Rank #1: Former Cosmo Editor + Author Kate White On Nailing A Career You Love
Jun 14 2018
Rank #2: Jean-Marie Shields On Building Brands Like Starbucks, Nike and Lululemon
Jean-Marie Shields is a brand builder and a brand lover. She’s led a powerhouse career taking her from Nike to Starbucks and then Lululemon, but most importantly, she’s also a mom. And, as a single mom, she believes kids are smart and they want to be a part of their parent’s job, too.
“When I helped reposition the Starbucks brand and we updated the identity and we enrolled 5,000-6,000 people across the company into the new brand and experience as it had evolved, I actually had a conversation with my son. I said, “Hey, during the next 7 weeks Mom is going to be really busy. That means we’re not going to see each other as much as we were before, but right around the corner is going to be really different. Here’s what Mom is working on.”
But, before she was a mom, Jean-Marie was born and raised in Sweden. She came to the United States as an exchange student, and then she married and had a family. Early on in her career she worked mostly in creative roles -- starting her path at Nike in a creative position. After a few years, she moved to oversight of product, before eventually moving into more brand-centered roles. She spent 13 years at Nike, including 8 years in the company’s European office and 5 in its global headquarters. After her tenure there, she spent 8 years at Starbucks helping to reposition its brand. She then went on to help Lululemon after the brand’s unfortunate see-through yoga pants incident.
Now, Jean-Marie is Seattle-based and is applying her 20+ years in building lifestyle brands to launch dusk, her company where she does mindful branding for companies and homes. Homes, you ask? Yes. Her approach to the energy of a space helps individuals focus more on the present. And with presence comes a life more fully lived, and that outcome is a more joyous life, she says.
In episode 51 of I Want Her Job: The Podcast, Host Polina Selyutin and Founder Brianne Perleberg talk to Jean-Marie about the important role curiosity plays in creativity, calming a creative mind and what it was like to work with some of the most influential business minds of our time at Nike and Starbucks.
Aug 25 2017
Rank #3: Maghan McDowell, Fashion and Technology Reporter for WWD
Maghan McDowell grew up in the South and found herself moving multiple times – to three different states and even the Czech Republic. It created a sense of independence, and ultimately, inspired this Women’s Wear Daily tech reporter’s personal style.
“The impact of how you look – and your style – really does effect the way you’re perceived and the way you’re treated in the world,” she says. “Anthropologically it’s interesting to see … And I really think that informed my respect and style for clothes. It’s not just something frivolous.”
At WWD, a.k.a. the “Fashion Bible” and go-to resource for fashion’s insiders, Maghan works as the trade publication’s first San Francisco-based reporter focusing exclusively on the intersection of technology and fashion. She covers the business of the fashion industry and the topics important to those working in it.
In episode 23 of I Want Her Job: The Podcast, Editor and Host Polina Selyutin speaks with Maghan about balancing speed versus accuracy in reporting, juggling up to 14 stories a week, future trends in fashion and technology, and so much more.
Sep 10 2016
Rank #4: Annie Dean + Anna Auerbach Of Werk On Creating Flexible Work Opportunities
At I Want Her Job we love a good startup story, and we like one that involves two friends destined to meet and create a business even more. One day in early 2016, Annie Dean called her friends – asking them to direct her to the smartest women they knew. As fate would have it, a few friends directed Annie to Anna Auerbach, a woman described by mutual friends as a “force of intelligence” and full of energy. Over a phone conversation, Anna shared her thoughts on a business that would help create a marketplace for women seeking flexible job opportunities. Annie was instantly hooked on the idea, and this first phone call ignited a passion and partnership between the two dynamic women.
The idea became Werk, a business dedicated to helping women thrive in the workforce and find flexible job opportunities. Since launching earlier this year, Werk has received funding, created a marketplace for flexible jobs with over 60 companies – including Facebook, Uber and Samsung – and has hired a staff of four and developed a new product.
Anna’s Harvard MBA and McKinsey background, combined with Anna’s experience in practicing law, they say, has given them a distinct advantage during their research, analysis and business planning phases for Werk. As self-professed data geeks, Annie and Anna knew that data was showing them a business opportunity for a site like Werk was there. And as ambitious young mothers to toddlers with demanding professional careers, Anna and Annie understand firsthand the challenges women face when they don’t want – or cannot take a break – from working. In fact, research shows more than 30% of women end up leaving the workforce after having children. And, of those that left, 70% say they would have stayed in their jobs if they had been given more flexibility. Furthermore, a Bain research study has shown that women value flexibility more than titles, location and pay. The data, as well as common sense, shows the supply is there, and from a business perspective, flexibility lowers costs and helps companies recruit and retain top talent.
We’re thrilled to share episode 33 of I Want Her Job: The Podcast with you. We hope the story of Annie and Annie inspire you to shift your own thoughts on the work/life culture.
Dec 15 2016
Rank #5: Parenting Expert Dr. Laura Markham On Building Deeper Bonds With Your Children
If you're a parent, chances are you know about Dr. Laura Markham. And if you don't, allow us to introduce her and her parenting advice that could be life-changing for you and your family. Dr. Laura is the founding editor of AhaParenting, a blog 130k+ subscribers strong. As a parenting expert she's been interviewed for thousands of articles by publications including The Wall Street Journal, The New York Times, Real Simple, Newsday and Parents magazine. In addition to her blog, she shares critical parenting advice in each of her weekly emails, aimed to help you build stronger and deeper bonds with your children. After all, we are mightily convinced she just may be a modern-day Mary Poppins.
In today's episode Dr. Laura shares her philosophies on raising kids with empathy and connection, as well as ideas for building stronger and more trusting relationships with your children. She walks us through a scenario on how to deal with temper tantrums, tips on managing technology with kids and more. We also discuss how putting in the work now to build loving and trusting relationships can ripple toward the future, creating an output with lasting effects.
Jul 02 2018
Rank #6: Author Laura Vanderkam On Confident Careers, Productivity + Time Management
Sep 13 2017
Rank #7: Shopify’s Anna Lambert on the Future of Job Recruiting
According to Shopify’s Director of Talent Acquisition Anna Lambert, the recruiting industry is broken. And, we happen to agree. While most companies utilize a traditional process for filtering out candidates based on a list of experience and requirements, Shopify does things very differently. In fact, Shopify actually encourages candidates to apply if they don’t meet all the traditional requirements listed on a position.
“We don’t want to exclude people who can be incredible in a role because they don’t think they’re qualified,” Anna says. Shopify’s website goes further, saying, “Experience comes in many forms, many skills are transferable and passion goes a long way.” Don’t you wish more companies thought like that?
In episode 29 of I Want Her Job: The Podcast, Editor and Host Polina Selyutin speaks with Anna about how Shopify actively seeks to understand a job candidate historically and how the company factors in passion projects and career goals. If you’ve ever been discouraged by the traditional job application process, you won’t want to miss today’s show.
Nov 09 2016
Rank #8: Barre3 Co-Founder + CEO Sadie Lincoln
Oftentimes the answers we are searching for can be found within us. And this was certainly the case for Sadie Lincoln, the co-founder (along with her husband, Chris) and CEO of Barre3, a bar-based fitness program with more than 130 locations worldwide. Barre3, which is part of a robust $30B dollar fitness industry, is a business that is spiritually aligned with how Sadie desires women to treat their mind, soul and bodies. Barre3's classes encourage its participants to do what feels right for them. Instead of vigorously working to copy instructor-led moves, it's a place that encourages and fosters individuality. In today's show, Sadie shares with us how her unconventional upbringing in Eugene, Oregon, by a group of four women who were best friends that she affectionately calls her "aunties" shaped her future. She details how this upbringing shaped her path and ultimately, influenced the way she now runs Barre3—tapping into the collective wisdom of her tribe of employees, members, franchisees and her own inner wisdom. In fact, it was this intuition that led her from a great managerial role at 24-Hour Fitness in San Francisco where she worked for a decade learning about the industry from different angles, to a bold move to Portland with the goal of starting a business and finding the community she craved. Other topics discussed include her franchising philosophy and selection of applicants, as well as her managerial practices that help her run such a grand and successful business. If you enjoy today’s show with the brilliant Sadie, please share with a friend, and please leave a review us on iTunes. As always, if you have ideas for future shows, you can reach us at podcast at iwantherjob.com.
Dec 12 2017
Rank #9: Ida Tin of Clue, The World's Fasting Growing Period and Fertility Tracking App
Ida Tin is founder of Clue, the world’s fastest growing period tracking and fertility app. Ida shares why she is so committed to using technology to empower women with more knowledge and control of their bodies and for family planning. Ida is on a mission to help women become more aware and “friendlier with their bodies”. Hear how Ida founded Clue and and about Femtech, an emerging area of technology addressing women’s health. As Ida says “Within Femtech alone there is so much unmet potential. Everywhere we look we see needs that women have that are not being addressed where technology can play a role.” Prior to founding Clue, Ida had a business leading motorcycle tours around the world. Listen to hear how Ida’s background and early interests in women’s health evolved into her role as founder of Clue.
Feb 17 2017
Rank #10: Therese Huston, Author of How Women Decide
In episode 21, meet Therese Huston, author of “How Women Decide: What’s True, What’s Not, and What Strategies Spark the Best Choices.” In her book, Therese shares research that shows women and men are, however, actually equally skilled when it comes to decision making. And, as an expert on the topic of changing the conversation surrounding female decision-makers, Therese points out during our conversation that women actually lead the way and have a strength when it comes to In this episode, Podcast Editor Polina Selyutin and Therese discuss high-pressure decision making, the gender myth and also some tactical advice that may help you when you’re stuck trying to make your own decisions. And for further reading on the topic, we highly recommend Therese’s Harvard Business Review article that illustrates women don’t always get the fair shake they deserve when it comes to how their decisions are perceived.
Aug 19 2016
Rank #11: Finding Flexible Work With Jenny Galluzzo and Gina Hadley of the Second Shift
What if you could find an employer that not only allowed – but embraced – flexible work options? Enter The Second Shift, a business launched in 2014 to serve as a digital matchmaker for businesses seeking on-demand talent with professional women looking for flexible employment opportunities, including consulting and freelancing, in the fields of marketing and finance. Founded by Jenny Galluzzo and Gina Hadley, The Second Shift has caught the attention of female creatives and the media alike. (Editor’s Note: “Helping Moms Lean In, But Not Too Far” on the duo in The New York Times is a must-read.) Membership for the service is free, with The Second Shift taking a small percentage from both employer and employee once an individual is contracted.
Even prior to founding The Second Shift, Jenny and Gina had vibrant careers. Jenny worked as a television producer, booker and on-air reporter for Good Morning America, News 12 The Bronx and Plum TV. She even started her own vintage caftan clothing line, Mayer Studio. Gina hailed from the world of advertising, and before having children worked as a creative coordinator at Ogilvy & Mather on the IBM account. After becoming a mom, however, Gina embraced the life of an entrepreneur – working at Ads.com, launching and selling Urban Monkeys and launching another company, Gina Hadley Consulting.
In episode 15 of I Want Her Job: The Podcast, Editor Polina Selyutin speaks with Jenny and Gina about testing a concept prior to launch, bucking the 9-to-5 status quo, secrets to startup success and more.
TOPICS DISCUSSED IN TODAY'S SHOW:
- On Building A Business: Since founding The Second Shift, Jenny and Gina have staffed more than 100 projects and currently work with more than 70 companies. This year, they’re on track to double, if not triple, those numbers.
- Secrets To Startup Success: Jenny and Gina started small – testing The Second Shift concept for a year before launching saying, “Every time we did something, we did it very thoughtfully and pragmatically … We wanted to prove this concept without spending an enormous amount of money on development.”
- The Way We See It: While many companies still have a ‘bed check’ mentality, The Second Shift feels confident that women placed on projects will find a way to deliver excellent results based on their preferred schedules. Change is difficult, the ladies say and, “For a lot of people, they have a lot invested in the status quo … We are trying to disrupt the way businesses look at this kind of talent. We are asking companies to change the way they look at hiring practices. We really are creating the supply and demand.”
- Why It Works: While larger companies are often fully invested in the status quo, the needs of smaller companies are changing quickly. Because of this, many of these companies are open to flexible, project-based roles.
- Dipping A Toe In: When you want to test a new job opportunity or industry, Jenny suggests, “Try it out for a little bit and build up your tolerance.”
- Advice For Fellow Working Women: Jenny and Gina encourage women to stay involved in their careers, regardless of the job size or role, because it’s vital to stay engaged with the job market.
- Parting Lessons: 1/ Just keep swimming! “The moment will pass and you don’t want to have made any decisions that are going to negatively impact that.” 2/ Pay it forward. “If you’re listening to this, and you have the opportunity to hire someone through our network, you can help create that opportunity for them and get the best.”
- Favorite Business Book: The Lean Startup
- Learn More: Connect with The Second Shift on Twitter and Facebook or email them at email@example.com
May 26 2016
Rank #12: Travel Vlogger Nadine Sykora Of 'Hey Nadine' On Working As An Influencer
Imagine if you could travel the world, creating videos and social media content that wanderlusts all over the world consume on the daily. With more than 378,000 YouTube subscribers and a popular travel vlog, Hey Nadine, Nadine Sykora has a gig that does just that. And with travel to 49+ countries under her belt in the last 7 years, she’s a go-to for adventure advice and travel tips.
In today’s episode of I Want Her Job: The Podcast, we talk to Nadine about what it’s like to share her experiences with others on various digital channels, how she started her vlog, her best tools for creating vibrant and engaging content, and tips for others who are interested in traveling around the globe – and making a living off of it. We also talk with Nadine about her important role as a brand influencer, including her partnership with Best Western, and learn more about what she does as an influencer and why she loves her partnership with the brand.
Listen in as we ask Nadine about a few of her favorite travel adventures and find out more about her dream-worthy job.
Apr 27 2018
Rank #13: Diana Klochkova, VP of Digital Strategy for Rebel Ventures, a Sports Digital Strategy and Tech Venture Firm
Diana Klochkova is VP of Digital Strategy for Rebel Ventures, a leading sports digital strategy and tech venture firm, with a client list including Real Madrid, Golden State Warriors, Boston Red Sox, Chicago Bulls and San Francisco 49ers. We discuss Diana’s path to digital marketing strategy, her previous role as Global Social Marketing Lead for Levi Strauss, projects in Shanghai, Panama and what it is like to work in Sports digital strategy. In her free time, Diana also created a product called the The Bang Wrangler, a sport accessory line for women who love water sports.
Mar 30 2017
Rank #14: Kimberly Cassady, VP Talent, Cornerstone OnDemand
Kimberly Cassady is VP of Talent for Cornerstone OnDemand, a company that provides businesses with software to recruit, train and manage their employees. Cortnerstone has made it on to many best places to work lists including Forbes and Glassdoor.
If you only remember one thing from this show, Kimberly suggests all of us just make the ask. If you hear about upcoming projects at your company, just ask for the opportunity.
Kimberly’s role leading a manufacturing floor scared her and forced her to adopt a fake it till you make it approach. Today, Kimberly’s operations experience has given her the confidence she uses every day in her role as VP of Talent. Looking back on her career, Kimberly says “If you were to look at the aggregate of my career I probably have more failures than I do successes, but I am willing to take the chance and I am ok with the failure. I am ok if it's a learning experience as a result of it.”
Kimberly attributes some of her success in her willingness to test ideas and take action, "I would rather take the incorrect action as opposed to no action", says Kimberly, as she shares the trial and error approach that has resulted in more chances to learn and succeed.
Mar 23 2017
Rank #15: 96: Silicon Valley’s Esther Wojcicki Shares Advice For Raising And Teaching Successful People
Esther Wojcicki is asked about parenting advice – sometimes over 10 times a day! In How to Raise Successful People: Simple Lessons for Radical Results, Esther shares the guiding principles she has used to raise her wildly successful daughters, as well as in her teaching of journalism to students at Palo Alto High School who affectionately call her Woj. Her parenting philosophy can be distilled into a combination of values and practices within an acronym called TRICK, which stands for trust, respect, independence, collaboration and kindness. In her book, Esther drills into each area, explaining why she believes each component to TRICK is critical. She also offers ideas for utilizing her TRICK philosophy with your children, and shares dozens of memorable stories.
There is no doubt the book will be a best seller since Esther has had such tremendous success as a mother and teacher. Each of Esther’s daughters have phenomenal career achievements. Daughter, Susan Wojcicki is the CEO of YouTube; Janet Wojcicki is a professor of pediatrics at University of California, San Francisco; and Anne Wojcicki, is the founder and CEO of genetic testing company 23andMe. At the center of Silicon Valley for her entire career as an influential teacher, Esther also is a dedicated community member. With Google famously beginning its empire in daughter Susan’s garage, Esther has truly been surrounded by the tech revolution.
Hundreds of Esther’s students still keep in touch with her, and as her daughters say in the book’s foreword, they often meet former students who say, “You know, your mom really changed my life. She believed in me.” Esther has been nominated for national awards for her teaching and thousands of students who went through her program often consider the experience life changing – both for the work they did, and for the respect, autonomy and the bar set by Esther.
In addition to sharing her philosophy for raising independent, kind and community-oriented children, Esther’s book feels like a handbook for global citizenship. She firmly believes that kindness, finding ways to help others and the quality of our relationships are at the forefront of a happy life.
In our conversation, Esther shares how tragedy and other intense difficulties during her childhood influenced her parenting philosophy. We discuss why using TRICK with children and in schools leads to radical results and learn hands-on tactics for using TRICK in your family. Esther is a brilliant example of the impact one teacher can have, and the joy of living a life of purpose.
May 24 2019
Rank #16: 98: Julian Guthrie Discusses Her Latest Book, Alpha Girls
Imagine that you are in a room in Silicon Valley. You think of your electrical engineering degree from Stanford, but you also think of the time you immigrated to the United States with only $43 to your name. Everywhere you look there’s men, but you’re a woman. And although setbacks are the norm for females in your industry, you’re proving yourself to be a force in venture capital. After all, you’re on the inside helping Marc Benioff build Salesforce – from the ground up.
This is the story of Magdalena Yesil. Magdalena and three other extraordinarily strong, ambitious women share their stories in Alpha Girls, the latest book from acclaimed New York Times best-selling author and Pulitzer Prize nominee Julian Guthrie. In Alpha Girls, Julian takes the reader into the rooms where deals, risks and decisions shaped some of Silicon Valley’s biggest industries.
The Alpha Girls story is so damn, jaw-dropping good that there was a bidding war for the film and TV rights that included the likes of Amazon, Universal and Brett Ratner, among others. The winner? Female-founded Welle Entertainment. And, with a TV series on the horizon, we can’t wait to be taken into the girls’ world in a completely new way. But, as always, we recommend you read the book first. It will help you truly savor and dive into the awe-inspiring lives of the Alpha Girls.
In episode 98 of I Want Her Job The Podcast, Host Polina Selyutin talks to Julian about her book. We discuss how the four women featured got on their respective paths and worked their way to becoming “the only” in their venture firms. We also discuss how Alpha Girls has opened a door into venture capital as a path of opportunity for other women. Although it is a highly intense, high-stakes, high-stress and super-competitive space, for those ready and prepared for the challenge, the women known as the Alpha Girls have offered four roadmaps to tremendous success and a chance to shape the future.
Jun 26 2019
Rank #17: Katherine Brown from the World Economic Forum discusses Impact Investing
Katherine Brown, practice lead for investors industries, focuses on impact investing for the World Economic Forum. Known for its annual Davos conference, Katherine shares what it's like to work for the WEF, including her role influencing impact investing for communities around the world. She also shares her unpredictable path that led to her role at WEF, as well as why she loves her job -- and the impact it makes -- so much.
Topics Discussed In Today’s Show:
- Advice for joining a mission-aligned organization.
- Katherine's work for the World Economic Forum and the Forum for Young Global Leaders: Learn more here.
- Her participation in the SOCAP conference.
- The 2012 Olympics Opening Ceremony: Why dancing in the Opening Ceremony was one of the best things Katherine has ever been involved with.
- Katherine's book recommendation for finding balance: Check out Essentialism -- The Disciplined Pursuit of Less.
- The future of impact investing: Check out this inspiring video from the WEF website.
- Why we need more women in finance: Check out this article here.
- Learn more: Get more information about impact investing here.
Nov 25 2015
Rank #18: Cherilyn Parsons, Founder, Bay Area Book Festival
As a book lover since childhood, Cherilyn Parsons longed to be a part of the literary community. So, she risked her security, job stability and comfort for her dream of starting a world-class book festival in Berkeley, California.
Although there had been a book festival in her home region, the San Francisco Bay Area, more than a decade prior, there wasn’t one when Cherilyn decided to take a chance and begin her efforts. And even though she had no prior experience in event planning or the literary world, she did have one very important skill on her resume – fundraising.
“I had no experience in event planning,” she says. “I did not know the literary world. I had no money to start with. But I thought, hey, let’s do the book festival.”
And so, with a background in nonprofit fundraising, most recently at the Center for Investigative Reporting – Cherilyn thought she could apply her experience to help launch a large-scale book fest. And although it wasn’t easy, she made it happen. Now in its third year, the 2-day Bay Area Book Festival draws more than 50,000 attendees and 300 authors for events and panels spanning 9 city blocks in Berkeley.
In episode 37 of I Want Her Job: The Podcast, Host Polina Selyutin discusses with Cheryl how she took her idea to launch, the ups and downs along her path and the personal sacrifices she made to make her dream come true. Read (and listen) on to learn why book festivals are such powerful forums for connecting authors and book lovers, as well as what it takes to create, fund and manage large-scale public events.
May 11 2017
Rank #19: Jane Mitchell, Co-Founder, Reset Foundation
Dec 12 2015
Rank #20: Martha Ruiz, PwC Tax Partner and Oscars Balloting Co-leader
Martha Ruiz, a tax partner for PwC, specializes in helping clients in the entertainment industry with their tax and strategic planning. In addition, she also has a jaw-dropping role as the Oscars Balloting Co-leader. This means Martha is one of only two individuals in the world (along with balloting co-leader Brian Cullinan) who knows the Oscar winners a week before the event. And yes, she can be found during the ceremony hand delivering the envelopes with a winner's name! PwC, which has had a relationship with the Academy for 88 years, announced Martha’s position just last year. She’s the second woman and first Latina woman to have this role.
In episode 28 of I Want Her Job: The Podcast, Editor and Host Polina Selyutin speaks with Martha about the importance of education, work ethic and its influence on one's career path, her work as the balloting co-leader for the Oscars for an upcoming third year in a row and that tricky topic of work/life balance.
Nov 02 2016