Cover image of The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
(198)
Business
Education
Technology
Management & Marketing
Training
Software How-To

The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

Updated 6 days ago

Business
Education
Technology
Management & Marketing
Training
Software How-To
Read more

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, and how to advertise your business effectively online. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com. And check out the PSP Insider at paidsearchpodcast.com/insider.

Read more

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, and how to advertise your business effectively online. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com. And check out the PSP Insider at paidsearchpodcast.com/insider.

iTunes Ratings

198 Ratings
Average Ratings
187
5
1
3
2

Everyone working in Google Ads should listen

By appleconvert22 - Jul 21 2019
Read more
Thank you both so much for all you have done for my PPC game. Many lessons learned and you will see me on patron this week.

Would give 6 stars if Jason didn’t make weird noises

By Cheesemachine - Jun 08 2019
Read more
I’ve learned a lot. Thanks.

iTunes Ratings

198 Ratings
Average Ratings
187
5
1
3
2

Everyone working in Google Ads should listen

By appleconvert22 - Jul 21 2019
Read more
Thank you both so much for all you have done for my PPC game. Many lessons learned and you will see me on patron this week.

Would give 6 stars if Jason didn’t make weird noises

By Cheesemachine - Jun 08 2019
Read more
I’ve learned a lot. Thanks.
Cover image of The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

Updated 6 days ago

Read more

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, and how to advertise your business effectively online. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com. And check out the PSP Insider at paidsearchpodcast.com/insider.

Rank #1: 149: The Top 10 Most Common Google Ads Mistakes

Podcast cover
Read more

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Our New Patreon Show - https://www.patreon.com/paidsearchpodcast

PSP Insider - https://paidsearchpodcast.com/insider/

Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them. Mistakes covered on today's show include:

  • Not focusing on your search terms.
  • Focusing on your search terms too much.
  • Getting incorrect conversion data.
  • Over bidding, bidding more than you need to.
  • Failing to optimize page titles,
  • Sending traffic to the wrong page of the website, from a user experience perspective.
  • Not growing your budget, or your business.
  • Specific mistakes make in each advertising network in Google Ads.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Support the show

Apr 29 2019
51 mins
Play

Rank #2: 138: Nursing Home Google Ads Build Part 1 - Strategizing Your Google Ads Options

Podcast cover
Read more

Try Opteo free for 6 weeks - https://opteo.com/psp

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003

YES!!! YES!!! OH YES!!! It is time for another Google Ads build out from the Paid Search Podcast. Give me a YES please right now please just say it, YES! This time we're building out Google Ads campaigns for Big Daddy JR's Senior Living, a fictional business that consists of nursing homes, assisted living, senior communities, and in-home care in Texas. We're going to build out everything. Search campaigns to YouTube, we're doing it all. This first episode focuses on how you come up with a Google Ads strategy and focuses on the 4 areas that need to be covered when planning a new campaign: services, locations, goals and your budget. We hope you enjoy this build series and thanks for listening!

PSP Insider - https://paidsearchpodcast.com/insider/

PSP Archive - https://paidsearchpodcast.com/archive/

Ask us a question - https://paidsearchpodcast.com/contact-us/

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

Work with Chris - http://www.chrisschaeffer.com/

Work with Jason - https://rothmanppc.com/

Support the show

Feb 11 2019
40 mins
Play

Rank #3: 151: Epic Google Ads Questions And Answers Show

Podcast cover
Read more

Try Opteo free for 6 weeks - https://opteo.com/psp

Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast

Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/

Yes! This week we go deep with an epic Google Ads questions and answers episode. We answer a ton of questions and talk a lot of Google Ads. We love these Q&A episodes and we thank you for sending in your questions. Today's questions include:

  • How to use Google Ads to sell a book?
  • How to advertise with a small budget of just a few dollars a day?
  • How to keep my search impression share above 90%?
  • What are you going to do when the average position column is no longer available?
  • How often do you use demographic, income, geographic, and device bid adjustments?
  • Clarification on how phrase match negative keywords work.
  • How to review the auction insights report.
  • An explanation of ad rank and how that's used to determine which keywords in an ad group show up.
  • A question about similar keywords and how you know when they're essentially the same keyword.
  • How to determine if you're "leaving clicks on the table."
  • An explanation of how clicks and calls work on call only ads.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Support the show

May 13 2019
1 hour 5 mins
Play

Rank #4: 144: Huge Google Ads Questions And Answers Show!

Podcast cover
Read more

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Our Patreon Show - https://www.patreon.com/paidsearchpodcast

First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/

Nursing Home build resources - http://paidsearchpodcast.com/nursinghome

Measuring reach and frequency - https://support.google.com/google-ads/answer/2472714

YES!!! This week we do a serious Google Ads questions and answers show. You've been sending us your Google Ads questions and today we answer a ton of them. Leave us a voicemail question at 214-810-1355 or write us a question on the contact page on our website. Today's questions we answer include:

  • How to get brand awareness from a Google Grants campaign?
  • How does Google Beacon work?
  • What's the average day in the life of a PPC manager like?
  • How can you track offline conversions?
  • How to recover from poor account quality score?
  • How are we adapting to Google's new local service ads?
  • What do you do when a good campaign stops working?
  • How do you know if your new agency is doing a good job for you?
  • What's the best way to find new keywords? 

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Support the show

Mar 25 2019
47 mins
Play

Rank #5: 154: Keyword Mistakes In Google Ads (Trap Door Series)

Podcast cover
Read more

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696

Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing about it is that sometimes these trap doors are actually the right thing to do and work great. But sometimes they can also lead to mistakes.

This first episode in the trap door series is about mistakes you can make in Google Ads when it comes to keywords. We'll be discussing broad match modified keywords, competitor keywords, focusing on perfect search terms, and quality scores.

Enjoy the episode! Thanks for listening and sharing! 

Please leave us a rating and review on iTunes.

Support the show

Jun 03 2019
57 mins
Play

Rank #6: 139: Nursing Home Google Ads Build Part 2 - Campaign Formation and Campaign Settings

Podcast cover
Read more

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003

Hi everyone welcome back to the Paid Search Podcast! On this week's episode we're moving on to part two of the nursing home build series. We start off the show with some exciting news about display responsive ads. Then we answer a question about remarketing audiences on search campaigns. And then we get back into the nursing home build and we break down how to formulate a campaign plan based on the services, locations, goals and budget of the advertising business. And we also cover campaign settings. We hope you enjoy this episode and we'll see you on part three next week!

About responsive display ads - https://support.google.com/google-ads/answer/6363750

how to add in-market audiences to Google Ads search campaigns - https://youtu.be/FcKyc3stzIM

Support the show

Feb 17 2019
41 mins
Play

Rank #7: 155: How PPC Experts Can Survive Artificial Intelligence And Machine Learning - Interview With Frederick Vallaeys

Podcast cover
Read more

Digital Marketing In An AI World - https://amzn.to/2EVRugT

Optmyzr Free Trial - http://lddy.no/24zc

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Are you nervous about artificial intelligence and machine learning replacing you and making your expert PPC skills obsolete? If so, this is the interview you have to listen to! Fred Vallaeys was one of the first 500 employees at Google, and he is the co-founder of Optmyzr, one of the leading PPC management softwares. Fred has written a new book, Digital Marketing in an AI World: Futureproofing Your PPC Agency. The book was written for PPC professionals to help us learn how to not only survive, but also thrive in tomorrow's PPC world that will be dominated by AI and machine learning. 

Our interview with Fred covers topics such as:

  • Why Fred was driven to write this book.
  • Whether or not AI and machine learning in the PPC world is a real thing of just hype.
  • What role AI and machine learning play in the PPC world.
  • How worries PPC professionals should be and what they can do to thrive in an AI world.
  • Whether or not manual bidding strategies can still work.
  • A breakdown of what machines do will in the PPC context and what humans do well.
  • How to position yourself to survive and thrive in an AI-dominated PPC world, the three roles you can play.


Enjoy the episode! Thanks for listening and sharing! 

Please leave us a rating and review on iTunes.

Support the show

Jun 10 2019
47 mins
Play

Rank #8: 152: Time Saving Tips For Google Ads

Podcast cover
Read more

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast

Yes! Hello everyone and welcome back to the Paid Search Podcast. This week we're focusing on ways you can save time in Google Ads. Whether you're a busy business owner who wants to save time on Google Ads, or if you're a freelancer or agency employee who wants to be more efficient and manage more accounts, this is the episode for you! Time saving tips we share include the following topics:

  • Using filters and find and replace in Google Ads Editor.
  • Editing ad copy in Google Ads Editor.
  • Copying and pasting negative keywords and negative locations in Google Ads Editor.
  • Using Excel or Google Sheets to upload builds into Google Ads Editor.
  • The fastest way to manage keyword bids.
  • Keyboard shortcuts.
  • The Excel formula Jason uses to make phrase and exact match keywords.


And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

BMM keyword tool - https://adresults.com/tools/broad-match-modifier/

Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/

Washington Post article on digital marketing - https://www.washingtonpost.com/technology/2019/02/20/digital-advertising-surpass-print-tv-first-time-report-says/

Support the show

May 20 2019
47 mins
Play

Rank #9: 156: Google Ads Bidding Mistakes (Trap Door Series)

Podcast cover
Read more

Yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential bidding mistakes that can be made in Google Ads. These mistakes can include getting too granular with your bid adjustments, running automated bids without a cap in place, and focusing too much on the number one position without considering the costs.

Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes.

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Support the show

Jun 24 2019
52 mins
Play

Rank #10: 140: Nursing Home Google Ads Build Part 3 - Ad Groups and Keywords

Podcast cover
Read more

Try Opteo free for 6 weeks - https://opteo.com/psp

PSP Insider - https://paidsearchpodcast.com/insider/

Hi everyone, say it with us? 1, 2, 3... YES. Today we kick off the PSP with a question about ad rotation settings, optimized versus rotate indefinitely. Then we get back into the nursing home build. This week we're covering how we use ad groups and how we come up with keywords for those ad groups now that the big red keyword button is gone. Enjoy the episode, thanks for listening and sharing!

Support the show

Feb 25 2019
45 mins
Play

Similar Podcasts