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High-Income Business Writing

Updated 6 days ago

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Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

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Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

iTunes Ratings

264 Ratings
Average Ratings
254
5
1
2
2

Very actionable advice

By RameshDon - Sep 18 2019
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I love the practical advice given out on this podcast. I always find some actionable advice from each episode.

Favorite Podcast of 2018

By Dawnlandia - Aug 10 2018
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This podcast is full of valuable information. It’s a gold mine. Highly recommend.

iTunes Ratings

264 Ratings
Average Ratings
254
5
1
2
2

Very actionable advice

By RameshDon - Sep 18 2019
Read more
I love the practical advice given out on this podcast. I always find some actionable advice from each episode.

Favorite Podcast of 2018

By Dawnlandia - Aug 10 2018
Read more
This podcast is full of valuable information. It’s a gold mine. Highly recommend.
Cover image of High-Income Business Writing

High-Income Business Writing

Updated 6 days ago

Read more

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

Rank #1: #032: Earning a Six-Figure Income by Writing for Small Businesses

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I'm not a fan of going after small local businesses for writing work. Most of them don't understand the value of great copy and content. Or if they do, they can't afford professional-level fees. But I recently came across a writer who proved me wrong. Her name is Shawndra Russell, and she's earning a six-figure income writing for small clients in her hometown of Savannah, GA. Oh, and get this -- she just started freelancing a couple of years ago! In this episode she explains how she does it and how she keeps the work coming in. The notes that follow are a very basic, unedited summary of this podcast. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.

Dec 04 2013

38mins

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Rank #2: #149: How to Start Prospecting for Clients When You’re New?

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One of the most confusing and frustrating aspects of launching your freelance writing or copywriting business is looking for clients. Clients don’t just show up at your door. You have to find them. And when you’re new, you have to work even harder to find a few clients who will give you a chance. Fortunately, there are a few proven ways to land clients faster. And in this episode I’ll share the 6 approaches I teach my coaching clients to prospect for clients when they’re starting out.

Apr 06 2018

37mins

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Rank #3: #060: A Clever Way to Land a Ton of Work from Trade Shows (Without Leaving Your House)

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If you enjoy learning new and clever strategies for landing more work from better clients, you definitely need to check out this episode. Freelance writer Amy Dunn Moscoso has been using a unique and very effective strategy for landing work from trade shows. Not just a project or two. In many cases, we're talking about a TON of work. Enough to keep her busy for months. The best part? She doesn't even have to attend the show! In this episode, Amy explains what this strategy is all about, why it works so well, and how she's implemented it so effectively. Get ready to take some notes!

Sep 25 2014

31mins

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Rank #4: #119: The 6 Most Effective Marketing Tools for Freelancers in 2017

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If you’re planning your marketing efforts for the year, you don’t want to miss this episode. I’ve brought back my friend and colleague Ilise Benun to talk about how you can market your business more effectively this year. I love how Ilise has broken this down into six tools or strategies to focus on. And how she’s grouped those strategies into: Things you should deploy or refine Things you should do a regular basis These interviews with Ilise are some of our most popular on the show. And this will be no exception...

Jan 20 2017

35mins

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Rank #5: #014: Writing Product Descriptions for Clients

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If you've ever bought a product online, at a store or through a catalog (OK … if you've ever bough anything!), chances are you read the product's descriptive copy before making your final buying decision.  And guess what? That copy didn't just write itself. The manufacturer or distributor hired a copywriter to put it together.  What's involved in this type of writing? How well does it pay? How do you land projects? And are there any opportunities in the B2B arena for this type of work?

Jul 24 2013

33mins

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Rank #6: #075: Dorie Clark on How to Capitalize on Your Unique Perspective and Knowledge

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Many of us have been brought up to believe that talent and hard work are the keys to success in business.  But as competition stiffens and clients find it harder to distinguish freelancers from each other, you need a different strategy. You need to capitalize on (and communicate) your unique perspective and knowledge.  My guest for this episode is Dorie Clark, author of two business books, a consultant and speaker. Dorie worked as a journalist, so she knows our world very well. When she lost her job in a round of layoffs, she had to reinvent herself. Since then, she’s worked as a spokesperson for gubernatorial and presidential campaigns and executive director of a nonprofit.    In this interview, she explains why hard work and talent are no longer enough. And how you can position yourself as a trusted expert to set yourself apart—even if you don't quite feel like an "expert" in your field.

Apr 23 2015

40mins

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Rank #7: #157: A Powerful 3-Step Process for LinkedIn Outreach

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LinkedIn has quickly become one of the most effective marketing tools for writers and copywriters. But one of the downsides of this social platform is that it can feel overwhelming. How should you use it? Where should you start? How should you search for prospects inside? And how do you connect with them?   My guest for this episode is Chrissie Wywrot. Chrissie works with clients on their LinkedIn profile and strategy, as well as their online brand, to establish them as experts and resources in their fields. She has a very simple process she uses to get the most out of LinkedIn. Listen in to get the details...

Jul 27 2018

51mins

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Rank #8: #109: My Checklist for Getting Your B2B Copywriting Business Off the Ground Successfully

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This is the most common question I get from new freelance writers and copywriters: “Where do I start, Ed?” In today’s podcast episode, I give you my detailed answer to that question. I reveal my big-picture checklist for getting your business off the ground faster and more safely. If you’re struggling to get your B2B / commercial writing business off the ground, this episode is for you.

Aug 19 2016

37mins

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Rank #9: #158: A Quick Peek at What Six-Figure Writers Do Differently

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I love to look for patterns. And recently I’ve been looking for patterns as I’ve talked with coaching clients and peers who’ve reached the six-figure income level. Through those conversations, some interesting patterns emerged. In this episode, I give you a peek into those patterns—because they’ll give you a good idea of what six-figure writers do differently when compared to lower-income writers...

Aug 10 2018

30mins

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Rank #10: #103: How Freelance Writer Jennifer Gregory Took Her Income to $100,000 in 6 Simple Steps

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North Carolina–based freelance writer Jennifer Gregory has had quite a ride over the past 18 months. She took her business to the six-figure level in 2015. But then shortly after, she lost some of her anchor clients. And things started to fall apart. Jennifer didn’t sit around for very long. She quickly went back to the drawing board, drafted a turnaround plan and took massive action. Within weeks she was booked solid. And 2016 is shaping up to be a banner year for her. In this interview, Jennifer details her wild journey to the $100,000 income level. She reveals the 6 things she did that enabled her to get there. And she walks us through the plan she executed to replace her lost anchor clients.

May 27 2016

44mins

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Rank #11: #021: Email Newsletters: A Steady and Lucrative Writing Opportunity

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Most freelance writers I talk to never want to go back to a regular job.
But many of them do miss the steady paycheck. (Usually that's the only thing they miss!) Which begs the question: How can you add more predictability to your freelance income?
I'll be showing you several ways to do that over the next couple of months. Because, frankly, there's no single way to ensure predictability. It requires smart strategy and hard work.
But let's get started on that discussion by addressing one potential solution to the income variability dilemma: adding email newsletters to your list of services.
My colleague Michael Katz has made a great living over the last 13 years writing, producing and managing email newsletters for clients. He's also taught many freelance writers how to do the same. And in this lively interview he details the opportunity — including what it entails, what you can charge, how to lock yourself in with great clients who can pay you $700 to $2,000 every month.
The notes that follow are a very basic, unedited summary of our interview. You can listen to the show using the audio player below. And you can also subscribe to this podcast series in iTunes.

Sep 18 2013

46mins

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Rank #12: #073: The Messy Road to Better-Paying Clients

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One of the things that I've tried to be very mindful of is painting a very realistic picture of what it's like to launch and grow a freelance writing and copywriting business today. In fact, I take great pride in being transparent about the hard work required. You'll hear that in most of my interviews, as well as in shows such as: The Rock Star Myth Am I a Credible Source of Freelancing Advice? Should You Quit, or Should You Stick? How I Took My Writing Biz to the Six-Figure Level (Pt. 1 of 2) How I Took My Writing Biz to the Six-Figure Level (Pt. 2 of 2) Today is no exception. My guest is Mark Stone, a freelance writer from British Columbia, Canada. Mark is still in the early stages of growing his business, and he has an interesting story to tell about finding his way through this business. You're not going to hear a talk about rainbows and sunshine. Instead, you'll get more of a status report from Mark. You'll hear how Mark is landing progressively better and higher-paying clients. And how he's pushing past fears and insecurities to improve his business and his income. If you're just starting out or are in the first two or three years of your freelance venture, I think you'll get a lot out of this interview.

Mar 26 2015

39mins

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Rank #13: #066: Pam Grout on a Series of Experiments That Prove Your Thoughts Create Your Reality

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It's hard NOT to be somewhat spiritual when you're self-employed.
That's because so much of what we do as a freelancers is based on faith — faith that things will work out ... that another good client will come along ... that you're doing the right thing by raising your fees...
In fact, I've learned to understand that thoughts DO become things. (Of course, you also have to take steady and deliberate action. That's the part many people conveniently forget about. ;-)
But is this there science behind this idea? Can we really manifest a new client on command? Can we turn things around by "creating" them in our minds first and asking for them?
The answer is "Yes!"
And in this episode, international bestselling author Pam Grout explains why that's the case ... and how you can prove it to yourself, even if you're a skeptic.

Dec 18 2014

44mins

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Rank #14: #167: Elaine Pofeldt on Creating a Million-Dollar One-Person Business

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This is an exciting time to be alive. The opportunity to make a great living as a self-employed professional has never been better. Changing economic trends, shifting attitudes toward self-employment, cheap technology, and the ability to leverage talent from around the world have all combined to make this opportunity possible. My guest for this week’s podcast has been tracking these changes for years. Her name is Elaine Pofeldt, and she’s the author of the book The Million-Dollar One-Person Business (Random House, 2018). In this episode, Elaine introduces us to some of the people behind these million-dollar solo businesses.

Dec 14 2018

41mins

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Rank #15: #131: How to Turn LinkedIn Into a Powerful Prospecting Tool

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Over the past few years LinkedIn has become an incredibly powerful lead-generating and prospecting tool for freelancers. We’ve talked about it before on the show. And for Steve Maurer, LinkedIn has been an indispensable business-generating tool. Steve is an industrial manufacturing and safety copywriter. And he’s figured out how to turn LinkedIn into his most productive and reliable lead generating vehicle.  In this podcast episode you’ll hear exactly how Steve does this...

Jul 21 2017

52mins

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Rank #16: #184: Hannah Bower on Why She Transitioned from Freelance PR Work to Content Marketing

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Hannah Bower is a content marketer with a background in PR. In this conversation, you’ll learn what freelance PR work entails, how it’s changed and why Hannah decided to get out of it.

Aug 09 2019

38mins

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Rank #17: #160: Selling Your Writing Services When You’re an Introvert — an Interview with Matthew Pollard

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In this episode, I’m covering a topic that’s extremely relevant and practical for a big part of my audience: How introverts can turn more prospects into clients. My guest is Matthew Pollard. Matthew is an internationally award-winning blogger and contributor to CEO, Entrepreneur, and Top Sales World Magazine. He is a recurring guest on FOX and NBC, and has appeared on top-rated podcasts including Entrepreneur on Fire and Eventual Millionaire. He’s the author of the bestseller The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, and he has five multimillion-dollar business success stories to his name, all before the age of thirty. This is solid stuff. Check it out...

Sep 07 2018

48mins

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Rank #18: #121: How to Break into the Lucrative Market of Writing for Authors, Speakers and Coaches

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Many authors, speakers and coaches are great at what they do. They often teach life-changing strategies and ideas. But most of them can’t write copy to save their lives. Worse yet, they don’t even know where to find a good copywriter. In this eye-opening interview with my friend and colleague Casey Demchak, you’ll learn: Who these people are What they need from copywriters How you can find the best-quality clients What you can charge And much more...

Feb 17 2017

34mins

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Rank #19: #067: Am I a Credible Source of Freelancing Advice?

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Fully 90% of my income these days comes from teaching, training and coaching freelancers to earn more in less time, doing work they love for better clients.
But what does that say about me, when so little of my income comes from working directly with freelance writing clients?
It's a great question. And in this week's episode, I address the issue head on.

Jan 01 2015

32mins

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Rank #20: #141: Derek Lewis on Getting Prospects to Come to YOU

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Given the choice between prospecting for clients or having prequalified prospects come to YOU, I’ll take the latter any day. Prospecting is an essential part of marketing your writing business. But getting prequalified prospects to come to you via attraction marketing is much more efficient in the long run.   In this episode you’ll hear from my good friend and colleague Derek Lewis. Derek is a very successful book ghostwriter who commands $50,000 to $75,000 per book. And one of the many things I love about his story is the fact that he relies 100% on attraction marketing. He explains how he does this so well, and how you can start implementing some elements of attraction marketing in your own writing business.

Dec 08 2017

55mins

Play