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Music

The Future of What

Updated 5 days ago

Music
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A weekly podcast & radio show about the music industry hosted by Music Business Association president, Portia Sabin. Listen to new episodes here, or wherever you get your podcasts!

Read more

A weekly podcast & radio show about the music industry hosted by Music Business Association president, Portia Sabin. Listen to new episodes here, or wherever you get your podcasts!

iTunes Ratings

55 Ratings
Average Ratings
52
2
1
0
0

The best industry podcast!

By ian92 - Sep 15 2016
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Just discovered this and it's been amazing! Looking forward to catching up on all the episodes. 🙌

Keep up the good work!

By RIMCAST AB - Aug 10 2016
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Really enjoyed this podcast. Haven't heard a podcast like this before! Loved it!

iTunes Ratings

55 Ratings
Average Ratings
52
2
1
0
0

The best industry podcast!

By ian92 - Sep 15 2016
Read more
Just discovered this and it's been amazing! Looking forward to catching up on all the episodes. 🙌

Keep up the good work!

By RIMCAST AB - Aug 10 2016
Read more
Really enjoyed this podcast. Haven't heard a podcast like this before! Loved it!
Cover image of The Future of What

The Future of What

Updated 5 days ago

Read more

A weekly podcast & radio show about the music industry hosted by Music Business Association president, Portia Sabin. Listen to new episodes here, or wherever you get your podcasts!

Rank #1: The Slants / Charmaine Clamor / Mississippi Records

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Episode #28: In an industry where it’s difficult to make a living, musicians have had to become more and more creative to survive, especially with shrinking royalties in their pockets. One way some artists have managed to succeed is to tap into -- or create -- a niche market. Whether it’s inventing a new genre or signing to an obscure label, their stories prove that there’s not just one path to success in the music business. Our guests on this episode share their unique approaches to what they do. We hear from Simon Tam, founder of Asian American dance rock band The Slants, who saw a lucrative opportunity in playing anime conventions. Charmaine Clamor, creator of Jazzipino, a genre combining Filipino folk songs with American jazz and blues, also joins us. Finally we talk with Eric Isaacson, founder of Portland’s enigmatic Mississippi Records.

GUESTS

Simon Tam (The Slants)
Charmaine Clamor (Musician)
Eric Isaacson (Mississippi Records)

MUSIC

The Slants "Capture Me Burning"
Charmaine Clamor "My Funny Brown Pinay"
Marisa Anderson "The New Country"
Delta 5 "Mind Your Own Business"
Jan 29 2016
57 mins
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Rank #2: Numero Group / Bandcamp / MusicWatch Inc

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Episode #61: With the launch of Apple Music in 2015, the music industry saw a steep decline in digital downloads, and rumors flew about whether iTunes downloads would be phased out completely -- one publication even wrote an obituary for the service. Streaming services are here to stay, but what will that mean for music downloads? We ask MusicWatch Inc.’s Russ Crupnick about trends in music downloads, and hear from Bandcamp’s Chief Curator, Andrew Jervis, about viability of Bandcamp downloads. Ken Shipley of Numero Group also joins us to explain why the label has chosen to stop including download codes in their vinyl releases.

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl
Dec 02 2016
51 mins
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Rank #3: ASCAP / CD Baby / SoundExchange

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Episode #26: You've recorded a song, now you want people to hear it. What's next? Our guests this week guide us through the basics of PROs and song distribution.

ASCAP's Marc Emert-Hutner helps us decipher some of the acronyms every musician should know in order to understand their rights. Then, Kevin Breuner of CD Baby returns to the show to talk about how to distribute music yourself. SoundExchange's Michael Darpino wraps up by telling us how musicians can collect royalties.
Jan 13 2016
56 mins
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Rank #4: Mastering Social Media: GLASYS / CD Baby / Bozyk Media

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Episode #112: Social media has become a vital tool for artists to connect with their fans, but knowing where to invest your time, energy, and even money can be difficult. After all, you probably didn’t become a musician to spend hours on Facebook figuring out which markets to advertise to. On this episode, we gather concrete tips for musicians to efficiently and effectively use social media, playlists, and newsletters. We’re joined by Daniel Bozyk, a Social Content & Marketing Specialist who runs Bozyk Digital Media, Tracey Gill Miller, Global Marketing Manager at CD Baby, and musician Gil Assayas of Glasys.

Special thanks to Vortex Music Magazine

Subscribe to The Future of What: hyperurl.co/krsfow

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl
Feb 08 2018
56 mins
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Rank #5: 2019 Trends in Music

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Episode #147: From AI to to the EP, we discuss trends and innovation in the music industry. First, journalist Cherie Hu shares a few music tech developments to look out for in 2019. Then, Jon Chattman explains his recent article "How the EP Killed the LP Star." Finally, Eric "Skippy" Mueller of Pirate's Press updates us on what's happening in vinyl.

Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.
Feb 15 2019
50 mins
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Rank #6: Warp / Break World / Don Giovanni / Father/Daughter / Redeye (LIVE at the Redeye Label Hang)

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Episode #62: We took The Future of What to North Carolina for this year’s Redeye Label Hang. Every year, labels, industry partners and customers associated with Redeye Distribution gather for panels and discussions about the business. On this live show, we’re joined by record labels Warp, Break World, Father/Daughter and Don Giovanni to talk innovative marketing strategies, social media, and more. Special thanks to WHUP FM and Redeye Worldwide.

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl
Dec 16 2016
57 mins
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Rank #7: Blake Babies (Juliana Hatfield / John Strohm / Freda Love)

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Episode #54: In 1986, iconic alt-rock band Blake Babies was born at Berklee School of Music. John Strohm, Freda Love and Juliana Hatfield released a few albums and toured before breaking up in 1991, but their work impacted both the Boston and national alternative music scenes. Despite their short run, Blake Babies helped define what we think of today as an independent band. On the heels of their reunion, we welcome John, Freda and Juliana on the show to talk about their enduring legacy and future plans.

Music:
"Mind Your Own Business" - Delta 5
"Nothing Ever Happens" - Blake Babies
"On" - Blake Babies
"Waiting for Heaven" - Blake Babies

Produced by Will Watts and Anna McClain. Recorded by Brent Asbury at Beta Petrol.
Oct 07 2016
53 mins
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Rank #8: House Shows & Non-Traditional Venues

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With more and more venues shutting down due to rising costs in metropolitan areas, some musicians are looking towards non-traditional venues, and people’s homes, as a means to an end. On this episode, we talk with the founder of the Undiscovered Music Network, a service that pairs musicians with willing home concert hosts, and Amber Sweeney, a singer/songwriter who’s recently done several house shows as part of her tour route. Rounding out the episode, we talk about the non-traditional venue host, So Far, with writer Emma Silvers, who wrote an exposé on the business’s rather unscrupulous practices for KQED.
Jun 13 2019
1 hour 9 mins
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Rank #9: Portugal. The Man / !!! / Prince Rama

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Episode #35: Every kid dreams of being a rock star, but what does the job actually take? While touring can be fun, the realities of life on the road can be difficult to sustain. How do working artists balance their careers with day to day life? We talk with Rafael Cohen of !!! about creating stability as a “middle-class” musician. Then, Taraka Larson of Prince Rama walks us through the duo’s touring schedule and unconventional recording process. Portugal. The Man’s Zach Carothers shares what he’s learned over the last fifteen years of working in the band, including a few tour bus cooking tips.

Music:
“Ooo” - !!!
“Bahia” - Prince Rama
“Evil Friends” - Portugal. The Man
Apr 01 2016
58 mins
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Rank #10: Ian MacKaye (Dischord, Fugazi, Minor Threat)

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Ian MacKaye joins us to talk D.C., Dischord, and fellow indie label Teen-Beat Records.
Oct 09 2017
16 mins
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Rank #11: Molly Neuman (Kickstarter) / Vulfpeck

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Episode #67: Over the last decade, the music industry has become increasingly difficult to navigate -- especially for emerging artists. As the Internet has developed, it’s introduced a slew of new issues for creators, but has also provided valuable tools. Some artists are taking things into their own hands by using crowdfunding sites like Kickstarter to launch albums and more. We discuss the trend with Kickstarter's new head of music, Molly Neuman, and hear from Jack Stratton of Vulfpeck, a group that creatively employs crowdfunding platforms and more. PLUS: We introduce the new podcast from Kill Rock Stars and The Guestlist, 'Say Yes.' You can hear pieces from the show on The Future of What over the next weeks, and subscribe at sayyes.link

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl
Feb 05 2017
54 mins
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Rank #12: Does Good Music Prevail?

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Episode #93: People often say that if you make good music, the fans will follow. So does good music rise to the top? And what is the top? On this episode, we talk with Jes Skolnik, managing editor at Bandcamp. Through Bandcamp Daily, Jes makes a point to highlight lesser-known artists who might be overlooked by outlets like Pitchfork or Rolling Stone. We also hear from Public Display PR’s Sierra Haager, whose goal through her boutique PR agency is to get high-profile coverage for indie bands.

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl
Sep 08 2017
55 mins
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Rank #13: Tape Op's 20th Anniversary: Larry Crane / Tucker Martine / Tyler Stone / Dave Gross

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When recording engineer Larry Crane started Tape Op Magazine in 1996, he printed the first issue on legal paper and Xeroxed 500 copies to send to his friends. Branded as “the creative music recording magazine,” that first issue set Tape Op up to be one of the best resources for new and established engineers, gaining a readership of over 60,000. On this episode of The Future of What, we celebrate Tape Op’s 20th anniversary with an extended interview with Crane. We talk about what it takes to sustain an independent (free!) publication, adapting to new technology in recording, and why he has continued to distribute print issues. We also talk to longtime Tape Op admirers and notable producers Tucker Martine, Tyler Stone, and Dave Gross.

Featuring music recorded at Jackpot! by:
The Corin Tucker Band
The Thermals
Witchypoo
Apr 15 2016
56 mins
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Rank #14: Pandora's Move To Terrestrial Radio

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Episode #4:This month, the FCC ruled internet radio company Pandora could buy a small radio station in Rapid City, South Dakota. So why does Pandora want to run a small, top-40 station in one of the nation's smallest markets? It turns out this small station could reap big rewards for Pandora. We talk NMPA CEO David Israelite, Paul Resnikoff of Digital Music News, and Casey Rae of the Future of Music Coalition.
May 14 2015
53 mins
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Rank #15: Corin Tucker / Jenny Conlee / Fabi Reyna / Rock 'n' Roll Camp for Girls

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Episode #57: Music has the power to inspire people and change lives. On this episode we spotlight one organization using music education to empower and amplify the voices of young women and girls. Portland’s Rock ‘n’ Roll Camp for Girls was founded in 2001 and provides tools and education for girls interested in music. Along with the camp’s director, Kristi Balzer, we talk to some of the women who have been influenced by and serve as role models for the camp, Corin Tucker (Sleater-Kinney), Jenny Conlee (The Decemberists) and Fabi Reyna (She Shreds Magazine). The Portland camp’s mission has spread as other camps have sprung up all over the world. To support GRC and find a camp near you, visit http://www.girlsrockcamp.org/.
Oct 28 2016
50 mins
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Rank #16: "The Truth Behind the Supposed Decline of the Guitar": She Shreds Magazine / Bully / Trade Up Music

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Episode #118: Last year, outlets like the Washington Post lamented the decline of the electric guitar and the supposed absence of American guitar heroes. In September of 2017, She Shreds Magazine published an article called "We Are The 50%: The Truth Behind the Supposed Decline of the Guitar," pushing back against this narrative. On this episode, we talk with the author of the piece, Natlie Baker, She Shreds Magazine editor-in-chief Fabi Reyna, Alicia Bognanno (Bully), and Trade Up Music manager Alexa Marmon about what's really going on in the guitar industry.

Subscribe to The Future of What: hyperurl.co/krsfow

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl
Apr 13 2018
48 mins
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Rank #17: What Trump's Presidency Means for Music: Lower Dens / Future of Music Coalition / Secretly Group

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Episode #65: A presidency doesn’t usually hold so many unknowns for the music community, but the election of Donald Trump will affect a range of issues important to musicians and music industry professionals. On this episode of The Future of What, we have a frank discussion about how Trump’s presidency could influence issues like healthcare, net neutrality, free expression and more. We’re joined by Kevin Erickson of The Future of Music Coalition, an organization that specializes in education, advocacy and research on behalf of musicians. We also talk with Jon Coombs, who’s behind the ‘Our First 100 Days’ project with Secretly Group. Finally, Jana Hunter of Lower Dens speaks candidly about the Affordable Care Act and making music in difficult times.

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl

Find out more about
'Our First 100 Days': ourfirst100days.bandcamp.com
The Future of Music Coalition: futureofmusic.org
Lower Dens: lowerdens.com
Jan 20 2017
54 mins
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Rank #18: Do I Need a Record Label?

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Episode #135: One common question we hear all the time from musicians is “do I need a record label?”

On this episode, we talk to people who offer services traditionally taken care of by a label, but outside of the traditional artist/label relationship. Hear from Shanna Jade, who works with Stem, a platform that aims to simplify artist payments. We also talk with Justin Schmidt of Missing Piece Group, a full-service marketing, PR and management agency and Gabe Herring, who runs Woods Ent. Group and works with CD Baby.

Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.
Sep 28 2018
57 mins
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Rank #19: Laura Veirs / Valerie Day / Christiane Kinney / David Lowery

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Episode #48: We’ve brought you expertise from businesspeople, gatekeepers and analysts, and today we’re highlighting a few of the many savvy artists we’ve had on the show. On this episode, musicians give their take on some of the most important music industry issues of the last year. First, artist and lawyer Christiane Kinney examines the recent Spotify lawsuits, then we hear from plaintiff David Lowery, who gives us his take on royalty reporting. Celebrated musician and songwriter Laura Veirs takes us on her career journey, and Valerie Day (Nu Shooz) emphasizes the importance of the Fair Play, Fair Pay Act.
Aug 12 2016
56 mins
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Rank #20: Chanti Darling / What the Festival / True West

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Episode #66: You probably remember the best concert you’ve ever been to -- and the worst. Live shows have always been a core component of a musician’s job, and as the music industry’s economy has changed over the last decade, touring has become essential. Performing live isn’t for everyone though, so we’re joined by an experienced group who walk us through turning a concert into an engaging experience. In this roundtable discussion, we hear from musician Chanticleer Trü (Chanti Darling), Travis Labbe (True West) and Peter Clark (What The Festival).

Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0

Follow us:
Twitter: http://bit.ly/2gOYMYM
Facebook: https://www.facebook.com/thefutureofwhat/
Instagram: http://bit.ly/1L6T8fl
Jan 27 2017
53 mins
Play

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