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Technology

The PPC Show Podcast

Updated 3 days ago

Technology
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Each week The PPC Show covers all the headlines in marketing and paid advertising. We cover Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more! We also occasionally bring you interviews with the movers and shakers in paid marketing. Listen today!

Read more

Each week The PPC Show covers all the headlines in marketing and paid advertising. We cover Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more! We also occasionally bring you interviews with the movers and shakers in paid marketing. Listen today!

iTunes Ratings

12 Ratings
Average Ratings
11
0
0
1
0

Subscribe now!

By WillThisNicknameWork2 - May 12 2019
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Awesome Podcast. Always relevant information in a fun and conversational way (keep up the banter). Thanks for putting in the time! Also - keep making fun of politics. Honestly, at this point, it’s hard not to.

President Bashing

By Vberman - Jan 06 2019
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I tuned in to listen to PPC news, but heard two guys insulting our President. They weren't happy enough at that. Then the two "know it alls" had to describe the people that voted for our Presidnet as old white guys. Not a good marketing plan to insult several million people for no good reason. But I guess they made themselves feel better. Yay! You are soooo woke.

iTunes Ratings

12 Ratings
Average Ratings
11
0
0
1
0

Subscribe now!

By WillThisNicknameWork2 - May 12 2019
Read more
Awesome Podcast. Always relevant information in a fun and conversational way (keep up the banter). Thanks for putting in the time! Also - keep making fun of politics. Honestly, at this point, it’s hard not to.

President Bashing

By Vberman - Jan 06 2019
Read more
I tuned in to listen to PPC news, but heard two guys insulting our President. They weren't happy enough at that. Then the two "know it alls" had to describe the people that voted for our Presidnet as old white guys. Not a good marketing plan to insult several million people for no good reason. But I guess they made themselves feel better. Yay! You are soooo woke.
Cover image of The PPC Show Podcast

The PPC Show Podcast

Updated 3 days ago

Read more

Each week The PPC Show covers all the headlines in marketing and paid advertising. We cover Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more! We also occasionally bring you interviews with the movers and shakers in paid marketing. Listen today!

Rank #1: Episode #080 - Heather Cooan - Unlocking PPC Revenue Growth with CRM Data

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Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Heather Cooan, Founder and Principal Growth Strategist at HDC Digital.

Heather is laser focused on revenue growth for clients and one way she accomplishes this with CRMs. If your B2B PPC campaigns are stuck or you're having issues scaling performance then this episode is for you. Stay tuned to hear Heather's advice for unlocking revenue growth through the power of CRMs.

Apr 10 2018

36mins

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Rank #2: Episode #053 - Susan Wenograd - Facebook Audits and Lookalike Audiences

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On episode #53 of the The PPC Show, we're joined by Susan Wenograd, Partner at Fivemill, to all things Facebook ads. Connect with Susan on Twitter @SusanEDub

Top 3 Takeaways

1) Her career path as a people manager vs individual contributor and which one she likes best
2) She'll reveal some of her Facebook auditing techniques and what to look for when auditing accounts
3) Why she loves Lookalike audiences

Jul 31 2017

32mins

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Rank #3: Episode #093 - Joe Martinez - How to Create Non-Boring Google Text Ads

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Welcome to episode #93of The PPC Show. This week we're joined by Joe Martinez, Director of Paid Media and Community at Granular, to discuss how to create non-boring text ads with ad customizers and business data feeds.

Jul 31 2018

34mins

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Rank #4: Episode #064 - How to Revive a Failing Facebook Campaign - Matt Mason

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It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained over the past week from my Facebook campaigns. I notice that seemingly overnight, our spend and conversion numbers have dropped off. I panic, but it’s cool because at least it isn’t Friday afternoon at 4:30, am I right? As I dig in, I notice the drops in both metrics are primarily coming from one campaign. Not just any campaign. My most trusted, go-to, evergreen campaign.

Has this happened to you? It’s happened to me several times over the course of this year. I’m convinced that if you do enough Facebook advertising, you’ll run into this exact scenario at some point. It happened to me with one of my larger B2B lead generation clients, and it happened fast.

Tune in as we dive into:
- Matt's story of how he made the switch from financial retirement specialist to running Facebook ads at an agency
- His method and tactics for thinking about targeting audiences on Facebook
- And why he's adapted his strategy to focus on consistent conversion volume rather granular audience

If you have run a Facebook campaign and saw results tank over night then this is an episode for you.

Nov 14 2017

50mins

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Rank #5: Episode #088 - Chadd Powell - Understanding Facebook Analytics: Breaking Down the Core Features

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Welcome to episode #88 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Chadd Powell, Sr. Social Analyst at Hanapin Marketing, to dive into Facebook Analytics and show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business.

You’ll learn:

- The ins and outs of Facebook analytics and how to measure performance
- The metrics you should be tracking and measuring

Jun 19 2018

37mins

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Rank #6: Episode #059 - PPC Automation and The Great Attribution Myth with Julie Friedman Bacchini

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This week on The PPC Show, Julie Friedman Bacchini, President at Neptune Moon, shares her dinosaur perspective on the future of PPC automation in paid search and the great attribution myth.

Julie's been in marketing for over 18 years so tune in to hear:

1) How advertisers can take baby steps into paid search automation as well as the best used cases for applying automation.
2) Then she'll explain why she thinks attribution is kind of a joke.

Sep 18 2017

33mins

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Rank #7: Episode #090 - Cory Henke - YouTube Ads: Where Branding & Direct Response Collide

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This week we're joined by Cory Henke, the Founder and CEO of Variable Media, to discuss the benefits of YouTube advertising for branding and direct response marketers.

You’ll learn:

- How Cory got into video marketing
- What's the best way to start with video ads
- Focus areas for creating video and what to test
- What does day trading audiences mean

Jul 10 2018

39mins

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Rank #8: Episode #085 - Candace Kim - The Best Tips for Using LinkedIn Sponsored InMail for Lead Gen

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Welcome to episode #85 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Candace Kim, Product Marketing Manager at LinkedIn to discuss Sponsored InMail ads for lead gen.

Stay tuned as we continue to talk about:
- What are LinkedIn InMail ads and where do you see them
- How to use them for bottom of the lead generation
- Tips for creating InMail Ads that drive ROI
- BONUS: exciting features on the roadmap

May 29 2018

24mins

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Rank #9: Episode #055 - Data Driven Design with Oli Gardner, Co-founder of Unbounce

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This week on The PPC Show we're joined by Oil Gardner, Co-founder of Unbounce to discuss data-drive design. Follow him on Twitter. And don't forget to register for PPC WEEK sponsored by Unbounce!

Fun fact: Oli has seen more landing pages than anyone on the planet, and part of that painstaking and often nosebleed-inducing exercise is that he gets to see some really cool and awful things.

If you’re running marketing campaigns – and who isn’t amirite? – then landing pages matter to you.

Aug 14 2017

36mins

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Rank #10: Episode #039 - Programmatic for PPC Managers with Bryan Gaynor

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In this episode of The PPC Show we talk with Bryan Gaynor from Hanapin Marketing about programmatic PPC.

Mar 16 2017

46mins

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Rank #11: Episode #077 - The Price of AdWords Branded Traffic Increased & How to Combat It

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Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andy Taylor, Associate Director of Research at Merkle.

Brands may be at Google’s mercy when it comes to the price of branded traffic, but Andy outlines steps they can take to reduce their CPC pain.

Stay tuned to learn about:

- AdWords brand CPCs up in Q4
- Google’s history of algorithm adjustments as corrections
- And some actionable tips on what you can do to combat the increase

Mar 14 2018

26mins

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Rank #12: Episode #028 - PPC Domination with Maddie Cary @maddiemarketer

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Maddie Cary, Director of Paid Search @Point_It Digital joins us to talk about international paid search campaigns.

Jun 15 2016

58mins

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Rank #13: Episode #036 - Luke Alley, Director of PPC at Avalaunch Media

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Luke Alley, Director of PPC at Avalaunch Media talks with us about lead gen, tracking, and optimizing for quality leads.

Nov 23 2016

53mins

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Rank #14: This Week in AdTech (Oct 29-Nov 2, 2018)

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Facebook Launches a New API for Marketers; CPM Bidding Now Available on the Quora Ads; Google Ads Announces New Click-to-Message Ad Features

Nov 03 2018

29mins

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Rank #15: Episode #037 - Chris Goward, CEO of Wider Funnel

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This Week on The PPC Show: Chris Goward, author of The Zen Marketer's Guide to Growth: Balancing Data And Intuition and CEO of Wider Funnel speaks with us on the psychology of marketing and customer behavior.

Dec 05 2016

46mins

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Rank #16: Episode #004 - Let's Talk Google Shopping with David Rothwell

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This week on The PPC Show: We chat Google Shopping, with David Rothwell, author of, "The AdWords Bible of eCommerce". View the live show recording on Blab - https://blab.im/tedqcw

Sep 26 2015

1hr

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Rank #17: The Week In Ad Tech Headlines (July 3-7)

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Today is July 7th 2017 and these are your PPC Headlines from this week. Here are the 10 articles we're covering this week!

1) Twitter can now quantify the impact of Promoted Tweets on sales
2)Facebook Adds More Visibility On Ad Interactions
3)Updated Facebook Audience Network Placements
4)Facebook targets individual spammers with latest news feed tweak
5)Facebook is building a Houseparty clone for live group video chat
6)Google AdWords Editor 12 is Now Available
7)Instagram Adds Video Replies to Stories, Increases Pressure on Snapchat
8)Snapchat Adds New Creative Tools, Including Links in Snaps
9)Tumblr/Yahoo
10)Why Hipsters Have More Fun, And Why Taking So Many Pictures Is Part Of It

Jul 07 2017

24mins

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Rank #18: Episode #007 - Let's Talk the State of Marketing with Ginny Marvin

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This week on The PPC Show: We chat with Marketing Land author Ginny Marvin on the State of Marketing

Oct 30 2015

58mins

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Rank #19: Episode #005 - Let's Talk Bing Ads with Scott Finholm from Microsoft

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This week on The PPC Show: We chat about Bing Ads with Microsoft insider Scott Finholm.

Oct 21 2015

56mins

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Rank #20: Episode #061 - Marketing & Sales at a PPC Agency - Kayla Kurtz

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This week on The PPC Show, we're joined by Kalya Kurtz, Associate Director of Sales at Hanapin Marketing to talk about sales and marketing at a PPC agency. She brings an unique perspective to the PPC conversation having been an account manager before making the transition to the sales team.

Tune in as we dive into:

Her story of how she got into PPC after disliking teaching
Then how she made the transition from an account manager to a sales rep
And last, she'll provide some really great career advice for women looking to get started in PPC or in sales

Oct 02 2017

37mins

Play