Rank #1: Inside "Hacking Growth," a New Book by Sean Ellis and Morgan Brown
When I got an email from the Growth Hackers team asking if we'd like to preview Sean Ellis and Morgan Brown’s new book for the Call to Action podcast, it was a no-brainer. The book is called Hacking Growth and it's full of interesting stories about businesses you know and love. Listen now to get Sean and Morgan's inside perspective on writing the book and the stories inside Hacking Growth.
Rank #2: How to Convince and Convert Customers Like Jay Baer
Haters gonna hate. But Jay Baer of Convince and Convert doesn't think you should let their comments roll off your back. In this episode of the Call to Action podcast, he explains why he thinks you should clap back - and even hug your haters.
Rank #3: What Online Dating Can Teach You About Your PPC Campaigns
On the debut episode of Call To Action, we delve into the world of pay per click advertising, which can be a bit overwhelming if you're just starting out. To get off to a solid start, it never hurts to look to veteran marketers who have already done their time in the PPC trenches.
We speak to Elizabeth Marsten, Vice President of Search at Portent, Inc. about the common mistakes that marketers are making with their PPC campaigns.
In the interview, Elizabeth explains why PPC marketing and online dating have more in common that you might think. When Elizabeth first met her future husband, she was disappointed when his bearded mug didn't quite line up with his babyfaced Match.com profile pic.
Similarly, in your PPC campaigns, if your ad doesn't line up with your landing page, then potential customers will feel confused and misled, also known as poor message match. And if they have a weird or confusing "first date," they're probably not going to give your campaign a second chance.
Rank #4: How To Use Analytics To Spur Creativity
In this episode we get one of our favourite content marketing thought leaders back on the podcast. Andy Crestodina, co-founder and strategic director of Orbit Media, talks with us about how he uses analytics to help the creative juices flow, and how major surgery changed his thoughts about his work.
Rank #5: Every Piece of Content Marketing Needs to Serve One of These 4 Goals
With everyone and their grandma pumping out blog posts and ebooks galore, it takes a lot of effort to get your content in front of the right people.
On this episode of Call To Action, we speak to Shopify's Tommy Walker, about his open letter to content marketers. Tommy had a bone to pick with content marketers over producing tons of content without a clear strategy.
As he explains in the podcast, every piece of content you create needs to fit into a larger strategy – and have one clearly defined goal from the start.
Rank #6: Why You Shouldn't Bother A/B Testing (Until You Get This One Thing Straight)
"Always be testing" has become a mantra in the conversion marketing world, and we're as guilty as anyone. But the truth is that running valid tests that actually have an impact on your bottom line is easier said than done.
On this episode of the Call To Action podcast, we talk to conversion rate optimization "junkie" Michael Aagaard of Content Verve and he explained that your A/B tests are only as good as your hypotheses. Michael explains that if you don't quite understand why you're running a test, then it's probably not going to yield very useful results.
He came to this realization when he noticed that he was focusing on test quantity over quality. Once he dialed back the amount of tests he was running and amped up his research, his tests starting producing some pretty dramatic results.
Rank #7: Marketing Machines: Part 1
In this special two part episode of the Call to Action podcast, Unbouncers Amy Wood and Helen Arceyut-Frixione sit down with our CTO Carl Schmidt and our Director of Data Science, Tommy Levi to try to get some answers about the mysteries behind “machine learning" and how it can help, or hurt, digital marketers.
Rank #8: Drift's Marketing Manifesto & Why They Killed the Lead Gen Form
In this episode, we speak with Dave Gerhardt about Drift's bold decision to remove all lead gen forms from their content. Plus, hear how their internal "Marketing Manifesto" went viral on SlideShare and continues to direct daily work at Drift.
Rank #9: A Copywriting Formula 4 U
In this episode of the Call to Action podcast, we explore how to write amazing landing page copy.
First, we tell a story of what happened when we made our "About Us" page copy a little bit too much… about us.
Then, Unbounce's Dan Levy talks to strategist and copywriter Marc Aarons about embarrassing writing habits and an easy-to-remember formula for making sure you're simultaneously delighting readers and attracting qualified customers.
Rank #10: You're Invited...
I know we're on hiatus, but if you're interested in PPC then we have something very exciting just for you...
Rank #11: A Page From Airbnb's Email Marketing Playbook
A story of how a clever blog post title halved our open rates, and a breakdown of email marketing tactics that Jimmy Daly, Head of Content at Vero, borrows from the likes of Airbnb, TripAdvisor and Uber.
Rank #12: Retargeting, as Explained by Nerf Guns
Sometimes, your landing page visitors aren't quite ready to convert. At least not yet. And that's all right.
There isn't much you can do to convince people who simply need more time, but there is a lot you can do to remind them that you exist and gently nudge them toward conversion.
Which is where retargeting comes in.
In this episode, we talk to Johnathan Dane about how retargeting can help you recapture those prospective customers that haven’t yet taken the plunge (but totally want to).
Rank #13: The Psychology of Landing Page Design
There's a reason that so many conversion rate optimization "best practices" we learn about stem from the field of psychology.
If you understand human behavior - the desires and motivations of your audience - then you're better equipped to give people what they want.
In this episode, Neil Patel of KISSMetrics and Quick Sprout explains how anticipation works in a user's brain and how you can leverage it to create more enjoyable user experiences… all while increasing your conversions.
Rank #14: Landing Page Design Trends You Should Swipe Left
Marketers are slowly realizing that good landing page design creates a sense of trust and can ultimately lead to higher conversion rates. That is, unless you’re losing sight of other important things, like making your unique value proposition the star of your page. Or letting design take precedence over persuasive copy. In this episode, we talk to Mark John Hiemstra, Content Marketer at Unbounce, about some landing page design trends that can actually do harm to your conversion rates – and how to determine whether they’re right for you.
Rank #15: Hiring Senior Marketers
We recently hired a new director of Marketing, Michelle Mercier, after an almost year long search. We spoke to our CMO Jeremy Wallace about what he was looking for in a director… and why it took so darn long.
Plus, you also get to hear Michelle's side of the story and how her first few weeks at Unbounce were.
Rank #16: Why People Just Aren’t That Into Your Landing Page
As marketers, it’s super easy to get caught up in our data and analytics.
Sometimes, we’re watching our click-through and conversion rates so closely that we lose sight of the fact that there are people behind every click. Real people with real emotions.
In this episode we speak to Talia Wolf, CEO and founder of Conversioner, about how tapping into your customer’s emotional needs can make your landing pages more powerful.
Rank #17: A Simple Solution For Generating More Leads
The process of generating leads can be time consuming and even a little frustrating. If this problem resonates with you, then do I have some exciting news for you!
In this episode, we speak with Tim Tyson, Unbounce's landing page futurist, to chat about our newest (and groundbreaking) feature - Unbounce X.
Unbounce X will allow you to partner up with other businesses so that you can maximize traffic to your landing pages, run more effective A/B tests and ultimately, get more conversions.
Rank #18: Want More Leads? Design Your Landing Pages Form First
When you created your last lead gen landing page, did you start by writing a punchy, benefits-driven headline?
Not so fast. There might be a more effective place to start.
As Oli Gardner explained in our most recent episode of the Call to Action podcast, starting with your opt-in form can help you generate more leads.
In his free 7-Day Lead Gen Landing Page Course (and this podcast!) Oli teaches some tricks for growing your leads list like a boss.
Rank #19: A Simple Formula for Writing Super Clickable Button Copy
Successful landing pages tell stories that build in momentum and culminate with a super persuasive call to action.
It doesn't matter how awesome the rest of your landing page is - a poorly-written CTA button can bring all that conversion momentum to a halt.
In this episode of the Call to Action podcast, we spoke with John Bonini, Director of Marketing at IMPACT BnD about the extraordinary results the company achieved from an A/B test - and what they learned about the anatomy of a compelling CTA.
Rank #20: Video Marketing Without a Goal is Just Moving Pictures
In this episode of the Call to Action podcast, Unbounce's Dan Levy talks to Jennifer Pepper (Unbounce’s Customer Success Content Strategist) about this tricky video task. They dive deep into the importance of a data-driven approach to video marketing campaigns, and share some tried-and-true storytelling methods that'll give your videos that extra kick.