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Franchise Euphoria

Updated 2 days ago

Business
Investing
Entrepreneurship
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Josh Brown, an Indiana-based franchise attorney and entrepreneur, shares his insights, strategies, frameworks, and best practices gained through more than 15 years of experience in the franchising industry. Franchise Euphoria sheds light on how to design the right business plan for you and your business, avoid the most common and costly mistakes, manage growth, and achieve your business dreams. You will hear from leading franchise and business experts as well as many franchisors who are in the process of growing their franchised businesses. Josh’s approach to business and the franchise world is honest, real, and authentic.

Read more

Josh Brown, an Indiana-based franchise attorney and entrepreneur, shares his insights, strategies, frameworks, and best practices gained through more than 15 years of experience in the franchising industry. Franchise Euphoria sheds light on how to design the right business plan for you and your business, avoid the most common and costly mistakes, manage growth, and achieve your business dreams. You will hear from leading franchise and business experts as well as many franchisors who are in the process of growing their franchised businesses. Josh’s approach to business and the franchise world is honest, real, and authentic.

iTunes Ratings

133 Ratings
Average Ratings
129
3
1
0
0

Great Podcast

By WTutor311 - Aug 30 2019
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Highly recommend. Great guests. Filled with tons of helpful information.

Gaining Perspective from a Brand New Franchise Team

By Dean575 - Jun 05 2019
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Very interesting discussion. I found the information valuable.

iTunes Ratings

133 Ratings
Average Ratings
129
3
1
0
0

Great Podcast

By WTutor311 - Aug 30 2019
Read more
Highly recommend. Great guests. Filled with tons of helpful information.

Gaining Perspective from a Brand New Franchise Team

By Dean575 - Jun 05 2019
Read more
Very interesting discussion. I found the information valuable.
Cover image of Franchise Euphoria

Franchise Euphoria

Updated 2 days ago

Read more

Josh Brown, an Indiana-based franchise attorney and entrepreneur, shares his insights, strategies, frameworks, and best practices gained through more than 15 years of experience in the franchising industry. Franchise Euphoria sheds light on how to design the right business plan for you and your business, avoid the most common and costly mistakes, manage growth, and achieve your business dreams. You will hear from leading franchise and business experts as well as many franchisors who are in the process of growing their franchised businesses. Josh’s approach to business and the franchise world is honest, real, and authentic.

Rank #1: Top Episode of 2015 - Buying A Franchise with Cliff Ennico

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The beginning of a new year has me looking ahead and looking back. I took a look at last year's statistics and found the most downloaded episode of the year. I’m thrilled that it's  Cliff Ennico. Cliff is an attorney with 35 years of experience in the franchise world. Cliff and I talk about how franchising has changed over the last 35 years, how it hasn’t, and how you can be successful in franchising today! So much great information in this interview you won’t want to miss out.

Jan 14 2016

45mins

Play

Rank #2: Becoming a Franchise

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In September of 2016 Josh wrote a blog post titled, “The Four Biggest Mistakes New Franchisors Make and How to Avoid Them.” In today’s episode, Josh goes in-depth about the number one mistake he sees people make as they try to franchise their businesses, which is simply not understanding what it means to turn a business into a franchise. Make sure that you are prepared to capitalize on the franchise model by listening and applying Josh’s advice to your own business.

Key Takeaways:

[3:03] You must have a clear understanding of the franchise business model before you can capitalize on it.

[4:16] You must understand the legal structure of a franchise.

[6:15] You must understand the corporate structure of your business.

[7:09] You must understand intellectual property considerations.

[8:20] You must understand the internal infrastructure of your business.

[10:26] You must understand how your own role will change as you become a franchisor.

[12:06] Thanks for joining us on the Franchise Euphoria podcast. If you enjoyed this episode, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

“The Four Biggest Mistakes New Franchisors Make and How to Avoid Them,” by Josh Brown

Jan 26 2017

13mins

Play

Rank #3: Flashback to Carol Tice & Mistakes to Avoid When Buying a Franchise

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Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[1:00] For today’s episode, Josh heads into the archives of early Franchise Euphoria to bring back an episode with esteemed business author, Carol Tice, who was featured on the third ever episode of Franchise Euphoria.

[2:06] The flashback begins with Josh introducing Carol Tice, a franchise writer and blogger who has incredible insight on the risks associated with franchising.

[3:20] Carol’s writing career really took off when she transitioned to reporting. She spent five years writing about home improvement--specifically lumber yards--which served as her introduction into the business world.

[5:30] One of the big things you want to buy with a franchise is expertise and a proven model. Oftentimes, businesses start selling franchises quickly after opening their first location. This can be a red flag to anybody looking to purchase a franchise.

[7:38] As a franchisee, you need to ask yourself what you are getting out of your franchisor in return for the royalty fee you pay them.

[9:41] While you miss out on brand recognition by buying into the franchises, on the other hand, you are presented with ground floor opportunity.

[10:52] Buying a franchise is kind of like a romance movie. People fall in love with the brand and commit to purchasing a franchise, but the problem is that they don’t do their due diligence.

[12:00] Carol suggests that you ask yourself the following questions before you buy a franchise: (1) How many of these franchises have been sold off, closed, or changed hands in the past year? (2) Have you spent a day job shadowing an owner who operates their business? (3) Have you called up owners and asked them if they would buy the franchise again if they go could back in time?

[14:53] Many people don’t realize that franchise failure happens behind the scenes.

[19:04] Some people will really hate being franchisees because they want more freedom to do their own thing.

[22:30] Franchising often appears as a safer option than starting your own “Mom & Pop” business, but Carol is not entirely convinced that is the case.

[24:51] Carol suggests that something that new and potential franchisees don’t account for is how much money they will need to get over the hump of starting a new franchise location.

[27:52] In franchising, once you sign your franchise fees, you never get that money back, so it’s all the more important to be very careful on the front end and do extra due diligence.

[30:26] You have to realize that there is no guarantee for success when it comes to franchising, but you can increase your likelihood by doing some real research before getting yourself into that situation.

[35:37] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

Carol’s Forbes Blog

www.caroltice.com

Jan 22 2019

36mins

Play

Rank #4: Don't Rush In To A Franchise

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I'm not sure why, but there are a lot of people rushing into franchising lately. Don't get me wrong, of course I don't think franchising is bad. Franchising is awesome, especially when done well and with a great  system. But lately I  noticed a lot of people who are just rushing to get into a system. This can be caused by a few things like excitement, franchisor pressure, or a fear of losing the opportunity. You should NEVER rush in to a business decision!

Jan 29 2016

13mins

Play

Rank #5: How to Become a Millionaire on Your Own Terms - with Jaime Tardy

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Jaime Tardy is the founder of Eventual Millionaire. An Eventual Millionaire is a person who knows they will be a millionaire, eventually. But they are dedicated to becoming a millionaire on their own terms. They want an enjoyable business and an enjoyable life. Listen in as she discusses her journey and shares some amazing tips and advice.

 About Jaime

By the age of 22 Jaime was making six figures, and had an expense account. By the age of 24 she was in over $70,000 in debt. She hated her work. When she was home Jaime dreaded Sunday nights because they marked the beginning of yet another long work week.  She determined that living an enjoyable life was worth far more than a million dollars. So Jaime updated her goal. Instead of just a million dollars, she wanted to find work she loved and the life she loved, and THEN make her million. In 2006 Jaime decided to crush her debt and quit her job.  Now she helps entrepreneurs focus their money and their strengths to create an amazing life while they build their net worth.

Show Highlights

  • How to become an entrepreneur
  • The importance of systematizing
  • Why you need to create solid goals
  • How to take control of your money
  • How to put set-backs in perspective and move ahead
  • The amazing benefits of a mastermind
  • Ways you can quickly grow your network
  • The importance of connecting and engaging with your customers

Episode Resources

Dan Miller

Michael Gerber

Want to know more about Jaime?

Eventual Millionaire

The Eventual Millionaire Book or Starter Kit:

The Eventual Millionaire

Feedback 

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.

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May 08 2014

45mins

Play

Rank #6: Very Costly Mistakes You Need To Avoid!

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Buying a franchise is very exciting and costly. I often have people reach out to me to help them fix mistakes they have made concerning their franchise. While this is great for business I love to help people avoid these very expensive mistakes. Listen in to learn about a $40,000 mistake you can easily avoid and listen in as I dive into the the world of URLs. Happy Franchising. 

Oct 09 2015

18mins

Play

Rank #7: Three Things To Watch Out For In Your Franchise Agreement

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In my legal practice I come across many issues in the franchise space. Many of these can be avoided if you do your homework ahead of time (which is why I always urge people to have representation before signing an agreement). There are three very common issues in franchising that if not taken care of up front can really come back to bite you later on.  These involve territory, termination, and trade mark. Don't make the costly mistake of not fully understanding what you are signing. Listen in to learn how to avoid these mistakes before they happen.

Feedback

 Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. 

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Feb 05 2015

14mins

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Rank #8: Why You Should Franchise And The #1 Way To Succeed At It

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Should you consider franchising for you business? Franchising is a great model to use for growing your business. I'm going to give you 4 great reasons why franchising might be right for you. 

Struggling to succeed in your franchise? I'm going to give you the #1 way to succeed in your business. I'm also going to show you four simple and immediate steps you can take in your business today to ensure your success.

Feedback

Have any suggestions for future shows? Have questions or a topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we reach out to more people.

iTunes:  Franchise Euphoria Podcast

Tune in on Stitcher!

Sep 11 2015

18mins

Play

Rank #9: Fine Tuning Before You Franchise with Amy Reed of Woofies

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Amy Reed is Co-Founder and Co-Owner of Woofie's, LLC, Woofie's Mobile Pet Spa, LLC and Woofie's Pet Ventures, LLC, all based in Ashburn, Va. Woofie’s is a new franchise that is the first to offer the combined services of personalized pet sitting, dog walking and mobile pet spa. Prior to Woofie's, Amy Reed had over 10 years of experience in Marketing, Sales, and Sales Training with a successful track record in high-tech start-up companies and large carrier organizations.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Amy Reed, the co-founder and co-owner of the Woofies franchise.

[2:27] Josh welcomes Amy to Franchise Euphoria.

[2:59] Amy tells the story of how she got into this unique industry fifteen years ago.

[5:16] Amy remembers that initially people couldn’t believe that she was leaving her six-figure salary job to “go walk dogs” but she explains that people just didn’t understand the need for this type of service like they do now since it was such an unsaturated market.

[8:03] To kickstart their business, Amy and her partner started with really traditional marketing – putting an ad her local media and going door to door to pitch their business.

[11:16] Amy reflects on the degree of trust that is necessary for hiring personnel for your business. She admits it was hard to release control in the beginning, but she realized it was a necessity to see the growth they wanted.

[12:35] While Amy tells us she always had franchising in the back of her mind as an option for the business, they recognized the benefit of fine tuning their business before they took that step.

[16:05] Reflecting over the last fifteen years, Amy details the changes in the industry that have come about due to developments in technologies and demand.

[20:37] For Amy, the ideal Woofies franchisee is first and foremost somebody who loves animals. Beyond that, you need to have a business foundation, be able to multi-task, and know how to build a great team.

[22:37] Woofies owner-operators will need to purchase a mobile grooming van, and while it isn’t required to have a local office, it is recommended.

[25:05] If you want to learn more about the Woofies franchise, visit www.ownawoofies.com.

[25:35] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.woofies.com www.woofies.com/franchise www.facebook.com/woofies www.ownawoofies.com

Aug 13 2019

26mins

Play

Rank #10: Building a Career as a Multi-Unit Franchisee with Lee Kleiner

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Lee Kleiner has been a multi-unit Dairy Queen operator for 17 years. He has extensive knowledge of the QSR business, COGS, labor management, LSM, multi-unit growth and development, creating and implementing systems and routines, following franchisee protocol, and has a track record as being a market leader in the Dairy Queen system. Lee lead the charge in opening three Which Wich franchises (Zionsville, Avon, Greenwood) in a 13-month period. His Zionsville store set a nationwide record for opening week sales and his Greenwood location has the second most on record. All three operating Which Wich locations perform above the system average. His fourth Which Wich store opened in May 2018.

Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!

[1:01] Josh introduces today’s guest, Lee Kleiner, a multi-unit Dairy Queen and Which Wich operator.

[2:45] Josh welcomes Lee to Franchise Euphoria.

[3:20] Lee does a brief overview is his history in franchising, including how he found the opportunity for his first Dairy Queen location in a newspaper ad.

[8:10] When Lee bought his first Dairy Queen, it was a steady business, but he definitely saw room for growth.

[11:12] Working in a franchise system that typically has high turnover could really benefit in culture creation to assist with maintaining a steady team.

[15:15] Lee takes on the mentality of when he is in one of his store’s, there’s no hierarchy. He doesn’t want to be treated any different, and when there’s work to do, he makes sure it gets done. If that means he’s cleaning bathrooms as an owner/operator, that’s what he does. It creates a caring culture and healthy work environment.

[19:06] Lee briefly goes over how he was introduced to Which Wich and why he decided to add them to his repertoire of franchise systems.

[22:54] Now that Lee has established his “brand” culture, people are attracted to his business and want in.

[23:34] A typical day for Lee as a multi-unit franchisee is having at least have of his day available to freestyle and put out fires as needed.

[25:36] For anyone looking at buying a franchise, it’s important to be able to adapt to a fast-paced environment.

[27:09] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.franchiseeuphoria.com/franchise5

lee.kleiner@gmail.com

http://www.townepost.com/indiana/center-grove/grab-red-sharpie/

http://youarecurrent.com/2018/05/18/which-wich-to-open-soon-in-west-carmel/

https://1851franchise.com/franchisee-success-which-wich-2323

Oct 23 2018

28mins

Play

Rank #11: How to Tell If You Will Be a Successful Franchise Owner

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In today’s Franchise Euphoria Tip of the Day, I explain what it takes to be a successful franchise owner. Don’t be fooled into thinking your franchise will run itself. I will outline a few simple steps every franchisee should take before starting.  I will also teach you the four key skills that are necessary for you to have to be an effective leader in your business.  Hope you enjoy!

Mar 03 2014

8mins

Play

Rank #12: Managing Your Assets with Brett Swarts of Capital Gains Tax Solutions

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Brett Swarts is the Founder of Capital Gains Tax Solutions and each year equips hundreds of business

professionals who have clients who struggle and feel trapped with capital gains tax when they sell their

business, CRE, primary home or other highly appreciated assets using a tool called a Deferred Sales Trust.

Brett is considered one of most well rounded Capital Gains Tax Deferral Experts and informative speakers on the West Coast. His audiences are challenged to lean into multiple capital gains tax deferral strategies, help their clients create and develop an optimal timing passive cash flow wealth plan of their own, and execute on this plan so they can create and preserve more wealth and so the business professional can grow their business.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Brett Swarts, the founder of Capital Gains Tax Solutions.

[2:01] Josh welcomes Brett to Franchise Euphoria.

[4:09] Brett gives an overview of his business career and what led him to establish Capital Gains Tax Solutions.

[6:40] Who is Capital Gains Tax Solutions?

[8:05] Capital Gains works with both the financial advisors and the individuals who are utilizing a financial advisor.

[9:21] Brett points out that at some point, every business owner will retire and likely sell their business, so it is important to implement a plan for when that time comes.

[15:27] Brett explains how the idea for Capital Gains Tax Solutions came about and what the logistics of running this type of service are.

[20:32] Capital Gains strongly encourages their clients to bring in their trusted advisors to vet their services before moving forward with them.

[24:53] Capital Gains has partners in every US state and have been providing their services for over 20 years.

[25:37] If you want to learn more about Capital Gains, you can visit www.CapitalGainsTaxSolutions.com.

[26:21] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.capitalgainstaxsolutions.com

Oct 01 2019

27mins

Play

Rank #13: Slow And Steady Wins The Race

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Whether or not you are looking to purchase a franchise or turn your business into a franchise I find that people want to move fast. There is anxiety involved with purchasing a franchise or expansion of your own business. This anxiety can push you to move fast. Let me caution you on this. Don’t flame out. Slow and steady wins the race.

Feedback

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. 

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Jun 18 2015

9mins

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Rank #14: Brad Spencer: Scaling and Growing a Business

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This week on Franchise Euphoria I have a fascinating conversation with Brad Spencer, Executive Director of the Brilliance Network. The Brilliance Network focuses its efforts on helping small to medium sized businesses scale and grow.  Amonst other things, Brad and I discuss specific actions that small business owners can take to grow their business. Brad draws upon his own experience of owning, growing, and selling a business and his interest in franchising.

Listen in as he discusses the importance of:

Ø  Systematizing  

Ø  Great customer service

Ø  Attention to Detail

Ø  Thinking like an investor

If you would like to reach out to Brad, you can find him on Facebook: PLRDOCTOR

Feb 26 2014

50mins

Play

Rank #15: Buying A Franchise with Cliff Ennico

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I’m thrilled to have Cliff Ennico on the show today. Cliff is an attorney with 35 years of experience in the franchise world. Cliff and I talk about how franchising has changed over the last 35 years, how it hasn’t, and how you can be successful in franchising today! So much great information in this interview you won’t want to miss out.

About Cliff

Attorney, author, syndicated columnist, speaker, television personality and humorist, Cliff Ennico (www.succeedinginyourbusiness.com) is widely considered one of America's foremost small business experts, having helped more than 15,000 small businesses get off the ground over the past 33 years.  He is an attorney by training and is best known as the host of MONEYHUNT, a PBS television series running from 1994 to 2003, where entrepreneurs defended their business plans before a panel of experts, he also has a weekly business advice column, Succeeding in Your Business, the "Ann Landers of the business world". Cliff is also the author of several leading books on small business law and management.

Show Highlights

Ø  Early stage franchises

Ø  Newer system concerns

Ø  “Is a franchise right for you?”

Ø  First time franchisee advice

Ø  Currents changes and trends and in franchising

Ø  Key to being a successful franchisee

Want to know more about Cliff?

Succeeding In Your Business

Money Hunt

Cliff Ennico

Feedback

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. 

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Mar 12 2015

44mins

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Rank #16: How to Build Your Business and Franchise It Successfully

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Brenton Hayden – How to Build Your Business and Franchise It Successfully

I am thrilled to have Brenton Hayden on the show this week.  Listen in as he describes how he went from first starting his business with practically no money to becoming a multi-million dollar business.  Brenton talks about waking up early, staying late and going the extra mile.  He saw a need in the market and went after it. He goes in depth about the struggles he faced and how he convinced people to believe in his vision. He went from cold calling and getting his first six properties to rent to retiring from his CEO position in just 6 ½ years.

About Brenton Hayden

Brenton Hayden is the Chief Executive Officer and Founder of Renters Warehouse  USA, a four time honoree of the Inc. 500|5000 list. At 29, Brenton leads his dedicated team of over 100 employees and franchisees in seven states to see gross revenues of $12.5 million. With a portfolio of managed properties valued around $750 million and $2 billion in residential leasing transactions, it’s no surprise that this Harvard Business School and Massachusetts Institute of Technology - Sloan School of Management graduate was named the youngest franchisor in America by INC. Magazine in 2011 at the age of 25. Brenton’s expert marketing skills and entrepreneurial spirit have largely contributed to the success of his company, earning Renters Warehouse numerous awards in real estate and business.

Show Highlights

  • Why you must know your business top to bottom
  • The importance and value of recruiting staff that believe in your vision
  • How to Build your business the right way
  • What being a franchisor really means
  • The importance of carefully selecting your franchisees
  • The critical nature of supportive Training

Brenton discusses knowing his business from top to bottom and how he got people to believe in his vision and really work to grow the company. He also discusses the extremely careful process he goes through when choosing a franchisee from interviews to his People Analyzer Tool. Brenton also focuses on supportive training for his franchisees keeping them up to date and business savvy.

Episode Resources

Seth Godin

Rework

Michael Gerber

Want to know more about Brenton and his businesses?

Twitter @BrentonHayden

LinkedIn

Professionallandlords.com

Twincitiesrenterswarehouse.com

Want to  help us out? 

If you enjoyed the show please share the podcast. Click here for a prepopulated tweet. 

Feedback

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast, please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.

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Apr 02 2014

41mins

Play

Rank #17: The Importance of Maintaining a Niche with Ken and Ryan Parsons of Brothers Gutters

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Ken graduated college with a History degree in 1996 and began teaching shortly after. Ken kept busy in the summer working as a gutter installer for a local company. By the end of the season he became inspired to learn the gutter trade and start his own business. In 1999, Ken essentially threw his degree into the gutter and started the company that would later by called “The Brothers that just do Gutters”. By 2002, the business had achieved great success. Ken realized he needed a partner to take his operation to the next level. Who better to fill this role than his own brother, Ryan Parsons?

Ryan had just finished earning his degree when Ken began recruiting him to join the gutter trade. After working two years for a start-up as a graphic designer, Ryan agreed to team up with his big brother temporarily while searching for a new job. During this time, he came to share Ken’s vision and by 2004 he was co-owner of business. Ryan now holds the titles of both Co-Owner and Chief Solutionist©.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[1:06] Josh introduces today’s guests, Ken and Ryan Parsons, the co-founders of Brothers Gutters.

[1:33] Ken gives a brief overview of what led this duo to start their own gutters franchise.

[6:02] Initially Ken and Ryan were getting inquiries from clients about doing more than just gutters in their services, but they explain why this decision ultimately didn’t pan out in the end.

[9:00] A lot of the reason for Ken and Ryan’s “re-focus” had to do with the education they were receiving at the time. While they were interested in learning other trades, they were learning a lot about different business principles which encouraged them to select an industry of expertise they could focus on.

[11:58] Brothers Gutters focuses on both residential and commercial clients.

[14:33] The advantage Brothers Gutters has over someone who generally does housing work is that the level of expertise and care is unmatched.

[17:44] The ideal Brothers Gutter franchisee is someone who is in the gutter industry but they’re having problems systematizing and scaling their business.

[21:10] Ken touches on what it took to get them to a “passive” business where they can focus on other aspects of operations such as coaching the leaders they have hired to run the business.

[22:42] Ken and Ryan knew they wanted to franchise this business back in 2007 and then spent until 2014 crafting their model and perfecting the systems to make it a business that will run itself.

[28:31] If you want to learn more about Brothers Gutters, you can visit www.brothersfranchise.com.

[29:08] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.brothersfranchise.com

Sep 24 2019

30mins

Play

Rank #18: Striving for Success as an Early-Stage Franchisor with Josh Elledge

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Key Takeaways:

[0:17] Introduction to Franchise Euphoria and goals for 2018.

[1:20] This season is dedicated to helping those that are seeking to turn their businesses into a franchise and do it well.

[2:57] Kicking off this season with an interview with Josh Elledge who has worked with me to develop a product to help early-stage franchisors grow their brand through targeted PR, marketing, and branding in specific and targeted geographic locations.

[7:00] What I get asked more than anything else, how do I expand and grow my franchise system in a stabilized and strategic way?

[8:35] It is more difficult to get your first five franchise locations than any others. It’s not just about getting people in these locations, but the right people there.

[10:45] How do we improve the decision-making process for potential franchisees and ultimately overcome the fear of the unknown as a franchisor?

[14:25] If you’re serious about getting ready for franchise growth, here’s what you need to start doing immediately to improve your odds for success.

[15:55] If you want to attract quality, you have to be quality yourself.

[19:13] Why reaching out to the media is crucial and why spamming everyone you know is ineffective.

[24:32] The first step for any franchisor is to grow and dominate within your own 100 mile radius before going beyond.

[25:47] One of the quickest ways to kill your franchise system is to overleverage yourself and get the wrong people in your system.

[28:45] The Franchise 5 is about giving a voice and opportunity in reaching their dreams and doing it in a way that’s authentic to them by building upon their strengths and vision for their company.

[29:48] If your website hasn’t been updated in the past three years by a professional, it’s time for a change.

[33:01] What would I find if I did a Google search for the name of your company? No results are a red flag.

[34:12] The two most critical business-to-business social media platforms are LinkedIn and Twitter.

[38:07] One of the biggest surprises that franchisors find when franchising their business is that your role as the owner will inevitably change.

[39:37] How to get started with the Franchise 5 program, and why it may or may not be the right choice for your business.

Mentioned in This Episode:

josh@franchiseeuphoria.com

josh@upendpr.com

franchiseeuphoria.com/franchise5

www.upendpr.com

Jan 23 2018

48mins

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Rank #19: Joel Goobich: How To Build Your Business With a Profitable Exit In Mind

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A wonderful privilege to have Joel Goobich as a guest on my podcast. Joel is a big-picture guy with sharp insight into how individual parts make a strong whole. He’s tireless in pursuit of solutions to boost your business, adapt to the changing business environment and, ultimately, put you on track to a profitable transition and exit to your next act.

He’s been in your shoes as an entrepreneur, business buyer and business owner. He founded Colorations, Inc. which he built from the start to a leading international manufacturer and distributor of children’s art products.  Using the first-hand knowledge gained from a rewarding and well planned and implemented exit  from the company, he now focuses his considerable intensity on working with business owners to strengthen the elements of their businesses into a dynamic whole that leads to a successful and satisfying exit through his consulting and marketing firms, Big Picture Advisors llc and i3 Marketing llc.

Listen in as he discusses:

·         The difference between a good product and a good business

·         The  importance of understanding your customers

·         How to prepare for emergency situations in business

·         The necessity to have an exit plan

Check out Joel’s podcasts:

Don’t Get Stuck in Your Business The procss of growing a business or prfessional career doesn't have to feel like an endless trek through quicksand. Having a strong business core is essential to sustainable growth.

Listen to our podcast and learn valuable lessons and insights on how to GET UNSTUCK before you or your business starts to unravel.

Build Business Muscle A strong business requires diligence and continuous effort to stay in shape. No different than working out at a gym. Building business muscle and thereby strengthening your business CORE is a never ending process of continual improvement. Keep up your training by listening to the Build Business Muscle podcast.

Learn more about Joel and his companies at:

i3 Marketing llc

Big Picture Advisors llc

If you would like to get in touch with Joel, you can email him directly at :

joel@bigpictureadvisors.com

Feb 20 2014

47mins

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Rank #20: A Proven and Profitable Business with Matt Miller

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We have the opportunity to talk with Matt Miller from School Spirit Vending. This is his second time on our show and since his last visit, his business has grown tremendously. He is approaching 109 locations. Matt transitioned from a distributorship model to a franchise model. There are have been challenges along the way, but today he has a thriving business that provides passive income for families and allows schools to fundraise through vending machines.

He continues to grow and develop his business. His focus is on people and maintaining a positive culture. He delivers two podcasts a week to his team. He believes it is his responsibility to provide value and help his franchisees be as successful as possible.

Key Takeaways:

[:36] Matt Miller is welcomed to the show.

[1:57] Matt recaps what School Spirit Vending is.

[3:00] In the beginning, School Spirit Vending often starts as a side hustle for franchisees.

[5:41] School Spirit Vending is a system where proprietary vending machines are set up in schools. They provide students the opportunity to buy school spirit items.

[6:06] Focus shifts to the process Matt went through to transition his business to a franchise system.

[8:15] Transitioning from a distributorship model to a franchise model.

[15:15] Building a team to help the operational aspect of franchising; bringing in expertise when needed.

[18:10] Matt spends the majority of his time working with franchisees, focusing on maintaining culture, leadership, and training.

[20:40] A private podcast for people inside the business is a great way to communicate and educate team members. It also allows a way to share the success of individuals.

[23:23] The podcast is a win-win for everyone and is an excellent resource.

[25:45] Challenges of being a franchisor include having a steady stream of prospective franchisees, reaching new areas, and keeping up with the legal ramifications of being a franchise.

[29:25] Matt has written an ebook available for anyone interested in the possibility of becoming a School Spirit Vending franchisee. You can also check out his Vending Secrets course.

[30:50] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

Schoolspiritvending.com

Mybusinessonpurpose.com

Ssvbusiness.com

Ssvbusiness.com/franchiseeuphoria/

Matt-miller-u.thinkific.com/courses/vending-secrets-to-passive-income

Nov 21 2017

31mins

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