Cover image of Sweathead with Mark Pollard - A Strategy Podcast
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Sweathead with Mark Pollard - A Strategy Podcast

Updated 4 days ago

Business
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How do you get good at strategy? With over 300,000 listens, Sweathead tries to answer this question. Each episode helps thinkers realize they're not alone and that thinking takes practice. And, when your brain practices, it sweats. Hence, Sweathead. Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard."Strategy Is Your Words" Kickstarter now live: http://bit.ly/strategykickstarter

Read more

How do you get good at strategy? With over 300,000 listens, Sweathead tries to answer this question. Each episode helps thinkers realize they're not alone and that thinking takes practice. And, when your brain practices, it sweats. Hence, Sweathead. Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard."Strategy Is Your Words" Kickstarter now live: http://bit.ly/strategykickstarter

iTunes Ratings

48 Ratings
Average Ratings
45
2
0
1
0

Generous Approach to Uncovering Strategy

By Bk2897 - Aug 21 2019
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Mark unmasks the perception of a secretive members-only club to demonstrate strategy needs to have more points of view. He invites people from various backgrounds and careers to give us a generous, fluid and informed approach to strategy. Thank you

Better than meditation

By EmilyBValentine - Aug 15 2019
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Mark’s podcast, like no other I’ve encountered yet, reliably pulls me out of my own head and into the honest, thought-provoking and context-building minds of others. Most of whom share my curiosities and values. Beats any yoga class or networking event I’ve ever been to!

iTunes Ratings

48 Ratings
Average Ratings
45
2
0
1
0

Generous Approach to Uncovering Strategy

By Bk2897 - Aug 21 2019
Read more
Mark unmasks the perception of a secretive members-only club to demonstrate strategy needs to have more points of view. He invites people from various backgrounds and careers to give us a generous, fluid and informed approach to strategy. Thank you

Better than meditation

By EmilyBValentine - Aug 15 2019
Read more
Mark’s podcast, like no other I’ve encountered yet, reliably pulls me out of my own head and into the honest, thought-provoking and context-building minds of others. Most of whom share my curiosities and values. Beats any yoga class or networking event I’ve ever been to!
Cover image of Sweathead with Mark Pollard - A Strategy Podcast

Sweathead with Mark Pollard - A Strategy Podcast

Updated 4 days ago

Read more

How do you get good at strategy? With over 300,000 listens, Sweathead tries to answer this question. Each episode helps thinkers realize they're not alone and that thinking takes practice. And, when your brain practices, it sweats. Hence, Sweathead. Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard."Strategy Is Your Words" Kickstarter now live: http://bit.ly/strategykickstarter

Rank #1: Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead

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Tom is 20+ years into strategy work and now runs brand strategy at Re in Sydney, Australia. He's worked in the UK, NYC, and Sydney. 


We discuss:

- The blindspots of different types of agencies doing brand strategy
- How complexity has earned many companies money
- The return to simplicity in strategy


You can find Tom here: https://twitter.com/thepunkrockshop


For more strategy talk:

1. Strategy newsletter: http://www.markpollard.net/email-newsletter/

2. Strategy drawings: http://www.instagram.com/markpollard

3. Strategy Twitter: http://www.twitter.com/markpollard

4. Join 5,000+ strategists: http://www.sweathead.co

New book "Strategy Is Your Words" out soon.

Feb 24 2019

43mins

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Rank #2: Advertising In A Constant State Of Fear - Derek Walker, Agency Owner

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Derek Walker is a creative director turned agency owner. He writes and reflects extensively about the industry and he believes the advertising industry is operating in the face of constant fear. And he believes a big part of this is because agencies haven’t fought hard enough for themselves.

You can find Derek here https://twitter.com/dereklwalker

For more strategy talk:
1. Newsletter: http://www.markpollard.net/email-newsletter/
2. Instagram: http://www.instagram.com/markpollard
3. Twitter: http://www.twitter.com/markpollard
4. Facebook - join 7,000+ strategists: http://www.sweathead.co
The Kickstarter for "Strategy Is Your Words" launches November 5th.

Oct 28 2019

53mins

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Rank #3: Run, Strategy Department, Run! - Agathe Guerrier, Strategy Head

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BBH LA Head of Strategy Agathe Guerrier has run a strategy department or two, and, right now, when it seems strategy doesn't always know where it's running, it also seems useful to speak with someone who's put a saddle on a strategy horse in her time.

We discuss:
- What Agathe did when she took over strategy at BBH London
- The most important things new heads of strategy can do
- The logistics of BBH LA's strategy department
- The hardest thing about finding good planners right now

You can find Agathe here:
http://twitter.com/agatheg

---- Internets:
YouTube: http://bit.ly/2Ji3zNt
Community: http://www.sweathead.co
Twitter: http://www.twitter.com/markpollard
Instagram: http://www.instagram.com/markpollard

Jul 02 2018

48mins

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Rank #4: Starting Out In Strategy - Natalie Kim

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Yo! It's Natalie Kim from We Are Next. After 10 years in the agency world with her last role being Director of Strategy at Firstborn, Natalie now runs We Are Next where she helps people new to the industry navigate how to get into it and thrive once they are there.

We discuss:
- Studying advertising in college
- The most common question of new strategists
- Informational interviews (what are they and what's the point?)
- Recent strategy job trends
- Patience

You can find Natalie at http://www.twitter.com/natalieykim and http://www.we-are-next.com/

For the video, visit http://www.sweathead.co

You can find Mark at http://www.twitter.com/markpollard

Apr 10 2018

44mins

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Rank #5: Learning Strategy - Walk and Talk, Riverside Park

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How do you learn strategy? In this episode we look at 15+ questions from strategists around the world and we discuss deliberate practice, sets, and practice as sanity. Ask questions here: http://www.instagram.com/markpollard


For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co

New book "Strategy Is Your Words" out soon.

May 18 2019

50mins

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Rank #6: The Problems With Pitches - Tim Dunn, Strategy Head

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There's something pure and powerful about pitches - largely because the thinking rarely reaches the public and the time pressures force fast decisions, but they can be wrought with bad behavior. How do you deal with the bad behavior? Do you just have to put up with it?

Tim Dunn is an English Executive Strategy Director in Canada. He loves pitches. He has a way with them. And, in this interview, we discuss how he has his way with them. 


You can find Tim here https://www.linkedin.com/in/timdunn/ and here https://twitter.com/timmcdunn


For more strategy talk:

1. Newsletter: http://www.markpollard.net/email-newsletter/

2. Instagram: http://www.instagram.com/markpollard

3. Twitter: http://www.twitter.com/markpollard

4. Facebook - join 6,000+ strategists: http://www.sweathead.co

New book "Strategy Is Your Words" out soon.

Oct 02 2019

48mins

Play

Rank #7: Turning Around An Agency - Rob Schwartz, CEO

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Rob Schwartz is CEO of TBWA\CHIAT\DAY New York. A big agency brand name, TBWA in New York was a shining star then it faded. When Rob arrived, the culture had been decimated and clients were either leaving or very unhappy. In this interview, we discuss the turn-around story. Rob shares with us the business plan he shared with global CEO Troy Ruhanen and he discusses what they discussed before he took the role. He also describes what he focused on in his first few months. It's a very candid interview - although I can tell Rob is comfortable in candor.
You can find TBWA NY here https://tbwachiatdayny.com/ and Rob here: https://twitter.com/Schwartzie14
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 6,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.

Sep 04 2019

55mins

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Rank #8: 21 Challenges Facing Strategists Right Now - Lucy Cochran, Strategy Head

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Lucy Cochran has just arrived in New York. She's run strategy teams in Australia and Amsterdam. She's won a bunch of awards. She ran the Melbourne arm of the Account Planning Group. And we decided to give ourselves the challenge of discussing and answering 20 of the main questions facing strategists right now.


They include:

1. Why don't clients want to pay for it?

2. Why don't some agencies support their own strategists?

3. How do you deal with a jargon-heavy culture?

4. How do you build relationships with creatives?

5. How can someone get good at insights?

6. How an a planner have a good career?

7. What makes planning such a hard career to sidestep from?


You can find Lucy at http://www.twitter.com/lucycochran


For more strategy talk:

1. Strategy newsletter: http://www.markpollard.net/email-newsletter/

2. Strategy drawings: http://www.instagram.com/markpollard

3. Strategy Twitter: http://www.twitter.com/markpollard

4. Join 5,000+ strategists: http://www.sweathead.co

New book "Strategy Is Your Words" out soon.

Jan 11 2019

40mins

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Rank #9: What Makes A Good Planner? - John Kenny, CSO

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John Kenny is CSO of FCB Chicago, an agency with a planning team of 85 people. A transplant from Ireland who arrived in Chicago many years ago to attend college, John has seen planning in America since the early days of planning in America.


We discuss:

- Why John feels so bullish about the future of planning

- What makes planning and planners work

- Planning in the USA


You can find John here https://twitter.com/johnxkenny


For more strategy talk:

1. Strategy newsletter: http://www.markpollard.net/email-newsletter/

2. Strategy drawings: http://www.instagram.com/markpollard

3. Strategy Twitter: http://www.twitter.com/markpollard

4. Join 5,000+ strategists: http://www.sweathead.co

New book "Strategy Is Your Words" out soon.

Apr 04 2019

49mins

Play

Rank #10: How To Do Account Planning - Mark Pollard

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In 2010, I wrote an article about how to do account planning. For the 25th episode of Sweathead, I thought I'd read it to you and add a little extra context (but not too much).

Over 90,000 people have read this article. The accompanying drawing has appeared in all sorts of places - CVs, presentations about strategy, business plans.

And while I promise to re-write it and make it, you know, decent writing at some point, that didn't stop me from wanting to read it to you.

Here it is:
http://www.markpollard.net/how-to-do-account-planning-a-simple-approach/

---- Internets:
YouTube: http://bit.ly/2Ji3zNt
Community: http://www.sweathead.co
Twitter: http://www.twitter.com/markpollard
Instagram: http://www.instagram.com/markpollard

Jun 14 2018

22mins

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Rank #11: Planning Is For Punks - Gareth Kay, CSO

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Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston.

However, he's originally from England where he achieved a MA in Philosophy, Politics and Economics from Oxford. So his planning bonafides are well bonfided.

In this 40-minute interrogation, I hit Gareth with 150 questions. OK. Maybe 30. It's fast-paced. We cover a lot of planning topics that some people might think are below them to discuss. Not us!

- What is planning?
- Planning vs strategy - does it matter?
- Does planning work?
- Has planning always had a credibility issue?
- What makes a good planner?
- Why does planning struggle in agencies?
- Are there nuances in the USA that make planning harder?

You can find Gareth at http://twitter.com/garethk

Video: http://www.sweathead.co
Mark: http://www.twitter.com/markpollard
Newsletter: http://eepurl.com/dscjW5

Jun 01 2018

38mins

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Rank #12: Strategic Integrity - Jon Wilkins, Cofounder of Naked

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Jon Wilkins was a cofounder of Naked, a prolific agency that burst into the world in the year 2000 then rampaged into some of the toughest advertising markets to establish itself as a much admired creative force. The agency attracted brilliant misfits and championed the idea of communications planning (using media in novel ways and in ways that magnified or played with the campaign ideas - as opposed to just stuffing them into a generic media plan). After Naked, Jon was hired as Executive Chairman of Karmarama and he is now Global Managing Director of the Creative Council at Accenture Interactive. Yes, he's had a big career. 
In this first part of a two-part chat, we discuss Naked - how and why it started, how it thought, whether it could start again now and what would have to be different for it to succeed now. 
You can find Jon here: https://www.linkedin.com/in/wilkinsjon

For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard 
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.

Aug 16 2019

49mins

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Rank #13: Quick, Double Down! The Heart of American Strategy - Tom Morton, CSO

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Tom Morton is co-CSO of R/GA in the USA. It's a new role, so new it was announced this week. Tom shares the role with Jess Greenwood. With over 60 strategists in 7 US offices while working with large and fast tech companies but not just tech companies, what does strategy do at R/GA and how is strategy different between the USA and England, the other place both Tom and Jess have worked?


We discuss:

- Doing strategy in the USA
- Doing strategy fast and under pressure
- Problems and insights
- What a CSO does

You can find Tom at https://twitter.com/tommorton

For more strategy talk:

1. Strategy newsletter: http://www.markpollard.net/email-newsletter/

2. Strategy drawings: http://www.instagram.com/markpollard

3. Strategy Twitter: http://www.twitter.com/markpollard

4. Join 5,000+ strategists: http://www.sweathead.co

New book "Strategy Is Your Words" out soon.

Feb 13 2019

40mins

Play

Rank #14: Writing Creative Briefs - Walk And Talk, Central Park, Memorial Day Weekend

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Writing creative briefs, creative brief templates, running brief-writing workshops, propositions, and more. Shout-outs to Gillian Rightford and Shane O’Leary for the Saturday morning encouragement. http://www.instagram.com/markpollard


For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co

New book "Strategy Is Your Words" out soon.

May 25 2019

1hr 16mins

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Rank #15: Strategy Jobs. What's Going On? - Erin Noel, Recruiter

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Have you ever wanted to ask a recruiter... "Like, come on now, could you tell me what's really going on?" Well, I just did. And - BONUS - Erin Noel who's currently Director of Team Operations at Stink Studios was a strategist for 13 years before doing recruitment so she can speak to both sides.

In this interview, we discuss:
- How to honor yourself in your career
- The 2 most common crossroads in a strategist's career
- The art of compromise
- Getting a job, keeping a job, and career twilights
- Working with recruiters (and specific recruiters Erin recommends)

You can find Erin on LinkedIn.

Related article: Give Me That Strategy Job (Can you passion your way into a job?) https://mailchi.mp/mightyjungle/give-me-that-strategy-job

Video: http://www.sweathead.co
Mark on Twitter: http://www.twitter.com/markpollard
Email newsletter: http://eepurl.com/dscjW5

May 01 2018

53mins

Play

Rank #16: Working Out What’s Next - Eaon Pritchard, Strategy Boss

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Eaon Pritchard is working on his second book. Sort of. You see, he published his first book in 2018. It was called “Where Did It All Go Wrong?” Then he ran into a career surprise and is now working out what kind of work he wants to do and how to get that work. We talk about how all of this feels like and how to keep going when the going gets shitty.

You can find Eaon here: https://twitter.com/eaonp

For more strategy talk:
1. Newsletter: http://www.markpollard.net/email-newsletter/
2. Instagram: http://www.instagram.com/markpollard
3. Twitter: http://www.twitter.com/markpollard
4. Facebook - join 7,000+ strategists: http://www.sweathead.co
The Kickstarter for "Strategy Is Your Words" launches November 5th.

Oct 25 2019

46mins

Play

Rank #17: Does The World Still Need Digital Strategists? - Bogdana Butnar, Strategy Director

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Bogdana Butnar is currently contracting as Digital Strategy Director at Accenture, London. She ran strategy at Poke, she once worked at Google, and she was MD of MRM in Romania. She's a ferocious learner, she loves product and service design, and, after an exceptional career in agencies, she is now playing her mind to a management consultancy. 

We discuss the different shades of digital strategy, how the title can even confuse the people who do it, experience strategy and what is it?, working in silos, the programmatic mind, and building models. Oh, and baking and dating.

You can find Bogdana here http://www.twitter.com/bogdana

For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co

New book "Strategy Is Your Words" out soon.

Aug 04 2019

52mins

Play

Rank #18: The Agency-Client Relationship - Alexandra Stankiewicz, CMO

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Alexandra Stankiewicz is CMO and Head of Online Sales at Aloha. She's also worked at Chobani and Calvin Klein. But, guess what? Alex was one of the first ten employees at Mother New York and she spent seven years there. So I thought it would be great to talk to her about what she's learned from being on both sides of the fence. 


We discuss:

- How agencies and clients can have better relationships
- What hurts the relationships
- Marketers' appetite for strategy from agencies
- What agency folk thinking about jumping client-side need to know

You can find Alex here: https://www.instagram.com/alexbdalex


For more strategy talk:

1. Strategy newsletter: http://www.markpollard.net/email-newsletter/

2. Strategy drawings: http://www.instagram.com/markpollard

3. Strategy Twitter: http://www.twitter.com/markpollard

4. Join 5,000+ strategists: http://www.sweathead.co

New book "Strategy Is Your Words" out soon.

Mar 06 2019

33mins

Play

Rank #19: Insights Are Life And Death (But You Take Them All Too Seriously)

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An update about all things Sweathead as well as the talk from Google Firestarters in London mid-November. It's not the actual talk. It's a reading of an 11-page script of the talk. If you like it, let me know. Otherwise, maybe I'll delete it in a few days.

Instagram http://www.instagram.com/markpollard
Strategy class http://www.skl.sh/markpollard
Articles http://www.markpollard.net

Nov 30 2018

38mins

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Rank #20: The Taboos Of Strategy Work - Kaitlin Maud, Strategy Boss

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Kaitlin Maud recently set up Current Forward, a strategy collective based in Austin, Texas. And as part of her preparation for our conversation (yes, sometimes people do homework... but I don't judge either way), Kaitlin asked the strategy community on Twitter about strategy taboos - what topics or points of view are just too raw for us to admit or examine?  


The taboos we discuss: 

- Strategy is a creative act
- Good at talking, not good at execution
- PowerPoint is a weak way to communicate ideas
- Brief templates are uninspiring to creative teams
- Briefings are too boring
- Not every strategist loves brainstorms


You can find Kaitlin here: https://twitter.com/kaitlinmaud


For more strategy talk:

1. Strategy newsletter: http://www.markpollard.net/email-newsletter/

2. Strategy drawings: http://www.instagram.com/markpollard

3. Strategy Twitter: http://www.twitter.com/markpollard

4. Join 5,000+ strategists: http://www.sweathead.co

New book "Strategy Is Your Words" out soon.

Mar 08 2019

35mins

Play