Rank #1: Admissions Live - Admissions Travel Planning
Jun 20 2016
Rank #2: Advancement Live - Activating Alumni as Social Media Ambassadors
You know that you're produce compelling content; now how do you make sure that content is reaching the maximum number of eyes? Or if there's a message you'd like to get out, do you have a reliable team at the ready to help you do just that? That's where alumni social media ambassadors come in. In this episode of Advancement Live, Kim Brown chats with experts from the University of Chicago and Northeastern University about their ambassador programs—and what you should know if you're looking to launch (or improve) one at your institution.
May 30 2017
Rank #3: Admissions Live - April in Admissions: Balancing Work without Burning Out
April is notorious for being one of the most challenging months in admissions. It seems to be a time when there's rarely a chance to take a breath, never mind a day off. There are yield events, counselor programs and vacation visitors on campus. We're jumping into spring travel. The cycle starts for the next wave of prospective students in junior and sophomore years. It can make your head spin. Despite all this, an enrollment team must be ready for anything and operating at its best.On this episode of Admissions Live, we sit down with Brandon Kennedy. Brandon is associate director of admissions at Castleton University. We'll discuss tips for balancing professional commitments and maintaining health and well-being.
Apr 16 2018
Rank #4: Higher Ed Trends - 2019 Edition
It's a new year. What better way to kick things off than to check in on higher ed trends. We’ve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth his take on what’s happening in our industry and what to watch.
Jan 11 2019
Rank #5: Student Affairs Live - How College Affects Students
Higher and post-secondary education professionals face intense scrutiny on several fronts. In these roles, we must have a working knowledge of college impact. And so, we need to understand the metrics that prove effectiveness. The newest volume of How College Affects Students builds on decades of research and incorporates findings from 2002 to 2013. It serves as an important resource for educators, administrators, researchers, and policymakers. The book reveals how colleges affect undergraduates economic, career, and quality of life outcomes. It provides evidence-based insights on the value of higher education. Join Student Affairs Live co-host Heather Shea on Wednesday, April 4. She'll speak with the authors of How College Affects Students. Hear how they distilled research for use in and beyond higher education. Heather talks with Drs. Matthew Mayhew, Alyssa Rockenbach, Nicholas Bowman, Tricia Seifert, and Gregory Wolniak.
Apr 04 2018
Rank #6: Admissions Live - Trending Topics in Admissions: A Year in Review
2017 marked a newsworthy year in college admissions. Popular culture, the political climate, social issues, and technology helped drive a national conversation about the status of college admissions in America; the good, the bad, and the ugly. One thing is for certain, 2017 was a year of big stories and significant changes that will influence the admissions landscape for years to come. On this episode of Admissions Live, we are joined by Eric Hoover, a senior writer at the Chronicle of Higher Education, and Jon Boeckenstedt, Associate Vice President of Enrollment Management and Marketing at DePaul University and author, to identify and discuss the hottest topics in admissions in 2017 and how they will impact the field in the future.
Dec 18 2017
Rank #7: Student Affairs Live - Engaging the Digital Generation
On this episode of SA Live, host Tony Doody interviews Ed Cabellon and Josie Ahlquist about their recently co-authored book, "Engaging the Digital Generation." Guaranteed to be entertaining and informative, Ed and Josie blend years of research, theory and practice to offer up practical advice and insight for Student Affairs professionals at every level. Topics covered on this episode include: Adapting to the rapid pace of technological change; professional development and competency; collecting and measuring data to inform strategy; coping and choosing from the array of tools and solutions that technology affords; creating structured policies and guidelines for social media; and predicting what the future holds for digital engagement in Higher Education.
Nov 16 2016
Rank #8: Student Affairs Live - Pedagogy Beyond the Classroom
Transformative learning disrupts a learner’s worldview. It involves the development of knowledge, skills, and emotions. What experiential pedagogies best facilitate this kind of transformative student learning? What pedagogies can best work to support learning around social justice and how can student affairs educators apply these directly in our interactions with students and indirectly in the design and implementation of our initiatives?
On this episode of Student Affairs Live, guest host Keith Edwards speaks with Jane Fried, Ruth Harper, and Vijay Kanagala about pedagogy for transformative student learning. These scholars will discuss learning, pedagogy, and applications for student affairs educators.
Jun 13 2018
Rank #9: Student Affairs Live - Rethinking College Student Development Theory Using Critical Frameworks
How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice?
On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L Stewart, editors of the new book Rethinking Student Development Theory Using Critical Frameworks. This episode will explore “third wave” theoretical perspectives, use those theories to critically examine common student development constructs, and examine implications for student affairs practice.
This free episode will air live on Wednesday, September 25 at 1 pm ET. To watch the archived video, just return to this page at any point after the episode airs.
Sep 26 2019
Rank #10: Marketing Live - Snapchat & Instagram Stories
If you haven't added these to your social media toolbox, what are you waiting for?
May 11 2017
Rank #11: Admissions Live - Secret Shopping College Admissions
You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.
Jul 23 2019
Rank #12: Admissions Live - Mapping Student Mindsets to your Institutional Brand
Student recruitment isn’t easy. We have the tools and resources to find, listen to, and engage prospective students online and off. We can reach students. The hard part is ensuring our message, value proposition, and program offerings resonate with the students who connect with us.On this episode of Admissions Live, we'll look at data from the Eduventures Prospective Student Survey. Our guest will discuss the ways colleges and universities can seek to stand out from their peers. Plus, we'll unpack key student personas and what matters most to them.
Jun 19 2017
Rank #13: Higher Ed Live: Special Edition - Marketing to Students in a Multimedia Landscape
In this new media age, marketing strategies require more than traditional modes of storytelling. And social media engagement requires integrating a variety of media across multiple channels.
During this webinar, Heather Eidson will share best practices in producing and distributing quality and internally generated multimedia content to build student engagement and loyalty. Participants will learn to identify key multimedia techniques and social media strategies when marketing to students and learn about changes that new media communication technologies have brought to the media industry.
Nov 17 2017
Rank #14: Student Affairs Live - Debunking the Myth of Job Fit
“Job Fit” is often a term used in search processes that can be used as a tool for exclusion, consciously and unconsciously. “Job Fit” can be a euphemism and code word for stereotypes and assumptions about others and help keep our individual and organizational fears, values, and culture free from critical examination.
On this episode of Student Affairs Live, host Keith Edwards speaks with Brian Reece, Vu Tran, Elliott Devore, and Gabby Porcaro, editors the book Debunking the Myth of Job Fit in Student Affairs and Higher Education. This episode will critically examine the idea of “job fit” and explore legal, ethical, and employment concerns related to race, class, gender, sexual orientation, and more.
Jun 12 2019
Rank #15: Marketing Live - Elevate your Social Media Strategy
Optimize your social strategy by understanding who your audience is and what makes them tick. This episode will focus on creating engaging content, top social media tools/resources, analytics, spending your marketing dollars in the digital space, leveraging campus partnerships, working with students, incorporating your mascot and taking a closer look at Snapchat vs. Instagram Stories. Learn how to tell your university’s story digitally from one of the nation’s leading social and digital media teams out of Colorado State University. CSU Social has earned a Webby Award and are Shorty Award finalists CSU’s Facebook and Instagram accounts have been named the most engaging university social accounts by Rival IQ and HubSpot, respectively.
Jul 12 2018
Rank #16: Student Affairs Live - Emotional Intelligence in Leadership & Social Justice
On this episode of Student Affairs Live, guest host Keith Edwards connects with three individuals to talk about emotional intelligence in leadership and social justice. Joining Keith are Marilee Bresciani Ludvik, Paige Haber-Curran, and Mamta Accapadi (please read their detailed bios below).
Oct 27 2016
Rank #17: Student Affairs Live - Social Class and Student Affairs
Social class often goes unspoken or spoken about in coded language in higher education generally, and student affairs specifically. Yet, social class is an organizing principle, whether we pay attention to it or not, for those aspiring to attend, attending, graduating, teaching, and working in higher education.
On this episode of Student Affairs Live, host Keith Edwards speaks with Sonja Ardoin, Ph.D. and becky martinez, ed.d. co-authors of the new book Straddling Social Class in the Academy. This episode will discuss the lessons from the 26 narratives of students, faculty, and administrators from working class and poor backgrounds from the book and implications for student affairs practitioners, practice, and policy.
Apr 25 2019
Rank #18: Admissions Live - Effective Yield Strategies Pre and Post May 1st
It’s crunch time in admissions. For many of us, what we do between now and move-in weekend can make or break our class. In the past, May 1 was somewhat of a time for celebration. The end of the marathon. Today, it’s more of a mile marker well ahead of the finish line.
This special edition of Admissions Live will bring together two industry experts on communication and yield strategies to discuss some tactical moves an admissions office can make today to immediately boost yield, minimize summer melt, and put themselves on more solid footing for the next class.
Apr 09 2019
Rank #19: Marketing Live - Building a Higher Education Brand
“Branding” is no longer a dirty word in Higher Education. The discipline is being embraced by all types and sizes of institutions and must be well understood by effective university marketing practitioners. Learn from two marketing communications leaders at vastly different institutions how to: - Discover your university’s true brand and implement a brand strategy that helps achieve university and department goals - Understand your brand architecture and how to tailor the brand for various units - Develop and launch a new brand identity/visual system - Align stakeholders to deliver and communicate in a brand-aligned way that elevates the university and all its divisions - Create tools and strategies that make it easy for units to produce professional, on-brand communications - Build consensus, buy-in and support among leadership, faculty, staff, students and alumni - Decide if you need to involve an agency, and how to work best with them if you do
Aug 16 2018
Rank #20: Marketing Live - Communicating Careers
85% of students state the primary reason they're going to college is to get a better job. The evolving trends in the working world and expectations from employers makes it a challenging landscape to navigate. Learn how universities can best prepare students for their careers from Everette Fortner, University of Virginia's Associate Vice President of Career and Professional Development, and Darden School of Business professor.
Jan 04 2018