Rank #1:  What's Your Favorite Positioning?
- Why positioning is important?
- The mental aspects of it?
- Refining your positioning: deleting 2/3rds of your website
ThePositioningManual, a wonderful book on positioning by Philip Morgan
Thank you for listening. If you enjoyed the show we'd love it if you leave a review in iTunes
May 09 2016
Rank #2:  How You Track down Your Number 1 Skill to Start off Your Consultant Business
A wonderful reader wrote in with this question:
How you track down your number 1 skill to start off your consulting business
Nick and Kai proceed to break down why (and why not) to start with your skills, how to identify valuable skills, and how to make sure that what you're offering is something that the market -- most likely -- needs. Probably.
Want to submit your questions for us to ponder over and eventually answer? Tweet at Kai.
Dec 12 2016
Rank #4:  Copy Everything Kai Does
Feb 27 2017
Rank #5:  Passive Income: Fallacies and Truths
Jun 20 2016
Rank #6:  How You Signify To People What You Do
Sep 12 2016
Rank #7:  Conversion Rate Optimizing the Conversion Rate Optimizer
Jan 09 2017
Rank #8:  How to Fill Your Client Pipeline (and What to Focus on This Month)
Apr 03 2017
Rank #9:  Incorporation! Taxes! Insurance! These are the three demons you must slay if you wish to succeed in business.
All information in this episode is simply our personal opinions. For best results, you should consult a lawyer, accountant, insurance broker, or bookkeeper local to you with knowledge of your industry.
Jun 13 2016
Rank #11:  The A/B Testing Manual
Note: Nick said there would be a money-back guarantee at one point in the episode. Then he thought better. Now there is no such thing. In fact, if you buy a copy of The A/B Testing Manual, there are no refunds of any kind. We apologize for the error.
Sep 19 2016
Rank #12:  Getting Unstuck When You Feel Stuck
Dec 05 2016
Rank #13:  The Actual Doing of the Thing
How do you transition from being an "overthinker" to a "doer"?
Nov 27 2017
Rank #14:  Risky Business
What is risk? What's the definition? (Make more money than you spend, economic analysis, etc.)
How does that factor into client objections?
How do you overcome these objections?
Nov 07 2016
Rank #15:  What Kai Does
Aug 01 2016
Rank #16:  What Nick Does
Aug 08 2016
Rank #17:  How To Prep Your Clients For Your Travel
Jul 25 2016
Rank #18:  Reading, Writing, Doing
What's a good balance between educational content consumption and doing the work?
- Time management
- Reading may just happen. Optionally: intentionally schedule time
around it Implementation: when you finish a book, how do you decide
what to read next?
- -- Tape flag ("This is a thing I want to remember")
- -- Highlighting
- -- "This is an interesting thing to know about" and then apply later
- Rereading to extract notes / directives
Dec 18 2017
Rank #19:  How to Have a Good Phone Call
How do you have a good phone call with a prospect? How do you prepare enough?
- How long should the call be?
- Should you leave a buffer after the call?
- Should you prepare an agenda?
- How do you determine who is leading the call?
- How do you end the call?
Dec 25 2017
Rank #20:  Books We've Read Recently
- Content Design by Sarah Richards
- Million Dollar Consulting
- Value Based Fees
- Personal MBA
- Interviewing Users
- Calm Technology
- Sourdough: A Novel
- The 12 Week Year
- The One Thing
- Deep Work
- Breakthrough Advertising ($125 + Shipping and Handling)
- Square Foot Gardening
- Tools of Titans
Nov 20 2017