Cover image of Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture
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Business
Society & Culture

Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

Updated 1 day ago

Business
Society & Culture
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From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

Read more

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

iTunes Ratings

26 Ratings
Average Ratings
23
3
0
0
0

Why can’t they all be like this?!

By MarkTwain87 - Jul 21 2018
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Thank you Mark and Tom for being a compass through today’s pc pr bs! Keep up the good work, excited to also hear more from mark and his new content.

Great stuff

By cgff607 - Oct 04 2014
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Good info each and every time. Thought provoking and forward thinking solutions for media growth.

iTunes Ratings

26 Ratings
Average Ratings
23
3
0
0
0

Why can’t they all be like this?!

By MarkTwain87 - Jul 21 2018
Read more
Thank you Mark and Tom for being a compass through today’s pc pr bs! Keep up the good work, excited to also hear more from mark and his new content.

Great stuff

By cgff607 - Oct 04 2014
Read more
Good info each and every time. Thought provoking and forward thinking solutions for media growth.
Cover image of Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

Updated 1 day ago

Read more

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

Rank #1: Millennials Say "Out With Blogs, In With Podcasts!"

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Millennials say "out with blogs, in with podcasts!" And...Is TV doomed - thanks to ad blockers? Plus, rants and raves about "lit-bait," the 4-year-old with the most-viewed YouTube channel in the world, and the final word on whether or not removing naked ladies was a smart move for Playboy magazine. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sep 23 2016

29mins

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Rank #2: The Biggest Trends in Digital Advertising Revealed

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Inside the biggest trends in digital advertising. And...Tribune Publishing is now "tronc." No, really! Plus, rants and raves about Lyft's clever video with Shaquille O'Neal, how YouTube's CEO skips half of her own pre-rolls, and an app that notifies you if your, um, zipper needs tending. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media

Jun 11 2016

24mins

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Rank #3: Is Your Media Business Doomed? Maybe Not...

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Is your media business DOOMED? And...Saturday Night Live says the future of advertising is NOT ads. Plus, rants and raves about the coming collapse in broadcast TV advertising...despite a record year? And the fuzzy math assumptions about ad spend vs. consumption time. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

May 13 2016

28mins

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Rank #4: Ep 4 - Buzzfeed's Secret Formula for Viral Success

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5 ways this podcast will make you a better lover! AKA desire and the secret to Buzzfeed's video success. Also: Netflix takes on theater distributors. Tom Asacker and Mark Ramsey go behind the media to spell out what's really happening and what it means to you.

Oct 03 2014

25mins

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Rank #5: What the Amazing Success of Pokemon Go Means for YOUR Media Brand

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What the amazing success of Pokemon Go means for YOUR media brand. And...Amazon wants you to PAY for Podcasts. Plus, rants and raves about the virtual Cheetos museum and how much food gets trashed just because it's "ugly", and what happens when a celebrity with a popular social media identity forgets to edit a sponsored post. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Jul 20 2016

23mins

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Rank #6: Inside the Epic Battle for Media's Future

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Inside the Epic Battle for Media’s Future. And...How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://www.mediavillage.com/article/the-future-of-media-an-epic-battle/

https://www.fastcompany.com/40518124/amazon-go-store-opening

Jan 30 2018

34mins

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Rank #7: Donald Trump's Ten Brand Secrets - Revealed!

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Donald Trump's ten brand secrets - revealed! And... From stodgy magazine to multimedia juggernaut - how The New Yorker did it. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book in just 12 hours, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Feb 08 2016

26mins

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Rank #8: Is NPR's Future All Used Up?

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Is NPR's future all used up? And...What happens when Buzzfeed loses its buzz? Plus, rants and raves about pandering politicians, Domino's Pizza's new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference and some closing words about the legendary Prince. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Apr 24 2016

30mins

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Rank #9: Will Media Unicorns Go Extinct?

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Will media unicorns go extinct? And...Are platform businesses eating the world? Plus, rants and raves on Kanye West, a great X-Files podcast, and the best Super Bowl ad which wasn't even an ad. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Feb 20 2016

29mins

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Rank #10: The Strategy Behind Amazon's Prime Video

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The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://www.reuters.com/article/us-amazon-com-ratings-exclusive/exclusive-amazons-internal-numbers-on-prime-video-revealed-idUSKCN1GR0FX

https://www.thewrap.com/how-silicon-valley-helps-explain-movie-pass/

Apr 09 2018

31mins

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Rank #11: Look Out! The Attention Economy is Collapsing!

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Look Out! The Attention Economy is Collapsing! And... ABC Family Channel Rebrands as "Freeform" - and Who Cares? Plus, rants and raves on the legacy of David Bowie and Nielsen's desire to spin TV comments on social media into ratings gold. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Jan 25 2016

24mins

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Rank #12: How to Make News Stories Go Viral

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How to make news stories go viral. And...Marriott - it's a hotel chain; no, it's a film studio! And what that means for all brands. Plus, Tom rants about the Punching Pope, and Mark rants about TV's Celebrity Apprentice, and how it's setting back the discipline of marketing by 50 years.

Jan 22 2015

20mins

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Rank #13: Ep 3 - So THAT'S how Apple Does It!

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A peek behind the curtain of Apple's media mastery - and ABC's Dancing With the Stars finds a new generation of stars...on YouTube. Branding guru Tom Asacker (http://tomasacker.com) and Media strategist Mark Ramsey (http://markramseymedia.com) go behind the media spin.

Sep 22 2014

15mins

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Rank #14: Dear Advertisers: Our Audience Numbers Are Garbage

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Dear advertisers: Our audience numbers are garbage! And...The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Important listening if you're a media brand perplexed that greater scale only drives down the value of your reach.

Oct 10 2016

30mins

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Rank #15: Snapchat goes Big Media and Amazon becomes a Movie Studio

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Snapchat introduces Discover and goes from messaging to big media. And Amazon is making their own original movies, and Hollywood will never be the same. Plus, Tom raves about Taylor Swift's frenzy to trademark catchphrases, while Mark rants about the directionless second season of the Serial Podcast and raves about the fact that the most popular Superbowl commercials never aired on the big game.

Feb 04 2015

21mins

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Rank #16: Ep 2 - TV shrinks ad revenue. And...Should musicians pay to play the Superbowl?

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Big media companies are relying less on ad revenue than ever before. Why? And how are they making up the difference? Also, should musicians pay to play the Superbowl. Plus rants and raves. Tom Asacker and Mark Ramsey go behind the spin to reveal what's really happening in media.

Sep 05 2014

18mins

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Rank #17: Are Smartphones Killing Websites?

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Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB), the "Truth Initiative," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://medium.com/bloomberg/smartphones-are-doing-to-websites-what-amazon-did-to-the-mall-d789a6cee119

http://adage.com/article/digital/facebook-losing-cool-teens-pick-youtube-snapchat/313707/

Jun 18 2018

36mins

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Rank #18: The Real Story Behind TV's Transformation

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The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://www.linkedin.com/pulse/real-story-behind-todays-tv-industrys-transformation-andres-biernat/

https://digiday.com/marketing/2018-brand-amazon-will-turn-private-label/

Jan 10 2018

33mins

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Rank #19: Overpriced Shoes? A Hail Mary "Payless"

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Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Superwoman" Lilly Singh, Capital One Cafe's, and personalized celebrity videos from Cameo.com. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://www.cnn.com/2018/11/29/business/payless-fake-store/index.html

https://www.axios.com/future-of-malls-retail-columbus-5a46a516-a907-4119-bd97-0d2bd1dab5ae.html

Dec 11 2018

25mins

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Rank #20: Inside Facebook's Aggressive Move into Video

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Inside Facebook's aggressive move into video - and what it means for YouTube. And...It's a trend - publishers as platforms, where fans make content and publishers make bank. Plus, Tom rants about the NFL's woeful attempts at public service announcements against violence, and Mark rants about bankrupt Kodak licensing what desperate brands think is its good name.

Jan 07 2015

23mins

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