Rank #1: One simple method to make more money with your existing traffic and customers
Apr 19 2019
Insider tips and strategies to grow your online store from Shopify Expert Leighton Taylor.
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Apr 19 2019
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Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.
Rank #1: 008: How To Create A Cart Abandonment Recovery Program That Recovers 8% To 15% Of Your Sales - Candid Conversation.
In this Candid Conversation we talk about the cart abandonment epidemic that plagues nearly all ecommerce companies and results in a total industry loss of about $18 BILLION dollars each year. We will show you the basics on how to properly implement a cart abandonment recovery program that can recover 8% to 15% of your sales while building goodwill with your customers.
Rank #2: 075: The Incredible Power Of Referral Marketing & How To Set It Up For Your Ecommerce Store .
We came to the somewhat-shocking conclusion that nearly 70% of our business comes from referrals...the easiest, cheapest, and most qualified acquisition channel in any business, including ecommerce. When trying to grow your business you have to make some crucial decisions around client acquisition and where to focus. Referral marketing is often an area that is overlooked or taken for granted. And if you're not getting at least 25% of your business from referral marketing then you're leaving a lot of money on the table. It’s amazing what you can miss when you don’t analyze where your clients and your best ROI come from. When you do you can realize you’re missing out on some major wins. In today’s show we’re going to share what happened when we realized that 70% of our business comes referrals, and how you can apply what we learned to your ecommerce store to ensure referrals make up at least 25% of your revenue. Austin runs through an effective and simple referral plan that you can implement and we'll provide access to one of his referral marketing presentations that breaks down the "art & science" of referral marketing even further. Key Takeaways from the Show What we just learned about our client acquisition How you can implement a similar referral model into your ecommerce business. Why gift cards aren’t devaluing your brand. How to start partnering with companies. (and why it makes sense) Links / Resources Episode with Amy Africa Episode with Avinash Kaushik Talkable Klaviyo Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.
Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.
Rank #1: Building an Insanely Profitable One Man Business.
Bryce Adams is the founder of Metorik, a company that is best described as the Swiss Army Knife of WooCommerce. Not only does Bryce know a ton about WooCommerce, but he also bootstrapped an extremely profitable business with himself as the only employee—and managed to do so in a way that didn’t sacrifice customer service or the quality of the product. I brought him on the show today to ask him how he did it, what helped him decide where to put his time and money to make his company such a success, and more. You can find show notes and more information by clicking here: http://bit.ly/2Z7MC0B
Rank #2: How to Build an Audience from Scratch.
Building an audience can be tough, especially when you’re starting from scratch. So today, I thought it’d be fun to share the mic with Michael Jackness of EcomCrew so we can both give our perspectives on the subject, including what worked for us and what mistakes we made along the way. Michael has done such an incredible job building up EcomCrew.com over the last couple years, and today you’ll get a behind-the-scenes look into exactly how he did it. You can find show notes and more information by clicking here: http://bit.ly/2GO35k5
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Rank #1: 20-year eCommerce big business expert Jennifer DiMotta shares her 4Ps of successful growth.
Jennifer DiMotta is the founder of DiMotta Consulting, and has been a guest professor at the Wharton School of Business. For the last 20 years she has been helping direct to consumer brands and retailers in the USA to successfully execute aggressive growth strategies. That’s included the consumer facing Hayneedle and Office Depot and the B2B ReStockIt.com. To achieve all that that she focuses on building a financial foundation, empowering the top talent, and designing expert-driven strategies.
Rank #2: Takeaways from the Internet Retailing Conference 2015 for the Smaller Retailer.
Our host Chloe Thomas attended Internet Retailing last week, and now brings you her pick of the tips and lessons shared there. Get the latest advice from eCommerce businesses such as Marks and Spencer, Very, Littlewoods, Fortnum and Mason, Petspyjamas, Jigsaw and more
eCommerce Uncensored by Fast Forward, Inc is a podcast dedicated to bringing eCommerce entrepreneurs actionable tips and techniques to grow their sales, email list, and traffic. We’ll talk about Email Marketing, Facebook Ads, Social Media Marketing, Shopify, Woocommerce, Sales Funnels, and much more. Fast Forward, Inc is a digital marketing agency in New Jersey.
Rank #1: EU021: A Step by Step Funnel For The Fashion Niche.
In Episode 21 of eCommerce Uncensored, Jason and Kevin of Fast Forward Unlimited walk you through the specific steps of creating a funnel for your eCommerce business. The guys use the example of a clothing business to give you actionable tips, but these steps can be applied to any eCommerce site looking to increase sales. #1 Create an engaging piece of content that will draw attention to your brand. Whatever content you choose, blog, video, podcast, etc., provide your audience with something so intriguing and useful, they want to know more about it. Remember you’re not explicitly selling here, but creating a familiarity with your customer. You can learn a lot about how to create and optimize a blog post by listening to Episode 18 & Episode 19 of Ecommerce Uncensored. Episode 17 will help you create a great video. #2 Create a Facebook ad to drive traffic to your blog. You have this awesome content (remember Step 1), now you need people to see it. Target your specific customers in Facebook with an ad that will draw them check out it out. Remember-the purpose of this ad is to expose the reader to your brand, not sell, sell, sell. Episode 20 gives you all you need to know on how to create an effective Facebook ad to drive traffic to your blog. #3 Create a retargeting ad. This second line of advertisement will be visible to those people who already clicked on your first ad, so this audience has already shown interest in your brand. You are pretty much targeting a subset of your first customized audience. To do this you need to know a little about how to use Facebook Pixel, which you can learn more about in Episode 14 & Episode 11. This is where you sell your product. Offer these potential customers a coupon or special offer to drive them to the cart checkout. #4 Upsell Offer them something to enhance the purchase already being made. Check out Episode 6 for more on upselling. #5 Create an Abandoned Cart Funnel Get them back to complete their order! Learn some more about these funnels in Episode10. Once you see your funnel working it becomes a matter of drawing more traffic to the original piece of content (remember Step #1?) with advertisements on other platforms like Pinterest and Google. You’re not creating anything new but the funnel is doing the work for you. An endless cycle, or funnel, of revenue. If you have any questions about this podcast or any other topics covered, we can always be reached at email@example.com or firstname.lastname@example.org. We’d love to chat with you and help you out in any way we can. The post EU021: A Step by Step Funnel For The Fashion Niche appeared first on eCommerce Uncensored.
Rank #2: EU030: 5 Keys to Running Successful Facebook Ads.
In Episode 30 of eCommerce Uncensored the guys give you 5 keys to running successful Facebook ads so you can increase your revenue and stop wasting money. #1 Every niche is different, so test your strategy What works for one product may not work for another. You need to consider what your selling, who you are selling to and adjust your approach accordingly. #2 Don’t push a strategy that isn’t working When you post a new ad, you will know within the first 24-48 if it’s working. If you’re not getting clicks, STOP and try something different. Don’t try to force something that is obviously not appealing to your audience. #3 Have realistic expectations This has to do with both money and metrics. First, those clicks are going to cost you money. Customer acquisition should be part of your budget. Some metrics to keep in mind: · Click Through Rate (CTR) should be at least 1% · Cost Per Click (CPC) should be under $1.00 depending on your ad objective. · Relevance score should be between 7-10. #4 Know the objective for your ad Are you looking for: · Clicks – to drive traffic to your site or landing page. · Video Views -to get as many people as possible to watch your video. · Conversions – to get people to complete a task such as sign up for email list or purchase a product. If you’re new, your objective will be clicks or video views to get people interacting with your brand before running a conversion ad. This is an instance where the Facebook Pixel is important. Running broader ads will help teach the Facebook Pixel who your target audience is. Knowing how to use pixel is a must. #5 Start with a broad target audience. Rather than being very specific at first, start with a wider demographic and let the audience’s reaction/interaction with your ad narrow your target. As important as all the tips are, you HAVE to be knowledgeable in Facebook Pixel to get any Facebook ad to do its job. You could be wasting time and money not using Pixel effectively. To learn more about Pixel and how to use it to make $$ click here to take our online course all about it. As always please reach out with any questions you have about your eCommerce needs. The post EU030: 5 Keys to Running Successful Facebook Ads appeared first on eCommerce Uncensored.
Ecommerce MOMENTUM is a podcast created for you, the Amazon, Ebay, Shopify seller, or the Next Great eCommerce seller! We are here to help you understand how the top successful ecommerce sellers today got where they are, they tell you how they got unstuck, how they were able to outpace the herd and create a true “lifestyle” business. Each episode brings you a top seller with specific actionable steps to help you start, grow or get unstuck. This twice a week podcast will help your Amazon and Ebay Business with selling on Amazon podcast and selling on Ebay podcast episodes.
Rank #1: 148 : Robin Jacoby – Action Steps to put in place today to grow your Amazon Business and Amazon Womens Seller Conference.
Robin is one of the best ambassadors for ecommerce I have met. She can get everyone in the store to buy into what we are all doing through honest, personal and genuine communication. She cares, you can feel it in he voice, her mannerisms and her consistency. This time Robin offers real practical action steps you can do today, tomorrow and everyday after to grow your business.Mentioned:Robin's previous interview #51Karen Isgur Bersagel (KIB) #142"WOMEN" - Women-Owned Online Merchandisers Empowerment NetworkThis is a great opportunity for Women to advance their business with leaders in the ecommerce world. Join other like minded sellers, gain valuable relationships and stand at the top of the fastest growing opportunity in our lifetime. Join Karin, Robin Jacoby and Anna Hill in a small comfortable environment focused on business. Amazing speakers who will not only captivate you, they will inject value into you and your business. Learn about financing, work-life balance, and adding professionalism in your business. Then add in the Atlanta International Gift & Home Furnishings Market where you can see/source 7,200 brands in gifts, home furnishings and decor. Find items to buy, bundle and identify private label opportunities. This is where business meets business!SIGN UP HERE FOR WOMEN'S CONFERENCE (ONLY 80 spots) January 9th 2017 in AtlantaAlso sign up for a huge trade show:Atlanta International Mart Come early for AmericasMart Atlanta and join us for a day of learning and networking.We are WOMEN; we choose:To help choreograph real change and challenge the status quo of the current Amazon seller environment.To spread the power inherent in each attendee.To connect women, expand networks, and create meaningful business relationships and friendships.To provide compelling, cutting edge, top-notch education.To cultivate the sharing of ideas and the support of one woman to another.To act transparently and with integrity and always in the best interest of those we strive to serve.We are an equal opportunity network.
Rank #2: 253 : Mary Ann Schecklman – Amazon Prep Center In and out the door in 24.
Love this phrase from Mary Ann: "In and out the door in 24". It kind of tells you what you can expect from the Wisconsin prep center. Fast service and even faster turnaround service. You need a partner in your business and as I continue to suggest : find the person who you connect with. The relationship really matters and with a strong relationship you get to ask for help when you need it. You will need it, everyone does.Mentioned:Central Wisconsin Prep, Pack and ShipMary Ann's email contactPhone #'s:(855) 397-4587(715) 267-5111 (local)Sponsors:Gaye’s Million Dollar Arbitrage ListSolutions4ecommerceScope from SellerlabsGoDaddyGrasshopperTranscript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)Stephen: 00:00 Want to jump in here and just bring back up episode 250 Toys for Tots campaign put together by Sellar lambs. It is such a great opportunity. I was with the seller on Friday. Their team is working on it. I'm very very excited. This is a chance for you to use the skills that you personally have developed. You've got sourcing muscles not many other people have it. And this is a chance where we can take and use our skills to help those less fortunate. All the information is on episode 250 such a great cause. Kick back give back give back this time of year thanks hope your Q4 is going good. It's a great time to be selling and sell a lot. Watch your repressors. I just got whacked on one last$15 a unit. I didn't lose I lost in profit because I should have blocked one wasn't paying attention so please do me tell you by a couple sponsors you know scope from solar labs.Stephen: 00:59 If you're not using it to even just to take your wholesale accounts of course you got to use a private label. Right. You need to understand the keyword you want to understand a key word go look at your competitors get their keywords and then use them. That's smart business right because they already have proven that proof of concept but take the same approach to your wholesale accounts make sure that those keywords are in there. If not upload those changes many times you can but many times you can take advantage sculped from Sellar labs go to several labs dot com slash scope used a code word momentum save a few bucks get a few key words get your listings found.Stephen: 01:35 Got to find that key and scope will be the product that will help you. There are solutions for e-commerce Charron logger. You know again you hear me talk about her because she is my account manager. She has been doing a great job. Again I had some stranded listings and I notice them down there on the bottom right hand corner. They're gone. I look back and they're gone and I see stuff submitted. I see stuff return. It's such a great process because I don't have to pay attention. I can pay attention to the other parts of our business solutions for e-commerce slash momentum. I'll save you 50 bucks. Lowest price she offers. And do you still get the amatory Health Report. Take a look at it set up for 2018. Now tell Karen I sent you.Stephen: 02:17 When you think about Q4 lists and hope you don't use them just Q4 for Hope you use them all year long again you want to learn how to fish right. And so the best thing to do when you're buying a list is look at what they're doing and how they're doing it and then figure that out on your own. That's the approach that gay lesbian uses and a million dollar arbitrage list. It is closed for the rest of this year. However I have asked them and they have said they would do it if there's an opening. They will pull from the waitlist. OK so I have the link out on my site and this episode that will have a link that will take you rig...
Learn ecommerce & Amazon marketplace tactics from Ben Cummings and seven figure seller Traian Turcu. Discover how to earn an excellent living selling by selling private label products and physical products on the world’s most active ecommerce platforms like Amazon, Shopify, Walmart, & eBay. Free apps, bonus downloads, and products here: BenCummings.com
Rank #1: Episode #205 – Successfully Picking Products Is Like Catching A Taxi — Here’s Why….
Ecommerce and Amazon strategies for earning an excellent living and dominating markets with YOUR physical products brand with Ben Cummings.
Rank #2: Episode #209 – Favorite Secrets For Negotiating With China Suppliers!.
Ecommerce and Amazon strategies for earning an excellent living and dominating markets with YOUR physical products brand with Ben Cummings.
Clear, actionable, data driven strategies to grow your ecommerce business.
Rank #1: Podcast 29: Email Marketing Strategy with Austin Brawner.
Austin Brawner from Ecommerce Influence joins Drew to share four killer strategies to make the most of the all-powerful email marketing channel.Subscribe: iTunes | StitcherEXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode.To accurately convey just how valuable a sophisticated email marketing strategy can be to an Ecommerce retailer, Drew enlists the help of Austin Brawner from Ecommerce Influence.Both Austin and Drew have a ton of experience consulting and providing audits to companies asking the big question, “What can I be doing better?”Typically, the answer is – smarter email marketing!As Austin says in this episode, most retailers are only using 10% of the available power of their email service provider.Automation, segmentation, retention campaigns – these are the strategies the most successful retailers are using.Learn about each of them in this episode of the Nerd Marketing Podcast.Plus, an announcement of The 2-Day Brand Growth Implementation Intensive – a live event unlike anything you’ve attended before, hosted by Drew and Austin.Highlights The big shift that turned Drew’s first big Ecommerce retailer around. The role email marketing has played in Austin’s Ecommerce career. The benefit of fixed costs in email marketing. Typical list management issues that Austin discovers while consulting. Benchmarks for desktop and mobile opt-in rates. Responding to pop-up concerns. Segmentation and targeting: sending the right messaging to the right customer at the right time. ”Good dog” and “bad dog” automated emails. The only thing holding companies back from succeeding with these strategies? They don’t actually implement them. Drew and Austin are hosting an intensive email marketing workshop.Links / Resources Apply for a spot in Drew and Austin’s Intensive Email Marketing Workshop. Ecommerce Influence More on Discount Ladders in Episode 02.TranscriptPrefer to read rather than listen to the podcast episode? No problem, you'll find a text transcribe below, and you can also for later.→ Read the Transcript Austin Brawner: Hey, what's up Drew? How are you doing, man?Drew Sanocki: Hey, Austin. I'm doing well. How are you?Austin Brawner: I'm good. I'm pumped to be doing this joint podcast together. We've been talking a long time about doing a joint podcast or a joint project and here it is and hopefully, it fulfills everything. We've been getting lots of e-mails from people wanting to hear us on the same podcast.Drew Sanocki: Either they want to hear us on the same podcast or they want us to fight.Austin Brawner: Which is great because we're actually going to be fighting on this podcast.Drew Sanocki: We're going to do both.Austin Brawner: We'll take care of both.Drew Sanocki: Yeah, I mean nerd marketing and e-com influence have been sort of sniffing each other's butts for what? Six, eight months now?Austin Brawner: Maybe longer, maybe longer. We've had a lot in common. We've been thinking about ways to work together and this is kind of our, well, the podcast here is kind of our idea of bringing our knowledge together from spending, you spent how many years longer than I have, 10, 15 years in e-commerce.Drew Sanocki: Yeah. You're rubbing it in. 15 years. Motherfucker.Austin Brawner: Our, the last half a decade at least, in e-commerce, driving sales and we wanted to come together, bring a podcast together where we share our best tips, the stuff that we've learned that works and it's working right now.Drew Sanocki: Yeah, I think, I listen to a lot of e-commerce podcast and really, I find that you and I talk about a lot of the same stuff. We're always hammering home the importance of retention, of e-mail marketing, of lifetime value and so I'm psyched. I'm psyched that we're doing this joint podcast and we're going to talk about some cool st...
Rank #2: Podcast 05: An Intro to Tripwire Marketing: Understanding Customer Behavior and Deviations.
What is tripwire marketing? An introduction to the concept of tripwire marketing and why it is a great way to approach your marketing campaigns.EXCLUSIVE RESOURCE: Get my Million Dollar Cheat Sheet + the text transcribe from this episode. the PDF.Subscribe: iTunes | StitcherYour customers are sending you signals. If you listen to them, you will make money.Highlights Tripwire Marketing requires you to define standard customer behavior for your business, and thenidentify customers who deviate from that behavior. This allows you to focus your marketing to make it the most effective it can be. You have to identify the customers who will defect before they do to win them back.Links / Resources The (sign up to unlock freebies)TranscriptPrefer to read rather than listen to the podcast episode? No problem, you'll find a text transcribe below, and you can also for later.→ Read the Transcript Drew Sanocki: Welcome everyone, to the Nerd Marketing podcast; the only podcast on all of the internet where you can hear me, Drew Sanocki, talk to you about eCommerce marketing. My goal here, is to give you 100% actionable information. Give me 5-10 minutes of your busy life, and I'll give you some proven growth strategies. My name is Drew. Today, we are talking about "Trip Wire Marketing." Specifically, how you can use trip wires to grow your profits. Want to save this transcribe to read later? to download it as a PDF.Before I get into that, I have had a heck of a morning. It's 10am here in New York City, and I think I was up ... I feel like I've worked an entire day already: Got up at 5, with baby. I got her back down. Woke up again, maybe an hour and a half later, with my son, who's 3 years old. Had to get him ready for a swim class, which is the last thing you want to do at 7am on a Thursday morning; especially when he doesn't want to go, either. There's a lot of fighting going on, getting him in his Swimmi-diap and over to the pool, in the Upper West Side.A whole other fight occurs in the locker room usually, because he does not want to go down to the pool. All the while you're surrounded by naked, old guys. I don't know if it's a generational thing, but the old-timers just walk around naked all the time. I think they're a lot more comfortable with that, than my generation. This all fascinates my son, by the way, who is just ... It's just not a good scene in the morning. Get him into the pool, get him out, where of course, again, he doesn't want to swim. Get him out of the pool, take showers; that's another fight. Get him to school. Take an overcrowded subway down to Midtown, where I begin my podcast here, at 10am. I feel like I've been up ... I have been up for 5 hours already, but you know, that's life. That's life as a dad, and I wouldn't trade it for anything. I mean that. Today was kind of interesting. Let me have another sip of coffee here, before we get into Trip Wire Marketing. Okay, so Trip-Wire Marketing ... The big takeaway for Trip Wire Marketing, I think ... By the end of this podcast, I think you will see why changes in your customer behavior represent huge marketing opportunities. That's my goal. In future podcasts, I think the next 2 or 3, I'm going to get more into implementation, and how to achieve those profits yourself. This one's going to be a little bit more background and context, just to rehash what got us to this place. Obviously, you run a small business, an online business, you want more profits. I think one of the best ways to get there is to, 1) Define standard customer behavior for your business, and then, 2) Do a lot of marketing when customers deviate from that behavior.That's basically what CRM tries to do, for bigger businesses. You can do it, too! It sounds complicated, but, I'm going to give you a couple of stories here. The first would be my son. Anybody who has kids knows that when they're in the other room and they're m...
Klint and Ben from EasyEcommerceWins.com reveal all of their best tips for starting an online business. Discover how you too can start your own online business, and live the location independent life you've always dreamed of while only working a couple hours each day. Drop shipping, Amazon FBA, affiliate marketing, and much more are discussed, so come join the conversation.
Rank #1: EFP 023 - EcomFire’s Guide To Calling Suppliers.
In this episode of the EcomFire Podcast Klint and Ben address an issue that seems to stifle many drop shippers, calling suppliers. Ben & Klint share their best tips to landing suppliers. Links mentioned in the show: Drop Ship Institite – The course we all used to build our businesses Shopify - The best platform to build your ecommerce store. Sign up for FREE today! Grasshopper - Get a toll free number!
Rank #2: EFP 014 - A Very Successful Drop Ship Lifestyle Member Cory Eckert.
In this episode of the EcomFire Podcast Klint and Ben talk to a very successful Drop Ship Lifestyle member Cory Eckert. Today’s conversation hits on topics such as Amazon FBA, drop shipping, Alie Express, launching stores, outsourcing customer service, SEO, and much more. Links mentioned in the show: Drop Ship Institute – The course we all used to build our businesses Shopify - The best platform to build your ecommerce store. Sign up for FREE today!
An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the EcomCrew podcast today!
Rank #1: E198: The First Steps in Ecommerce Marketing (Under the Hood with Colin Grice).
I’ve been tackling a couple of interesting niches in our last few Under the Hoods. The business we’ll be talking about in...
Rank #2: E216: Plan of Action When Starting a Physical Products Business from Zero.
We received this question from Brenna Olsen for our Under the Hood segment: “My product is pre-launch so my biggest questions are...
“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.
Rank #1: "How do I SEO my Shopify store?" For Dummies.
Yesterday I spent the whole day at the Shopify Retail tour. They'd invited me, along with a few other folks, to answer questions about Shopify and Ecommerce from existing and potential Shopify customers. From 10am until 4:30pm, I talked to a diverse and interesting lot of folks. But every single person asked me some variation of one universal question: "how do I SEO?" I get why they're asking. If your site appears at the top of google searches for a variety of things related to your products, you'll have loads of traffic. And potentially you didn't pay for it, if only you could crack the code on SEO! If only you knew the magic formula of H1 and alt tags to make the google machine happy. But that's not realistic. It's at best an attempt to game a hugely complex and constantly changing algorithm into giving you traffic you don't deserve. I say you don't deserve it because you're trying to cheat the system. Instead, let's come up with a real strategy that works. Step 1: Let's forget about obsessing over html. If you're using a new premium theme from a good developer like Pixel Union or Out of The Sandbox then you've already done 99% of everything you need to support technical SEO efforts. Open graph, schema markup, etc. All there and done. Don't waste more time and money on this because you'll never get a good ROI out of it. Let's face facts: google engineers are smarter than you. Step 2: on site SEO. Google wants what your customers want: relevant, valuable content. You have to write articles, guides, interviews, and all the other valuable content you enjoy on other sites. My most successful Shopify Plus couldn't care less about SEO. Instead of fussing with alt tags, he hired three writers to produce great blog content for him. It only costs $1200/mo which is way cheap for the ROI he gets. Here's the best part: he never worries about writing the perfect SEO copy, because he's instead creating on-topic and relevant articles. You can do the same thing. Write on your own or hire someone. I already know your objection: "Kurt I'm a lousy writer and I can't afford a writer." I've got a hack for you that I use. Dictate your articles using the text to speech already built in to your device. Macs are great at this. Then send it to a copy editor. I pay $30/article on average for copy editing. Step 3: off-site SEO. Links to your site from sites with a similar audience are massively important. (Note: The spammy blog comment links you buy from a snake oil salesman SEO pro for $500/mo are the opposite of this.) Here's where we need to again forget about SEO; start thinking like a public relations firm. The best SEO strategy I've ever seen is PR outreach. Find blogs, forums, YouTube channels, and Instagram rockstars who are in your niche. Now email them. Email them and offer them free product in exchange for an honest review. This is a numbers game but it's the only way you'll get relevant links with qualified traffic. This tactic is powerful in that you'll be able to trade up the chain. You'll start with small blogs and as word of mouth grows you'll be able to build relationships that move you up to blogs getting millions of daily visitors. This tactic isn't particularly difficult but it is time consuming. You can hire someone to do it for you which will save you time and speed things up because outreach professionals already have a network to leverage. (I personally recommend Kai Davis for this kind of work, he's pulled great results for my clients.) What's the takeaway here? Instead of trying to learn the finer points of semantic HTML while guessing at google's algorithm, all you need to do is share your passion. Make your love of your niche infectious and the SEO will follow.
Rank #2: The Ultimate Facebook Advertising Hack: Dynamic Product Ads.
After a brief intro on the headache that can be the Facebook Pixel, Kurt and Zach dive into the newest kids on the Facebook Ad block: dynamic product ads! When to start remarketing? How much does remarketing cost? What ROI to expect? "Flightplan is the easiest way to launch Facebook Dynamic Product ads and generate sales for your shop. Our instant onboarding handles all the configuration, so you can focus on managing your store, not configuring your ads." (Sounds good? No, it sounds great.) Grab your free trial and ad certificate at https://apps.shopify.com/flightplan-for-facebook Links: adMixt: https://admixt.com/ Flightplan: https://flightplan.io/app
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
Rank #1: Episode 26 - B2B eCommerce Trends with Darren Sepanek & Carrie Weidenbach of E7 Solutions.
B2B eCommerce is poised to explode in the coming months. In fact, Forrester predicts that B2b eCommerce will be twice the size of B2C eCommerce by 2020. If you are a B2B company or if you're a service provider working with B2B companies, or if you just want to see how B2B will shape eCommerce - this episode is important to you. In this episode I'm honored to welcome two veterans of eCommerce - Darren Sepanek and Carrie Weidenbach. Darren joined the Magento team in 2010 and helped launch and run the worldwide Magento Partner Network. Carrie has been in the eCommerce industry for 12 years and has served in both COO and Director of Project management roles launching over 20 large eCommerce site builds annually. They are both now at E7 Solutions and work with the OROCommerce Platform (Co-founded by Yoav Kutner the co-founder of Magento) to build custom B2B eCommerce solutions. In this episode, we cover some really important B2B eCommerce Topics including: - What is OROCommerce, who's behind it and why should B2B companies consider it. - How has B2C eCommerce shopping experiences (from Amazon and others) shaped B2B expectations? - How important is Mobile to B2B? - How "commodity" products can really benefit from new eComm trends. - How re-order and subscription models are impacting B2B - Plus more!
Rank #2: Episode 27 - Mastering YouTube Ads with Tom Breeze of Viewability.
As you know, we are huge fans of YouTube ads. At OMG Commerce we run a lot of Shoppable TrueView campaigns - the joining of YouTube and Google Shopping (for more info on Shoppable TrueView check out Episode 10). Tom is the CEO of Viewability and a master of YouTube ads. He's built very profitable campaigns for marketing gurus like Neil Patel, Frank Kern, Amy Porterfield, and Brendan Burchard. Frank even mentioned that his YouTube campaigns are working better than Facebook right now. I specifically wanted to dig in and ask Tom about his unique approach to YouTube. Here's a glimpse of what we cover in this episode: - How to key in on the right targeting for your YouTube ads. - What makes for great ads that convert (it's not as complex as you think) - How performance psychology impacts public speaking and YouTube ads - Finding moments where prospects are most open to your message - How to measure for success - Plus more!
Interested in starting your own online location-independent business but you lack any real ecommerce experience? Or maybe you’re an entrepreneur already earning money from your laptop but are looking to optimize your Drop Ship, Amazon FBA, Affiliate, Niche site or other online business. Learning what works and what doesn’t use to be very time consuming…but not anymore. Listen in each week as Mike reviews all the weeks leading podcasts and delivers to you the listener only the real actionable tricks and techniques industry leaders are using to win in ecommerce. In addition to saving you massive amounts of time by summarizing all the weeks’ content into one short 60-min podcast, he also does interviews. Not interviewing the massively successful entrepreneurs you admire but really can’t relate to, but the average guy/gal still fighting it out in the ecommerce trenches.
Rank #1: Ep 36: eBay Drop Shipping – Easiest Online Business in 2018.
In this episode we re-investigate eBay Drop Shipping in 2018… In this weeks episode, Mike talks about eBay Drop Shipping as the best online business of 2018. He also discusses his 16 month hiatus from the podcast how during that time his own online business(s) have grown to a massive level. And lastly, he reveals […]
Rank #2: Ep 16: Ultimate E-Commerce Niche Selection Formula.
In this episode we tackle Niche Selection for e-commerce businesses… If you are thinking of selling or drop shipping a product online…this episode is a absolute must listen! Selecting the right product to sell online is absolutely crucial to your success. Pick the wrong one and your site is doomed before you even launch. Mike […]
Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones
Rank #1: 122: How To Make 600K Selling T-Shirts On TeeSpring With Derek Pankaew.
Today I’m happy to have Derek Pankaew on the show. Derek is someone who I met at the Ecommerce Fuel Live conference and it was pretty random how we started talking. I was sitting directly behind him during a session and I couldn’t help but peek at his screen. And I found that the screen saver on his computer was a running count of his age. I took notice and we started chatting. And as luck would have it, Derek was selling t-shirts at the time and making a killing doing it. Now if you’ve followed my blog for a while, an example that I use of what not to sell is t-shirts because it’s way too saturated. But Derek has made over 600K with a gross profit of 335K selling t-shirts online in a pretty short period of time and in this interview he shares how he did it. ... The post 122: How To Make 600K Selling T-Shirts On TeeSpring With Derek Pankaew appeared first on MyWifeQuitHerJob.com.
Rank #2: 091: CPSIA Testing And How To Legally Sell Childrens Products Online With Misty Henry.
Today I’m thrilled to have Misty Henry on the show. Misty is someone who I randomly ran across as I was doing research on how to sell children’s goods. And up until this point, I’ve been absolutely terrified of selling goods for kids because of all of the testing requirements. You have to worry about lead, fire safety guidelines, chemicals in plastic etc… There’s actually a long list of guidelines that are very intimidating… As it turns out, Misty is an expert in this area and she runs a small cloth diaper supply shop called Little Gnome Creations. She’s also a board member at the Real Diaper Industry Association where she serves as their lead safety compliance expert. Finally, she owns the Work At Home Mom Alliance where compliant artisans of any industry can join. Enjoy the interview! What You’ll Learn What is compliance and why it’s necessary. What types of children’s products are ... The post 091: CPSIA Testing And How To Legally Sell Childrens Products Online With Misty Henry appeared first on MyWifeQuitHerJob.com.
A podcast on how to start and build your online store from A to Z. We go over topics like starting an online store,google adwords, Facebook ads, social media marketing and everything you need to know to have a successful eCommerce company.
Rank #1: Creating Unique Products and Amazon FBA Secrets.
Creating Unique Products and Amazon FBA Secrets
Rank #2: Free Amazon FBA Course.
GREAT NEWS! I want to teach you how to Create and Sell A Product on Amazon for FREE! I want you to Beta Test my Amazon FBA Course more info below! Passion Product Course: http://www.effectiveecommerce.com/beta/
Listen in as the Practical Ecommerce editorial staff interviews interesting personalities in the ecommerce space.
Rank #1: SearchSpring Co-Founder on Improving Faceted-Category Navigation.
Sophisticated site search helps consumers find products on an ecommerce site, and therefore increases sales. But site search can also work with faceted category navigation to help consumers. The blending of site search with faceted category navigation is our topic, and to explain it we are joined by Scott Zielinski, co-founder of SearchSpring, a leading search solution provider. He speaks with Kerry Murdock of Practical Ecommerce.
Rank #2: Outright CEO on Accounting for Non-Accountants.
Every business, ecommerce or otherwise, should maintain accurate books and records. But for some entrepreneurs, the accounting function is intimidating and confusing. Outright.com aims to simplify the accounting process for all entrepreneurs, regardless of their accounting skills. Outright’s CEO is Steven Aldrich. He speaks with Practical Ecommerce’s Kerry Murdock.