Rank #1: The Atlantic's Taylor Lorenz: Facebook is irrelevant to Gen-Z
Gen-Z is the latest object of marketer fascination. The teenage demographic has its own language and very different traits when it comes to the Internet and social media consumption -- just witness the Instagram egg. Taylor Lorenz, staff writer at The Atlantic, has carved out a niche for herself exploring the nuances of Gen Z internet culture, and the impact it has on media and marketing. Lorenz discusses the power of influencer marketing, why Instagram wins over Facebook, and how YouTube's algorithm still poses a problem. Plus, we get deep into what a finsta is.
Feb 05 2019
Rank #2: Complex's Rich Antoniello: Media is a game of musical chairs with too many players and too few chairs
For Complex Networks CEO Rich Antoniello, the pivot to reality in digital media couldn't come soon enough. He joined Digiday for a live podcast at the Cannes Lions festival.
Jun 22 2018
Rank #3: The Atlantic's Taylor Lorenz: People like TikTok because it's free of toxicity
Since short-form video app TikTok, formerly known as Music.ly, burst onto the scene in 2018, it has captivated young audiences with its endless challenges, memes and lip syncs. The app even helped launch rapper Lil Nas X, and propel his hit "Old Town Road" to a record-holding 17 weeks on top of the Billboard charts. To outsiders, the app has a reputation for "cringey" content and comedic music videos produced by and for teenagers. But for Taylor Lorenz, a tech and internet reporter for The Atlantic, TikTok's unusual approach to social media is game-changing. On this week's episode of The Digiday Podcast, Brian Morrissey welcomes Lorenz back into the studio for a deep dive on the app that everyone is talking about, but not many understand. Here they discuss what TikTok is, what sets it apart from other platforms, and why it still has some growing up to do.
Aug 06 2019
Rank #4: Bustle’s Bryan Goldberg on digital media in 2018: ‘Consolidation has to happen’
There are many blaming digital media woes on ill-thought pivots to video and an addition to venture capital. Nonsense, according to Bustle Digital Group CEO Bryan Goldberg. The fundamental issue is there are too many digital publishers competing for what's left over from Google and Facebook. Goldberg discusses consolidation, investing in digital media businesses, the duopoly and more in this episode.
Dec 06 2017
Rank #5: Awesomness' Rebecca Glashow: Go90 didn't have as clear an identity as Quibi
Last year, Viacom acquired Awesomeness, a youth-focused media company that is behind the Netflix success To All The Boys I’ve Ever Loved. Rebecca Glashow, co-head at Awesomeness, shares how things have changed internally for the company.
May 28 2019
Rank #6: The New York Times' Sam Dolnick on why FX, not Netflix, was the right place for The Weekly
Sam Dolnick became the New York Times' mobile editor back when the handheld revolution was only just beginning. "And from there, it kind of shifted to trying to think about how our journalism needs to change." Days after president Trump's inauguration, the paper of record launched The Daily, the blockbuster news podcast that inspired challengers at news organizations including the Guardian, the Washington Post, the Economist, Slate, ABC, and even NPR.
The Daily's success also led to The Weekly, a video series that launched on FX and Hulu in June, and is averaging 1.3 million viewers per episode, according to FX. Why FX? Dolnick answers that, and talks about the differences between audio and visual journalism.
Oct 08 2019
Rank #7: Quartz's Jay Lauf: Being completely ad-dependent was never good for anybody
Quartz is onto its next big move to diversify reader revenue. The publisher, which originally launched as an ad-supported model, launched a membership program in November. Lauf discusses the subscriptions business, why Quartz remained valuable as a company in the time of fire sales and more.
Dec 11 2018
Rank #8: Hayley Romer: Advertisers must choose between publishers and platforms
It’s been about nine months since Emerson Collective, a philanthropic organization founded by Laurene Powell Jobs, acquired a majority stake in The Atlantic. On this week’s Digiday Podcast, The Atlantic’s svp Hayley Romer talks about the publication’s ambitions in the wake of the acquisition, growing reader revenue and the challenges of advertising.
May 02 2018
Rank #9: BuzzFeed’s Jonah Peretti: ‘We’ve proven we can be profitable’
Buzzfeed founder and CEO Jonah Peretti talks about profitability versus growth, his company's relationship with Facebook, and more.
Jul 10 2018
Rank #10: Cheddar’s Jon Steinberg is betting big on OTT bundles
May 09 2018
Rank #11: Business Insider’s Henry Blodget: ‘We don’t want to aim for reach growth anymore’
On this week's Digiday Podcast, CEO and co-founder of Business Insider Henry Blodget said the publisher, which has over 10 million followers across social media platforms, is not trying to grow reach anymore. As the publisher's focus shifts to deepened engagement and frequency, it faces questions: whether an ad-driven model is better than a subscription model, how to monetize social and web video and how to approach the ever-growing need for video on platforms. Blodget answers these questions and more in the episode.
Sep 06 2017
Rank #12: BuzzFeed’s Craig Silverman: Digital advertising's infrastructure has been weaponized
Craig Silverman’s stories have it all: lies, fraud and billions of stolen dollars. But they’re far from a true crime podcast. The Toronto-based BuzzFeed media editor writes about fake news, the spread of misinformation on platforms and ad fraud, where every participant in the supply chain is a culprit passing on the blame. Silverman discusses the lack of incentive for marketers to speak up against ad fraud, Facebook’s scale problem and more.
Nov 27 2018
Rank #13: Bleacher Report’s Howard Mittman: Better to be a 'need' publisher vs 'feed'
It's the year of loyalty for publishers, and as reverberations from Facebook's news feed change subside, only those that have created a need for their content will remain unfazed. At a Digiday Live Podcast event on Jan. 24, Bleacher Report CRO and CMO Howard Mittman said Facebook's community is waning, and all its changes aim to protect that owned and operated platform.
Jan 31 2018
Rank #14: Bloomberg Media CEO Justin Smith: Media is 'going through a process of slimming down'
For all the hand-wringing about the digital media business, there are several bright spots, ranging from successes in consumer revenue products and wringing licensing fees from tech platforms.
That being said, publishers must face the reality that the digital media businesses are likely to be smaller than once imagined, according to Bloomberg Media CEO Justin Smith, speaking at last week's Digiday Publishing Summit in Key Biscayne, Florida. "The reality is that the industry is not dying, it's not going extinct, but it's actually just going through a process of slimming down."
Oct 01 2019
Rank #15: HuffPost’s Jared Grusd: Subscriptions won't work for most publishers
The New York Times has proved to be a success story for publishers contemplating a pivot to subscriptions. But HuffPost CEO Jared Grusd says a subscription business is not for everyone, particularly digital-first news media organizations. Grusd discusses broadening focus beyond the Trump news cycle, the importance of scale, HuffPost's plan for video and more in the episode.
Apr 18 2018
Rank #16: Mic’s Chris Altchek: Facebook’s news feed is not the place to build a loyal audience
This week's guest is Chris Altchek, the CEO and co-founder of Mic, a news publisher focused on young people. Mic has raised nearly $60 million -- and it was one of the first publishers to talk about the pivot to video. Chris discusses whether the pivot was a mistake, figuring out Facebook, and how Mic’s vertical expansion is going.
Apr 11 2018
Rank #17: New York Times' David Rubin: Marketing has to win over the newsroom
With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that charge. Rubin discusses the role of marketing in a newsroom, how the Times sees its brand around truth and the challenge of not being pigeonholed as an anti-Trump brand.
Jan 10 2019
Rank #18: The New York Times’ Meredith Kopit Levien on driving subs and the NYT as a lifestyle brand
The New York Times is one of a few privileged publishers that have transitioned into a subscription business, and to do this, it started behaving like a consumer brand, according to the Times’ evp and COO Meredith Kopit Levien. She talks about subscriptions, advertising, differentiating from free alternatives and more on this week’s Digiday Podcast.
Oct 11 2017
Rank #19: Attn’s Matthew Segal: Directing audience to your own properties from Facebook is ‘a losing strategy’
Attn, the 3-year-old media brand that distributes video stories through social platforms, built itself into a short-form video giant by taking a Facebook-first approach. The publisher has tried to align its content with Facebook’s interests. On this week's Digiday podcast Attn CEO and founder said that directing audience away from Facebook to owned and operated properties is a losing strategy. Segal discussed building a brand on a social feed, Facebook’s new products for publishers and more on the podcast.
Nov 08 2017
Rank #20: Vox Media's Melissa Bell: The industry has given Facebook too much emphasis in the conversation
Digital media is going through a tumultuous period. Layoffs at publishers such as Buzzfeed, Gannett and Vice in recent weeks have become the latest example in what appears to be a coming reckoning for new media companies. At the same time, successes where publishers have created differentiated brands also proves that it's not all doom and gloom. Melissa Bell, publisher at Vox Media, and the founder of Vox.com, is cheerily optimistic about the industry. For her, Vox has outgrown the label of a digital media company, and is growing into a modern media company -- complete with diverse revenue streams, opportunistic acquisitions and a partnership with Facebook that may actually make it some money.
Feb 19 2019