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Business
Society & Culture

The Ogilvy Podcast

Updated 11 days ago

Business
Society & Culture
Read more

The Ogilvy Podcast focuses on the topics driving cultural shifts and business changes. We explore everything from the future of work in an automated society to the role of patterns in helping humans make meaningful connections. Subscribe on: iTunes: https://itunes.apple.com/us/podcast/ogilvy-on/id1213529782?mt=2Soundcloud: https://soundcloud.com/theogilvypodcast

Read more

The Ogilvy Podcast focuses on the topics driving cultural shifts and business changes. We explore everything from the future of work in an automated society to the role of patterns in helping humans make meaningful connections. Subscribe on: iTunes: https://itunes.apple.com/us/podcast/ogilvy-on/id1213529782?mt=2Soundcloud: https://soundcloud.com/theogilvypodcast

iTunes Ratings

10 Ratings
Average Ratings
7
0
2
1
0

A great podcast from THE advertising leaders but...

By thatnatpike - Jan 14 2019
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A great and informative podcast from the leading minds in the advertising industry but the podcast struggles having a consistent schedule of new episodes.

228-B

By What happened to Mather? - Aug 10 2017
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V interesting, v impressive.

iTunes Ratings

10 Ratings
Average Ratings
7
0
2
1
0

A great podcast from THE advertising leaders but...

By thatnatpike - Jan 14 2019
Read more
A great and informative podcast from the leading minds in the advertising industry but the podcast struggles having a consistent schedule of new episodes.

228-B

By What happened to Mather? - Aug 10 2017
Read more
V interesting, v impressive.
Cover image of The Ogilvy Podcast

The Ogilvy Podcast

Updated 11 days ago

Read more

The Ogilvy Podcast focuses on the topics driving cultural shifts and business changes. We explore everything from the future of work in an automated society to the role of patterns in helping humans make meaningful connections. Subscribe on: iTunes: https://itunes.apple.com/us/podcast/ogilvy-on/id1213529782?mt=2Soundcloud: https://soundcloud.com/theogilvypodcast

Rank #1: Most Branded Content Sucks

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Let's face it. Most branded content sucks, at least so far. But many media companies see it as a crucial part of their future business model. Branded content isn't going anywhere. How do you tell a good story that people want to engage with that also conveying the message a brand requires? Sebastian Tomich, VP of Advertising and Innovation for The New York Times, gives us his view.
Jul 11 2017
20 mins
Play

Rank #2: Everything is a Pattern

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We are surrounded by patterns. They're everywhere in our environment, arts, and business. How do patterns affect our day-to-day lives? And how do patterns and originality intersect? We explore with Patrick Metzger, Dr. Jennifer Scott, Dr. Mark Mattson, and Derek Thompson.
Aug 03 2017
22 mins
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Rank #3: The Pursuit of Insight

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What is your data worth? By itself, probably not much. Add in some analytics and it becomes more valuable. But to get the most from your data, you have to ask the right questions at the right time and apply perspective and maybe a little patience to glean insights that can truly become transformative to your business. In this edition of the Ogilvy Podcast, we talk with Richard El-Hachem, Head of Knowledge and Intelligence in the Middle East/North Africa for Memac Ogilvy. Richard has spent his career in pursuit of insights. Listen along as he shares the fruits of his labor.
Jul 18 2019
40 mins
Play

Rank #4: Delivering Content at the Speed of Digital Part 2

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As brands and agencies seeks to deliver unprecedented volumes of content, many struggle with maintaining the content quality that savvy consumers demand. In this special two-part podcast, marketing strategist Steve Mudd speaks with two very special leaders who are transforming how content is delivered. In part 2, we speak with Charita Lucas, Ogilvy’s director of digital content delivery. Charita shares how her personal journey has made her more agile, how diversity influences creativity, and how her team scaled from delivering 380 content assets a year to 14,000.
Nov 30 2018
28 mins
Play

Rank #5: The Link Between Data and Innovation

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Innovation today goes hand in hand with digital transformation which goes hand in hand with data. Lots and lots of data. In this episode, marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.
Oct 10 2018
31 mins
Play

Rank #6: Delivering Content At The Speed of Digital

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Not too many years ago, brands and agencies had room to refine—to build content and stories that could stand the test of time. Now, we scroll past social tiles so quickly on our phones that everything has to pop right away. Fast, cheap, and good is the holy grail and we’re all striving to get there. In this special two-part podcast, marketing strategist Steve Mudd speaks with two very special leaders who are transforming how content is delivered. For part 1, we speak with Executive Creative Director, David Hernandez, about what summer camp has taught him about delivering creative content at the speed of digital.
Nov 15 2018
25 mins
Play

Rank #7: Yuval Noah Harari on Artificial Intelligence

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At a recent Intelligence Squared event, historian Yuval Noah Harari talks about the impact artificial intelligence will have on the future of health, shopping, and productivity, and why philosophers will find it easy to get jobs in the future.
Apr 06 2017
10 mins
Play

Rank #8: The Future of Work

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In the inaugural episode, hosts Chris Celletti and Carter Pearson interview author Ryan Avent about his new book, The Wealth of Humans, and discuss the implications of mass automation on human society, how we work, live and spend our time.

Subscribe on iTunes, Soundcloud and anywhere else you get your podcasts.
Mar 08 2017
20 mins
Play

Rank #9: Fake News: Sorting Fact from Fiction

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In this episode of the Ogilvy Podcast, we're joined by Iain Bundred, Managing Driector for PR and Influence at Ogilvy in EMEA (Europe, the Middle East and Africa), who has a lot to say on the subject of fake news—starting with his disdain for the term itself. Learn the difference between "disinformation" and "misinformation," how to analyze whether a something is true or not, and so much more!
Aug 05 2019
39 mins
Play

Rank #10: Saving Ourselves From Digital Takeover

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Digital transformation is sweeping the world, but many businesses forget the impact on their most important resource: their employees. The often-unspoken objective is that machines take over simple tasks, making some workers redundant and creating uncertainty for those left behind. In this episode, host Steve Mudd speaks with Mike McFadden, leader of Experience Design at Ogilvy on the importance of empathy, the future of learning and development, and the coverup of old tattoos.
Aug 16 2018
34 mins
Play

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