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Rank #28 in Marketing category

Business
Technology
Marketing

Social Pros Podcast

Updated 6 days ago

Rank #28 in Marketing category

Business
Technology
Marketing
Read more

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

iTunes Ratings

116 Ratings
Average Ratings
97
11
3
3
2

Such a great show!

By BrieGF - Jun 08 2017
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Thank you so much for providing this not only interesting show, but also fun!

Great episode

By CJThomas6 - Jan 17 2017
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I enjoyed the episode about Arizona State Univeristy's Marketing Hub! Looking forward to more!

iTunes Ratings

116 Ratings
Average Ratings
97
11
3
3
2

Such a great show!

By BrieGF - Jun 08 2017
Read more
Thank you so much for providing this not only interesting show, but also fun!

Great episode

By CJThomas6 - Jan 17 2017
Read more
I enjoyed the episode about Arizona State Univeristy's Marketing Hub! Looking forward to more!
Cover image of Social Pros Podcast

Social Pros Podcast

Updated 6 days ago

Read more

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Rank #1: Use Humor and Ridiculousness to Reach Your Audience

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Oct 29 2013

38mins

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Rank #2: The Only Social Media That Matters

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Marcy Massura, Senior Strategist and Director of Digital and Consumer Engagement at Henson Consulting Inc., joins the Social Pros Podcast to get down and dirty on PR, social customer care, and the staying power of Twitter.

Special thanks to our sponsors:

Apr 11 2017

45mins

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Rank #3: How to Use Content to Build Your Online Influence

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John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social.

Special thanks to our sponsors:

In This Episode

  • Why gaining trust means giving good information that improves lives
  • How consistent engagement leads to top-of-mind placement and being first in line
  • Why scaling influence means taking a moment to recognize others that have helped you
  • How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jun 13 2017

52mins

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Rank #4: Why You Need 3 Different Instagram Strategies

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Jenn Herman, Social Media Consultant & Trainer at Jenn’s Trends, joins the Social Pros Podcast to discuss strategies for the micro-platforms within Instagram.

Special thanks to our sponsors:

In This Episode

  • Why Instagram is the best place to gain “purposeful traffic”
  • Why IGTV requires a totally different strategy than Instagram Stories
  • How to effectively use hashtags
  • Why businesses should be posting less on Instagram
  • How to use Carousels
  • How to craft Stories

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jul 20 2018

35mins

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Rank #5: The Formula For Creating Great Videos

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Amy Schmittauer, Author and Video Marketing Consultant, joins the Social Pros Podcast to share how and why you can position video content (both live and produced) to maximize engagement and brand awareness.

Special thanks to our sponsors:

Jan 31 2017

43mins

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Rank #6: Non-Obvious 2019 Trends for Social Media and Beyond

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Rohit Bhargava, Founder and Chief Trend Curator of Non-Obvious Company, returns to the Social Pros Podcast to discuss the non-obvious 2019 trends as well as how to market successfully on a small business budget.

Special thanks to our sponsors:

In This Episode

  • 05:41 - Why “muddled masculinity” is one of the Non-Obvious trends for 2019
  • 08:52 - How “innovation envy” can lead businesses to make unnecessary changes for the sake of standing out
  • 10:51 - Why not all businesses can benefit from creating a spectacle
  • 17:17 - How to successfully market your small business on a small budget
  • 20:21 - How to “deliberately downgrade” your social media to become more effective in certain areas

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Feb 01 2019

34mins

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Rank #7: How to Utilize Social to Manage Customer Expectations

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Tony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors.

Please Support Our Sponsors

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:

Jul 26 2013

50mins

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Rank #8: Exactly What to Say in Social Media

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Phil M Jones, President and CEO of Philmjones International, joins the Social Pros Podcast to discuss ways to create more successful opportunities through conversation.

Special thanks to our sponsors:

In This Episode

  • How to motivate people better
  • Why creating mental images for customers is so powerful
  • How to relate to a customer to open the opportunity to make a recommendation
  • How to create “just one more thing” moments
  • How to create opportunities with questions

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Apr 13 2018

40mins

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Rank #9: How To Succeed With Visual Social Media Marketing

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Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.

Apr 18 2014

53mins

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Rank #10: How to Curate Social Media Trends That Matter

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Rohit Bhargava, Founder of Influential Marketing Group, bestselling author, and keynote speaker, joins the Social Pros Podcast to discuss the art, science, and impact of trend spotting and idea curation.

Special thanks to our sponsors:

Jan 17 2017

47mins

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Rank #11: What Seth Godin Thinks About the State of Social Media

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Seth Godin, author of This Is Marketing, joins the Social Pros Podcast to discuss the current state of social marketing and the importance of consistency over authenticity.

Special thanks to our sponsors:

In This Episode

  • 05:42 - Why marketing still matters
  • 06:50 - Why marketing and advertising are not the same thing
  • 11:01 - Why social media success is about having a noteworthy product, not a noteworthy post
  • 16:41 - How clickbait earns distrust and ultimately loses customers
  • 20:46 - Why consistency is more valuable than authenticity
  • 28:06 - How to market to people’s beliefs
  • 29:20 - Why want and customer experience are greater than need in first world marketing

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Mar 01 2019

40mins

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Rank #12: How to Transform Your Followers into Superfans with Magic Moments

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Pat Flynn, CEO of Flynndustries, the host of Smart Passive Income and author of Superfans, joins the Social Pros Podcast to discuss how you can transform your followers, subscribers and customers into superfans.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

SocialMedia.org

Master the Pyramid of Fandom

Building a loyal follower base is no easy feat. It takes time, dedication and strategy to create and retain fans that will follow you no matter what. However, you’ll never build a loyal fan base without mastering the “pyramid of fandom.” 

Pat Flynn, CEO of Flynndustries and the host of Smart Passive Income, claims that fans aren’t created the moment people find you. They’re created by the moments you create for them over time. If you want to move fans from casual audience members to superfans who put your brand on blast every chance they get, you’ve got to put the work in.

Your superfans are your biggest supporters. They’ll promote your brand far and wide, tell their friends about you and engage with you in many different ways. Your superfans are out there, you just need to connect with them and provide them with magical moments that keep them coming back for more.

In This Episode:

  • 06:19 – What the pyramid of fandom is and how to nurture fans to become superfans
  • 12:23 – The progression of going from zero to superfan and tips to accelerate fans up the pyramid
  • 24:31– How to get customers more involved and engaged
  • 30:58 – Why you should focus on one social channel to connect with your superfans instead of trying to master all of them at once
  • 33:22– The dark side of building fans and common pitfalls to avoid
  • 39:46 – The importance of multimedia when it comes to building a following of superfans

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Sep 06 2019

46mins

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Rank #13: How to Squeeze the Boring Out of Your Social Media

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Andrew Pickering and Pete Gartland, Co-Founders of Andrew And Pete, join the Social Pros Podcast to discuss how a unique and consistent content stamp can launch your brand to new heights.

Special thanks to our sponsors:

In This Episode

  • How being a little bit more human leads to less of a barrier between you and your customers
  • Why creating standout content means being better or being different
  • How a schedule for success actually leads to success in half the time
  • Why tripling or quadrupling your click-through rate means moving content with chatbots

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Jul 14 2017

42mins

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Rank #14: Mobile will Take Social Beyond Broadcasting

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Susan Beebe, Manager of Social Media and Online Communities atTyson Foods

Feb 21 2014

1hr 2mins

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Rank #15: How to Add Value with Every Instagram Post

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Senior Marketing Executive and Food and Hospitality Influencer, David “Rev” Ciancio, joins the Social Pros Podcast to talk about how to increase engagement on Instagram with a fine-tuned social media strategy.  

Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

SalesForce Marketing Cloud

Pattern 89

Posting with Purpose 

Are you hungry for more engagement on Instagram? There was a time (long, long ago) when all you had to do was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to be classed as an ‘influencer,’ you’ve got to sharpen your game and make sure every post provides value to someone, somehow. 

As our guest, David (Rev) Ciancio says, “you’ve got to have a reason why you are creating and sharing content.” If your posts don’t provide any value, you’ll continue to see tumbleweeds roll through your Instagram feed. Know your audience’s pain points and give them content that they actually want and need. 

Rev is a Senior Marketing, Branding and Digital Strategist (and expert burger taster), who helps brands and businesses up their game on Instagram. As one of the country’s leading food and hospitality influencers, what he has to say about marketing on Instagram is taken as gospel by many, especially for those in the food and restaurant space. So, if you’re curious to find out more, grab a fork and dig in! 

In This Episode: 

06:46 – Common mistakes to avoid with your Instagram bio 

10:37 – What works when it comes to food marketing on Instagram 

15:03 – How to use video effectively on Instagram and the importance of conveying customer experience 

19:15 – Why UGC (User Generated Content) is so important when creating a successful Instagram marketing strategy 

23:09 – How to take high-quality images to share on Instagram 

27:12 – Rev shares his predictions for food trends 

Resources: 

Visit SocialPros.com for more insights from your favorite social media marketers. 

Jun 14 2019

41mins

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Rank #16: How to Integrate Social Media in a True Omni-Channel Program

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Siobhan Fitzpatrick, Director of Multi Channel at Homebase, joins the Social Pros Podcast this week to discuss integrating new marketing techniques into the traditional sales funnel, working with third parties to share great content, and how to unlock the knowledge that’s inherent in her team members.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-integrate-social-media-in-a-true-omni-channel-program/

Aug 08 2014

52mins

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Rank #17: An Airline that Genuinely Delights Passengers using Social Media

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Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there).

Mar 07 2014

55mins

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Rank #18: How to Grow a Facebook Page From 6,000 to 175,000 Fans

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Neil Tolbert, Director of Marketing and Communications at Mack Trucks, joins the Social Pros Podcast to share how to successfully drive organic growth through consideration, content, and consistency.

Special thanks to our sponsors:

In This Episode

  • Why building a strong and confident team means organizing it around their individual skillset and strengths
  • How consistency in content leads to booming organic social growth
  • Why vetting your social impacts means mapping touchpoints and finding customer consideration
  • How repeatedly proving the success of social to management leads to broader acceptance of its impact across the organization

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Oct 20 2017

33mins

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Rank #19: 10 Key Social Media Lessons From 51 Podcast Episodes

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In this special year-end episode of the Social Pros Podcast, Jay and Adam revisit highlights from their top ten episodes from 2018.

Special thanks to our sponsors:

In This Episode

  • 07:51 - Ep #316: Sarah O’Grady “Why the Best Social Media Ideas Sound Terrible at First”
  • 10:17 - Ep #319: Chuck Hemann “Is Your Job Ready for the Future of Social Analytics?”
  • 12:33 - Ep #327: Jenn Herman “Why You Need 3 Different Instagram Strategies”
  • 14:19 - Ep #329: Carmen Collins “Why the Cisco Talent Brand Program in Social Is So Fabulous”
  • 17:28 - Ep #331: Brian Fanzo “How Brian Fanzo Combines Real-Time and Right-Time Social Media”
  • 21:22 - Ep #339: Jay Acunzo “Why Social Media Best Practices Are Making You Worse, Not Better”
  • 24:46 - Ep #342: Owen Hemsath “4 Questions You Must Answer to Succeed on YouTube in 2019”
  • 27:40 - Ep #343: Michael Stelzner “Why Michael Stelzner Says Less Is Now More in Social Media”
  • 32:03 - Ep #314: Eric Saninocencio “How the Houston Texans Engage Fans 365 Days Per Year”
  • 36:14 - Ep #313: Phil M. Jones “Exactly What to Say in Social Media”

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Dec 28 2018

41mins

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Rank #20: The New Rules of Social Marketing and PR

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David Meerman Scott, Marketing and Sales Strategist for Freshspot Marketing, joins the Social Pros Podcast to discuss the latest edition of his bestselling book, “The New Rules of Social Marketing and PR,” newsjacking, and the unification of sales and PR/marketing.

Special thanks to our sponsors:

  • Salesforce Marke [...]

Nov 24 2015

46mins

Play