in 2018, which you should be, there are four things you should be doing to make that happen.

One is a crucial step to growth and sales. Peter Kearns with 180Commerce breaks down what you should start doing now.

Jan 30 2018
11 mins
Play

Rank #7: Ep. 045 Keyword Podcast: Importing from China

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If you’re selling on Amazon, you’re likely either reselling products or you’re creating your own or you’re private labeling products.

No matter which situation describes you, there’s a high chance you’re working with factories.

And if you’re working with factories, there’s a very high chance your factories are based in China.

Nov 04 2017
14 mins
Play

Rank #8: Ep. 031 Keyword Podcast: Keywords

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Keywords are one of the many back end components that have to be properly optimized or else customers won’t be able to find your products. The most important thing when it comes to keywords is to think like a shopper.

Eric Heller of Marketplace Ignition is the episode's Amazon "Insider."

Eric recruited some of the first sellers to the Amazon Marketplace. Now he helps some of the biggest brands grow their brands on Amazon. One of the things he helps his customer with is keywords.

Jun 05 2017
9 mins
Play

Rank #9: Keyword: Extras 003 Three Essential Optimization Principles Plus Some Advanced Techniques with Andrew Swearengen, Merkato

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We’re discussing three key optimization principles and how to add them into your Amazon marketing plans. Former Google employee, Andrew Swearengen, gives us his insight on applying media overlap and attribution.

Sponsor: kabbage.com/amazoninsider

Mar 23 2018
30 mins
Play

Rank #10: Ep. 047 Keyword Podcast: Pricing Strategy with Marell Morel from Cascadia

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Finding the right price for a product is tricky. You want to make sure it’s the right price to move product, while still making the highest possible margins. Marell Morel from Cascadia gives us a pricing strategy that should used while managing Private Label Products at Amazon.

Nov 15 2017
12 mins
Play

Rank #11: Keyword: the Extras Podcast Episode 011 - Making your Big Picture Dream a Reality with Tyler Jefcoat, Seller Accountant

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What’s your goal? What’s your dream? Why are you selling on Amazon?

In this episode, we’re giving you ideas and tools to help you achieve the end game you’re looking forward. Tyler Jefcoat, with Seller Accountant, gives his own perspective as someone who has built and sold a company.

Aug 23 2018
33 mins
Play

Rank #12: Keyword: the Extras Podcast Episode 023 - Building a Professional Marketing Strategy with Andrew Swearengen, Merkato

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A professional marketing strategy is key to make your business grow and ultimately make you more money.

Former Googler and Merkato Founder Andrew Swearengen joins us to discuss the process he follows with his own clients to develop a professional marketing strategy.

Andrew is also working to build exclusive content breaking down the process coming to the Keyword Podcast website soon. If you’d like to take advantage of a promotion being offered by Merkato, head to gomerkato.com/keyword

Feb 22 2019
32 mins
Play

Rank #13: Ep. 046 Keyword Podcast: Enhanced Brand Content

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Amazon has recently made Enhanced Brand Content available for Sellers. The tool gives Brand owners the ability to share more details about their products and how they’re created.

Former Amazonian Peter Kearns shares his insights into Enhanced Brand Content along with how it impacts conversions. 

Nov 09 2017
11 mins
Play

Rank #14: Keyword: the Seller Stories Episode 001 - 5 Mistakes Amazon Sellers Make with Sophie Howard

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Sophie Howard has grown and sold multiple Amazon businesses. 

In this first episode of Seller Stories, we talk about the five mistakes she sees sellers making that hurt their chance for sustainable success.

Mar 06 2019
13 mins
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Rank #15: Ep. 039 Keyword Podcast: Three Amazon Tools to Help Brand Owners

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The Amazon Marketplace was initially created for resellers. In recent years, the Marketplace has shifted to a place where small businesses can launch their own brands and build them up using the platform. Amazon has embraced this shift and has been creating tools to help brand owners. In this episode, we’re talking about three tools Amazon has created to help brand owners. We’ll be talking about Early Reviews, Amazon Insights and Transparency with former Amazonian Peter Kearns from 180Commerce.

Sep 13 2017
16 mins
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Rank #16: Keyword: the Amazon Insider Podcast Episode 059 - Finding Hidden Keywords with Mike Ziegler, Marketplace Clicks

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Successful Sponsored Product campaigns hinge on bidding on the right keywords. Find the right keywords and sales increase. If you use the wrong keywords, you can end up wasting a bunch of money. 

In this episode, Mike Ziegler with Marketplace Clicks gives us insight on finding the best keywords for your product.

Feb 17 2018
9 mins
Play

Rank #17: Keyword: the Amazon Insider Podcast Episode 058 - Creating Customer-focused Packaging with Victoria Treyger, Kabbage

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Amazon is perhaps the most customer-centric company in the world and when it comes to online shopping, the packaging an item arrives in is crucial for the customer experience.

In this episode, we discuss how to make sure your packaging is attractive to buyers in your listing and tough enough to survive multiple touch points and arrive looking great.

Feb 08 2018
11 mins
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Rank #18: Keyword: Extras Episode 001 Understanding Ads Marketplaces with Andrew Swearengen, Merkato

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We’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.

Mar 01 2018
31 mins
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Rank #19: Keyword: the Extras Podcast Episode 006 - Why Sellers Should Consider Outsourcing Customer Service with SellerSmile

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The whole goal and focus for the month of April has been on customer service. We’re hoping that at the end of the month sellers can create a solid customer service strategy to improve your Amazon business.

The founders of SellerSmile are joining us again to discuss reasons why sellers should consider outsourcing customer service. We’ll cover when sellers should look at outsourcing and how long that transition can take. Plus, we’re breaking down some of the costs associated with hiring someone or outsourcing customer service.

Apr 23 2018
24 mins
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Rank #20: Keyword: the Amazon Insider Podcast Episode 056 - Getting Unsuspended with Rachel Greer from Cascadia

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Account and ASIN suspensions are one of the most frustrating things a seller will ever have to deal with.

Accounts and ASINs can be reinstated when sellers take a thoughtful approach to figure out what happened and how to resolve the issue.

Rachel Greer from Cascadia tells us how sellers can do that.

Jan 29 2018
14 mins
Play

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