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Business News
Management & Marketing

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Updated 19 days ago

Business News
Management & Marketing
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The Motorcar Marketing Podcast helps auto dealers sell more cars by teaching them how to more effectively market their inventory and maximize their ROI through various advertising channels. Each week the podcast interviews auto industry experts to gain insight into their respective expertise.

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The Motorcar Marketing Podcast helps auto dealers sell more cars by teaching them how to more effectively market their inventory and maximize their ROI through various advertising channels. Each week the podcast interviews auto industry experts to gain insight into their respective expertise.

iTunes Ratings

7 Ratings
Average Ratings
7
0
0
0
0

iTunes Ratings

7 Ratings
Average Ratings
7
0
0
0
0
Cover image of No Title

No Title

Updated 19 days ago

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The Motorcar Marketing Podcast helps auto dealers sell more cars by teaching them how to more effectively market their inventory and maximize their ROI through various advertising channels. Each week the podcast interviews auto industry experts to gain insight into their respective expertise.

Rank #1: MM Podcast Episode 003: Selling More Cars and Running an Efficient Dealership with Dennis Wagner

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In this episode of The Motorcar Marketing Podcast I talk with Dennis Wagner. Dennis has been in the auto industry for years and has held nearly every job from detailing cars to general manager and everything in between. In the interview he shares his wealth of knowledge with us about how to sell more cars and run an effective car dealership. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: Dennis on Twitter Dennis' About.me page denniswagner1974@gmail.com

Jun 11 2014
36 mins
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Rank #2: MM Podcast Episode 014: Automotive Marketing From The Alpha Dawg with Jim Ziegler

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In this episode of the Motorcar Marketing Podcast I talk with automotive industry veteran Jim Ziegler. Jim offers up some great tips about what dealerships should be doing with online marketing in today's fast changing marketing landscape. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: Jim on Twitter Ziegler Super Systems Internet Battle Plan Jim on Facebook Jim's YouTube channel Alpha Dawg Blog Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Aug 11 2014
26 mins
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Rank #3: MM Podcast Episode 016: Saving Money On Credit Card Processing For Auto Dealers with Mike Elliott

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In this week's episode of the Motorcar Marketing Podcast I talk with Mike Elliott. Mike works with car dealers helping them process credit cards. He gives some great tips explaining how dealerships can save money on their credit card processing fees. If you accept credit cards are your dealership, you're not going to want to miss this episode. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: http://www.lowerdealercost.com/ Mike on Twitter Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Aug 25 2014
24 mins
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Rank #4: MM Podcast Episode 006: Facebook Advertising For Auto Dealers With Daryl Mander

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In this episode of the Motorcar Marketing Podcast I talk with Facebook advertising expert Daryl Mander. Daryl explains how Facebook advertising works and gives talks about how car dealers can use it to boost their social media presence, generate more leads, and sell more cars. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: http://www.bigflare.com daryl@bigflare.com

Jun 23 2014
31 mins
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Rank #5: MM Podcast Episode 017: Getting Your Marketing Message Out Using Storytelling with Arnold Tijerina

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In this episode of the Motorcar Marketing Podcast I talk with Arnold Tijerina about using storytelling in your marketing. Storytelling is as old as humans and an integral part in how we relate to each other. Using storytelling in your marketing messages can make them much more effective. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: http://storytailer.com/ Arnold on Twitter Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Sep 08 2014
39 mins
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Rank #6: MM Podcast Episode 015: Live Chat For Auto Dealers with Engage To Sell’s Terry Gibson

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In this episode of the Motorcar Marketing Podcast I talk with Terry Gibson about Live Chat. Terry works for Engage to Sell, which offers a fully managed live chat app for auto dealer websites. If you haven't tried to live chat on your website, you're not going to want to miss my discussion with Terry. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: http://www.engagetosell.com/ terry.gibson@engagetosell.net Telephone: 904-742-1693 Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Aug 18 2014
16 mins
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Rank #7: MM Podcast Episode 011: The Past, Present, and Future of Automotive Marketing with Ralph Paglia

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In this episode of the Motorcar Marketing podcast I talk with automotive marketing thought leader, Ralph Paglia. Ralph has been in the car business for decades. In the interview he talks about some of his first online marketing successes, some tips to help car dealers sell more cars today, and he talks about where he sees the future of automotive marketing. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: Ralph on Twitter Automotive Digital Marketing Forum DealerELITE Ralph on Automotive Digital Training Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Jul 21 2014
36 mins
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Rank #8: MM Podcast Episode 005: How To Sell Cars Using Search Marketing And Pay-Per-Click With Brock Clauser

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In this episode of the Motorcar Marketing Podcast I talk with Brock Clauser from Stream Companies. Brock has worked with dozens of car dealers to help them generate leads through pay-per-click and search engine marketing. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: Stream Automotive Advertising brock@streamcompanies.com

Jun 18 2014
48 mins
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Rank #9: MM Podcast Episode 007: Local Search Engine Optimization For Car Dealers With Tom Libelt

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In this episode of the Motorcar Marketing Podcast I interview local SEO expert Tom Libelt. Tom explains some of the key elements for getting your auto dealership website listed highly in the organic search results. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: http://smartbrandmarketing.com

Jun 25 2014
30 mins
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Rank #10: MM Podcast Episode 012: SEO and Content Marketing For Auto Dealers with Mark Frost

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In this episode of the Motorcar Marketing Podcast I talk with Mark Frost from Wikimotive about SEO and content marketing. Mark is in the trenches every day doing SEO and content marketing for car dealers. He offers up some great practical tips for how car dealers can use SEO and content marketing to bring more traffic to their websites and sell more cars. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: Mark on Twitter Wikimotive Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Jul 28 2014
23 mins
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Rank #11: MM Podcast Episode 009: Newspaper, Radio, and Television Ads for Car Dealers With Terry Lancaster

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In this episode of the Motorcar Marketing Podcast I interview auto marketing expert Terry Lancaster. Terry's company, Instant Events, has been creating the biggest, loudest, most obnoxious car dealer commercials in the history of big, loud obnoxious car dealer commercials. In the interview he gives a ton of great information about how car dealers can succeed with offline media. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: Instant Events Terry Lancaster on Twitter Instant Events phone number: 1-800-352-3305

Jul 07 2014
34 mins
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Rank #12: MM Podcast Episode 013: Using Pinterest To Effectively Market Your Cars with Amanda Ryan

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In this episode of the Motorcar Marketing Podcast I talk with Amanda Ryan from Wikimotive about Pinterest for auto dealers. Amanda gives out some great tips for how auto dealers can use Pinterest to help sell more cars. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: Amanda on Twitter Wikimotive on Twitter Wikimotive Wikimotive on Facebook Wikimotive Blog Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Aug 04 2014
27 mins
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Rank #13: MM Podcast Episode 004: How Auto Dealers Should Use Twitter, Facebook, And YouTube With Rachel Haro

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In this episode of The Motorcar Marketing Podcast I interview social media marketing expert Rachel Haro. Rachel works with auto dealers to help them sell more cars through the various social media channels. We talk specifically about Twitter, Facebook, and YouTube and how auto dealers can leverage these platforms to generate quality sales leads. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: http://www.mouthfulsocialmedia.com rachel@mouthfulsocialmedia.com Mouthful Social Media on Twitter Rachel Haro on Twitter

Jun 16 2014
32 mins
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Rank #14: MM Podcast Episode 018: Marketing Automation For Car Dealers With Shawn Ryder

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In this episode of the Motorcar Marketing Podcast I interview Shawn Ryder from Dealer Engage. Shawn talks about marketing automation. In this day and age, there are a ton of marketing tasks that auto dealers can do to be more effective and free up their time. Shawn goes into some depth on several of these tasks in the interview. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: shawn@shawnryder.com Phone: 902-488-4107 http://www.dealerengage.com Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Sep 22 2014
21 mins
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Rank #15: MM Podcast Episode 010: Vanity Phone Numbers and Call Tracking for Auto Dealers with Laura Noonan

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In this episode of the Motorcar Marketing Podcast I interview Laura Noonan from 800Response. She talks about a variety of telephone services that can significantly improve a car dealers' advertising ROI and help them generate more sales. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: 800Response 800Response on Twitter 800Response on LinkedIn CallFinder CallFinder on LinkedIn

Jul 14 2014
17 mins
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Rank #16: MM Podcast Episode 008: Email Marketing For Auto Dealers With Damian Thompson

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In this episode of the Motorcar Marketing Podcast I talk with email expert Damian Thompson. Damian gives car dealers some great tips about how to effectively utilize email marketing into their sales funnel as well as their post-sale processes. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: http://linchpin.net https://twitter.com/DamianThompson

Jun 30 2014
26 mins
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Rank #17: MM Podcast Episode 023: Getting Your Car Dealer License With Steven Lang

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In this episode of the Motorcar Marketing Podcast I talk with Steven Lang about when you should get your car dealer license and how to do it once you've decided it's the right career move for you. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: Post by Steven Lang on Yahoo Autos Steven's email address: carselect@gmail.com Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Dec 01 2014
45 mins
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Rank #18: MM Podcast Episode 022: Financing More Cars Through Leases With Scot Hall

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In this episode of the Motorcar Marketing Podcast I talk with Scot Hall from Swap A Lease. We talk about how dealerships can potentially make more money by financing more deals through leasing. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: Scot on LinkedIn Swap A Lease Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Nov 17 2014
16 mins
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Rank #19: MM Podcast Episode 021: Leadership In An Auto Dealership With Glenn Pasch

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In this episode of the Motorcar Marketing Podcast I talk with Glenn Pasch from PCG Digital Marketing. We talk about leadership in car dealerships. And we talk about the various positions at a car dealership and how those employees can improve at their given job. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: http://glennpasch.com/ http://www.pcgdigitalmarketing.com/ PCG's Certification Courses Glenn on Twitter Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Nov 03 2014
18 mins
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Rank #20: MM Podcast Episode 020: Using Technology To Increase Profit On Used Car Sales With Mike Williams

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In this episode of the Motorcar Marketing Podcast I talk with Mike Williams from Black Book. We talk specifically about how car dealers can make more money through their used car sales. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen to it or watch it right from this page. You can also read a transcript of this episode. Links mentioned in the show: http://www.blackbookauto.com/ Motorcar Marketing’s Quick Start Auto Dealer Marketing Guide

Oct 20 2014
21 mins
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