Cover image of Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
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Rank #43 in Management & Marketing category

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Management & Marketing

Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

Updated 22 days ago

Rank #43 in Management & Marketing category

Business News
Careers
Management & Marketing
Read more

Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

Read more

Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

iTunes Ratings

260 Ratings
Average Ratings
222
15
5
11
7

Nice tone, very informative

By Byrd4I - Jan 13 2018
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Always a pleasure to listen to this podcast.

mindblowing

By Ehab Mohsen - Apr 17 2017
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this podcast is gold ... every episode.

iTunes Ratings

260 Ratings
Average Ratings
222
15
5
11
7

Nice tone, very informative

By Byrd4I - Jan 13 2018
Read more

Always a pleasure to listen to this podcast.

mindblowing

By Ehab Mohsen - Apr 17 2017
Read more

this podcast is gold ... every episode.

Cover image of Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

Updated 22 days ago

Rank #43 in Management & Marketing category

Read more

Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

Rank #1: How to Write (Much Better) Blog Comments

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Seems simple enough, right? Then how come so many people are terrible at it? In principle, leaving a comment on someone’s blog, podcast, or social media account doesn’t seem too tricky. Enter your name and other info, write down your thought, and click Post Comment. In practice, too many folks leave comments that are weak,... Listen to episode

Jul 31 2017
19 mins
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Rank #2: Creative Strategies for Content Writers

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This week, I talk with copywriter and content creator Kaleigh Moore about her tips for staying productive and creative. Content marketing isn’t an easy game — and when you create content for clients, you need to develop strong skills and habits to keep the creativity flowing. In this 21-minute episode, I talk with writer Kaleigh... Listen to episode

Mar 20 2017
21 mins
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Rank #3: Seth Godin and How to Create Change

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A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we talk about: The fundamental shift in how Seth sees marketing differently His thoughts on fake news and the “post-truth” online environment... Listen to episode

Apr 16 2018
19 mins
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Rank #4: Getting Over the Fear of Selling

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Is your fear of selling keeping you from where you want to go? Selling is part of business — but it makes a lot of us nervous (especially writers, I’ve noticed). I think that’s because we have skewed “Glengarry Glen Ross” ideas about what effective selling truly looks like, and we don’t understand the structures... Listen to episode

May 30 2017
23 mins
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Rank #5: 10 Quality Factors Search Engines Need to See on Your Site

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What do the search engines mean by a “high quality site”? While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.” So what does that mean? When a search engine ‘bot looks at your site, what kinds of things is it looking for? In this 23-minute episode,... Listen to episode

Feb 19 2018
23 mins
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Rank #6: 3 Skills to Master to Become a Marketing Badass this Year

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Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either. Hope your new year is going well! Brian Clark and I have had some great conversations about what we want to write and teach in the new year,... Listen to episode

Jul 09 2018
15 mins
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Rank #7: 5 Essential Copywriting Techniques from Copyblogger

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If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big part of what Copyblogger is all about. In this episode, I pull a few posts out of our archive,... Listen to episode

Oct 22 2018
17 mins
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Rank #8: How to Turn All that Marketing Advice into Action

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Are you a “training addict”? Wondering how to handle all of the marketing and business information you’re taking in? Allow me to suggest a plan. It’s easy to say, “Just don’t read or listen to any more marketing advice until you implement what you already have.” But digital marketing and business do change. Besides, learning... Listen to episode

Jun 12 2017
21 mins
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Rank #9: 5 Stinky Sardine Secrets to Make Your Content More Fascinating

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How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make our content more fascinating? You can start by thinking about what... Listen to episode

Oct 08 2018
23 mins
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Rank #10: Real Talk about Generating High-Quality Content

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Thoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all the time and money in the world. In this 29-minute episode, I chat with Ronell... Listen to episode

Jan 21 2019
29 mins
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Rank #11: 3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

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Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode

May 21 2018
19 mins
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Rank #12: 3 Content Marketing Strategy Fails (and How to Fix Them)

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No, content marketing strategy is not “make a whole bunch of spaghetti and see what sticks to the wall.” “How come my content marketing isn’t working?” This is a great question … and the answer isn’t necessarily, “you need to create more content.” Often, you aren’t creating the right kind of content — the kind... Listen to episode

Jan 23 2017
21 mins
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Rank #13: The 4 Pillars Every Online Business Is Built On

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Ever thought about launching an online course … or some other digital product or service? Here are the four most important elements you need to put into play. Whether you’re starting out or a you’re digital commerce veteran, there are some fundamental pieces that need to be in play before you can profitably launch a... Listen to episode

Dec 05 2016
17 mins
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Rank #14: Two Powerful Resources for Life-Changing Growth

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Can we change who we are? Are we stuck with the aptitudes and habits we have today, or can we make fundamental changes? And if change is possible … are we up to the challenge? It’s funny when you think about it — virtually everyone wants to change. They want to be smarter or richer... Listen to episode

Jun 19 2017
16 mins
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Rank #15: The One-Two Punch that Creates the Most Successful Copywriters

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In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. William Maynard once said, Most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end, killers as a means to an end. And advertising legend... Listen to episode

Jul 28 2016
19 mins
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Rank #16: 7 Powerful Content Strategies Borrowed from Advertising Masters

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The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques from the world of direct response copywriting. Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters. In this 24-minute... Listen to episode

Sep 26 2016
23 mins
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Rank #17: The Evolution of a Successful Copywriter

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How one freelance copywriter found his groove, and how you can find yours, too. Lots of our listeners are freelance copywriters — and many more would like to do some writing as a “side hustle,” whether or not you ever want to go full-time. In this 31-minute episode, I chat with freelance writer and content... Listen to episode

Sep 18 2017
30 mins
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Rank #18: On Grammar, Usage, and Not Being a Great Big Jerk

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In memory of Washington Post copyeditor, Bill Walsh, and the finer points of grammar and usage peeves. When you write about writing, there are few topics more lively than our favorite grammar and usage mistakes. But how many of them are mistakes, and how many are just differences? And is it actually possible to learn... Listen to episode

Mar 27 2017
27 mins
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Rank #19: Fix These 3 Points of Failure to Get Better Results for Your Content

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A quick three-step check to make any piece of content more interesting and more effective. While doing critiques for our private community of content marketers, I noticed a pattern emerging. That pattern turned into three quick checks you can do for any piece of content. Try looking over your last few podcasts or blog posts... Listen to episode

Jul 23 2018
16 mins
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Rank #20: Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

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A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode

Mar 11 2019
34 mins
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