Rank #1: BB2 E59: FINAL EPISODE (updated)
In this Episode
– A short and sweet episode to close out the podcast.
– 3 lessons to takeaway from the podcast and 2019
– Intuition is your best business tool
– Planning makes all the difference in the world
– Consistency is key to creating confidence in your audience
Rank #2: BB2 E54: Traits of Great Personal Brands
Traits of Great Personal Brands
In this Episode
In this episode, I show you examples of great personal brands and why I think they’re awesome.
The marks of a strong personal brand are:
Message Consistency: beats on the same drum over and over
Visual Consistency: photos, colors, graphics
Polarity: draws a hard line in the sand, knows what they will and will not stand for
Trait 1: MESSAGE CONSISTENCY
I’ve listened to several of James’ interviews, podcasts, and training and his message always stays the same. Some things he says over and over:
Hard work and hustle are NOT the keys to success.
What got you here won’t get you there.
Master your mindset if you want to be successful in business.
He not only preaches it, he LIVES it. He makes it a point to go surfing everyday. He doesn’t work 24/7.
Another with message consistency, Carrie Green. Mindset is essential to success.
How I’m incorporating it: “Building brands and empowering entrepreneurs”; bringing you tools that will help grow your brand and business.
Brand 2: VISUAL CONSISTENCY
Distinct, bright branding. Same colors and fonts. The same fonts for Freedom Hackers, Be True Brand You, and her recent mastermind (“Endless Traffic” Mastermind).
Same bright colors for her podcast “On Purpose with Alex Beadon”, Gram Slam and her Instagram. Her Instagram stories are all very consistent with style.
How I’m incorporating it: Consistent fonts and colors, using Planoly for Instagram
Trait 3: POLARITY
Cara Alwill Leyba
Her book Girl Code encourages community over competition. She wants women to stop being fiercely competitive and become more excited about the wins of others. It’s polar because it’s opposite of how many females view their competition.
She also goes against the grain when it comes to content creation. She encourages going with your instinct, and not putting out content simply because it’s on a schedule.
Not shy about her Christian faith although she doesn’t work just with Christians. Her podcast “Real Talk with Rachel Luna” keeps it real. She doesn’t shy away from speaking her mind, where most people would hold back.
How I’m incorporating it: “Back to Basics” approach to marketing. One step above mindset, one step under typical marketing strategies (Facebook ads, social media). It’s the step in between that no one talks about.
How I’m incorporating it: More clean language, clean content
Rank #3: BB2 E58: Managing Stress and Anxiety w Dana D’Alessandro
Dana chats with us about overcoming anxiety in business.
In this Episode
– Triggers of stress and anxiety
– Tips and tricks to manage
– Why it’s important to know what works for you (what works for one person may actually be worse for you, and vice versa)
Rank #4: BB2 E57: Podcast Shutdown
Podcast shuts down at the end of December.
In this Episode
– Why the podcast is shutting down
– Will it possibly come back
– Where I’m going now
– Two more episodes to come
Rank #5: BB2 E52: Carrie Green and Visualization for Success
Carrie shares how you can use visualization to create massive success in your business.
In this Episode
03:18 Carrie’s story from phone unlocking to international community for female entrepreneurs
08:10 Starting a membership site
09:43 Focusing more on people than profit
10:27 Visualization and mindset for business
11:28 “So many people actually overlook [mindset]. They want to jump into the marketing strategies, how am I going to run my business, but really it’s a mistake because if you don’t have the right mindset to create success, then it’s going to be a struggle.”
13:03 “If what is going on in the inside doesn’t really align what you want on the outside, you’re never going to get what you want.”
13:52 “If you want to manifest anything, if you want to create success you have to know what it is you want to create.”
14:07 You’re also connecting with the feelings you want to experience as well as actually trying to see it in your mind.
14:17 Example: Build out a detailed picture
15:30 How Carrie used visualization to not only win an award, but manifest all the details of her experience!
17:21 It’s fun. You get to live and experience the things you want have in your life because you can connect with how that feels.
18:38 Visualization rewires your brain.
19:00 If you’re new to visualization, here’s where to start
19:28 How to create a dream jar
21:55 It doesn’t have to be big humongous goals, it could be just fun everyday things you like
23:06 You can visualize (you can visualize your front door, for example) you just need to practice
23:43 “When you don’t get intentional about you want, that’s when you start living the same year over and over again.”
25:12 Words of encouragement for entrepreneurs who are still in the grind
“Having complete clarity around what you want to achieve, so you know everyday when you wake up like what you’re going to do. At the end of the day as entrepreneurs, there’s really only one job we all have and it’s ‘How do we get our audience to fall in love with our business?’”
Join the Planathon
Rank #6: BB2 E53: Boo! Stop Scaring Clients Away
Wonder why you’re not closing the sale?
Racking your brain trying to figure out what went wrong?
Want to learn how increase your close rate?
In this episode are my top tips for closing 80%+ of the clients that get on a call with me.
In this Episode
Why You’re Scaring Clients Away
You’re dodgy about pricing
People don’t trust people who don’t put their prices up.
You tend to attract hagglers who think they can talk you down in price; as well as scare off people who are afraid of price negotiation
You’re not friendly; you’re intimidating
In an effort to close the sale, you may come off as rude – guilting someone by making them think they’re not
You lack confidence
You’re lack of confidence comes across as desperation. (Usually happens when you haven’t been doing it long enough.) Your voice gets pitchy and unsure, and therefore the client is unsure.
How I Close Sales
Brand Building (a.k.a. Trust Building)
People could see my photography, people can see my design portfolio. They already love my work before they ever hop onto a call.
Action Item → Build your brand, put out testimonials, make people fall in love with you
I get everything I need to know about the client before we get on the call. I know if we’re a good fit right off the bat. If we’re not, then I don’t move forward (saves us BOTH time).
Action Item → Create an intake survey with questions that really get you to know your client
They know what they’re getting before they get on the call
I describe my packages in full detail (based on their needs). They know the process. They know what’s included (and what’s not included). They already KNOW they need it before going in.
Action Item → Describe your package in detail (based on your clients needs)
Rank #7: BB2 E51: How to Plan Your Content for the Year
How to plan out an entire year of content
Decide what your core product is
The entire goal of content marketing is to get people to (eventually) buy your content.
Choose your core “bucket” topics; have around 4-6
What are topics that are relevant to your core product?
What can you talk about endlessly for days?
Brainstorm at least 4 topics for each content bucket
The goal is to have enough topics to last you the next 30 days; or however often you create content
Map out topics on your calendar; write when you’re going to release the content
Tip: Use a monthly calendar (like the Brand and Blossom planner) to mark the days you are releasing content
Choose your content creation days (time)
Plan out which days and/or time slots you’re going to actually create the content
Amy Porterfield creates content every morning. She calls it “Tiger Time”. Of course we all don’t have four hours to create content, so just write down when you can create content.
Batch as much content as you can
This may vary every week/month. I suggest revisiting this every time you go to create content.
Create the content
Start with a general outline; then fill in the outline.
TIP: Don’t edit as you write. It stunts the creation process. Instead, edit afterward.
Add in photos, links, additional resources.
Repeat steps 3 – 6
(brainstorm topics; map content on calendar, choose content days, and create content) every _____ days; choose the interval you want to batch content – once a month, once a quarter, etc.
Review your process every time you start a new period.
See what’s working/what’s not working. And fix accordingly.
Join the Pumpkin Plan-a-thon where we plan out your vision and plan for 2019.
Remember, the Brand and Blossom planner is out today. Get it at http://brandandblossom.com/planner