Rank #1: 613: How to Become Profitably Unemployable – The Epic 4-Year Anniversary Show!
On today’s show, celebrating 4 years of The Solopreneur Hour since we launched August 23, 2013, I break down step-by-step how to become Profitably Unemployable™. This is a pretty epic show, if I do say so myself. I’d love to hear back from you about this (and any other) episodes: Twitter: http://twitter.com/solohour Instagram: http://instagram.com/solohour Facebook: http://facebook.com/solohour Email: michael at solopreneurhour.com Resources: Sololab – http://iwantsololab.com Conferencetopia: http://conferencetopia.com Free book from Audible: http://solohourbook.com
Rank #2: 735: Dan Kuschell Will Change How You Conduct Business.
Solopreneurs. This was one of those conversations that I physically had to cut off, because it was so good it could have gone on forever. Dan Kuschell is the CEO of Joe Polish’s Genius Network, and is insightful, bright, and brilliant. This is an instant best-of. Check out the Growth to Freedom podcast every Monday – after you listen to episode 735 of The Solopreneur Hour! More About Dan Kuschell As a kid Dan wanted to play professional baseball, from the age of 6 he knew it was his dream. So he told his dad who encouraged him and helped him. One of the most impactful things Dan’s dad did for him was to take him to his first personal development workshop at the age of 10. That experience opened the gateway for Dan, and showed him the necessity of mindset, coaching and growth to being successful at baseball and anything else he did in life. After high school Dan wasn’t drafted by the pros so he went to Aquinas College for two years, then Wayne State University for another two years. During his summers his sister helped him intern at an agency she was working at in Detroit. That agency was a direct response marketing firm. While there he learned from such greats as Tony Robbins and Brian Tracy among others. Dan was fascinated by human behavior, and the psychology of why people did what they did. He was curious about why people responded certain ways to certain messages versus others. Soon direct response seemed a much better and more lucrative option than anything else he was considering after college. On This Episode You’ll Also Hear: * A great coach does this – what is it? * What are the two types of marketing? * What are e.l.f. tools vs h.a.l.f. tools? * Why you should go out and do things solo. * The one phrase to take your offer to the next level. * And much, much more! At the age of 22 Dan took his life savings and started his own business. He took what he had learned from the agency he interned at and set out on his own. He wanted to do what they did, but also wanted to know what he could do better and do in a more innovative way. So he hired someone who had cashed out from Apple, and had him develop a software program that assessed your ability to sell. The program had seven categories of selling, and would determine where you were weak and then Dan’s firm would help strengthen those areas. While this may not sound all that remarkable today, Dan was doing this in 1992! On today’s episode Dan shares his motivation in growing his company, some of his failures along the way, as well as his assessment of Pat Flynn’s 10 steps to a successful sales page. He adds a few extra bits to Pat’s 10 steps, you’ll want to hear what they are! We also talk about the six human needs, and how tapping into those can be the difference between being what Dan calls a “sales pest” versus a “welcome guest”. If you’re curious what those 6 human needs are check them out: * Certainty. * Uncertainty/variety. * Significance/purpose/meaning. * Love and connection. * Growth and mastery. * Making a difference/contribution. You’ll have to listen to hear how to expand on those six to deepen your rapport with your audience, and it is well worth your time to do so! Tune in for all of that and more on episode 371 of The Solopreneur Hour. QUESTION OF THE DAY: What did you learn from Dan today that will change the way you do business? Let us know in the comments below! Do you enjoy this podcast? If so, could you please leave a review here. I read them, sometimes on the show,
Rank #3: 691: Affiliate Marketing MasterClass with Matt McWilliams
Affiliate Marketing. What is it? Should you do it? How do you make any money? Do you need to have money to make money in affiliate marketing? How long does it take? How large should my list be? We answer all these questions and more on today’s episode of the Solopreneur Hour! Find Matt McWilliams at http://mattmcwilliams.com
Rank #4: 701: The Solopreneur Gig You Can Start TODAY, with Abbey Ashley
Abbey Ashley has created an amazing Virtual Assistant business. Can you write? Can you talk on the phone? Can you send an email? Then you can become a virtual assistant too! Get her Virtual Assistant Launch Checklist and Starter Kit – This checklist contains the exact method that she took to go from $0 to 5k-10k months in her virtual assistant business in just FOUR months! http://www.thevirtualsavvy.com/checklist
Rank #5: 652: How To Turn Your Million Dollar Idea Into…A Million Dollars
Do you think inventors are born or can any solopreneur come up with a new idea? Our guest on today’s show says anyone can do it. And he would know, his name is Stephen Key and he’s been the force behind such smash hits as Teddy Ruxpin and Laser-tag, among many other inventions and creations you probably use every day. Stephen is also a best-selling author and a regular columnist with Inc. Magazine and Entrepreneur. Today we talk about his background, how to patent your idea and whether or not companies really will steal your concept. All of that and much more on episode 652 of The Solopreneur Hour. More About This Show Stephen Key first got into his line of work when he left college early. He believed he wasn’t hirable and no company would want him so he started making things and selling them on street corners and fairs. It took a little while before he had any success at it, but that didn’t matter nearly as much to him as the fun he had in the process. He pursued that path until the age of 27. At that time he was living out of his car, until he met a woman who took him in in exchange for childcare for her daughter. She saw Stephen’s talent for making things and asked him to make her daughter a teddy bear. With some cajoling, he did. She was so impressed by his creation she encouraged him to go to San Francisco and work with a company called Dakin Toys. He found them, discovered their stuffed animal maker had left so he asked to take her spot. They gave him material and said come back with a golden retriever stuffed animal prototype. Two weeks later he did and they paid him for it, then said they wanted 25 more. Stephen countered, agreeing to take on the project but only at double their original agreement. They agreed and he was in business! More About This Show: How many Teddy Ruxpins were sold? Did he lie to get his first job? What is the Mix and Match game, and how does it apply to your business? What is a PPA and why should you care? His most profitable idea wasn’t even his idea: true or false? And SO much more! Not long after he saw a prototype for Teddy Ruxpin in the newspaper and saw what a disaster it was. He found the company, and told them they needed to hire him to fix it. They agreed and offered him a full-time job. Though he debated about working for someone else on a full-time basis, he eventually agreed and became a part of Worlds of Wonder. He went on to be a part of the team that brought the world Teddy Ruxpin and Laser-tag. He also met his wife while working there. Eventually they left the company and moved to a small town in California. She took a job as the Vice-President of Marketing for Gallo Wines, and he wasn’t working. She encouraged him to start his company. Soon one of his ideas was a hit, and he was off to the races! Today Stephen holds over 30 patents and has learned a tremendous amount in his time both working with Worlds of Wonder and on his own. With Worlds of Wonder he discovered you don’t have to play by anyone’s rules, you can make your own as long as you want something bad enough. And he has certainly wanted many things badly enough along the way. For all of those patents and successes he’s had, he’s also had ample rejections. He says he can wallpaper his home office with rejection letters! But that doesn’t deter him. In fact, it spurs him on. He admits to taking them all personally, but each rejection drives him to find out why his idea wasn’t accepted, and to start again. He knows he’s only as good as the products he’s got out there and he wants to continue to prove himself. All of those are valuable lessons for us as solopreneurs: make your own rules,
Rank #6: 660: Chris Harder on Reframing Our Money Mindset | The Solopreneur Hour
Chris Harder lives a life that many of us would call our “dream life”. Surrounded by a loving family, beautiful wife, beautiful home in one of the nicest cities in the country. He’s the kind of guy that, when he speaks, we should listen. I interviewed Chris and his wife Lori on Episode 3 of the Solopreneur Hour. Chris’ podcast, For The Love of Money, is available Mondays and Thursdays on iTunes and Google Play. In this episode, we talk about creating a good financial mindset, share some tips about being financially savvy, and living a great life.
Rank #7: 716: The Art of Facebook Ads and Paid Traffic with Rick Mulready
He’s “your Facebook ads guy’s favorite Facebook ads guy”. And the one that the pros turn to. On today’s episode, we chat with Rick Mulready (http://rickmulready.com) about Facembook ads, YouTube ads, Instagram ads…you name it. We answer the question…is Facebook relevant anymore? Where you should be spending your ad money. How Rick would make money if he only had a $1000 budget, all in.
Rank #8: 624: Love Over Metrics – How To Grow A Community And Your Business by CARING, with Jadah Sellner
I finally got a chance to catch up with Jadah Sellner on today’s show. Jadah and her partner Jen saw huge success with the launch and growth of Simple Green Smoothies, writing a bestselling book and garnering hundreds of thousands of followers on Instagram and Facebook. On today’s episode, we share how to use challenges to grow your business and brand, how to build a real, engaged community, when and if you should charge for your Facebook group, and tons more. Visit Jadah at JadahSellner.com. If you’re a female entrepreneur and want to be loved, supported, and grown into a badass success, you should check out Jadah’s “Love Over Metrics” course. Support Your Fellow Solopreneurs! Get your body in shape with this free health and wellness group: http://badassbodygroup.com Find out if writing a book will build your business and brand, and get the help you need to complete it and crush it! http://coachazul.com
Rank #9: 653: How To Build A Business from Your Hobby, w/ Melbourne Watch Co. Founder Sujain Krishnan – The Solopreneur Hour Podcast
The concept of The Solopreneur Hour has always been to feature people that have made a business out of their hobbies and their skill sets. There’s no more evident example of that then today’s guest, Sujain Krishnan. Just a few short years ago, he went down the rabbit hole of collecting affordable automatic watches. Watch collecting can be a hobby that is really fun and expensive. Somewhere along the way Sujain realized that his enthusiasm and entrepreneurial nature could combine, so he started making his own watches from freely available parts, and selling them on popular watch forums. One thing led to another, and soon he realized that he wanted to take a shot at designing his own watch. Thus, the Melbourne Watch Company was formed. Today, they were nice enough to give me a tour of the Melbourne Watch Company, and Sujain was nice enough to sit down with me to tell his origin story. It’s a perfect example of taking your hobby and turning it into an amazing business. Hope you enjoy. Check out The Melbourne Watch Company: Website Facebook Instagram Check out Hostgator and get 50% off your entire web hosting package! Use promo code “solo50”. http://hostgator.com
Rank #10: 739: Start Your Own AMAZON Business Without Making A Product with Brian Creager
This was a REALLY fun episode, because I didn’t know this business model existed. You can think of a product, find a manufacturer to make it for you, brand it, and sell it on Amazon without carrying a warehouse full of inventory and shipping it yourself. This was a really interesting, informative show. * 6:08 May 2015, Brian was signing the paperwork to leave his corporate gig * 7:06 Brian had the dubious task of making concrete look good * 9:19 When you have an industry that is woefully behind you can innovate in the space like no other * 10:12 Meeting Chris Ducker and the catalyst to becoming a full-time entrepreneur * 11:12 23 Years incorporate – somebody wants what you know, and how private labeling came about * 12:59 What an air conditioning company private label and ultimately focusing on the branding * 14:29 Born and raised in Pennsylvania and moved to Atlanta in mid-2000’s * 14:50 What the catalyst was to start selling private label goods and selling them on Amazon * 17:13 Locking down a product from an intellectual standpoint. You need to find out if that brand of product is available to be used (i.e., Trademarks and Patons) * 19:45 Krieger + Söhne® hair care products – How Brian came to this brand * 22:22 Description for Krieger + söhne® 99Designs project * 24:02 The day the sample bottles came through * 25:28 Shooting the products – Not using stock photography was important * 26:16 The whole day shooting the product with the suite and the models cost $5000! * 26:55 Typical start up costs for a project like this, Brian’s for this for inventory order was $30,000. You don’t want to cut corners on the packaging design, photography, presentation and copywriting. * 28:51 How Amazon works for someone who does private labeling. A traffic platform in addition to a sales platform and using FBA – Fulfilled By Amazon. Brian’s products also qualify for Amazon Prime as his company is a 3P Seller (3rd Party) * 31:13 Images are the single biggest impact on a conversion rate for a listing * 31:44 Taking your products live on Amazon and steps for new sellers to get traction. Everything we do to generate sales is designed to impact either traffic or conversion. * 32:29 Conversion Rate: A really bad listing would convert under 20%, Unt Session Percentage (USP – An Amazon term), The number of units you sell has a factor to the number of sessions (A session is a unique visitor with a 24hr period). This is the Amazon measure of conversion rate, not page views. You want a conversion rate over 20%. Anything under means your listing is not optimized (maximize your images). Images, headline and reviews all factor into your conversion rates. * 33:47 Bullet points are important to conversion. This is where the power of copywriting and storytelling come in. People want to buy a story. * 34:09 The story around the Krieger + söhne® brand * 34:32 How to get reviews when starting out, using follow-up emails to ask consumer feedback * 36:28 The first 48-72hours – Getting traffic, using PPC (Pay Per Click) optimizing for keywords * 38:23 It had taken six months before Brian knew he had a successful product, in that time Bryan was making income that would replace his income at his corporate job * 39:22 Entrepreneurial mindset – Business changes, what you have to do, the activities you have to undertake to be successful changes. Business changes. You need to adapt. What you need to a major faith in and not give up on is your business model. Whatever that maybe. * 41:33 Going retail at the right time * 43:05 Not knowing a thing about men’s hair care products, how Brian went about finding a manufacturer. Your supplier can make or break your business. * 44:36 Trying to sell on a smaller budget,
Rank #11: 712: Why Time Freedom Is Your MOST Important Asset
We focus so much energy around making more money, when it’s really the time freedom that we seek. Tune into this (abridged) episode to learn how important time freedom can be in your life, and how it should be your primary focus.
Rank #12: 590: Mastering Your Finances Once And For All, with Jordan Goodman (part 1)
No matter what level of your solopreneur success, managing your finances needs to be high on your priority list. Now, I was never properly trained in the world of finance, so everything has been “learn as I go”. This episode was ABSOLUTELY eye-opening. So eye-opening, in fact, that I’m going to have Jordan on for a Part 2 asap. Get your Evernote ready, and let’s fix our finances! Some resources mentioned in the show: Corporatelendingsolutions.com Guidetocreditcard.com Arkansas credit cards Non profit credit counseling Cambridgecredit.org www.moneyanswers.com/ Truthinequity.com Get Errors of Your Report TourDeCredit.com Tourdebusiness.com
Rank #13: 636: How to MAKE THINGS HAPPEN with Steve Sims
When it comes to “making things happen“, Steve Sims is THE man! I met Steve a couple of years ago, and was fascinated by his story from a modest East London upbringing, to working his way up as a door guy in various Hong Kong clubs. That evolved into a high-end a concierge service for the wealthy called Bluefish. Now Steve breaks down how he has built his business so successfully by leveraging and creating close relationships, in his new book “Bluefishing: The Art of Making Things Happen”. (Available on Amazon in Print and Kindle form, and audible.com in audio form) This was a fun conversation where we talked about motorcycles, how to build and cultivate great relationships, what an epic book launch party looks like, and how to write a book without actually writing a book. Check Steve out at thebluefish.com Get The book on Amazon Get The Book on Audible.com Get information on Sololab
Rank #14: 761: Business Automation 101
Well, it’s time for a brain dump. I’ve been immersing myself in automating my business, and I thought I’d give you a breakdown of how I think about automation, what apps and services I use, my philosophy on automation, and how it can open up doors you haven’t even thought of yet. I’ve also made a new automation video on youtube. Click here to subscribe, and click here to check out the video.
Rank #15: 742: Defeating Overwhelm, and The Recipe for Choosing Your ONE Thing
On today’s FCF, I answer all these awesome questions: * Not a question but some feedback. Your latest episode about Rennch EXPLODED over the airwaves. That was the sound of passion, goals, doer, fun, creativity – the very essence of sloopreneur life – I raise a cup of tea in your name. OK – Here’s 1 quick question then…….Does a sense of urgency bring the best out of YOU? * How do you deal with overwhelm? That time when you think you have everything under control and then clients change things last minute and it’s out of your control and you have to just get on with the work but there’s not enough time to get it all done in the time that’s available. How do you deal with or avoid that? * Do you use a local (to you) vendor for the gear in your website store? How does the backend infrastructure work with a site like Storenvy? I don’t want to be handling the orders – at all. Let the technology do the work! Have an awesome weekend, and the “Jack Bag” is brilliant! * What are your thoughts on the THINKIFIC platform for building and hosting your online educational content, programs, etc? If you haven’t played with it, what else on this subject would you suggest for building that level of content for loyal followers to invest in themselves with? * How do I go from dreamer with tons of ideas, currently crushing it for someone else, to an entrepreneur with ONE idea crushing it for myself?
Rank #16: 690: What Solopreneurs Are Struggling With | Solopreneur Q&A
Free Coaching Saturday from The Solopreneur Hour! If you’re new and don’t know how this works here goes: once a week I ask you to send me your questions and I answer them on Friday. If you want to be part of the fun for next week’s Q&A show join us in the Facebook group here or grab my free course called CONFERENCETOPIA. Look for my post on Thursdays, write your question in the comments or respond to my weekly email, then listen in to the show on Friday! Thanks to every one of you for tuning in on a regular basis. Support Our Sponsor Check out The Divi Theme Episode Resources The Art of The Interview Course Social Media Ninja Tactics The Solopreneur Hour on Facebook Want coaching with me? I Want SoloLab! The Solopreneur Hour on Twitter Proudly Unemployable, the Facebook group Leave a review of the show!
Rank #17: 673: Do Things That Don’t Scale, and A Million Other Business Tips, with John Lee Dumas
JLD is in the house for a fun episode, that, is completely value-packed. Enjoy.
Rank #18: 676: Jordan Harbinger on Reinventing, and the Fear of Starting Over | The Solopreneur Hour
Jordan Harbinger (formerly of The Art of Charm) talks about leaving AoC, his fear around starting over, and his vision for the Jordan Harbinger Show. Do us all a favor…subscribe to The Jordan Harbinger Show
Rank #19: 638: How To Badass Your Brand with Pia Silva
Brooklyn native Pia Silva (https://worstofalldesign.com/) stops by the show today to talk about your brand…and how she loves it. Her new book, Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit helps us create a unique brand out of your unique skillsets (kinda like we do around these parts). We dig into all kinds of cool stuff on this show, including a recurring theme you’ve heard many times before. Get Yourself Some HostGator 50% off your entire web hosting package by using the promo code “Solo50” at checkout. http://hostgator.com
Rank #20: 702: Start A Successful Solopreneur Business with the B.A.M. Formula, and your Q’s…
In this “Free Coaching Monday” Episode, I define the acronym B.A.M., and how following it will all but ensure your solopreneur success. I also discuss my new YouTube Channel, Rennch. Then I dig into your questions for Free Coaching Monday! Rennch™ on YouTube Rennch™ on Instagram