Cover image of The sgENGAGE Podcast
(61)

Rank #65 in Government category

Business
Technology
Non-Profit
Government

The sgENGAGE Podcast

Updated 3 days ago

Rank #65 in Government category

Business
Technology
Non-Profit
Government
Read more

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.Formerly called the Raise & Engage Podcast.

Read more

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.Formerly called the Raise & Engage Podcast.

iTunes Ratings

61 Ratings
Average Ratings
40
20
0
1
0

Informative and engaging

By L3415 - Sep 13 2019
Read more
Informative and engaging materials/conversations for non profits.

Good podcast

By sarah1344 - Mar 25 2019
Read more
Great content, I always come away from listening to it with takeaways

iTunes Ratings

61 Ratings
Average Ratings
40
20
0
1
0

Informative and engaging

By L3415 - Sep 13 2019
Read more
Informative and engaging materials/conversations for non profits.

Good podcast

By sarah1344 - Mar 25 2019
Read more
Great content, I always come away from listening to it with takeaways
Cover image of The sgENGAGE Podcast

The sgENGAGE Podcast

Updated 3 days ago

Rank #65 in Government category

Read more

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.Formerly called the Raise & Engage Podcast.

Rank #1: Episode 40: How to Be a Good Manager and Still Rock Your Goals

Podcast cover
Read more

On today’s podcast episode, we are talking about how to be a manager, a badass coach, and a fundraiser all at the same time. My guest today, is the Fund Diva Kishshana Palmer. She is the founder of Kishshana & Co. Today, she shares how to be a manager and coach while achieving her mission of helping fund raising organizations grow.

Topics discussed this episode:

  • The importance of management and people skills
  • Making sure your people have the tools for success
  • Being strategic and creating clear goals and vision
  • Bouncing ideas and helping to create a roadmap
  • Generational differences and defining roles and responsibilities
  • Time management and allowing space to manage and fund raise

Resources:

Blackbaud

Blackbaud - Twitter #nofilternonprofit

Blackbaud - Facebook

Kishshana on Instagram

Kishshana on Twitter @FundDiva

Kishshana & Co

Kishshana on Facebook

Quotes:

“When my team does well, I do well as a manager.” Kishshana Palmer

“I try to find what my team needs to see and hear to succeed and then enable them.” Kishshana Palmer

“As a manager, you have to be able to have balance and set expectations early on.” Kishshana Palmer

Sep 05 2017
26 mins
Play

Rank #2: Episode 70: Building a Monthly Giving Program

Podcast cover
Read more

Some organizations call it monthly giving, while others refer to it as regular giving, recurring giving, or sustainer giving. No matter which name it goes by, one thing is clear – donors who participate in regular giving programs are an important source of donations for nonprofits. Today’s guest understands that importance and how organizations can harness the power of monthly giving. 

Erica Waasdorp is an author, presenter, and the president of A Direct Solution, a company that helps nonprofits develop and manage monthly giving campaigns, among other things. Listen to the episode to hear what Erica has to say about why US-based nonprofits have been slower to switch to monthly giving, how organizations can get started building a monthly giving program, and what happens when annual or one-time donors make the switch to monthly donations. 

Topics Discussed in This Episode: 

  • Why it’s important for organizations to build recurring or monthly giving programs
  • Why charities in the US have been slower to adopt monthly giving
  • Different ways that donors can make recurring donations
  • How Erica would recommend an organization go about building a monthly giving program
  • How to prepare to scale a monthly giving program
  • Converting existing annual or one-time donors to monthly donors
  • What organizations can do to revitalize a recurring giving program that’s stalled 

Resources: 

Erica Waasdorp

A Direct Solution

“If you can move a donor from giving $25 or $40 dollars a year to giving $5 or $10 a month, then you’re not only generating more money, but you’re also keeping them much, much longer.” 

“There is definitely that potential to try to upgrade monthly donors and try to get them to the next level.” 

“I recommend you join your own program. You’d be amazed at how few people actually do that. You would want to join your own program because how else can you promote it to other people?”

Sep 13 2018
27 mins
Play

Rank #3: Episode 19: End-of-Year Giving: Extreme Makeover Edition

Podcast cover
Read more

For episode 19 we are talking about the much anticipated end of year giving season. Mike Snusz (Principal Strategy Consultant, Blackbaud) and Danielle Altenburg (Director of Development, Animal Welfare League of Arlington) join host Danielle Johnson for a discussion about giving your end-of-year campaign an extreme makeover: what’s involved, what it takes, and how extreme the changes really need to be to yield extreme results. If your organization can make a few changes and tweaks now, it could be all you need to find year-end success.

Oct 20 2016
46 mins
Play

Rank #4: Episode 64: Behavioral Economics Meets Social Good

Podcast cover
Read more

You’ve probably heard the phrase “behavioral economics” before. Not only is it the subject of several best-selling books, there have also been two Nobel prizes awarded that centered on the topic of behavioral economics. But what is behavioral economics, and how does it apply in the social good community? 

Today’s guest is Bernard Ross, Director of The Management Centre. He’s the co-author of the book Change for Good, written with UNICEF’s Omar Mahmoud. In today’s episode, he’ll discuss behavioral economics in the context of fundraising and social good organization. Listen to the episode to hear Bernard talk about why humans make seemingly irrational decisions, how behavioral economics is at work all around society, and how to use the lessons of behavioral economics ethically. 

Topics Discussed in This Episode: 

  • Fundamentals of behavioral economics
  • Why irrational decisions can still be predictable and follow patterns
  • Examples of behavioral economics in action around us
  • How behavioral economics are applied in the social good sector
  • How the human brain perceives numbers presented to it
  • How moving from heart to head leads to a decrease in giving
  • What Bernard would say to fundraisers to encourage them to use behavioral economics
  • How ethics intersects with behavioral economics and fundraising
  • Resources that Bernard recommends for nonprofit professionals thinking about behavioral economics 

Resources: 

Bernard Ross

Change for Good

Change for Good handout

Stop Listening to Your Supporters

“Behavioral economics says, “what if people are not like that? What if experience and the data tells us that we are all irrational?””

“There’s a whole science of restaurant menu design.”

“We are engaged in a moral business. There’s a moral responsibility to think about “am I using this technique fairly, properly, ethically?””

Jul 12 2018
32 mins
Play

Rank #5: Episode 29: Data Driven: Not an Option Anymore

Podcast cover
Read more

On this episode, we’re talking to guest Steve MacLaughlin about data and the growing need for analytics in the nonprofit space. Steve is the Vice President of Data & Analytics at Blackbaud with over 20 years experience in the field. He is the author of Data Driven Nonprofits, a bestseller in 2016. Join us as he shares the top lessons learned from data analysis of current trends in nonprofit fundraising and how to apply these for future growth.

Topics discussed this episode:

  • Important data and warnings from Blackbaud’s 2016 Charitable Giving Report
  • Metrics to assess current trends and make accurate projections
  • Data driven decision-making and increasing engagement
  • Getting started with data and avoiding “analysis paralysis”
  • Current technologies available to nonprofits

Resources:

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

Blackbaud’s 2016 Charitable Giving Report

Data Driven Nonprofits by Steve MacLaughlin

npENGAGE Blog

Steve MacLaughlin at the Huffington Post

Quotes:

“Data and statistics analytics answer that fundamental question: Is something working, or is it not?” - Steve MacLaughlin

“There are multiple paths to being successful with the use of data.” - Steve MacLaughlin  

“The nonprofit that creates the shortest distance between the gift and the expected outcome, wins.” - Steve MacLaughlin

Mar 21 2017
42 mins
Play

Rank #6: Episode 49: Professional Development Keep Your Team Happy & Here For The Long Haul

Podcast cover
Read more

The nonprofit world has seen rapid change over the last five to ten years. On last week’s episode we talked about how change can be difficult and positive at the same time. This week, we are tackling change from the perspective of professionals and organizations who are searching for ways to not just keep up with changing trends and technology, but to stay ahead of the curve. The answer is professional development. A multi-pronged professional development strategy can help professionals achieve growth in their roles while staying sharp and current while also helping nonprofit leadership mitigate attrition and turnover. 

Today’s guest is Terry Vyas, Vice President of Education Services at Blackbaud. Terry leads Blackbaud University, the training arm of Blackbaud focused on helping nonprofit professionals not only stay up to speed on the technology they use on a daily basis, but also helps individuals develop their skills and build lasting careers in the social good community. Terry and I tackle the impact professional development can have on an organization, the types of professional development to be considered, as well as the best way to put a professional development program in place. 

Topics Discussed in this Episode: 

  • Why professional development is particularly important to nonprofits
  • How high-performing organizations are staying ahead of the curve with professional development
  • How you should be investing in your team and how to justify it
  • New and different types of professional development to be aware of
  • How investing in professional development pays for itself in reduced turnover and productivity
  • The importance of focusing on the right problems and examples of what those might be
  • What kinds of classes are offered through Blackbaud University
  • What makes Blackbaud University stand out in the education space 

Links and Resources: 

Terry Vyas

The Internet Archive

Blackbaud University

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook

“Each of us as human beings, we have this inherent need to grow.”

 “I would argue that you need a multi-pronged strategy for your organizational development.”

 “I would say the mission’s obviously number one, but if you don’t have a staff that’s growing, that’s learning something, that’s developing their own skills, they’re not going to be as productive to help you drive that particular mission.”

Mar 15 2018
34 mins
Play

Rank #7: Episode 55: Cause Marketing ft. Joe Waters

Podcast cover
Read more

We’ve seen for a number of year now an increasing number of cause marketing relationships between nonprofits, corporations, and retailers. But some organizations still struggle to understand cause marketing and how to recognize and make the most of win-win partnerships. To learn more about this topic, we’ve brought in a true expert on this subject. 

Today’s guest is an expert on the subject of cause marketing. Joe Waters has been in the nonprofit world for 20 years, and is the author of Cause Marketing for Dummies. He’s also the author of the blog Selfish Giving.

Tune in to the episode to hear what Joe has to say about changes in the cause marketing space and what to expect in the future. 

Topics Discussed in This Episode: 

  • The biggest changes Joe has seen in cause marketing over the past few years
  • The difference between a traditional company and a retailer when it comes to changes in cause marketing
  • Why cause marketing can tap more potential donors than corporate sponsorships
  • What good cause marketing looks like
  • How testing helps show which strategies work best to encourage people to give
  • What will happen long term when it comes to the exchange of data between nonprofits and for-profits
  • Where will cause marketing be in five to ten years 

Links and Resources: 

Joe Waters

Cause Marketing for Dummies

Selfish Giving

Joe’s Newsletter

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook

“What we really encourage on the B to B side when you go out there and talk to companies is to find out what they’re really interested in tapping.” 

“The great thing about cause marketing and what makes it different is that the money is raised from stakeholders, it’s raised from employees, it’s raised from vendors, it’s raised from customers.” 

“When I think of the gold standard, I think of authenticity, transparency, and visibility.”

Apr 26 2018
27 mins
Play

Rank #8: Episode 47: Millennial Voices: Advocates and Activists Over Donors and Volunteers

Podcast cover
Read more

We hear this group discussed a lot in the social good community: Millennials. More specifically, the importance of digital technology for understanding how Millennials, the first generation of people who grew up with digital technology, use the internet when it comes to social issues and charitable works and giving and how to properly engage with this group to convert their interests into action. 

Today’s guest, Derrick Feldman, is the founder and producer of MCON, the nation’s premiere conference on Millennials. In this episode, Derrick shares his unique thoughts about Millennials, how they’re really impacting the current and future states of philanthropy and what fundraisers need to start and stop doing going forward to engage Millennials. 

Topics Discussed in This Episode: 

  • Why Derrick chose to focus on Millennials
  • Various ways that Millennials support issues, beyond just financial giving
  • How to communicate to Millennials that their actions are having an impact
  • What you can find in The Millennial Impact Report
  • The importance of a holistic approach to raising engagement
  • How minimal actions, like signing a petition, can lead to larger actions, like donating and volunteering
  • Why Millennials act for social change even if they don’t necessarily identify with the label of “activist”
  • How Millennials feel about America’s future
  • Why Millennials are participating in causes through actions like rallies, marches, and contacting legislators
  • What fundraisers need to do going forward to engage Millennials, and what fundraisers should avoid doing 

Resources: 

Derrick Feldman

MCON

The Millennial Impact Report

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook

“When you see some of the most successful organizations that have raised dollars, they have looked at it through the lens of the supporter constituency model.” 

“The population needs to see the next milestone to reach that bold statement.” 

“At the end of the day we continue to notice that the Millennial individual is focused on ensuring that that person, that human being isn’t challenged, that they have opportunities, and that they have the rights that are afforded to them.”

Mar 01 2018
28 mins
Play

Rank #9: Episode 107: The State of Peer-to-Peer Fundraising

Podcast cover
Read more

Peer-to-peer fundraising continues to be an increasingly important part of the fundraising strategy for nonprofits and other social good organizations. But how do you know if your organization is successfully leveraging this fundraising channel? And what trends should you consider incorporating into your programs?   

On this episode, the authors of the just-released 2019 Blackbaud Peer-to-Peer Fundraising Study – Katie Walters, Tanya Turschic, Shana Masterson, Robyn Mendez, and Jennifer Cobb – join the podcast to answer these questions and more. Listen in to hear about different types of peer-to-peer fundraising programs, what motivates participants, the influence of Facebook on giving behavior, and why email is still an indicator of engagement.

Topics Discussed in This Episode:

  • How organizations can use the study to improve their peer-to-peer fundraising programs
  • Important benchmarks from 281 organizations across the U.S. and Canada
  • Types of P2P fundraising programs
  • The rise of crowdfunding and DIY fundraising
  • What motivates P2P fundraisers the most
  • The impact of registration fees on fundraising behavior
  • Email as an indicator of engagement
  • How to benchmark your organization against the study findings

Resources:

2019 Blackbaud Peer-to-Peer Fundraising Study

Blackbaud Peer-to-Peer Fundraising Resource Hub

Quotes: 

“The most popular programs that we see are DIY fundraising programs and crowdfunding programs.” –Robyn Mendez

“Fundraising performance benchmarks by participants and by fundraisers, they help you measure your event potential.” – Tanya Turshic

“Every organization who has ever had a peer-to-peer fundraiser, ever, has the same exact goal. They want to attract more participants, they want to have more participants fundraising, and they want to have more participants fundraising more.” – Shana Masterson

Jul 25 2019
35 mins
Play

Rank #10: Episode 33: Are You Telling the Right Story? Ft. Vanessa

Podcast cover
Read more

On today’s episode we are talking about storytelling and why so many organizations are struggling with this. Our guest today is Vanessa Chase Lockshin, the President of The Storytelling Non-Profit and the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. Listen in as we discuss Vanessa’s techniques for teaching non-profits how to raise awareness by telling their stories.

Topics discussed this episode:

  • Reasons why non-profits have trouble telling their stories
  • How overthinking can trip up people in organizations
  • Why a culture that lacks collaboration makes storytelling difficult
  • Importance of using a natural tone and cadence in fundraising copywriting
  • Writing from a micro level vs. a macro level
  • Starting small with content audits
  • Data gathering to create audience personas
  • How stories help donors see the impact of their donation

Resources:

Blackbaud

Blackbaud - Twitter #nofilternonprofit

Blackbaud - Facebook

The Storytelling Non-Profit

Vanessa Chase Lockshin - Twitter

The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness

npENGAGE

Quotes:

“Introduce donors to the big picture without overwhelming them. ” Vanessa Chase Lockshin

“Create context for donors to understand and relate to the cause using narrative” Vanessa Chase Lockshin

“Lack of collaboration can make it difficult for people in non-profits to find stories to tell.” Vanessa Chase Lockshin

May 24 2017
31 mins
Play

Rank #11: Episode 62: Demystifying Data Science

Podcast cover
Read more

Big data and data science are hot topics everywhere these days, and the social good sector is no exception. As nonprofit organizations continue to increase their use of data to answer questions about donors and fundraising and drive performance improvements, it’s important to understand as much as possible about data science. 

In today’s episode, I’ll speak to Carrie Cobb, Vice President of Data Science at Blackbaud. We’ll do a deep dive into the subject of data science. Listen to the episode to hear what Carrie has to say about the specifics of what a data scientist does, the techniques they use, and the variety of ways that data science is applicable in the social good community. 

Topics Discussed in This Episode: 

  • The differences between what a data scientist does compared to other types of scientists who deal with data, like statisticians
  • How data can help reveal answers to questions about why something does or doesn’t happen
  • The background and education common to data scientists
  • The techniques used by data scientists to try to find answers from a large amount of data
  • Whether it's helpful to separate what data scientists are trying to do from how they’re trying to do it
  • How data scientist deal with eliminating bias, error, and unknown information
  • What happens when the answer the data shows is disappointing
  • How data science is applied in the social good community for reasons beyond fundraising
  • The frequency with which predictive modeling should be done
  • Where data science trends in nonprofit organizations are headed over the next few years 

Resources: 

Carrie Cobb

“When you’re a data scientist you kind of dive into the unknown to find patterns and build connections and make predictions.”

“From a technical perspective, data scientists are highly educated. Almost 90% have at least a master’s degree, and almost 50% have Ph.D.’s.”

“I would say it is an art and a science put together. Depending on your paint and your canvas and what you’re trying to display, you’re going to choose different tools to get you there.”

Jun 21 2018
23 mins
Play

Rank #12: Episode 95: What the Heck is Robotic Process Automation? (and Why Your Organization Needs It)

Podcast cover
Read more

We spend as much as 20% of our day doing manual repetitive tasks, and those manual tasks often end up costing organizations a lot of money in lost productivity, fraud and errors. So how can social good organizations fix this? Enter robotic process automation (RPA), a technology that automates repetitive processes and allows organizations to better control their expenses, increase their margins, and drive more revenue.

In this episode, Blackbaud’s RPA expert Louis Stratton explains what robotic process automation technology is, how it strengthens internal controls and why it benefits organizations to include it as part of their strategy. After listening to the episode, check out the webinar through the link below to learn even more about how RPA can influence your work.

Topics Discussed in This Episode:

  • The state of business today and how much time and money is lost from manual repetitive tasks
  • The relationship between digital transformation and robotic process automation
  • The limitations preventing us from having more on-demand information
  • How RPA helps organizations strengthen internal controls
  • The future of robotic process automation
  • Examples of how organizations can be transformed through RPA

 Resources:

Louis Stratton

Webinar: Robotic Process Automation: What It Means for Your Organization

 Quotes:

 “We live in an era where digital transformation is radically changing the way we interact, work, and live.”

 “One thing that’s always constant is that hardware gets better, then software gets better.”

 “In business, the robot is the software.”

Apr 25 2019
11 mins
Play

Rank #13: Episode 54: Networked Advocacy Trends All Nonprofits Can Learn From

Podcast cover
Read more

Networking and digital trends have brought about big changes in politics and culture. For nonprofit organizations to keep up, they have to lean into these trends and change the way that they operate as well. The digital landscape and networking capabilities have created new opportunities for building power and allowing large-scale, effective collaborations. 

Today’s guest is Tom Liacas. Tom is a Senior Strategist at NetChange. NetChange is a Canadian digital consulting agency that helps transition legacy institutions to new network models. Tom is also the co-founder of a publicly traded social media agency, software developer, and a writer. Listen to the episode to hear what Tom has to say about network advocacy trends and what nonprofits can learn from them. 

Topics Discussed in this Episode: 

  • How Tom got involved in the nonprofit community
  • How the cultural and political landscape is changing how nonprofits work
  • What Tom has seen change in the nonprofit sector in the last 20 years
  • The Networked Change Report
  • How data can help nonprofits evaluate what their supporters are interested in and inform messaging
  • The importance of training people to implement effective strategies
  • Why going overboard with branding can ultimately be a negative
  • How to create campaigns with a wider lens and less branding that will attract more supporters
  • Tom’s recommendations for other nonprofits 

Links and Resources: 

Tom Liacas

The Networked Change Report

NetChange

#NoFilterNonprofit

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook

“Every new cohort that joins the nonprofit organizing world is more and more ready to do things on their own.” 

“We saw the early days of this already showing up in the 90s, but now we can say that our culture has been thoroughly transformed by our networks, by digital, and by all of the cultural sea changes that those things have brought along as well.” 

“I always say that technology and culture evolve in parallel and so the big picture changes that digital permeates our lives and our activities as professionals, but new behaviors and new attitudes are just as much a part of it.”

Apr 19 2018
31 mins
Play

Rank #14: Episode 28: Why You Need a Portfolio Peer-to-Peer Strategy (And How to Develop One)

Podcast cover
Read more

Today’s podcast topic is Peer-to-Peer Fundraising. The landscape for non-profit peer-to-peer fundraising is changing rapidly with technology, and we discuss actionable tips and scaleable strategies you can use right now. I’m speaking with Robin Mendez, Senior Peer-to-Peer Product Marketing Manager at Blackbaud, as she shares wealth of expertise on the top Peer-to-Peer technologies out there today.

Topics discussed this episode:

  • Current Peer-to-Peer landscape and portfolio style approaches
  • Novel ways of engaging with fundraising participants
  • New technologies and tools in the donor space
  • Virtual events and DIY fundraising
  • Changing donor demographics
  • Tips for getting started in new peer-to-peer fundraising strategies

Resources:

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

Emily.Popson@blackbaud.com

https://mymarathon.bhf.org.uk/

Quotes:

“You have now inserted yourself as an organization into their day-to-day routine.” - Robin Mendez

“We’re trying to get the people who have an affinity towards us to more deeply engage and to think about our organization.” - Robin Mendez

“You’re providing an outlet for someone to fundraise that meets their need more specifically.” - Robin Mendez

Mar 07 2017
23 mins
Play

Rank #15: Episode 63: Social Activism & Community Engagement

Podcast cover
Read more

In this age of social media, activism is becoming more accessible to the masses. But, it's essential that the social media activism is connected to change makers working on the ground. How can philanthropic organizations harness social media activism to create change locally? This episode of Raise & Engage features an interview between Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud and Darrin Goss, president and CEO of the Coastal Community Foundation, about social media activism, community engagement and more. Listen to hear how movements are being created by social media channels providing information and engaging people around causes they might not be directly impacted by are coming together with deep local involvement on the ground working to impact lasting change. Topics discussed in this episode:

  • The biggest threat to doing social good right now, and the need for social media activism to be supported by on-the-ground support of local organizations changing policies
  • The difference between "weak tie" and "strong tie" activism, and how both are fundamentally needed to advance change today
  • How organizations can leverage philanthropic capital to impact their communities
  • Why social, moral, intellectual and reputational capital are all key parts of a philanthropic organization's ability to make a difference and influence others beyond just their financial capital.
  • Challenges faced by the Coastal Community Foundation, how it has embraced a bold new direction marked by a culture of courage, and how the organization has "turned outward" to directly engage the communities it serves in problem solving.

Resources:

"I think the biggest threat facing philanthropic organizations is a lack of understanding of how real social change takes place in the age of social media." "Philanthropic organizations have far more at their disposal than just the financial capital that we all know and understand." "When funders resolve that they need to work with communities, then they can have the courage to go out and do what the promise of philanthropy is all about."

Jul 05 2018
21 mins
Play

Rank #16: Episode 65: Digital Design with Fundraising in Mind

Podcast cover
Read more

It’s easy to see building websites and designing forms as an onerous cost for an organization, especially when there are any number of social media channels that are free to use. But it’s important to ask if those free options are serving the purpose that your organization needs them to serve, and to remember that forms and websites built specifically to help your donors find and support your organization may have a cost, but they also have a value. 

Today’s episode was recorded at the Ask Direct Fundraising Summer School, held in Dublin, Ireland. Tune in to hear an interview with Beate Sørum, an international public speaker and a fundraising consultant based in Norway who brings some unique perspectives on form design and UX optimization. Listen to the interview to hear what Beate has to say about why forms are a good investment, how to engage with your donors through follow-up questions, and how social media is affecting fundraising efforts now. 

Topics Discussed in This Episode: 

  • Some of the areas Beate has done testing into and insights that she’s found along the way
  • How Norway has sidestepped the issue of copying what others are doing because of their lack of off-the-shelf solutions
  • Why Beate sees forms as an investment rather than a cost
  • How follow-up questions can be a good way to continue engaging with your donors
  • Untraditional ways of designing forms
  • How to better understand why people give and where giving comes from
  • Why forms end up offering too much choice
  • How social media is playing into fundraising right now
  • How to develop content in a way that’s most likely to achieve the goals of the organization
  • How to determine what’s working on social media when you have so many measurements to choose from
  • How organizations can get started with more effective testing and use of digital channels 

Resources: 

The Ask Direct Fundraising Summer School 2018

Beate Sørum

About Beate Sørum

“My task is kind of to get people to stop looking at websites and forms as a cost and start seeing it as an investment.”

“Not everyone is going to fill out all your follow-up questions, but that’s OK. You’d rather actually have them as a donor than know everything about them.”

“A form is just a piece of code. There’s no reason why you shouldn’t be able to put it within the emotional story that you’re telling.”

Jul 19 2018
20 mins
Play

Rank #17: Episode 66: Research in Women's Philanthropy

Podcast cover
Read more

Men and women both give to charity, but they tend to give differently. In order to engage with donors more effectively, it’s important to understand how gender affects giving. The role that women play in philanthropy is not as well understood as it could be; however, new research is changing that. 

Today’s guests help explain and contextualize the latest research into women’s philanthropy. Andrea Pactor of the Women's Philanthropy Institute and Kathleen Loehr of Kathleen Loehr & Associates join the podcast today to discuss women and philanthropic giving. Listen to the episode to hear what they have to say about the importance of understanding women’s philanthropy, the goals of the Women's Philanthropy Institute, and some of the differences between men’s and women’s motivations for giving. 

Topics Discussed in This Episode: 

  • How the Women’s Philanthropy Institute got started, and what they’re doing now
  • Why the type of research the Women’s Philanthropy Institute is doing is so important
  • Research findings about gender and giving
  • How to better engage women in discussions about giving
  • The differences between men’s and women’s motivations for giving
  • The differences between the types of charities that men and women prefer to support
  • How retirement affects women’s philanthropy 

Resources: 

Research that grows women’s philanthropy

How Women & Men Give Around Retirement

Andrea Pactor

Kathleen Loehr

“The Women’s Philanthropy Institute is the only organization in the world in a research and academic institution that focuses solely on this topic of the role of gender in philanthropy.” – Andrea Pactor

“We now have some substantive data points that look at this intergenerational transmission of generosity – it probably won’t come as a too much of a surprise that moms are a critical piece of all of that.” – Andrea Pactor

“Part of the research that is really clear is that women are often giving more than men and they’re very influential in the household giving, and we miss that when we go and do meetings, if you will, with just the male in the household.” – Kathleen Loehr

Aug 02 2018
25 mins
Play

Rank #18: Episode 26: A Crash Course in Social Advocacy (And Why it Matters)

Podcast cover
Read more

On this episode, we’re taking on the topic of Advocacy: the changing role of Advocacy in social media and how this can be harnessed tactically for non-profits. Our three expert guests today are Jeanette Russell, Caroline Stuart-Freas and Sally Heaven. Caroline is a Senior Advocacy Customer Success Manager at Blackbaud, helping non-profit clients succeed in their online advocacy and fundraising goals. Jeanette is a Product Marketing Manager for Blackbaud with 25 years of experience and has a special focus on advocacy and social media engagement. Sally works in Client Success at Blackbaud, helping customers to achieve success with seven years of online advocacy experience directly engaging supporters.

Topics discussed this episode:

  • Current trends in the Advocacy scene
  • How to break through the noise and think outside the box
  • Harnessing citizen supporters to make an impact
  • Giving up control and messaging to supporters
  • Lessons learned through the recent US election
  • New tools in online advocacy

Resources:

http://nofilternonprofit.blackbaud.com/

https://www.indivisibleguide.com/

https://attentive.ly/power-to-your-people/

https://attentive.ly/reach/

Blackbaud - Twitter

Blackbaud - Facebook

Emily.Popson@blackbaud.com

Quotes:

“Strategy coupled with smart tactics, which are the tools, can scale change much faster.” - Sally Heaven

“We are in a new and exciting place in the world of online advocacy...we have so many tools at our disposal” - Caroline Stuart-Freas

“Citizen movements are having an enormous role in leading change.” - Jeanette Russell

Feb 07 2017
46 mins
Play

Rank #19: Episode 88: Uncomplicate Your Communications

Podcast cover
Read more

Many nonprofit organizations struggle with communications. A lot of times, this problem is caused by too many complications in their strategy.

This episode’s guest is Michael Beall, Principal Consultant and Communications Practice Leader at Accordant Philanthropy. Listen to the episode to learn what Michael has to say about how organizations can uncomplicate their communications strategy by prioritizing communications to different audiences, how budget fears affect communications, and how to test messaging to see what resonates with different donors.

Topics Discussed in This Episode:

  • How organizations often overcomplicate their communications
  • How organizations’ priorities shift when communicating with different audiences over time
  • How mixing messages rather than focusing on one audience at a time can overcomplicate messaging
  • What prevents organizations from doing their best work with a focused audience
  • Delivering active and passive content to donors in a face-to-face context
  • How to test messaging to see what resonates with donors

Resources:

Michael Beall

Article: Uncomplicate Your Communications Strategy

Webinar Series: Resources for Creating an Atmosphere of Engagement

Quotes:

“I think a simple exercise to do is to really list those potential priorities, those different audiences, and just assign who’s number one, who’s number two, who’s number three.”

“The interesting thing is that when you poll donors, they tell you the opposite – that they’re overwhelmed by frequency and by noise. And that really, that’s not what they’re looking for.”

“You’ve really got to test it out before you send it out.”

Mar 07 2019
22 mins
Play

Rank #20: Episode 98: The State of Social Media in 2019

Podcast cover
Read more

Everyone knows that social media has a massive impact on today’s culture, so how can social good organizations effectively leverage it to engage supporters? What does your organization need to do to execute an effective social media strategy? What benchmarks should you be tracking your performance against? How can you improve if you’re not where you want to be? The guests in this episode of The sgENGAGE Podcast are going to help answer these questions.

Today Jocelyn Wright, Instructional Designer and Jenny Toledo, Instructor at Blackbaud University, join your host Roz Lemieux, Director of Blackbaud Labs, to talk about some of the highlights from the M+R Benchmarks Report and what they mean for your organization. Listen in to learn why social media tracking matters, what development professionals need to know about Facebook fundraisers, and what to expect from Instagram’s new donate stickers.

Topics Discussed in This Episode:

  • Highlights from the 2019 M+R Benchmarks Report  
  • Why social media matters to social good organizations and why it’s important to track
  • Social media vocabulary and best practices
  • What organizations should be watching for on Facebook and Instagram
  • Insights into online monthly membership programs
  • How to brush up on social media strategy and take your organization to the next level

Resources:

Jocelyn Wright

Jenny Toledo

M+R Benchmarks Report 2019

Blackbaud University Organizational Best Practices

Blackbaud University Organizational Best Practices Course Listing

Quotes:

“We need to use social media to our leverage. That’s where everyone is. That’s where everyone is engaging and talking with our organizations. We have to be where the people are.”

“We have seen that video content is actually the most engaging across all platforms.”

“If you understand your audience, you understand what message they resonate with, what they connect with.”

May 16 2019
24 mins
Play

Similar Podcasts