Rank #1: Akimbo: No such thing (as writer's block)
A mysterious ailment, a convenient place to hide, and most of all, it’s all invented.
Rank #2: Akimbo: I see you
Isn’t this what we truly want? To be seen, to be heard, to be understood…
Rank #3: Akimbo: Status roles
Who’s up, who’s down? The drama of our lives is narrated by our perception of where we stand. Most of our energy, money and time goes into grooming ourselves into the status role where we believe we belong.
Rank #4: Akimbo: The Grand Opening
The successful grand opening is rare. But we keep trying. We make it dumber, louder, more predictable, sacrificing nuance in exchange for a chance at mass...
Rank #5: Introducing Akimbo
A new podcast from Seth Godin about our culture and about how we can change it. About seeing what's happening and choosing to do something. Listen and subscribe to Akimbo here: www.sethspodcast.com
Rank #6: 15 Distinct and Direct
On the final episode of Seth Godin’s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it’s important to have your own distinct voice. Seth shares a technique to get an appointment with impossible to reach top decision makers, discusses why it’s better to act like you don’t have money now, and tells us why he’d rather spend 4 years writing a blog before writing a book in order to build an audience. He also talks about how not to get sued, giving people a souvenir to remember you by, and the rules on naming your company.
Rank #7: 14 The ShipIt Journal
This week Seth takes the group through The ShipIt Journal. Seth talks about figuring out what the hard part of your project is, describes the difference between perfect and good enough, and explains why shame is the project killer.
Rank #8: 13 Building The Truth
On this week’s episode of Seth Godin’s Startup School we learn how to build the truth and why trust is at the heart of all transactions. Seth discusses why Amazon is successful, the difference between a CFO & COO, and the importance of an advisory board.
Rank #9: 12 The Dip
This week Seth talks about the ins and outs of The Dip . Seth explains why you shouldn’t start a project unless you are prepared to reach the end, how finding your fear will benefit in the long run, and answers questions from the group regarding The Dip. Be sure to pick up a copy Seth’s book The Dip .
Rank #10: 11 Cash Flow
On this week’s episode of Seth Godin’s Startup School we learn how to solve the cash flow problem. Seth discusses why people are rarely motivated by money, how people can’t tell you what to do if you don’t run out of cash, and raising money & treating it as it’s the last money you’ll ever have.