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Rank #190 in Marketing category

Business
Education
Marketing
Self-Improvement

The Dealer Playbook

Updated 3 days ago

Rank #190 in Marketing category

Business
Education
Marketing
Self-Improvement
Read more

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

Read more

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

iTunes Ratings

89 Ratings
Average Ratings
85
3
0
1
0

Great Business Podcast

By Composer 1853 - Aug 30 2019
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As a small business owner, I enjoy listening to Michael and his guests. Give it a listen!

Great!

By tommye w-c - Aug 30 2019
Read more
Incredible information in every single episode.

iTunes Ratings

89 Ratings
Average Ratings
85
3
0
1
0

Great Business Podcast

By Composer 1853 - Aug 30 2019
Read more
As a small business owner, I enjoy listening to Michael and his guests. Give it a listen!

Great!

By tommye w-c - Aug 30 2019
Read more
Incredible information in every single episode.
Cover image of The Dealer Playbook

The Dealer Playbook

Updated 3 days ago

Read more

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

Rank #1: #159: Why Learning These Soft Skills Could Save Your Sales Career

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Former stand-up comedian turned author, Ian Coburn, joins Michael to share why soft-selling is crucial to winning stronger relationships and more sales. In episode 159, you'll learn the right questions to ask during the sales process that not only advance the sale but trigger voluntary sharing! 

Subscribe to the DPB on your podcast app to get notified when new episodes go live! 

Have a question for Michael? Head over to The Dealer Playbook Facebook Page and send him a direct message!

Mar 07 2019

47mins

Play

Rank #2: How to Rise to the Top in the Auto Industry w/ James Schramko

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Welcome to session 47 of “The Dealer Playbook” podcast, we are so glad you are here! 

You are going to love this powerful session with internet marketer/entrepreneur James Schramko. 

Our Guest: 

James Schramko lives in Sydney Australia and is one of the most successful and respected internet marketers and he currently runs a massively successful business at SuperFastBusiness.com

Before launching his online empire, James was the highest paid GM in all of Australia for Mercedes Benz and was a huge innovator in his market. In this session James dives deep into the strategies he executed that took him to the top. 

Session Preview: 
Key Points Auto Salespeople Should Be Focusing On

James has trained many salespeople who are now running dealerships and seeing great success. James breaks down in detail exactly where todays salesperson needs to focus their efforts to dominate their market. 

Where Dealerships Are Really Missing The Boat 

James goes into the crucial mistakes dealerships as well as salespeople are making which is costing them loads of sales and hurting their brand. 

James Schramko’s 7 Point Checklist For Auto Dealer Marketing 

From his years of success in the auto industry running dealerships, James reveals his exact 7 points of marketing that he executed which delivered him massive results. 

That is just a taste of some of the value James Schramko deliveries in this power packed session of “The Dealer Playbook” that you cannot afford to miss. 

Get More From James Schramko: 

Check out his site Super Fast Business.

Check out his Podcast Super Fast Business Podcast

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

Apr 09 2015

47mins

Play

Rank #3: #119: How to Sell More in Less Time with Jill Konrath

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Jill Konrath is a sales strategist, speaker, and the bestselling author of sales books "Selling to Big Companies", "SNAP Selling", and "Sell More, Less Time."

In episode 119, you'll learn some fundamental sales techniques that will help change the way you think about the sales process. 

Loving this episode?

Thank you so much for joining me! I would be honoured if you'd write an honest review of the show here: http://www.thedealerplaybook.com/itunes

Also, don't forget to connect with me on Facebook and drop me a line. I love hearing from you. 

DOMINATE!

MC

May 18 2017

22mins

Play

Rank #4: DPB 109: Grant Cardone on How to Be Successful

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Grant Cardone is joining me back on the Dealer Playbook for episode 109, and he doesn't disappoint.

In this episode you're going to learn about concepts from Grant's new book, "Be Obsessed or Be Average" - more importantly, we're going to dig deep into what it takes to be successful, and how to apply the principles from the book.

Thank you so much for joining me again this week. Have some feedback? I’d love to hear it in the comments section below.

If you enjoyed this episode, please share it using the social media links provided.

Also, I would be deeply honored if you would leave an honest review of The Dealer Playbook Podcast on iTunes. Ratings and reviews are super valuable and greatly appreciated. They matter in the ranking of the show, and I read each and every one of them.

I’m on a mission to enrich and empower automotive professionals all over the world. Don’t forget to subscribe on iTunes or Stitcher Radio or you can visit the DPB channel on YouTube to watch the full video of this interview!

Finally, special thanks to Grant Cardone for joining me this week. Until next time, keep the Playbook open and DOMINATE!

MC

Feb 23 2017

43mins

Play

Rank #5: Powerbomb: Master the Phones vs. Manage the Phones w/ Mike Haeg

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There is a difference between having phone skills and managing a phone process. In this powerbomb, Mike Haeg briefly explains the difference between the two and why both must work hand in hand to garner the best results for dealers.

Three ways to show support for The Dealer Playbook:

1.) Subscribe and turn on notifications!

2.) Connect with Michael on social media!

3.) Leave an honest review on iTunes! Help spread the word!

Jun 03 2019

4mins

Play

Rank #6: DPB 093: Ryan Stewman (aka Hardcore Closer) on How to Negotiate and Close a Car Deal

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Ryan Stewman (a.k.a Hardcore Closer) has never had a salaried job in his life. He has a real 'eat-what-you-hunt' mentality which fosters his consistent entrepreneurial approach to sales.

In Episode 93 of The Dealer Playbook, Ryan walks through the best way to navigate negotiating and closing a car deal. Using real examples from his life as a car sales professional, he shares a unique way of viewing everyday challenges that every car pro faces.

Understand the common phrases that car shoppers use

From "just looking" to "what's the best price you can give me", understanding why car buyers use these phrases is essential to working through the sales process.

"They've been taught to say those things from their parents, and their parents, and their parents and on and on..." It's all they know how to say when placed in that situation.

The sooner you can get over the fact that most car shoppers will repeat the same phrases, the better off you'll be.

Rather than complaining that all of them say the exact things or have the same objections, leverage those phrases to come up will killer solutions. Each customer provides you with one more opportunity to get your work tracks right.

Learn the word tracks

It's no secret that certain word combinations work better than others. Ryan Stewman shares some valuable word tracks that can break the ice and seal the deal.

Ask questions

When asked about the most valuable sales lesson he's learned was, Ryan responded, "Ask questions."

This is a practice that comes preloaded in every sales training course there is. Sadly, very few adopt the practice into their routine.

A significant element of asking is listening. If you ask questions, you have to be willing to genuinely take an interest in what the other person is saying. Once you do, it may surprise you how much information they volunteer that will help you advance the sale even further.

Insist on the business

If you've gone out of your way to answer questions, convey value and provide an enjoyable experience, don't be afraid to insist on the business. If the customer is asking about the lowest price you can offer, consider the vehicle sold. Ryan Stewman submits that when customers ask for a price, they've already agreed to buy the vehicle, they're just kicking off the negotiation.

Play the game

Not only is it vital to know the game you're playing, but you need to be willing to play it.

It's crazy how many car pros complain about the negotiation process when working a car deal, but that's just part of the game. If you take the time needed to know how to navigate the game, your chances of winning increase exponentially.

Connect with the Hardcore Closer:

http://www.clyxo.com/closer

Connect with DPB:

http://www.clyxo.com/dpb

Connect with Michael:

http://www.clyxo.com/michaelcirillo

Jun 30 2016

45mins

Play

Rank #7: DPB 067: Marketing Strategies For Car Sales Pro's w/ Ryan Stewman

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Welcome back to the DPB Podcast session number 67. As always we have another powerful episode with another serious player. In this session we are sitting down with the “Hardcore Closer” Ryan Stewman.

Ryan is founder of the HardcoreCloser.com which is an amazing blog that is killing it right now. (over 2million monthly visitors) Ryan has a very unique approach to sales and that shines through on his blog.

Ryan has had experience selling cars but specializes in working with high level real estate brokers and mortgage lenders helping them market themselves and become the elite professional in their market place.

Here is a quick preview of this session.

 

Creating Videos That Close Prospects On Auto Pilot
 

Ryan talks about the kind of videos he and his students create and exactly what they do with them. He discusses how to make the videos and lists off several types you can create.

 

Facebook Ad Ideas For Salespeople
 

Ryan specializes in Facebook Ads and has used them to build his business. In this session he breaks down how you can use Facebook Ads to sell more cars and how to set them up.

 

Ryans 777 Facebook Strategy
 

Ryan is nice enough to break down his Facebook prospecting strategy that costs nothing and if executed will sell you more cars. Ryan takes us through the steps and exactly how to get started doing it with your Facebook page.

That is just a preview of the power bombs Ryan Stewman delivers in this session. 

 

Get Connected With The Hardcore Closer

Hardcore Closer Website

Hardcore Closer Facebook

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.  

Oct 02 2015

36mins

Play

Rank #8: Powerbomb: Why Your Morning Routine Will Make or Break You w/ Glenn Lundy

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Glenn Lundy is on a mission to help others improve the way they start their day. In this powerbomb, you'll hear Glenn talk about why your morning routine can make or break ones ability to achieve success in life.

Enjoying the DPB Podcast? Subscribe using your favourite podcast app! 

Interested in bringing Michael to your event or seminar? Drop Michael a line: michael@thedealerplaybook.com

Apr 01 2019

8mins

Play

Rank #9: #164: How To Win Even When You Lose

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Losing might just tell you more about yourself than you could ever imagine. In today's rat race, our sights are so focused on the win that we beat ourselves up when we lose. Without losing, however, winning wouldn't feel like winning. In this episode of the DPB, you'll hear the story of John Stephen Akhwari, a 1968 Olympic marathon runner who lost the race, but won the history books.

Apr 18 2019

15mins

Play

Rank #10: #144: Critical Life Hacks You MUST Know to Be More Successful at Selling Cars

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No matter what your past looks like, you have control of your future. Shawn Hays shares his inspirational story about how the car business helped change his life. Co-founder of the Sales Hustler movement, Shawn explains the most critical elements of being a successful car salesperson. Hint, it may not be what you think.

Check out the Sales Hustlers group on Facebook: https://www.facebook.com/groups/saleshustlers/

Follow The Dealer Playbook on Social:

Oct 25 2018

53mins

Play

Rank #11: DPB 104: Amy Bannor on How to Provide a Transparent and Fun Car Buying Experience

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Amy Bannor (aka #JustAGirlSellingCars) cut her teeth providing an exceptional customer experience as a sales consultant at David's Bridal, one of the largest bridal dress chains in the world.

When she transitioned to the automotive industry over 7 years ago, she realized that many of the principals that worked extremely well in the bridal industry were missing from the car buying experience. It lacked transparency and a fun atmosphere.

In episode 104 of the show, Amy is going to take you on her journey from newbie to seasoned sales professional and let you in on the lessons she's learned in between.

Get the full scoop here: http://www.thedealerplaybook.com/104

If you're getting value out of the DPB, we'd love an honest review of the show here: http://www.thedealerplaybook.com/itunes/

We'd also love your help spreading the word. We're on a mission to empower automotive professionals around the world to rise above the clutter and THRIVE!

Dominate!

MC

Dec 02 2016

51mins

Play

Rank #12: #157: Stop Overhauling Your Website w/ Michael Cirillo

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Michael shares his interview on the AutoRemarketing podcast and then morphs the remainder of episode 157 into a helpful rant about what you should consider before overhauling your website. Learn 4 helpful tips that will help prepare you to improve website performance.

Feb 21 2019

31mins

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Rank #13: DPB 076: How To Become A Person Of Interest with Coach Michael Burt

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Back at ya DPB Podcast session 76 rolling out on Christmas Eve 2015 and we have a insanely powerful show for you.

In this episode we have the pleasure of sitting down with an amazing individual by the name of Coach Michael Burt.

The Super Coach Michael Burt is unique blend of a former championship coach who has an entrepreneurial mindset. Coach Burt has quickly become the go-to business coach for aggressive minded companies in competitive and saturated markets who want to look different, run faster, and be agile.

Coach is the author of ten books, including the best seller called “Person of Interest- How to become the person other people want a piece of and can’t live without” and the Wiley published “Zebras and Cheetahs- Look Different, Run Faster, Be Agile.”

Coach’s client list ranges from small entrepreneurial firms to multi-billion dollar companies such as Dell, Inc, John Hancock Insurance Services, Ohio National, Vanderbilt University, State Farm Insurance, First Bank, Caldwell Banker Real Estate Firm, Better Homes and Garden, and others.

Coach Burt brings his A game for session 76 of The Dealer Playbook.

Here is a quick preview of what Coach Burt goes into in this session:

How To Get Started

Coach Burt dives deep into getting started with a bang.

There are so many mindset and discipline shifts needed to reach massive success. In this session Coach Burt breaks it down from the beginning on what it’s going to take to make it happen.

Choosing Mentors

To many times individuals will choose financial opportunities over the mentoring opportunities available when accepting a position.

Coach Burt breaks down the importance of having strong mentors as well as how to prospect for the right mentor for you.

Having a strong relationship with a authentic mentor can be the difference between success and failure for many of us.

Coach Burt dives deeper into mentors, how and where to find them as well as how to get the most out of a mentorship.

The 4 Step Ingredients To Becoming A Person Of Interest

A person of interest does not have to chase opportunities he/she attracts them.

A person of interest is someone in a authoritative position that everyone wants a piece of.

Coach Burt breaks down his 4 step blueprint to becoming a person of interest in your market.

Coach Burt brings the heat in this session and the above is just a taste test of the value you are going to grab in this episode.

Get hooked up with Coach Burt
You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ; 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 
  • Get Michael's book here.
Connect With Team DPB
  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here.

Dec 24 2015

37mins

Play

Rank #14: DPB 044: How to Prepare for Google's Upcoming Algorithm Update

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Welcome and thank you so much for checking out “The Dealer Playbook” Podcast session 44! 

In this quick session Michael Cirillo and Robert Wiesman are flying solo and are discussing the latest major algorithm update from Google. 

It is not a secret that when it comes to search engines online Google is the boss! Everyone uses Google and they are by far the undisputed champion of online search. 

Starting April 21st 2015 Google will be expanding their use of mobile friendliness as a ranking signal. Google says the change will affect mobile searches in all languages worldwide and have a big impact in their search results. 

With the surge of web traffic that is coming from a mobile device, Google will make it easier to get relevant, high quality search results that are fully optimized for the particular device you are on. 

So what does this mean for your website if you are a auto dealer or even a car pro with his or her own site? 

Here is a quick preview of what you can expect to learn more about in this session:

- How does this Google update affect your dealer site. 

- How to audit your sites mobile experience.

- What exactly Google is looking for and recommends. 

That and more in this short but yet value packed session of “The Dealer Playbook”. 

Make sure to check out Googles recommendations for a smart phone - optimized site here.

 If you want to read from Google even more about the new update you can check that out here.

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB
Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

Mar 19 2015

16mins

Play

Rank #15: Powerbomb: The Word Track To Win All Word Tracks w/ Chris Voss

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Imagine having a word track so "air tight" that it would work in business, life, and even with terrorists?!?

In this powerbomb episode of The Dealer Playbook, former international FBI hostage negotiator, Chris Voss, reveals a strategic word track to help build a trusting relationship.

Jul 15 2019

6mins

Play

Rank #16: #152: How to Rank Higher on Google in 2019

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Darren Shaw, founder of White Spark, is a leader in the Local SEO arena. Michael and Darren share ideas, along with tactical strategies that dealerships can deploy to increase rankings and local search prominence. Darren lists 5 high priority things dealers can do immediately to help dominate the web.

Jan 17 2019

41mins

Play

Rank #17: #168: Neuroselling: Brain Science for Persuasion and Influence

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Once you've learned all of the word tracks and sales tactics, where do you go? What can you do? Dr. Brynn Winegard, and award-winning professor, speaker, and expert in business brain sciences, knows why your customers do what they do, and why they make the decisions they make.

As a consultant to companies like Pfizer, Nestle, and Johson and Johnson, Dr. Winegard shares her best advice for thos in the car business wanting to take their influence and persuasive abilities to the next level.

Are you getting value from The Dealer Playbook Podcast with Michael Cirillo?

Here are three simple things you can do to show your support for the show.

1.) Subscribe: If you haven't yet, click the subscribe buttom and make sure notifications are turned on.

2.) Connect on Social: Say "hi" to Michael on your favorite social platform

3.) Review the show: Leave an honest review on iTunes (or the platform of your choice)

May 23 2019

51mins

Play

Rank #18: DPB 072: Magnetic: The Art of Attracting Business with Joe Calloway

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DPB is back in session 72 with more power bombs to help you advance your life in the automotive sales industry.

In this episode we are excited to chat with sought after speaker and best selling author Joe Calloway.

Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action.

Joe is a business author, consultant and speaker and his client list reads like an international Who’s Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express.

Joe also works extensively with car dealers and shares his expertise in this session of “The Dealer Playbook” Podcast.

The Secret Sauce to Growing Your Business

Joe reviews his step by step framework on how you can grow your business in car sales with a insanely powerful strategy that produces results

Sometimes the best way to grow your business in the automotive industry is much less complicated than we tend to think.

Joe goes into further detail on this in this episode.

Creating “Wins” for Customers as Well as Team Members/Employees

Learn the “Win Factor” and how it can grow your business and make you more sales. It is important that not only do the customers win but also you or your sales team are winning as well.

Joe breaks down the “art of winning” and how you can use this to sell more cars in your market.

Leveraging Word of Mouth and Maximizing It

What your customers are saying about you has the potential to be the ultimate marketing source that delivers you the highest quality opportunities.

Joe jumps in and delivers actionable strategies that will help you get your customers to say great things about you.

That is just a small sample of the powerful information packed into this session.

Connect With Joe Calloway
You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 
  • Get Michael's book here.
Connect With Team DPB
  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here.

Nov 19 2015

31mins

Play

Rank #19: DPB 036: 3 Tips to Building Your Brand and Career in Car Sales w/ Laura Madison

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First of all, HAPPY NEW YEAR!

We are so excited to get this new year off to a fresh start and to bring you episodes of the show that will help you completely dominate this new year. 

Our guest today is Laura Madison, an automotive sales professional who is absolutely taking her career, her dealership and the market by storm. Laura has been selling cars for only 4 years, but has adopted and formed some key habits and behaviors that have helped her take things to the next level.

She's with us today to let you in on her career-building secrets.

1. Do Whatever you can to get more leads for yourself

While this may sound like old news to some, the key element of getting more leads is found in the "doing whatever you can". If that means that you need to take some of your downtime to film more videos or write a new blog post that you can share on social media, so be it. 

Don't sit around waiting for more people to walk through the showroom doors. Be proactive and create content that will entice them to come to you!

 

2. Work with your management

Laura admits that management can often be a problem that holds sales people back from achieving more success. It's no secret that management rarely offers enough training to their team, but that's where you can again, be proactive in approaching them and speaking their language. 

Let them know that you want to try out different strategies to promote yourself and bring more traffic through the doors. 

3. Be Different

One of our favorite quotes by NYT Bestselling author, Gary Vaynerchuk is, "A penguin can't be a giraffe, so be the best darn penguin you can be!"

By being yourself and not trying so hard to be someone other than yourself, you are being different. Focus on leveraging your strengths to build a brand in and of yourself that you can bring to the market and use to set yourself above the competition.

Don't be fearful of others catching on to what you're doing either. We asked Laura is the other reps at her dealership were following her lead, and she admitted that they were not.

That goes to show that not everyone will do what it takes to dominate their career, dealership and community.

You can follow Laura Madison on twitter @LauraDrives or check out her personal website, www.lauradrives.com

 

Your turn

What are some simple strategies that you use on a daily basis to help advance your career? Let us know in the comments below!

ALSO, don't forget to get our brand new eBook: "10 Incredible Insights from 10 Incredible Experts"

Jan 01 2015

34mins

Play

Rank #20: Powerbomb: Why Getting More Leads Isn't The Answer w/ Shaun Raines

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Getting MORE leads may actually not solve your real problems. In this week's Powerbomb, Shaun Raines shares something that is vital for any dealership to master.

Apr 29 2019

6mins

Play