A Podcast dedicated to discussing the details of online advertising and how to make it easier!
Have you ever wondered how ads make it to your favorite websites? What about those ads that seem as if they were customized to your specific interests? Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled. This is where we discuss MediaMath’s key to unlocking audiences and NMI’s mission to educate, empower and engage marketers. Advertising has changed drastically since the advent of the Internet - not only in the way that consumers see advertisements and interact with brands, but also in how media is bought and sold. In just a few years, the media buying and audience management process has evolved exponentially: what used to be done over the phone is now accomplished in milliseconds via smart technology. Such a shift has changed the way advertisers and agencies manage and execute their digital marketing campaigns and has created a new niche within the space: advertising technology (a.k.a. ad tech). Yet the change from traditional media to digital requires a completely new skill set for marketers, who need to understand these changes and why they matter. In this podcast series we will tackle digital advertising’s most talked-about topics: programmatic education, big data, header bidding, and much, much more. We will release episodes on the last Friday of every month and will feature subject matter experts from a variety of backgrounds in the digital marketing realm. Join us as we untangle the mysteries of the ad tech industry together!
Rank #1: 003 Michael Weaver - The Mobile Landscape.
In this episode we shift the conversation to state of programmatic in the mobile space with Michael Weaver, VP of Channel Solutions at MediaMath. Michael’s two decades of experience in digital marketing give him a unique perspective on all the ways the industry has continued to innovate. We explore the challenge inherent in an environment where technology, devices and delivery platforms are ever evolving. What We Covered 02:05 - What is behind the growth of mobile programmatic ads? 06:40 - How are new features and functionality being used for the benefit of consumers? 10:10 - Why conversations with manufacturers seem to be happening earlier in the cycle. 12:12 - How can marketers leverage this ever-evolving landscape? 15:05 - More video is being consumed on a mobile device. 16:50 - The importance of an experience tailored to the device. 18:35 - The 3 ways Michael defines “location” 21:20 - How to measure if an ad was able to affect footfall and point of sale. 25:00 - Introducing liability and risk 27:20 - How programmatic solves problems from an outcomes-based perspective. 28:00 - Is mobile a format, or a channel, or a device? 30:00 - What types of companies are doing this effectively? 34:15 - Michael’s thoughts on the direction of mobile and programmatic For full show notes for this episode visit: http://nmi.mediamath.com/3
Rank #2: 005 Joe Zawadzki - Programmatic and Science: A Leap Forward.
Joe Zawadzki is the CEO of MediaMath, and is a respected pioneer in the online marketing industry. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding, Joe is regularly invited to speak at industry conferences, roundtables, and major events. On today’s conversation, Joe discusses where programmatic marketing is headed, how AI will affect the industry, and the rise in popularity of header bidding. Key Takeaways: 02:25 - Joe has a very diverse history and career. What projects did he like working on the most? 09:25 - Does Joe see similarities between programmatic and quantitative analytics? 14:15 - What does Joe do with all his ideas? How does he keep organized? 16:05 - What was the inspiration behind MediaMath’s TerminalOne platform? 22:55 - More and more leaders are adapting to omni-channel marketing, why is that? 28:10 - TV is a completely different beast and has historically been more challenging to innovate. 32:35 - How does Joe handle the possibility of AI into the work he’s doing? 36:55 - Despite its challenges, header bidding has grown in popularity with publishers. Why is it popular and will it continue to grow? 41:00 - Joe is uncertain whether header will last the tests of time, and isn’t 100% sure whether it can keep up with a very demanding market. Full show notes: http://nmi.mediamath.com/podcasts/
This is the M.ad-Tech podcast where we talk about all things related to ‘Marketing and Advertising Technology’. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.
Rank #1: M.AD-TECH - Episode 06 - Mike Shehan - CEO - SpotX.
Timothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the publisher Ad-Tech stack consolidating into a single company. We talk about Server Side technology like Ad-Stitching vs Client Side Technology like VAST / VPAID. In the News of the Week we discuss the Amobee purchase of Turn of US$310M.
Rank #2: M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGum.
In this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand Safety in Video ads as well as how GumGum can user image recognition to calculate the net worth of branding at sporting events.
The first podcast (that I could find) to really dig into the technical side of "ad tech". An extension of the popular blog 'What Happens In Adops' will make a point of calling out the BS of our industry while trying to learn a thing or two along the way.
Rank #1: Episode 10: Dan Layfield (Adpipes).
This week I chat with Dan Layfield, the original Adops Podcast host and former cofounder of Adpipes. We talk about a lot but you won't want to miss our take on the Pornhub blog, our VR nerd out, and one thing every entry-level adops pro needs to know.
Rank #2: Episode 09: Jonathan Mendez (Yieldbot).
This week I chat with Jonathan Mendez, founder and CEO of Yieldbot. We dig into the difference in what currency buyers are buying on and what publishers are being paid on. I also have another family member interrupt my intro and outro (hint: listen close)
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.
Rank #1: Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe.
In the latest episode we discuss a landmark birthday. Digital advertising is 25 years old, and we take a trip down memory lane with the diversely talented Phil Cowlishaw, Head of AdCloud, APAC at Adobe. Adobe has just released its “Now We're 25: Digital Advertising Grows Up”. Gai and Phil run through the milestones - from the first banner ad in 1994 to the present day, we look at the evolution of digital marketing and advertising, data, analytics and user experience.
Rank #2: Taxonomy, categorisations & targeting - with June Cheung of Grapeshot.
We kick off 2018 with a discussion on programmatic advertising with June Cheung from Grapeshot. We discuss the beginning and evolution of Grapeshot, and get deep into the roles of categorisations and taxonomy in audience strategies, brand safety and the right targeting, and a myriad of other topics including June's predictions for 2018.
Ad Talk with GT Programmatic Consulting features interviews with thought leaders and captains of the advertising industry, and commentary on recent market events and M&A activity.
Rank #1: Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018.
In this episode, we discuss:- Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy.- The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech- The acquisitions of 2018: Nexstar buying Tribune, S4 acquiring Mighty Hive, iHeartMedia buying Jelli, and chatter about Accenture bidding for MDC Partners.
Rank #2: CDPs, Agencies vs Consultancies, the In-Housing Trend, Emerging Ad Platforms.
In this episode, we discuss:- What it's like to leave ad tech (and come back again)- State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD- The in-housing trend and how specialist agencies can reverse this trend and benefit brands- Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosystem in the future.
The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
Rank #1: Resolving LiveRamp’s Identity With CEO Scott Howe.
CEO Scott Howe talks about the history of data, the rise of onboarding and where LiveRamp is going next.
Rank #2: Episode 110 - Programmatic By The Numbers.
Programmatic is still growing like a weed. In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer Principal Analyst Lauren Fisher describes how her team arrived at those numbers.
This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
Rank #1: The Evolution of Data and Technology in the OTT Space.
As technology improves and as data strategies strengthen, what does that mean for the advertising wold of traditional TV and OTT platforms? Join Michael Piner from MullenLowe's Mediahub as he details advancements in targeting audiences and evaulating ads on TV screens. Learn more about your ad choices. Visit megaphone.fm/adchoices
Rank #2: Group Nine Media's Christa Carone: 'Facebook works when you have scale, premium programming and a habitual audience'.
The majority of publishers may have turned on Facebook after the platform’s apocalyptic algorithm change early this year, which caused everyone’s big video views to dip. But Group Nine’s media brands did not feel the impact. In this session, Carone discusses how the publisher is approaching platforms and going from social video to linear long form programming. Learn more about your ad choices. Visit megaphone.fm/adchoices
A Podcast from ErikMcNair.com about technology and it’s effects on modern advertising.
Rank #1: Ad Some Tech 008 - Reactive vs. Proactive Marketing.
On episode 008, we will be talking about the book, “Losing the Signal: The Untold Story of the Rise and Fall of Blackberry.” This book shows an interesting aspect to mistakes that Research in Motion (RIM) made in their marketing efforts. This has a great correlation with the topic of Reactive vs. Proactive Marketing. Read the book! http://amzn.to/1R6J7B0DIRECT AUDIO FILE DOWNLOADhttps://archive.org/download/AdSomeTech008/Ad%20Some%20Tech%20008.m4a
Rank #2: Ad Some Tech 007 - Snapchat is the New Twitter.
In episode 007 of Ad Some Tech, we are talking about Snapchat and Twitter and their similarities.https://archive.org/download/AdSomeTech007SnapchatIsTheNewTwitter/Ad%20Some%20Tech%20007%20-%20Snapchat%20is%20the%20New%20Twitter.m4a
In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
Rank #1: What Makes A Top Programmatic Publisher? - E4.
In this week’s “The Big Story” podcast, the AdExchanger team takes a deep dive into the pubs that made its Top 10 Programmatic Publishers list, which went live Monday and featured a variety of companies – from programmatic upstarts King and Spotify to traditional broadcasters such as NBCUniversal, legacy publishers like Conde Nast and digital giant Vox Media.
Rank #2: Agencies And The Supply Side - E36.
Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.
The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ.ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals.
Rank #1: 24. Why marketers need to understand personal data, the opportunities and risks with Liz Brandt.
In this episode we talk about the growth of the personal information economy and what it means for advertisers and consumers. Emboldened by recent legislation like GDPR, consumers are now more aware than ever of the value of their data. This presents risk and opportunities for all businesses, particularly advertisers. We chat to Liz Brandt, co-founder and CEO of Ctrl-Shift, about how we can prepare for the future.
Rank #2: 21. Building the ad agency of the future: Diversity, trust and transparency with Mary Keane Dawson.
In this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. We also examine trust and transparency in an age of big data, AI and new technology.
“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.
Rank #1: Analyst Notes | Influencer Marketing: Stories, Fraud and Microinfluencers.
In the latest episode of "Behind the Numbers," eMarketer's social media principal, Debra Aho Williamson discusses what people need to know about influences this year.
Rank #2: Social Trends in 2019: Facebook Engagement, Instagram's Importance and 'Stories' Obsession.
In the latest episode of "Behind the Numbers," eMarketer's Debra Aho Williamson discusses the most important social media trends of 2019.
Each week The PPC Show covers all the headlines in marketing and paid advertising. We cover Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more! We also occasionally bring you interviews with the movers and shakers in paid marketing. Listen today!
Rank #1: Episode #053 - Susan Wenograd - Facebook Audits and Lookalike Audiences.
On episode #53 of the The PPC Show, we're joined by Susan Wenograd, Partner at Fivemill, to all things Facebook ads. Connect with Susan on Twitter @SusanEDubTop 3 Takeaways 1) Her career path as a people manager vs individual contributor and which one she likes best2) She'll reveal some of her Facebook auditing techniques and what to look for when auditing accounts3) Why she loves Lookalike audiences
Rank #2: Episode #093 - Joe Martinez - How to Create Non-Boring Google Text Ads.
Welcome to episode #93of The PPC Show. This week we're joined by Joe Martinez, Director of Paid Media and Community at Granular, to discuss how to create non-boring text ads with ad customizers and business data feeds.
From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.
Rank #1: Millennials Say "Out With Blogs, In With Podcasts!".
Millennials say "out with blogs, in with podcasts!" And...Is TV doomed - thanks to ad blockers? Plus, rants and raves about "lit-bait," the 4-year-old with the most-viewed YouTube channel in the world, and the final word on whether or not removing naked ladies was a smart move for Playboy magazine. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
Rank #2: The Diminishing Returns of Online Advertising.
The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://reallifemag.com/diminishing-returns/https://www.linkedin.com/pulse/what-we-can-learn-innovation-from-grateful-dead-brad-porteushttp://www.mobilemarketer.com/news/game-of-thrones-reaches-45m-people-with-snapchat-lens/447887/https://www.mediapost.com/publications/article/304524/the-dark-side-of-influencers-douchebags.html
NYC Media Lab connects technologists in digital media and technology companies with bright minds in New York City's universities in order to drive innovation and talent development. A public-private partnership launched by the New York City Economic Development Corporation, the Lab hosts events and seeds projects to foster collaboration across a range of disciplines core to the future of media, from design to engineering.
Rank #1: Future Interfaces.
This episode features a panel discussion on future interfaces recorded at NYC Media Lab’s IoT Media Mash event, which took place June 8th, 2016 at Viacom. The session was moderated by Chaki Ng, Head of New Experiences at Viacom, and panelists included Matt Hartman, Director of Seed Investments, betaworks; Mari Joller, Founder and CEO, Scarlet; Katherine Moriwaki, Assistant Professor, Parsons MFADT; and Patrick Givens, Director, Smart Innovations, VaynerMedia. From artificial intelligence powered conversational interfaces to gesture and touch based interactions to augmented reality, this panel considers the future of human computer interaction.
Rank #2: A conversation with Ted Bailey, CEO of Dataminr.
In this episode Ted Bailey, CEO, Founder and Chairman of Dataminr, a New York City startup that transforms real-time data from Twitter and other public sources into actionable signals, delivers the 2015 Glenn A. Britt keynote lecture at the NYC Media Lab Annual Summit. Moderated by Paul Horn, Senior Vice Provost for Research at NYU.
The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
Rank #1: Hearst’s Mike Smith explains WTF is programmatic advertising.
Programmatic advertising is playing a larger role in the future of publishing. Recent Digiday research found that over half of publishers now generate more revenue from programmatic advertising than any other channel. On this episode of the Digiday Podcast, Mike Smith, chief data officer at Hearst, joined Digiday editor-in-chief Brian Morrissey in an attempt to break down the current state of programmatic advertising.
Rank #2: The Atlantic's Taylor Lorenz: Facebook is irrelevant to Gen-Z.
Gen-Z is the latest object of marketer fascination. The teenage demographic has its own language and very different traits when it comes to the Internet and social media consumption -- just witness the Instagram egg. Taylor Lorenz, staff writer at The Atlantic, has carved out a niche for herself exploring the nuances of Gen Z internet culture, and the impact it has on media and marketing. Lorenz discusses the power of influencer marketing, why Instagram wins over Facebook, and how YouTube's algorithm still poses a problem. Plus, we get deep into what a finsta is.