Rank #1: Ep. 51: How to ask how (w/ Danya Glabau)
Feb 08 2018
Rank #2: Ep 52: Why to ask how (w/ Danya Glabau)
Feb 22 2018
Rank #3: Ep 35: Horny for the BEST brands (w/ Nora Geiss and Markus Hutchins)
THE BEST BRANDS HAVE BEEN RELEASED! That's right, Interbrand's Best Global Brands list of the top 100 brands in the world is LIVE.
Special guests Nora Geiss and Markus Hutchins join Caitlin to question absolutely everything about this list, from its theme to its methodology to the dollar values attached to these brands...and then we all admit that the list still matters and is important anyway.
www.bestglobalbrands.com to see the list and download the report—let us know how you feel about the list!
Sep 27 2017
Rank #4: Ep 5: Horny for Employee Culture
This week in The Brand Hole, we talk about brands’ favorite culture: Employee culture. Caitlin shares some dark moments from her time at Martha Stewart Living Omnimedia and leads Mike in the Walmart cheer—butt shimmy and all. Then we talk about Chick-Fil-A, In-N-Out, and finding religion at the bottom of a fry bag. Oh, and about treating workers with basic respect (and providing decent compensation) before pursuing a big ol’ juicy employer brand.
Listen for a very special *splurge alert* if you want to get your hands on some B-Hole buttons that Caitlin splurged on.
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Mar 02 2017
Rank #5: Ep 33: Horny for Brand Voice (w/ Lauryn Bennett)
Lauryn Bennett of Villain Branding drops into The Brand Hole today, to talk about how brands talk. What's a voice based on? Who should use it, and how? And when does it get in the way of clarity?
Sep 14 2017
Rank #6: Ep 37: Horny for Sonic Branding Pt. 1 (w/ Kevin Perlmutter)
Brands can own sounds? Yeah, that's a thing. Special guest Kevin Perlmutter of Man Made Music joins today, in the first of two episodes, to explain sonic branding. What is it? What does it include? Is it just, like, jingles? (Spoiler: NO.)
Next week we get into when sonic branding goes wrong, so subscribe to hear part 2.
Oct 12 2017
Rank #7: Ep 3: Horny for Visions
This week in The Brand Hole, Caitlin confronts Mike about protecting his own name. Then we dive into the world of ~*~visions~*~, and why brands get all out of breath for their own. Have you ever wondered what Chili's brand vision is? Probably not, but you're about to find out how lame it is anyway. Same goes for Tyson, Hormel, Amazon, Uber, and Rite Aid. Then we read some bizarre futuristic fiction from Siemens, and wonder what Tesla's recent name change really means to Vision Lord Elon Musk.
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Feb 16 2017
Rank #8: Ep 44: Horny for the Holidays (w/Nora Geiss)
Elf myself?! NO, Elf YOURSELF. We tackle the good and mostly bad ways brands present themselves to you, the consumer, during the holidays. Special guest Nora Geiss joins to discuss the mythical Elf Yourself to Macy's rape-y holiday catalog headlines to CVS pumpkin-spice coughdrops.
Dec 07 2017
Rank #9: Ep 39: Horny for Work-Life Balance (w/ Chris Barrett)
WHY DO WE WORK SO HARD? There is almost no situation in which branding, marketing, and advertising (or most industries) are life-or-death, and yet SOME of us work until we literally lose all of our hair (ok, that might be specific to Caitlin...)
Caitlin's mom, Chris Barrett, joins to talk about why we push ourselves to work so hard and the super expensive ways we try to cope with stress, which sucks up all the extra money we make working extra hard, creating more stress and...you get it.
Oct 26 2017
Rank #10: Ep 38: Horny for Sonic Branding Pt. 2 (w/ Kevin Perlmutter)
The sonic brands are back in town! In part 2 of our episode on sonic branding, Kevin Perlmutter returns to share examples of how sonic branding shows up in everyday life—to guide us, delight us, and annoy our faces off. And actually? This stuff might even save lives.
Oct 19 2017
Rank #11: Ep 36: Horny for Disemvowelment (w/Natalie Balthrop)
Wht th fck, brnds? Creative strategist Natalie Balthrop joins today to talk about brands dropping vowels and picking up a whole lot of obnoxious brand baggage. From the simple dropped "e" in Flickr to vowel-free BHLDN, we dig into the many ways brands give up A, E, I, O, and U (occasionally Y, sure). Help us put an end to the War on Vowels!
Oct 05 2017
Rank #12: Ep 34: Horny for Telling Employees How to Live (w/Paula Pou)
Today, special guest (and Caitlin's business partner) Paula Pou talks about when brands go too far in service of creating "brand experiences": when they tell their employees, like, how to be a person. From personal hygiene to jaywalking to encouraging criticism of fellow employees, brands try to control how employees look, speak, and behave in ways that create a job on top of their actual job.
Sep 21 2017
Rank #13: Ep 53: Branding + accessibility + you (w/ Dan Hendrickson)
It turns out, there's more brands can do to be accessible than avoid yellow type on white (though that's still bad too). Dan Hendrickson of Volum8 (www.volum8.com) invited The Brand Hole up to Montgomery, NY, to learn the basics of accessibility in the digital world.
Back in two weeks with part 2, where Dan talks about how to actually do this, and whose job it should be to make this a part of the work you do (hint: if you're reading this, it's probably your job).
Mar 22 2018
Rank #14: Ep 48: Horny for 2018, Pt. 2 (w/ Paula Pou)
Even more optimistic content! This week, smaller brand collabos designed to fight the big-boss brands, brands handling gender identity in an inclusive way (we cannot wait to see how many classic brand moments emerge from that...), and the (possible) shift away from hollow cheap-and-cheerful language to something a little more...good?
Jan 11 2018
Rank #15: Ep 47: Horny for 2018, Pt. 1 (w/ Paula Pou)
What will brands bring about in 2018? Brands that force us smile to pay (but also pay with money!). Brands that are totally onboard with monetizing our inability to become adults. But it's not all bad: brands will give you a hologram to sit with you while you eat alone!
In this first of two episodes, Paula and Caitlin go through Trendwatching's 2018 predictions, and share some of their own, as well as predictions from very special past guests.
Jan 04 2018
Rank #16: Ep 50: Horny for Our 50th Episode (w/ Your Favorite Guests)
Holy 50th episode. It's crammed full of the professional advice you crave, and the returning guests you can't get enough of: Amanda Munilla, Paula Pou, Anjelica Triola, Emma Cofer, and Mike Preston.
Stick around for the end to hear about some upcoming changes to the format of The Brand Hole, and an amazing compilation of theme song versions that James Sparber put together, as a gift to us all.
Jan 25 2018
Rank #17: Ep 43: Horny for Your Attention (w/ Courtney Maum)
Brands, via technology, want our attention ALL. THE. TIME. Courtney Maum, author of Touch, joins to talk about persuasion design, and how technology is increasingly designed to make us passive audiences, rather than active participants.
"Breaking Up With Your Smartphone" https://medium.com/@cmaum/breaking-up-with-your-smartphone-e9568145e00a
"Notifications: A Tragedy Of the Digital Commons" https://medium.com/positiveslope/notifications-a-tragedy-of-the-digital-commons-4a4d5eef2bc8
"Technology is Diminishing Us" https://www.theguardian.com/books/2016/dec/03/jonathan-safran-foer-technology-diminishing-us
"'Our minds can be hijacked': the tech insiders who fear a smartphone dystopia" https://www.theguardian.com/technology/2017/oct/05/smartphone-addiction-silicon-valley-dystopia
Nov 30 2017
Rank #18: Ep 42: Horny for For-Profit Education (w/ Paula Pou)
Shillington. Yes, that is the real name of a for-profit design college. Is it a good name? No. But, as Caitlin and special guest Paula Pou discuss, it's hardly the worst branding offense committed by a for-profit college.
Also: Lil Wayne went to University of Phoenix? And Shaq? SHAQ??
Nov 16 2017
Rank #19: Ep 45: Horny for Cool Points (w/ Emma Cofer)
'Sup, cool youngs. Your fave brand here, coming at you with lit branded content that recent studies show us will increase engagement and favorability.
Special guest Emma Cofer of Lippincott joins to talk about a request we hear a lot from brands: help us be cool. What IS cool? You won't be surprised to find out that there are frameworks out there, which will help you to nail an alien's idea of what is cool. Good luck out there, brands!
Dec 14 2017
Rank #20: Ep 41: Horny for Asking Better Questions (w/ Taylor Gandossy)
How do you get to better answers? You ask better questions. Wild, right? Brand strategist Taylor Gandossy drops in to talk about all the ways we could be asking better questions as we're building brands, growing brands, and taking brands apart to put them back together.
Nov 09 2017