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Lessons of a Lashpreneur

Updated about 1 month ago

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Hello My Fellow Lashpreneurs!- Are you toying with whether you should venture out on your own to start your very own lash business?- Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele...or even better, one that's willing to pay full price?- Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?- Are you sick of Groupon clients?- Are you tired of working harder and not smarter?- Are you an accidental business owner and are clueless about the ins and outs of running a business?If you said "YES!" to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms! Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!I welcome and congratulate you on taking the first step towards stepping into your badass business self!Have a good one!Tara

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Hello My Fellow Lashpreneurs!- Are you toying with whether you should venture out on your own to start your very own lash business?- Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele...or even better, one that's willing to pay full price?- Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?- Are you sick of Groupon clients?- Are you tired of working harder and not smarter?- Are you an accidental business owner and are clueless about the ins and outs of running a business?If you said "YES!" to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms! Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!I welcome and congratulate you on taking the first step towards stepping into your badass business self!Have a good one!Tara

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iTunes Ratings

53 Ratings
Average Ratings
49
3
0
1
0
Cover image of Lessons of a Lashpreneur

Lessons of a Lashpreneur

Updated about 1 month ago

Read more

Hello My Fellow Lashpreneurs!- Are you toying with whether you should venture out on your own to start your very own lash business?- Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele...or even better, one that's willing to pay full price?- Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?- Are you sick of Groupon clients?- Are you tired of working harder and not smarter?- Are you an accidental business owner and are clueless about the ins and outs of running a business?If you said "YES!" to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms! Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!I welcome and congratulate you on taking the first step towards stepping into your badass business self!Have a good one!Tara

Rank #1: Episode 3 - Path To Profitability Discover Your Breakeven Price

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Guessing at what your prices should be OR comparing your skill (and worth) against your competition's prices does not equal a profitable business. Learn one strategy to ensure you know what your average breakeven cost per client is so you can ensure you're AT LEAST breaking even in your business every month and not losing money until you give in and say "Uncle".

Download your “BREAKEVEN COST ANALYSIS WORKSHEET” at https://www.thelashpreneur.com/episode3
Apr 23 2018
18 mins
Play

Rank #2: LOL 48: What to do When You're New to Being a Lash Artist?

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If you’re new to lashes, I’m going to go out on a limb and assume you’ve probably got a lot of questions roaming around in your head right now.  

Deciding to embark on this lashing journey is exciting, but it’s also a little daunting. I mean, lashing is still a relatively new business and finding the answers to your pressing questions can be a real struggle if you don’t know where to look. 

I was bitten by the lash bug in 2013 and I’d like to think I’ve got enough experience and credibility to be able to offer advice for new lash artists. So, check out this episode of Lessons of a Lashpreneur to discover my top tips for what to do when you’re new to life as a lash artist! 

Find out about:  

  • Why you need to ditch synthetics and practice on real human lashes 
  • The importance of finding a supportive community where you can learn and evolve as a lash artist 
  • How to develop your lashing skills long after ‘graduation’ 

If you’re new to the lash world and you’re wanting to learn how you can start to prepare yourself to go into business if that’s your goal, be sure to download my free prep and planning guide here to learn the steps you need to do to get yourself ready for Lashpreneur-ship!

For more information go to thelashpreneur.com/48

Apr 19 2019
15 mins
Play

Rank #3: Episode 4 - Path To Profitability Reaching Your Goal Income

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Learn how you can reach your GOAL income with this simple formula, learn the one thing you must do before reaching that "fully booked" status (hint... it involves growing your business) AND how you can be confident in marketing your lash business at any price point or level of market saturation.

You can find today's downloadable worksheet at www.thelashpreneur.com/episode4

To learn more about the Marketing Mastery Club and/or to sign up for the Waitlist to get Early Bird Registration: www.thelashpreneur.c
Apr 23 2018
18 mins
Play

Rank #4: Episode 5 - From Follower To Client - The Marketing Funnel Explained

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There are lots of versions of marketing or sales funnels out there today but I’m going to give you a super simplified version of the funnel that only has 3 sections to it and these 3 sections are the journey your customer goes through from not knowing you exist, to considering you as their lash artist, to then becoming a paying client.

If you want to learn how to become a better marketer and never fear a slow month again, join me in my Signature Online Marketing Program - The Marketing Mastery Club. Regi
Apr 23 2018
11 mins
Play

Rank #5: LOL 47: The Lie You've Believed About Success

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We all have a different idea of what real success looks like. For some of us, it’s having lots of zeros at the end of our bank account. For others, it’s good health, a supportive family and undeniable happiness. Whatever success looks like to you, one thing is for sure. You’ll never reach it. Not really.  

Even when you achieve your old definition of success, you take the picture out of the frame and replace it with something new. Something better. You realize that your previous expectations pale in comparison to your new perception of success.  

The sad truth is that you’ve been lied to by everyone. Heck, you even lie to yourself. You’ve got this warped idea that success is out there somewhere and it’s up to you to go after it. But, it isn’t. 

It’s time to shine the light on the biggest entrepreneurial lie you’ve ever heard. And, in this episode of Lessons of a Lashpreneur, I reveal all in a truth spilling whirlwind! 

Find out about: 

  • The lie that most lashpreneurs believe about success
  • Why you should view success as a journey, not a destination
  • How to find happiness and joy in the present moment

I would love for you to take a screenshot of you listening to this episode and share one thing about your business that “sparks joy” for you on social media.  

Be sure to tag me (@thelashpreneur) in it so I can share it too! 

For more information and to explore other episodes go to thelashpreneur.com/47

Apr 12 2019
15 mins
Play

Rank #6: How to Build a Clientele in a Small Town

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Building a successful lash business in a small town can be tough. There are a lot fewer people in a smaller community, which makes finding new clients tricky. However, building a loyal clientele in a small town is easier than you think. You just need to know how to market your services in a small-town environment.

In episode 21 of the podcast, I answer the burning question - how can you build a clientele in a small town?

Find out about:

  • Key differences between marketing a lash business in a small town Vs. a big city
  • Online strategies to establish a clientele in a saturated and non-saturated market
  • The importance of building personal relationships with customers in a small-town environment
  • Why you should always highlight your clients in your social media posts
  • How to build trust in your brand within a tight-knit community
  • Marketing tips for competing against other lash extension businesses in the same small town
  • How to develop an in-person strategy that’s going to attract more clients for your business
  • The value of multi-level marketing and cross-trading with other small-town businesses
  • Why you need to place a heavier award on in-person referrals
  • The importance of finding your niche in a highly saturated market

If you'd like to learn more about how to market your lash business and how to build a clientele, I teach in depth on marketing inside of my group coaching program, The Lashpreneur Society. We only open registration up to new members a couple of times a year, so you'll want to sign up for our waitlist at www.thelashpreneur.com/society to be the first to know when doors open again!

Visit thelashpreneur.com/21 for more information on this episode.

Aug 06 2018
20 mins
Play

Rank #7: LOL 37: How to Get More Clients

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The most challenging part of running a lash business is getting people to pay you for it and the #1 question I get asked time and time again is, “How can I get more clients?

So, in this episode of Lessons of a Lashpreneur, I put you out of your misery and shed some light on how you can get more clients – and keep them coming!

Find out about:

  • How to get more lash clients
  • The importance of talking about your business to anyone who will listen
  • How to use social media to drive engagement and raise your profile
  • Tips for making your referral program work
  • Why you need to have multiple marketing platforms

If you’re needing help in creating a business that gives you endless possibilities and you want to be surrounded by like-minded women who are fearless in their pursuit of big dreams, I invite you to join me and your fellow lash artist in my FREE 4 part video series called “Your Best Year Ever” where you can learn just how to make 2019 YOUR BEST YEAR EVER in this incredible industry and why there’s no better time like the present to turn your passion for lashin into a full-fledged money making career.

I invite you to sign up for the workshop at thelashpreneur.com/freeworkshop

For more information and to explore other episodes go to thelashpreneur.com/37

Jan 25 2019
20 mins
Play

Rank #8: LOL 35: 3 Steps to Lash Business Success

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From the outside looking in, the lash industry can seem like a gold mine. But in reality, it takes a lot more than a lash course certificate to run a thriving lash business. 

You might feel like you’re ready to take on your very own lash business with this new set of skills you’ve acquired, but it’s going to take some time for you to become a true #bossbabe.

Don’t lose hope yet, though! You can 100% climb the career ladder of business ownership. But first, you have to silence your inner “instant gratification” addiction.

On this episode of Lessons of a Lashpreneur, I share the three steps that will help set you up for lash business success. It may not happen overnight, but I assure you that if you follow these three steps, you’ll win the long game of being a wealthy Lashpreneur!

Find out about:

  • How I went from ‘overlooked to fully booked’ using these same three steps
  • Why you need to master the foundational skills of lashes
  • Starting your lash business as a side hustle
  • How to know when you’re ready to take the leap and launch your own lash business
  • The importance of becoming a student of marketing and business

 For more information and to explore other episodes go to thelashpreneur.com/35

Jan 11 2019
22 mins
Play

Rank #9: Why You're Struggling In Your Eyelash Extension Business

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Whether you are struggling to make ends meet or you're overworked and burned out on lashes, I've got a cure for your struggles (and it's not more cow bell!). Let me help you overcome your struggles and tell you the solution to go from just surviving to absolutely thriving in your lash business.

I've got a FREE workshop starting this week that you're NOT going to want to miss out on.

If you want to learn an easier and faster way to market your business I invite you to join me in my FREE 4 part online vid
Jun 25 2018
16 mins
Play

Rank #10: LOL 38: The Mindset That’s Costing You Major Success

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Your mind is a powerful tool. Having a strong mindset is key for achieving the life and business success you want.  But, so many people are not the driver in their life. They (either knowingly or unknowingly) are the backseat passenger of their life.

Changing your mindset and approaching your life with accountability, responsibility and possibility will, without a doubt, set your road to success into motion. When you stop focusing on your limitations and start seeing the possibilities, your whole world will change for the better.

In this episode, I share some real talk about how this passenger of life mindset is the difference between where you’re at and where you want to be.

Find out about:

  • How to regain control of your life and your business
  • The importance of having a strong and positive mindset
  • Why you should fight for the possibilities of what could be, rather than fighting for your limitations
  • Advice for overcoming obstacles in your life that stop you from achieving your dreams
  • The benefits of joining a coaching or training program

If running your own business has you burned out, frustrated, overwhelmed, or hustling with no results, let me help you inside of my group business coaching program, The Lashpreneur Society.

Registration will open at the beginning of February, but I highly encourage you to join our waitlist to get early access to our program and an exclusive bonus or two only available to those on our waitlist. You can find out more info on the program and join the waitlist by going to thelashpreneur.com/society

For more information and to explore other episodes, as well as to sign up for my new FREE 4-part video series ‘Your Best Year Ever’ go to thelashpreneur.com/38

Feb 01 2019
23 mins
Play

Rank #11: LOL 34: 7 Ways to Increase Your Lash Speed Today

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Have you heard of the age-old saying that time is money?

I bet you have. In fact, you’ve probably heard it so many times that it’s lost all meaning!

As a lash artist, time is your most valuable resource. If you’re spending more than two hours on a classic set or over three hours on a volume set, you’ve come to the right place. I’m going to reveal seven ways that you can increase your lash speed without sacrificing quality.

So, if you want to learn all about the do’s and don’ts when lashing that can help you cut down the time you spend on your fills and sets, this episode of Lessons of a Lashpreneur is for you!

Find out about:

  • The do’s and don’ts of speeding up your lash time
  • Average industry standard timing for lash artists
  • Why you should stop the excessive talking with chatty clients
  • How to minimize “fluffing” and the importance of isolating lashes
  • The problem with excessive brushing
  • Why it’s okay not to offer clients 100% lash coverage
  • The importance of preparation and setup
  • How to map out your lashes
  • Tips for improving your isolation skills

So, get to work on ways in which you’re wasting precious minutes with your clients and if you want a more in-depth guide of all the suggestions I made here, PLUS a few more tips and tricks I’ve picked up on increasing your lashing speed, head on over to thelashpreneur.com/lashspeed to download that guide now!

For more information and to explore other episodes go to thelashpreneur.com/34

Jan 04 2019
19 mins
Play

Rank #12: LOL 23: How to Kick Fear to the Curb to Move Your Lash Business Forward

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Fear is your body’s way of keeping you safe. It’s a survival mechanism induced by a perceived threat but nowadays, our fears are concerned less about our physical well-being and have more to do with a threat to our emotional, psychological or mental survival.

Join me on episode 23 of Lessons of a Lashpreneur, where I challenge you to identify the fears that are holding you back and teach you how you can trick your mind into not being so afraid of those fears.

Find out about:

  • Why you should challenge yourself to overcome the fears that hold you back in life
  • The connection between our fears and our survival instincts
  • Understanding the fear of failure and how to move past it
  • How to fight against the “What If? Syndrome” and replace it with “So What?”
  • Solutions for overcoming the fear of rejection as it relates to your lash business
  • The importance of finding a supportive herd
  • How to stop fearing success and go after what you want without fear standing in your way
  • Overcoming the ultimate fear of judgement and perfectionism

If you've been enjoying the Lessons of a Lashpreneur show, I'd love for you to help me spread the word and share it with a friend. I’d also really appreciate it if you’d leave a review on iTunes or your favorite podcast app and let me know what insights and "Lashpreneur Lightbulbs" you've had from the show.

I promise I read every single one! Let's make sure that every lash artist in our community has access to the information they so desperately need to be empowered to transform their business and life!

For more information and to explore other episodes go to thelashpreneur.com/23

Aug 27 2018
26 mins
Play

Rank #13: LOL 36: 7 Reasons Why Running a Lash Business is Friggin Awesome!

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There’s something incredibly fulfilling and satisfying about being your own boss and running your own business. For one thing, there’s nobody peering over your shoulder or tutting at your handy work. Plus, you don’t have to answer to anyone but yourself and what could be better than that?

In this episode of Lessons of a Lashpreneur, I share seven reasons why this silly little service of gluing things to people’s eyes has transformed the lives of women across the globe and allowed them to reach dreams that may otherwise have been impossible.

Find out about:

  • Why lashes is one of the quickest ways to run a profitable business
  • How to become fully booked within a year
  • The joys of having a flexible work schedule
  • Why word of mouth marketing is so important
  • How something as simple as lashes can change someone’s life for the better
  • The benefits of running your own lash business

If you’re needing help in creating a business that gives you endless possibilities and you want to be surrounded by like-minded women who are fearless in their pursuit of big dreams, I invite you to join me and your fellow lash artist in my FREE 4 part video series called “Your Best Year Ever”, where you can learn just how to make 2019 YOUR BEST YEAR EVER in this incredible industry and why there’s no better time like the present to turn your passion for lashin' into a full-fledged money making career.

I invite you to sign up for the workshop at thelashpreneur.com/freeworkshop

For more information and to explore other episodes go to: thelashpreneur.com/36

Jan 18 2019
14 mins
Play

Rank #14: LOL 24: 4 Common Duct Taped Lash Business Boo Boos

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Systems play a massive role in building and running a successful business. The truth of the matter is that your lash business cannot grow without systems. The more you recognize the systems you already have in place, the more you can improve those systems to grow your business and spend more time doing the things you want to do in your business and less time slaving over the stuff you don’t want to do.

By being intentional in creating and refining the systems in our businesses, the less duct tape we need to keep our business (and our sanity) intact and functioning.

In episode 24 of Lessons of a Lashpreneur, I reveal the four most common duct taped strategies lash artists slap together and what it costs them to grow a business built on duct tape.

Find out about:

  • Why every business needs systems to create repeatable processes that help it to grow
  • The importance of having a website for your business
  • Understanding that social media is for marketing, not for closing a sale!
  • How to develop a marketing funnel
  • Why you need a booking system that works outside of business hours
  • How and why you should set service times to help manage your time
  • Using systems to help improve retention results

If you’d like to download my client record card system where I track every aspect of every client’s appointment to ensure I’m getting consistent retention results, head to thelashpreneur.com/clientrecord

Click here for more information and to read the accompanying blog post. 

Sep 03 2018
24 mins
Play

Rank #15: LOL 32: Top 5 Tips to Get New Lash Clients When You're Starting From Scratch

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Starting from scratch is brave, but it isn’t easy. For a new lash business owner, finding clients is a top priority. It can be incredibly difficult to grow your business in a sustainable way, especially in the beginning when you have a grand total of ZERO clients.

If you’re taking your first step as a lashpreneur and you’re already grounded in your city, you’re going to find this process a lot easier. When you’ve got a base of core relationships established, you’re able to capitalize on those relationships.

But, if you’ve moved to a new area and removed yourself from any support system (such as friends or family), you might have to work a little harder to reel in your first customer.

Thankfully, you won’t have to work too hard because I’m going to share my top 5 tips on getting new lash clients when you’re starting from scratch. Whether you’re just starting out on your own or you had to pick up and move your business to a new town or city, the following tips will help you get some necessary traction in your business!

Find out about:

• How to build a clientele in a new city • Tips for getting lash clients when you’ve just started your business • Getting involved with your local community and building relationships with other business owners • Why every lashpreneur needs a killer website • Promoting your business with Facebook and Instagram ads • How to get more positive online reviews for your lash business

If you’re thinking about starting a lash business, or you’re brand new to running a business, I have a FREE Prep and Planning Guide for those that are new to business ownership where I cover everything you need to do to get your business up and running.

We’re talking licenses, business name, start-up supply and equipment list plus, the 9 questions you need to ask yourself before starting a lash business and more!

To get this free guide - go to thelashpreneur.com/episode32

To explore more articles and podcast episodes go to thelashpreneur.com/32

Dec 21 2018
10 mins
Play

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