Under the Influence with Terry O'Reilly

This week, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can... Read more

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own t... Read more

This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to ... Read more

This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on ... Read more

This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over t... Read more

Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective ad... Read more

This week, we look at celebrities with their own brands. From a small town general store owned by a comedian to a cosmet... Read more

From the Digital Box Set: This week, we explore a very interesting marketing predicament: When brands get trapped by the... Read more

From the Digital Box Set: This week, we explore how brands are becoming political for the first time in history. We’ll l... Read more

This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. B... Read more

This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. I... Read more

From the Digital Box Set: In this episode, we look at what happens when seemingly unrelated companies decide to partner ... Read more

This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing ge... Read more

From the Digital Box Set: This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s... Read more

From the Digital Box Set: In this final episode of the season, Terry answers listener questions about the advertising in... Read more

This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re fasc... Read more

From the Digital Box Set: In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaW... Read more

From the Digital Box Set: This week, we look at Ambush Marketing. It's a form of marketing where a brand tries to connec... Read more

From the Digital Box Set: This week - just in time for the Oscars - we take our annual look at creative movie trailers. ... Read more

This week, we look at the use of profanity in marketing and the resulting upsurge in Vulgar Trademarks. Four-letter word... Read more