Rank #1: 011: Outdoors Allie
Allie and Nick of the Outdoors Allie social media channels sat down with us at the 2019 ATA Show in Louisville, KY to talk about how they got started in bowhunting and how they are helping get new people into the sport. Allie shares her journey from an observer to a bowhunting with a crossbow and later a compound bow.
Apr 30 2019
Rank #2: 004: Mary Emmons, USA Archery
Chief of Sport Performance, Mary Emmons, discusses her introduction into the world of archery and how USA Archery has expanded its efforts to bring more people into the sport. Mary gives some great insights into the growth in the organization and how everyone in the industry can benefit from the work of USA Archery and its partners.
Oct 10 2018
Rank #3: 008: #ATA2019 Preview - Social Media Management with Michelle Scheuermann
Michelle Scheuermann of Bulletproof Communications is the editor of the Archery Wire and manages social media channels for several clients in the outdoor industry. In this episode, she'll share how she approaches the task of effectively managing a social media channel and gives some insights on how this can be accomplished by businesses of all sizes. Michelle will be hosting a round table discussion on this topic at the upcoming ATA Trade Show (January 11th at 4pm in the My ATA Area), so please stop by to hear from Michelle and share ideas with fellow ATA members!
Jan 07 2019
Rank #4: 007: Retail Insights - Diversify Your Revenue Streams with Wayne Piersol
Selling products is how most archery retailers generate the majority of their revenue, but the marketplace is getting more challenging every day. Wayne Piersol, owner of Archery Only in Newark, CA, shares how he is growing other aspects of his business to make up for flat sales and slimming margins. He discusses the idea that although he cannot control the price for which a product is sold online, he has absolute control over how much he charges for leagues, lessons, and other archery events at his store.
Dec 18 2018
Rank #5: 010: MAP Policies & Enforcement with Ryan Erickson, TrackStreet
Ryan Erickson, VP of sales for TrackStreet, explains how Minimum Advertised Pricing policies can play a vital role in maintaining brand value. Kurt and Ryan also discuss the importance of brands taking action to police and enforce their policies, and how they get started. No matter if you're a retailer or a brand who manufactures products, MAP policies can have a big impact on your profitability.
Mar 20 2019
Rank #6: 009: The Hunting Public
The Hunting Public YouTube channel, which focusing on hunting public lands and small pieces of property, has almost 100k subscribers. Kurt talks with Aaron & Ted about how they got into bowhunting and how they're getting new people into the sport. The insights shared by these guys are a perfect example of how the archery and bowhunting industry can adapt to meet the needs of today's consumer in a digital world.
Mar 05 2019
Rank #7: 006: #ATA2019 Preview - A Different Approach to Creating New Bowhunters
There are a bunch of initiatives out there to get new people involved in our sport...but they're not all successful. In this episode, we'll talk about how hunting for meat has been an effective method of creating new hunters and bowhunters.
Charles Evans (Georgia Wildlife Foundation), Hank Forester (Quality Deer Management Association) and Samantha Pedder (Council to Advance Hunting & the Shooting Sports) will be presenting a seminar at the 2019 ATA Trade Show in Louisville, KY. This seminar is titled "Field to Fork" to Market and will talk about new ways these organizations are recruiting and retaining new bowhunters. Take a listen to get a preview and learn how you can get more insights at the Trade Show.
Nov 22 2018
Rank #8: 005: Retail Insights – Managing Bow Inventory with Randy Phillips
Kurt talks with Archery Headquarters owner, Randy Phillips, about how he has improved bow sales in his Chandler, AZ store through some creative inventory management strategies. We focus on the fall months when new compound bows start hitting the market. Randy's methods may not work in every situation, but take a listen and you might get an idea that can help your business grow!
Oct 25 2018
Rank #9: 003: Mark Copeland, Jay's Sporting Goods
Mark shares his personal journey into the archery industry and what has made Jay's Sporting Goods a successful independent retailer. We'll also discuss what's happening with the ATA and how retailers can make the most of their membership.
Sep 01 2018
Rank #10: 016: #ATA2020 Preview - Coaching & Competitive Archery for Retail Success with Jeff Greer
Jeff Greer own Music City Archery in Franklin, TN - just outside of Nashville. In this episode, he shares how putting a focus on competitive archery and coaching has allowed his business to grow and remain steady throughout the year. Jeff and other ATA Retail Council members will be leading a Coffee Talk at #ATA2020 to share more ideas that are working in pro shops around the country. We look forward to seeing you there!
Oct 29 2019