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Business
Technology

Digiday Live

Updated 5 days ago

Business
Technology
Read more

This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

Read more

This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

iTunes Ratings

7 Ratings
Average Ratings
3
2
0
1
1

Great content, especially when the train is quiet! ;)

By Iammikeherman - Jul 11 2016
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Love the show. The questions are great, the guests are interesting, and I've gotten a lot of value. Literally the only reason that it's not a 5 star is because the volume of the hosts voice, which seems to be very soft, makes it difficult to hear during times of my commute. I had to cup my ears and push my headphones into my ear. Fix that engineering, and it's a 5 star, no question! (and I'll come back and change to 5 :)

iTunes Ratings

7 Ratings
Average Ratings
3
2
0
1
1

Great content, especially when the train is quiet! ;)

By Iammikeherman - Jul 11 2016
Read more
Love the show. The questions are great, the guests are interesting, and I've gotten a lot of value. Literally the only reason that it's not a 5 star is because the volume of the hosts voice, which seems to be very soft, makes it difficult to hear during times of my commute. I had to cup my ears and push my headphones into my ear. Fix that engineering, and it's a 5 star, no question! (and I'll come back and change to 5 :)
Cover image of Digiday Live

Digiday Live

Updated 5 days ago

Read more

This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

Rank #1: Away’s Selena Kalvaria: 'Everyone on the marketing team should work in a store first'

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When luggage maker Away launched, the marketing plan never included a retail store. But then they opened a pop-up store as a test. Due to the success they saw, Away opened stores in New York, San Francisco, Los Angeles and Austin, with more locations to come. In the latest episode of Digiday Live, Away's vp of brand marketing, Selena Kalvaria, said the customer interaction in store led to better marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 10 2018

21mins

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Rank #2: Group Nine Media's Christa Carone: 'Facebook works when you have scale, premium programming and a habitual audience'

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The majority of publishers may have turned on Facebook after the platform’s apocalyptic algorithm change early this year, which caused everyone’s big video views to dip. But Group Nine’s media brands did not feel the impact. In this session, Carone discusses how the publisher is approaching platforms and going from social video to linear long form programming.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 01 2018

16mins

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Rank #3: Business Insider’s Jana Meron on getting sales people to love programmatic

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The machines are not going to take over. That’s the message from Jana Meron, vp of programmatic & data strategy at Business Insider, who spoke at the Digiday Programmatic Media Summit last month. As publishers completely embrace programmatic Meron talked about some important shifts an organization and team will have to make to let programmatic advertising change their world, as she shows with Business Insider's example.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 04 2017

24mins

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Rank #4: Curology's Fabian Seelbach: "Facebook over time is ageing"

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Curology's Fabian Seelbach talks about the layers of marketing that go into customizing skin care for customers in retail.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 07 2018

22mins

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Rank #5: Dotdash's Neil Vogel on the state of digital media

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In this fun session from the Digiday Publishing Summit, Neil Vogel, CEO of Dotdash, will dissect narratives about the digital media industry and give us his candid thoughts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 24 2019

22mins

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Rank #6: Moet Hennessy's Korinne Munson on embracing digital with conventional marketing tactics

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At the Digiday Marketing Summit, Korrine Munson talked about how embracing digital with conventional marketing tactics.

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Dec 15 2017

19mins

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Rank #7: Clique Media Group’s Katherine Power on making content and commerce work

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Clique Media Group combined editorial sites with consumer products. Launched by Katherine Power and Hillary Kerr, the company took off with the idea of making fashion and beauty content shoppable. Fast forward to 2016, and CMG launched their first apparel brand, Who What Wear, with Target. Power talks about CMG's initial business plan, how it has evolved and what the value offering for venture capitalists is in its model and more in the session.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 02 2018

21mins

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Rank #8: PopSugar's Geoff Schiller on creating a range of revenue products beyond advertising

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The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce. Join Geoff Schiller of PopSugar as he discusses how publishers are going beyond advertising. This session is from the Digiday Publishing Summit held in Vail, Colorado.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 12 2019

21mins

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Rank #9: SwellShark's Nick Pappas: Advertisers are getting more interested in OTT and connected TV inventory

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The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as inventories have started opening up more broadly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 17 2018

18mins

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Rank #10: Accenture's Glen Hartman on a consultancy's space in the advertising world

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Accenture's Glen Hartman talks to Digiday Reporter Yuyu Chen about what's it like when agencies move into consultancies at the Digiday Agency Summit held in Charleston, South Carolina.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 01 2017

25mins

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Rank #11: Zenith Neil Vendetti on the change in state of video marketing

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n this session, we talk to Neil Vendetti, president of investments at Zenith US. He shares his thoughts on how we can bring rich video content to consumers, ensure brand safety, and how to make the most of the sea of insights we now have access to.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 28 2018

22mins

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Rank #12: Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing

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As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because traditional metrics don't apply. Joseph Harper, social media lead UK and Ireland at Kelloggs, discussed the up and downs of influencer marketing, compliance issues and more in this session from the Digiday Brand Summit Europe held in November 2018.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 28 2019

23mins

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Rank #13: How CNN Reach is working on ad targeting and campaign optimization

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CNN has responded to ever greater complexity in the advertising ecosystem by creating CNN Reach - a new unit within CNN International Commercial to specialize in smart targeting of audiences and campaign optimisation on CNN platforms and beyond. In this session from Digiday Publishing Summit Europe, CNN international executives Rob Bradley and Leo Urushibata go under the bonnet of how CNN Reach works, why it was created and why publishers need to evolve and offer more to clients by introducing such consultancy services.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 02 2018

21mins

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Rank #14: Marketplace Ignition’s Tod Harrick: Amazon's metrics are 'terrible'

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Amazon is poised to become a major force in the media business, thanks in large part to its deep trove of customer buying data. But for now, Amazon's actually weak in metrics, according to Tod Harrick, vp of product at Marketplace Ignition, who spoke at the Digiday Media Buying Summit earlier this month.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 19 2018

35mins

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Rank #15: What's in and out in the media buying world?

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At the Digiday Media Buying Summit, we quiz some agency executives on the tired and wired phrases in the industry today.

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Mar 15 2019

23mins

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Rank #16: Deutsche Telekom: Few companies will take all advertising in-house

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Despite the buzz about in-house agencies, Gerhard Louw, head of international media management and digital transformation at Deutsche Telekom, thinks that doing advertising 100 percent in-house doesn't reflect the reality of the business -- and remains far off in the future for the company. Louw discussed the need for more control, what the hybrid model looks like and more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 04 2019

23mins

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Rank #17: The Evolution of Data and Technology in the OTT Space

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As technology improves and as data strategies strengthen, what does that mean for the advertising wold of traditional TV and OTT platforms? Join Michael Piner from MullenLowe's Mediahub as he details advancements in targeting audiences and evaulating ads on TV screens.

Learn more about your ad choices. Visit megaphone.fm/adchoices

May 17 2019

22mins

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Rank #18: Sarah Stringer: As an industry, we love a new shiny thing

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New technology may be expensive but testing it doesn’t need to be. Sarah Stringer, svp head of innovation for Carat USA, recently spoke at the Digiday Media Buying Summit held in Austin, Texas from October 16-17. She said new technology should be tested in the cheapest way possible. Stringer explores how to think about new technologies, how to budget for technology testing and more in this session.

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Nov 05 2018

22mins

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Rank #19: Viacom head of talent Paula Kaplan: Internet stars see themselves as brands in their own right

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The process of discovering and developing new talent is not just for new TV shows anymore. Networks are looking for internet sensations as well. Viacom head of talent Paula Kaplan discussed the ins and outs of working with digital talent at the Digiday Future of Entertainment event held in Los Angeles, California on October 25.

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Nov 19 2018

17mins

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Rank #20: Washington Post’s Jed Hartman: The 'Trump bump' isn't responsible for all subscription growth

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The Washington Post is one of the publications who can tell a success story about their subscriptions strategy. At the Digiday Publishing Summit held in Key Biscayne, Florida, The Post’s CRO Jed Hartman said that the success is not all owed to the Trump bump. In this session, he talks more about The Post’s work on subscriptions, their relationship with platforms and what happened with Instant Articles.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 15 2018

18mins

Play