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Business
Technology
Management & Marketing

Social Pros Podcast

Updated 13 days ago

Business
Technology
Management & Marketing
Read more

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Read more

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

iTunes Ratings

110 Ratings
Average Ratings
93
10
3
3
1

Such a great show!

By BrieGF - Jun 08 2017
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Thank you so much for providing this not only interesting show, but also fun!

Great episode

By CJThomas6 - Jan 17 2017
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I enjoyed the episode about Arizona State Univeristy's Marketing Hub! Looking forward to more!

iTunes Ratings

110 Ratings
Average Ratings
93
10
3
3
1

Such a great show!

By BrieGF - Jun 08 2017
Read more
Thank you so much for providing this not only interesting show, but also fun!

Great episode

By CJThomas6 - Jan 17 2017
Read more
I enjoyed the episode about Arizona State Univeristy's Marketing Hub! Looking forward to more!
Cover image of Social Pros Podcast

Social Pros Podcast

Updated 13 days ago

Read more

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Rank #1: How this Airline Became Best in the World at Social Media

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Greg Hounslow, Emerging Media Manager at WestJet, joins the Social Pros Podcast to discuss how the airline has propelled their online presence to become the number one brand on social in the airline industry.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Emma

Building a Number One Brand on Social

Influencer marketing has definitely made its mark on social. But, as with most things in life, there’s a right and wrong way to do influencer marketing. Many businesses make the mistake of pursuing influencers just because they have a large following, but that doesn’t always mean that they can add real value to your business.

According to Greg Hounslow, the Emerging Media Manager at WestJet, you should also consider the content output an influencer provides and whether it can actually help drive your brand and ROI forward.

WestJet is the number one airline on social media, winning multiple awards for their strategy and performance. Other brands in the airline industry struggle to rival their success and their secret is simple – rather than stick to the same strategy year after year, they’ve continued to evolve alongside social media.

In This Episode:

  • 07:17 – How the social programme at WestJet is organized
  • 11:56 – How WestJet’s team expectations have shifted over the last five years
  • 15:00 – The benefits of evaluating organic reach through fan engagement and evaluating paid from a revenue generation perspective
  • 17:06 – How WestJet’s content strategy has evolved
  • 20:37 – How the customer care team responds to negative feedback
  • 29:22 – Greg predicts the future of chatbots
  • 34:40 – When influencer marketing works and when it doesn’t

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Aug 09 2019
51 mins
Play

Rank #2: How to Use Content to Build Your Online Influence

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John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social.

Special thanks to our sponsors:

In This Episode

  • Why gaining trust means giving good information that improves lives
  • How consistent engagement leads to top-of-mind placement and being first in line
  • Why scaling influence means taking a moment to recognize others that have helped you
  • How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jun 13 2017
52 mins
Play

Rank #3: How to Be Successful Across All Social Platforms

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Brad Walters, Director of Social Media and Emerging Platforms for Lowe’s Home Improvement, joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms.

Please Support Our Sponsors

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:

Jun 28 2013
34 mins
Play

Rank #4: It’s a Bird! It’s a Plane! It’s Engagement at the Speed of Social!

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Justin Gardner, Social Media Manager at AMC Theatres, joins the Social Pros Podcast this week to discuss publicizing content without having to create it, how to balance gender-skewed social media platforms, and how his team uses their freedom to experiment to their advantage.

Please Support Our Sponsors

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:

Jun 21 2013
52 mins
Play

Rank #5: Why You Need 3 Different Instagram Strategies

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Jenn Herman, Social Media Consultant & Trainer at Jenn’s Trends, joins the Social Pros Podcast to discuss strategies for the micro-platforms within Instagram.

Special thanks to our sponsors:

In This Episode

  • Why Instagram is the best place to gain “purposeful traffic”
  • Why IGTV requires a totally different strategy than Instagram Stories
  • How to effectively use hashtags
  • Why businesses should be posting less on Instagram
  • How to use Carousels
  • How to craft Stories

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jul 20 2018
35 mins
Play

Rank #6: The Only Social Media That Matters

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Marcy Massura, Senior Strategist and Director of Digital and Consumer Engagement at Henson Consulting Inc., joins the Social Pros Podcast to get down and dirty on PR, social customer care, and the staying power of Twitter.

Special thanks to our sponsors:

Apr 11 2017
45 mins
Play

Rank #7: How a 180 Year Old Brand Made a Huge Social Media Pivot

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Jen Hartmann, the Public Relations and Social Media Manager at John Deere, joins the Social Pros Podcast to discuss how a 180 year old brand leverages paid social. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Emma

Social is no longer a free marketing tool 

There was a time when social could be used as free marketing. The only price you had to pay for some engagement was time and maybe a little bit of luck. However, putting the same message on multiple platforms and hoping for the best isn’t going to cut it anymore.

Paid social is arguably the most effective way for brands to expand the reach of their content. Instead of saturating your audience with content, you need to consider targeting the right audiences, at the right time and on the right social platform.

Jen Hartmann, the Public Relations and Social Media Manager at John Deere, agrees that social is no longer the free marketing tool it used to be. As you can imagine, it was a challenge for her and the social team to transform the corporate strategy of a business that has been in the game for 180 years. 

Tune in to find out how paid social helped John Deere target their specific audience with the right message at the right time and how to make it work as part of a much larger marketing communications program.

In This Episode: 

  • 08:25 – How to work with multiple social media stakeholders from different countries
  • 13:07 – How to know when you’re one of the best social brands in the world
  • 16:46 – How to balance the content you share with your audience
  • 21:25 – How brands can insert themselves into conversations on social without being tagged or invited
  • 26:58 – Why brands should stop looking at social as free marketing and start seeing the benefits of paid social
  • 31:31 – An insight into John Deere’s influencer marketing strategy

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers.

Aug 02 2019
41 mins
Play

Rank #8: Why Most Social Media Writing Sucks and How to Fix It

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Josh Bernoff, Chief Troublemaker at Without Bullshit, joins the Social Pros Podcast to share his approach to boosting your social marketing by cutting the crap from your writing.

Special thanks to our sponsors:

Aug 30 2016
53 mins
Play

Rank #9: How to Use and Ice Cream Controversy to Get 1 Billion Social Impressions

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Shama Hyder, CEO of Marketing Zen, joins the Social Pros Podcast to discuss her theories around agility through analytics and how taking her principals to heart can propel your social marketing to the next level.

Special thanks to our sponsors:

Mar 21 2017
50 mins
Play

Rank #10: What Is the Relationship Between Social and Community?

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Patrick O’Keefe, Founder and Owner of iFroggy Network, joins the Social Pros Podcast to discuss the importance of community in attracting and keeping passionate, high-value customers.

Special thanks to our sponsors:

Sep 27 2016
51 mins
Play

Rank #11: How to Figure Out What Your Audience Really Thinks About You

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Bruce Turkel, CEO of Turkel Brands, joins the Social Pros Podcast to discuss the “all about them” phenomenon and why social marketing is no longer about your client.

Special thanks to our sponsors:

Sep 13 2016
46 mins
Play

Rank #12: 6 Social Media Changes Impacting 2019 (So Far)

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In this special episode of the Social Pros Podcast, Jay and Adam dive into the biggest trends to impact social in 2019 so far. 

Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

SalesForce

Emma

Top 6 Social Trends in 2019 

We’re already mid-way through the year and we’ve seen tons of fascinating social media trends emerge across the various platforms. With the social space continuously changing and evolving, social marketers have got to stay ahead of the game if they don’t want to get left behind. 

The Social Pros Podcast has been on fire this year with a stream of remarkable guests including some of the top social media professionals in the country. In this special episode, Jay and Adam take a look back at some of the stand-out episodes of the year to reveal six of the biggest social trends in 2019 so far. 

Some of the trends you’ll hear about were brought to the light by previous guests on the show while others were pulled from Jay and Adam’s work as strategists for great brands from around the world. Let’s just say that if you haven’t been paying attention to social trends, now is the time to perk up and listen in! 

In This Episode: 

  • 05:19 – How user behavior on social is changing according to The Infinite Dial Report 2019 
  • 11:30 – Why you should think of channels as a unique place to deploy a particular strategy and the future of social commerce 
  • 15:52 – What social platforms are getting more traction in 2019 
  • 21:29 – How user-generated content and influencers have become a must-do for almost every brand 
  • 30:03 – How ratings and reviews impact B2C and B2B companies 
  • 34:40 – How LinkedIn has become a content powerhouse 

Resources: 

Visit SocialPros.com for more insights from your favorite social media marketers.

Jun 07 2019
43 mins
Play

Rank #13: Non-Obvious 2019 Trends for Social Media and Beyond

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Rohit Bhargava, Founder and Chief Trend Curator of Non-Obvious Company, returns to the Social Pros Podcast to discuss the non-obvious 2019 trends as well as how to market successfully on a small business budget.

Special thanks to our sponsors:

In This Episode

  • 05:41 - Why “muddled masculinity” is one of the Non-Obvious trends for 2019
  • 08:52 - How “innovation envy” can lead businesses to make unnecessary changes for the sake of standing out
  • 10:51 - Why not all businesses can benefit from creating a spectacle
  • 17:17 - How to successfully market your small business on a small budget
  • 20:21 - How to “deliberately downgrade” your social media to become more effective in certain areas

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Feb 01 2019
34 mins
Play

Rank #14: Does Your Content Pass the Resharing Test?

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Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/does-your-content-pass-the-resharing-test/

Nov 21 2014
52 mins
Play

Rank #15: Is Writing Still the Most Important Social Skill?

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Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/is-writing-still-the-most-important-social-skill/

Sep 15 2014
55 mins
Play

Rank #16: How to Manage 19 Social Media Channels

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Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-manage-19-social-media-channels/

Oct 24 2014
56 mins
Play

Rank #17: How Innovative Startups Are Raising Money in a Whole New Way

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Nathan Rose, Director at Assemble Advisory, joins the Social Pros Podcast to share valuable insight into the world of equity crowdfunding and how it is reshaping the use of social for startups.

Special thanks to our sponsors:

  • Salesforce Marketing Cloud (Advertising Studio:

Nov 01 2016
42 mins
Play

Rank #18: What You Probably Don’t Know about Advanced Facebooks Ads

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Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros Podcast this week to discuss his expertise in the ever-changing world of Facebook ads, the different options for paid media on Facebook, and the specifics of the advanced techniques he uses to create successful Facebook advertising campaigns.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/what-you-probably-dont-know-about-advanced-facebooks-ads/

Nov 07 2014
52 mins
Play

Rank #19: Exactly What to Say in Social Media

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Phil M Jones, President and CEO of Philmjones International, joins the Social Pros Podcast to discuss ways to create more successful opportunities through conversation.

Special thanks to our sponsors:

In This Episode

  • How to motivate people better
  • Why creating mental images for customers is so powerful
  • How to relate to a customer to open the opportunity to make a recommendation
  • How to create “just one more thing” moments
  • How to create opportunities with questions

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Apr 13 2018
40 mins
Play

Rank #20: What Seth Godin Thinks About the State of Social Media

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Seth Godin, author of This Is Marketing, joins the Social Pros Podcast to discuss the current state of social marketing and the importance of consistency over authenticity.

Special thanks to our sponsors:

In This Episode

  • 05:42 - Why marketing still matters
  • 06:50 - Why marketing and advertising are not the same thing
  • 11:01 - Why social media success is about having a noteworthy product, not a noteworthy post
  • 16:41 - How clickbait earns distrust and ultimately loses customers
  • 20:46 - Why consistency is more valuable than authenticity
  • 28:06 - How to market to people’s beliefs
  • 29:20 - Why want and customer experience are greater than need in first world marketing

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Mar 01 2019
40 mins
Play

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