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Business
Education
Management & Marketing

Call to Action

Updated 12 days ago

Business
Education
Management & Marketing
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Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

Read more

Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

iTunes Ratings

28 Ratings
Average Ratings
22
5
0
1
0

Will take you to the next level!

By CaraF13 - Nov 30 2016
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I truly appreciate this Podcast for the great variety of fresh content it delivers. I really appreciated the episode about whether or not you should kill your homepage. Some golden nuggets I took home were: "quality vs quantity, personlize several homepages instead of having ONE homepage where very customer goes to , the power of showing, instead of telling your website visitors that the page is being personalized for them. " Thank you for continuing to help us climb the marketing latter !

a breath of fresh air for marketers

By aspire&grow - Apr 22 2016
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Stephanie and Dan have really pulled together a fantastic show. I’m so thrilled to hear new content each week that actually helps me grow and it’s the same old rhetoric over and over again. This is a must for any digital marketer.

iTunes Ratings

28 Ratings
Average Ratings
22
5
0
1
0

Will take you to the next level!

By CaraF13 - Nov 30 2016
Read more
I truly appreciate this Podcast for the great variety of fresh content it delivers. I really appreciated the episode about whether or not you should kill your homepage. Some golden nuggets I took home were: "quality vs quantity, personlize several homepages instead of having ONE homepage where very customer goes to , the power of showing, instead of telling your website visitors that the page is being personalized for them. " Thank you for continuing to help us climb the marketing latter !

a breath of fresh air for marketers

By aspire&grow - Apr 22 2016
Read more
Stephanie and Dan have really pulled together a fantastic show. I’m so thrilled to hear new content each week that actually helps me grow and it’s the same old rhetoric over and over again. This is a must for any digital marketer.
Cover image of Call to Action

Call to Action

Updated 12 days ago

Read more

Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

Rank #1: Inside "Hacking Growth," a New Book by Sean Ellis and Morgan Brown

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When I got an email from the Growth Hackers team asking if we'd like to preview Sean Ellis and Morgan Brown’s new book for the Call to Action podcast, it was a no-brainer. The book is called Hacking Growth and it's full of interesting stories about businesses you know and love. Listen now to get Sean and Morgan's inside perspective on writing the book and the stories inside Hacking Growth.   

Apr 26 2017
30 mins
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Rank #2: How to Convince and Convert Customers Like Jay Baer

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Haters gonna hate. But Jay Baer of Convince and Convert doesn't think you should let their comments roll off your back. In this episode of the Call to Action podcast, he explains why he thinks you should clap back - and even hug your haters.

May 11 2016
29 mins
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Rank #3: What Online Dating Can Teach You About Your PPC Campaigns

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On the debut episode of Call To Action, we delve into the world of pay per click advertising, which can be a bit overwhelming if you're just starting out. To get off to a solid start, it never hurts to look to veteran marketers who have already done their time in the PPC trenches.

We speak to Elizabeth Marsten, Vice President of Search at Portent, Inc. about the common mistakes that marketers are making with their PPC campaigns.

In the interview, Elizabeth explains why PPC marketing and online dating have more in common that you might think. When Elizabeth first met her future husband, she was disappointed when his bearded mug didn't quite line up with his babyfaced Match.com profile pic.

Similarly, in your PPC campaigns, if your ad doesn't line up with your landing page, then potential customers will feel confused and misled, also known as poor message match. And if they have a weird or confusing "first date," they're probably not going to give your campaign a second chance.

http://unbounce.com/podcast

Jan 22 2015
19 mins
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Rank #4: How To Use Analytics To Spur Creativity

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In this episode we get one of our favourite content marketing thought leaders back on the podcast. Andy Crestodina, co-founder and strategic director of Orbit Media, talks with us about how he uses analytics to help the creative juices flow, and how major surgery changed his thoughts about his work. 

Feb 15 2017
22 mins
Play

Rank #5: Every Piece of Content Marketing Needs to Serve One of These 4 Goals

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With everyone and their grandma pumping out blog posts and ebooks galore, it takes a lot of effort to get your content in front of the right people.

On this episode of Call To Action, we speak to Shopify's Tommy Walker, about his open letter to content marketers. Tommy had a bone to pick with content marketers over producing tons of content without a clear strategy.

As he explains in the podcast, every piece of content you create needs to fit into a larger strategy – and have one clearly defined goal from the start.

http://unbounce.com/podcast 

Jan 23 2015
19 mins
Play

Rank #6: Why You Shouldn't Bother A/B Testing (Until You Get This One Thing Straight)

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"Always be testing" has become a mantra in the conversion marketing world, and we're as guilty as anyone. But the truth is that running valid tests that actually have an impact on your bottom line is easier said than done.

On this episode of the Call To Action podcast, we talk to conversion rate optimization "junkie" Michael Aagaard of Content Verve and he explained that your A/B tests are only as good as your hypotheses. Michael explains that if you don't quite understand why you're running a test, then it's probably not going to yield very useful results.

He came to this realization when he noticed that he was focusing on test quantity over quality. Once he dialed back the amount of tests he was running and amped up his research, his tests starting producing some pretty dramatic results.

http://unbounce.com/podcast

Jan 23 2015
21 mins
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Rank #7: Marketing Machines: Part 1

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In this special two part episode of the Call to Action podcast, Unbouncers Amy Wood and Helen Arceyut-Frixione sit down with our CTO Carl Schmidt and our Director of Data Science, Tommy Levi to try to get some answers about the mysteries behind “machine learning" and how it can help, or hurt, digital marketers. 

Jun 15 2016
19 mins
Play

Rank #8: Drift's Marketing Manifesto & Why They Killed the Lead Gen Form

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In this episode, we speak with Dave Gerhardt about Drift's bold decision to remove all lead gen forms from their content. Plus, hear how their internal "Marketing Manifesto" went viral on SlideShare and continues to direct daily work at Drift.

Feb 22 2017
25 mins
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Rank #9: A Copywriting Formula 4 U

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In this episode of the Call to Action podcast, we explore how to write amazing landing page copy.

First, we tell a story of what happened when we made our "About Us" page copy a little bit too much… about us.

Then, Unbounce's Dan Levy talks to strategist and copywriter Marc Aarons about embarrassing writing habits and an easy-to-remember formula for making sure you're simultaneously delighting readers and attracting qualified customers.

Jun 17 2015
19 mins
Play

Rank #10: You're Invited...

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I know we're on hiatus, but if you're interested in PPC then we have something very exciting just for you...

Jul 05 2017
1 min
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Rank #11: A Page From Airbnb's Email Marketing Playbook

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A story of how a clever blog post title halved our open rates, and a breakdown of email marketing tactics that Jimmy Daly, Head of Content at Vero, borrows from the likes of Airbnb, TripAdvisor and Uber.

Jun 03 2015
22 mins
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Rank #12: Retargeting, as Explained by Nerf Guns

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Sometimes, your landing page visitors aren't quite ready to convert. At least not yet. And that's all right.

There isn't much you can do to convince people who simply need more time, but there is a lot you can do to remind them that you exist and gently nudge them toward conversion.

Which is where retargeting comes in.

In this episode, we talk to Johnathan Dane about how retargeting can help you recapture those prospective customers that haven’t yet taken the plunge (but totally want to).

Apr 29 2015
16 mins
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Rank #13: The Psychology of Landing Page Design

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There's a reason that so many conversion rate optimization "best practices" we learn about stem from the field of psychology.

If you understand human behavior - the desires and motivations of your audience - then you're better equipped to give people what they want.

In this episode, Neil Patel of KISSMetrics and Quick Sprout explains how anticipation works in a user's brain and how you can leverage it to create more enjoyable user experiences… all while increasing your conversions.

Feb 25 2015
18 mins
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Rank #14: Landing Page Design Trends You Should Swipe Left

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Marketers are slowly realizing that good landing page design creates a sense of trust and can ultimately lead to higher conversion rates. That is, unless you’re losing sight of other important things, like making your unique value proposition the star of your page. Or letting design take precedence over persuasive copy. In this episode, we talk to Mark John Hiemstra, Content Marketer at Unbounce, about some landing page design trends that can actually do harm to your conversion rates – and how to determine whether they’re right for you.

May 20 2015
20 mins
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Rank #15: Hiring Senior Marketers

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We recently hired a new director of Marketing, Michelle Mercier, after an almost year long search. We spoke to our CMO Jeremy Wallace about what he was looking for in a director… and why it took so darn long.

Plus, you also get to hear Michelle's side of the story and how her first few weeks at Unbounce were. 

Jul 06 2016
28 mins
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Rank #16: Why People Just Aren’t That Into Your Landing Page

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As marketers, it’s super easy to get caught up in our data and analytics.

Sometimes, we’re watching our click-through and conversion rates so closely that we lose sight of the fact that there are people behind every click. Real people with real emotions.

In this episode we speak to Talia Wolf, CEO and founder of Conversioner, about how tapping into your customer’s emotional needs can make your landing pages more powerful.

May 27 2015
22 mins
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Rank #17: A Simple Solution For Generating More Leads

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The process of generating leads can be time consuming and even a little frustrating. If this problem resonates with you, then do I have some exciting news for you!

In this episode, we speak with Tim Tyson, Unbounce's landing page futurist, to chat about our newest (and groundbreaking) feature - Unbounce X.  

Unbounce X will allow you to partner up with other businesses so that you can maximize traffic to your landing pages, run more effective A/B tests and ultimately, get more conversions.  

Apr 01 2015
11 mins
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Rank #18: Want More Leads? Design Your Landing Pages Form First

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When you created your last lead gen landing page, did you start by writing a punchy, benefits-driven headline?

Yes?

Not so fast. There might be a more effective place to start.

As Oli Gardner explained in our most recent episode of the Call to Action podcast, starting with your opt-in form can help you generate more leads.

In his free 7-Day Lead Gen Landing Page Course (and this podcast!) Oli teaches some tricks for growing your leads list like a boss.

Apr 08 2015
19 mins
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Rank #19: A Simple Formula for Writing Super Clickable Button Copy

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Successful landing pages tell stories that build in momentum and culminate with a super persuasive call to action.

It doesn't matter how awesome the rest of your landing page is - a poorly-written CTA button can bring all that conversion momentum to a halt.

In this episode of the Call to Action podcast, we spoke with John Bonini, Director of Marketing at IMPACT BnD about the extraordinary results the company achieved from an A/B test - and what they learned about the anatomy of a compelling CTA.

Apr 15 2015
22 mins
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Rank #20: Video Marketing Without a Goal is Just Moving Pictures

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In this episode of the Call to Action podcast, Unbounce's Dan Levy talks to Jennifer Pepper (Unbounce’s Customer Success Content Strategist) about this tricky video task. They dive deep into the importance of a data-driven approach to video marketing campaigns, and share some tried-and-true storytelling methods that'll give your videos that extra kick. 

Jun 24 2015
25 mins
Play

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