Rank #1: Episode 3
In this episode of the PDR Marketing Minute, Gene continues with his checklist for retail marketing and talks about the Google My Business listing. These listings are the results that pop up when you search for something along with Maps and other information. Creating a My Business listing is free and all you have to do is visit Google.com/Business and follow the simple instructions.
Gene says that it is best to put in as much information as you can into the listing which will help your potential customers find you better. He says that you should put in an address even if you are a mobile service because Google verifies the listing by sending you a postcard to the location. He goes on to says that your phone number and website should be correctly mentioned as well.
Next, you should have your working days and hours mentioned as well. You should add photos to your listing as well which lets people find you through image searches. Lastly, Gene says that you should verify your listing after receiving the postcard and turn on reviews to help customers review your services.
Nov 02 2016
Rank #2: Episode 84
On this week’s episode of PDR Marketing Minute, Gene talks about something that was mentioned during his Welcome Back Live webcast on Facebook. Viewers were interested in finding newer ways to market their businesses among the fierce competition. Gene describes one of the best ways to market is through Content Marketing which is basically creating original, fresh, and keyword rich content regularly. He talks about making videos and then creating blogs for those videos. The videos can be based on anything from dent repair to crease repair in towns around you. The sky’s the limit.
Gene then talks about the PDR Marketing Minute feed being completely updated on iTunes. He goes on to announce that PDR Marketing Minute is officially on the Google Play Store, Stitcher, SoundCloud, and practically anywhere podcasts can be found. They are also gearing up for their first 30-minute show where Gene will be discussing another PDR business and advise them 1-on-1, and will later share the show online. To get on that 30-minute show, you will need to email Gene at PDRMARKETINGMINUTE@GMAIL.COM. You can even sign up at PDRMARKENTINGMINUTE.COM to be added to the email list.
Lastly, Gene discusses the live sales and marketing seminar called Mind Your Business that is set to take place on the 9th and 10th of November. He, along with Dave Streen, a marketing and web design expert, and Kip Brooks, a sales trainer, life and business coach, and a practitioner of NLP or NNeuro-LinguisticProgramming will be hosting the seminar. He ends by encouraging listeners to visit the PDR Marketing Minute Facebook page or the Mind Your Business page to get more information and purchase tickets to the event.
Oct 11 2018
Rank #3: Episode 83
On this week’s episode of PDR Marketing Minute, Gene talks about how he had been burned out and needed a break for a few weeks and is happy to finally be back. He also thanks Keith Cosentino for allowing him to take a break. Talking about the show, he says that the format has been changed a bit where they will still continue with short weekly shows, but along with that, they will do a longer, 30-minute show with listeners as the guest hosts. In that show, they will discuss the guest’s business, their story, journey, and how the PDR Marketing Minute team can help them expand their marketing and sales. To get onto the show, you simply have to send an email, with the subject line reading “I Want On”, to PDRMARKETINGMINUTE@GMAIL.COM.
Gene further discusses how the shows are sent to Keith and Shane who conduct the PDR College Podcast every week. He also talks about his iTunes feed being updated with most of his older shows. To get a hold of those shows, you need to search for PDR Marketing Minute on the Podcast app on your Apple device. By doing so, you will receive a new episode every Wednesday which will be a replay of Monday’s College PDR Podcast.
He further talks about a one and a half-hour Q&A which he just finished on Facebook Live. He also got viewers involved through a Zoom Webinar and discussed their businesses, the replay of which will be uploaded to the PDR Marketing Minute Facebook page. He concludes the podcast with a story about how an acorn damage video he uploaded to YouTube convinced a customer to drive 4 hours to pay him a visit with a tiny acorn dent on his BMW convertible. Gene encourages listeners to make videos and write blogs on those videos for a more powerful marketing strategy. Check out the PDR Marketing Minute Facebook page or join the email list at PDRMARKETINGMINUTE.COM to check out the latest replays and get all the information you need.
Oct 02 2018
Rank #4: Episode 82
On this week’s episode of PDR Marketing Minute, Gene reaches out to listeners while on the road. The episode talks about last week’s PDR College Podcast where other businesses were looked at and discussed to a point where specific lessons were learned. Gene also talks about what he learned from a restaurant where he took his wife out for a Mother’s Day dinner. The name of the restaurant is The Capital Grille and is Gene’s favorite steakhouse in Pittsburgh because they offer great service and even better food. Inside the restaurant, he discovered that they did not think about selling their services and products for a lower price or reducing their profits. Instead, they chose to offer their customers the best of everything from quality wine and cheese to Kleenex hand towels in the bathroom rather than regular paper towels.
Gene then goes on to encourage listeners to come up with unique ideas to incorporate into their own PDR businesses and offer customers an experience they will never forget. Giving your customers the best experience they can get will push them to trust you and choose you for any PDR service they require in the future.
Gene ends this week’s episode by directing listeners to PDRMarketingMinute.com where they can sign up for his newsletter. By signing up, they will also get Gene’s system for generating a higher amount of reviews. He discusses a case where his friend used this system for a couple of years and had just received his 100th 5-Star Google Review on his business. Get online and sign up today or visit the website for further information.
Oct 02 2018
Rank #5: Episode 70
This week’s episode continues with Gene’s Basic Marketing Needs. While last week, he discussed his least favorite topics – Yelp, this week he talks about one of his most favorite topics – YouTube which he considers as the best way to market. Gene explains how important it is to create a channel and link it with your Google My Business account. It should be tied together under the same Google account.
He further goes into what type of content you should post by advising listeners to avoid posting boring content. Along with that, he says not to have music playing in the background when recording a video. In terms of PDR repairs, Gene says long before and after videos should be avoided. The videos uploaded should be educational for your customers. Another important thing to remember when creating videos is to show your face and engage with the viewers. If you can create videos with the perfect balance of education and fun, your channel will do well.
Looking at an example, Gene turns to Bryce Kelly’s video where he explains how to remove a dent that lies through the body line of the vehicle. If you implement this in your videos, you will be able to create educational videos with every repair job you receive. One of the most important factors that help make your channel a success is interaction. Share your videos, comment on other PDR videos, and create a community. Because YouTube is owned by Google, posting and interacting on YouTube can get you on the first page of Google. If your content is powerful enough, your videos can outrank websites on Google and get you to the first page.
Gene explains that PDR is all about visual work and therefore videos are the best way to market a business or service. And when it comes to videos, YouTube is the best. Posting on Facebook can also help, but is not as potent. Finally, he speaks about a special project that will be announced in the coming weeks. He will be selecting a few people to work with personally to help their PDR business grow. There are only a few spots open and to join, listeners can head to PDRMarketingMinute.com for details or join the mailing list.
Oct 02 2018
Rank #6: Episode 71
On Episode 71 of the PDR Marketing Minute Podcast, Gene continues with his talk on basic marketing needs. Last week’s episode was all about YouTube and this week, he discusses the importance of Facebook. Because of its networking prowess, Facebook is one of the most important social platforms to advertise your business. It is a great way to get help people understand what your business is about and the services you offer. Gene does stress on having a Facebook Business Page rather than a personal account. Register the business under “Local Business” in the category section to get customers around you aware.
After registering, you can add a Call To Action button, a Learn More section where you can direct them to your website, a Call Now button or a Message which now works through Facebook Messenger. To get the page looking like a professional business, Gene advises listeners to add a cover photo of a before and after project that you have worked on. But the most important thing when it comes to having a Facebook page is content. Gene says the ideal posting amount should be around 3-4 postings a week and never more than 1 posting a day. He goes further to talk about not focusing on likes because not everyone who likes your posts will actually see all the feed from your page.
Facebook is also a great way to get reviews and interact with customers. While Google is the first option to search for dent repair, Facebook allows customers to review the business and learn more about PDR. The ads on Facebook reach a larger audience which opens up a lot of opportunities. Google does show people your business but customers require a Google account to leave a review whereas leaving a review on Facebook is significantly easier.
Gene then goes on to discuss the program he was talking about last week where he was looking to work with 15 companies or people with the new marketing approach as the base. Because of the massive competition right now, simply putting up a website will not get your customers. If you feel like your company could benefit from the new marketing approach, Gene encourages you to sign up by emailing him at email@example.com. Alternatively, you can message Gene Fetty on Facebook and discuss the process. He ends the episode by saying that the new marketing approach will require hard work but will yield huge rewards.
Oct 02 2018
Rank #7: Episode 4
Today, Gene goes on to talk about the retail marketing checklist and discusses the importance of a Facebook business page. He kicks it off by saying that you shouldn’t have a personal account for your business but rather a separate page set up for your business. He explains how some people use their business name as their profile name and it leads to Facebook banning them. Gene advises you to create a business or a fan page.
Setting up the page is easy and all you need to do is choose the option to create a page for a local business. Gene says that he will be making a video on how to set a Facebook page up which explain in detail. Gene also advises that your name, address, and phone number should match with your Google My Business listing. He also strongly recommends not asking other technicians for likes on your page once it is set up. Finally, Gene says you should be adding content to the page about 3-5 times in a week to help it get more likes and shares.
Nov 02 2016
Rank #8: Episode 73
On this week’s episode, Gene talks about how a success story that took place at the Advanced Skills Seminar. He begins by saying he had been out of the groove with the PDR College Podcasts not going out and being away since MTE.
Going back to the main topic, Gene discusses the seminar and his talks on video and their benefits. He tells us about a gentleman who had been messaging him before the seminar and had the pleasure of meeting for the first time. He was extremely interested in what Gene had to say about video and how simple it was to use a smartphone to create amazing video content. At the seminar, Gene offered the guests specials on his video making course and this gentleman was ready to sign up. He even put a video together and showed it to Gene. Unfortunately, he didn’t go through the entire course, especially the ‘how to hold your phone’ part. His video was shot in selfie mode and he held his phone up and down. Gene further explains that the gentleman signed up for the package that came with edits but he didn’t charge him for the edit he carried out on his video. Gene also advised the man to get another course done and create his videos the right way.
After returning his video, he posted it online to create awareness for his company. The video was a rather simple one where he repaired a 3-inch dent on the hood of a Dodge Ram and showcased the ‘before and after’ work. Within just a few days, he received a repair job that was worth $400. Gene then talks about how video is powerful and can help you make money. He says there are 2 important things that you can take away from this story. One is that you need to take action when needed like the gentleman did at the seminar. And two is that video is the way to go when it comes to advertising your business. He says the best way to market your business is through video and discusses an episode of the PDR College Podcast where Shane talks about how video works.
Lastly, Gene announces that the PDR Video Course is once again opened and listeners can sign up at THEPDRVIDEOCOURSE.COM where they will find a few packages to choose from. They can also check out the sales video that features Jack Bucknell and his expertise in the industry. Gene signs off this week by telling listeners to create video and upload it to YouTube and blogs for outstanding results.
Oct 02 2018
Rank #9: Episode 32
This week on the PDR Marketing Minute Podcast, Gene talks about the MTE Advanced Skills Seminar and announces that he has launched the PDR Video Course which was discussed in previous episodes.
Gene explains just how important and beneficial marketing through videos really is as it can reach out to your customers in a more personal and visual way. There are a number of things that happen when you use video to market yourself and your business.
For starters, it builds trust in the customers as they can see your face. It also gives you a bit of a celebrity status in terms of the customers reacting to seeing you when they ask for your services. When you want to sell something, the person you are selling to needs to feel like they know you. They should be comfortable and trust you which is exactly what a video does. After watching your videos, a customers feels like they know you a little and therefore feel comfortable in trying your services.
In the PDR industry, all the work is very visual which makes it ideal for videos. When you make videos of repairs, Gene advises that you be entertaining as well as informative. You can also use YouTube videos to help your Google ranking jump up a few spots, if needed. Your YouTube video title can also get you gigs with the help of SEO.
You can learn more about making amazing videos, editing them, and uploading them through ThePDRVideoCourse.com. It will help you market your business better with only the help of your smartphone or tablet.
Feb 01 2017
Rank #10: Episode 43
This week on the PDR Marketing Minute, Gene Fetty continues with the Marketing to the Local Hail Storm series and gives us some theories as to why he is marketing the way he is. On last week’s episode, Gene discussed interactive hail maps which help you target specific areas where you wish to advertise and market your business. Using Google AdWords and Facebook Ads, Gene was able to market his business quite successfully.
Gene goes on to explain the differences between Google AdWords and Facebook Ads. Google is significantly more costlier than Facebook when it comes to advertising. While Google works well for those people looking for your services, Facebook is great for educating people who don’t necessarily know about your business. Gene estimates it costs about $5 per click on Google for hail related searches whereas on Facebook, the same search costs about $1 or less.
Another difference is that you would have to wait for someone to search for hail-related terms in your specific area to get a click whereas, with Facebook and interactive hail maps, you can place a pin in the area where you want your services to be seen and advertise within a mile around it. Gene goes on to say that he will be using both methods to reach out to a wider audience as well as smaller specific regions and see which one works better. He also advises to always stay connected when using Google AdWords and log in at least once a month.
May 03 2017
Rank #11: Episode 28
This week, Gene continues with his discussion on email marketing and the importance of it. He says that the number one reason to have an email list of all your previous customers is so you can reach out to them immediately when a hail storm hits your area and the surrounding locations that you service. If you already have hundreds of clients, you can reach out to them and let them know you are ready to help them with a single email. Since these customers already know you, trust you, and have experience with your business, their first choice will always be you.
Another way this method of marketing helps is that even if a customer has not faced any damage, they can refer you to a person who has. Gene advises to get your email lists ready and through a service like Mail Chimp, you can email hundreds of people simultaneously.
He goes on to talk about the Advanced Skills Seminar and MTE that is coming up in just two weeks. Gene says he will be speaking at the seminar and will have a booth along with Dave Streen and encourages listeners to come up and discuss their business ideas and plans with him. He then talks about the webinar on the video course that will be live on Thursday at 9:00 PM Eastern Time.
The webinar will be free to join and you can gain access by signing up to the email list at PDRMarketingMinute.com. If you are interested in attending the Advanced Skills Seminar, contact Shane or Keith and you can pay in three payments rather than one.
Jan 04 2017
Rank #12: Episode 26
This week on the PDR Marketing Minute, Gene talks about starting a “Email Marketing” series. First he explains that email marketing is basically a service where customers can sign up to a list and receive regular information about the requested service.
One of the first tips Gene talks about when it comes to email marketing is to not carry this out through your regular email account wherein you will be required to physically type out every single email. Instead, Gene advises to use a free email list management company such as MailChimp.com. They allow you to compose a single email and send it out to multiple email addresses simultaneously. He goes further to say that collecting email addresses from customers is quite easy and through services like MobileTechRX or ReconPro, it becomes even easier.
Gene goes on to explain that email marketing is a great way to reach out to customers. Sending them an email newsletter once or twice a year will keep your company name in your customers head. He advises listeners to reach out during holidays as well for a more personal touch. Going forward, Gene will be discussing some tips and tricks for using email marketing in your PDR business and how to implement it effectively.
You can sign up to Gene’s email list by heading to PDRMarketingMinute.com. You can also check out ThePDRVideoCourse.com and sign up there to get a free buyer’s guide for creating great videos using basic equipment. You can email Gene at PDRMarketingMinute@Gmail.com to reach out and get your questions answered.
Dec 21 2016
Rank #13: Episode 5
On this week’s episode, Gene continues with the retail PDR business checklist and discusses the value of Yelp. Even though most people don’t like Yelp, Google does and you should have a Yelp page and get reviews on it. Gene explains to open an account, you should visit BIZ.YELP.COM and follow the instructions for creating a page. An important tip that Gene passes on is that all your information, including name, website, phone number, and address, should be the same across all social media platforms.
He goes on to say that Yelp might call you after setting up your account to talk you into advertising but advises against it and encourages you to start organically. Google ranks Yelp as one of the best review websites and is a great way for people to find your business. Gene explains that Yelp lets potential customers know about you and allows them to get in touch with you.
When you’re setting up your profile, Gene says you should pay attention to the options given. For starters, you should check and double check your name, address, phone number, and website. Next, you should choose your categories in a way that customers can instantly understand what you specialize in. You should also carefully choose the service areas you wish to operate in. Next, mention your business hours so customers know when they can visit you. Your history and specialty are great ways to let people know more about you and what you can offer them. There is also a “Meet The Business Owner” section which lets potential customers know about the people working in the business.
Nov 02 2016
Rank #14: Episode 23
This week on the PDR Marketing Minute Podcast, Gene continues with his talk on marketing through video. He explains that the PDR business is a truly visual one and videos are the perfect way to show people what the business is all about.
He goes on to mention Brice Kelly and his company CFLDentRepair.com. His YouTube channel, CFL Dent Repair, also showcases the educational approach he takes when making his videos. Some examples of his videos include, removing dents from aluminum, removing dents from body lines, and fixing dents on quarter panels.
Reaching out to educated consumers are the ideally the best target audience for your educational videos. Gene advises listeners to make videos that educate your customers and share them on social media platforms like Facebook and your website. This will also build your business and get you recognized as a PDR expert.
Get to PDRMarketingMinute.com and sign up for the upcoming video course which teaches you to make great videos without the need for expensive equipment. You will receive a guide for the course and receive access for the upcoming live webinar as well.
Nov 30 2016
Rank #15: Episode 79
This week’s episode begins with Gene apologizing for missing out last week as he was on a hail trail and commuting back to Pennsylvania. He talks about the importance of being ready for a hail storm and talks about how the person he went to work for was completely unprepared. Although he is a hail chaser by trade, his retail presence is not as strong as a retail tech. But, because he lived in a small town and was one of the better-known businesses, his Google listing appears in the first page. His My Business listing was also given a lot of space on the page. Unfortunately, when the hail storm hit, his phone was ringing off the hook and he couldn’t manage the load. The dealership he services was also hit and he was completely overwhelmed with about 40-50 calls. He also had to way to track leads, no call logs, or any time to call potential customers back. This would have cost him thousands of dollars because he just couldn’t contact them back. Although the gentleman had a website, it was not updated and there was no way to capture leads on it.
Gene tells listeners to always be prepared for local hailstorms by having a basic website that is constantly updated. This will help you log calls and capture any leads. Incorporate a method of writing messages or have a call log to keep track of customers and where they are from. He then describes the call log Keith from the PDR College Community uses and that it can be found in the Phone Skills tab of the PDRCollege.com website. It is also a PDF downloadable version. Hene continues to stress on the importance of having an updated website with great video content.
Gene further talks about a video he is editing which is similar to what Shane shot last year when a storm hit near him. He offers any help to listeners by directing them to send an email to firstname.lastname@example.org or sign up at PDRMarketingMinute.com and get Gene’s Review System. He ends the episode by telling us a story of how a customer with a $4000 project almost chose not to visit the gentleman he was working with because his Google listing had 0 reviews.
Oct 02 2018
Rank #16: Episode 27
This week, Gene continues with his email marketing discussion. Today he comes to us with two ideas on how to use email marketing to help your PDR business. The first idea is to send out a newsletter, postcard email, or some kind of reminder to your customers regularly so that they remember your company name.
The second idea is to have an automated appointment emailing system so your customers are regularly reminded about their repair service appointments. Gene has already implemented this system and explains that after the client makes the appointment, an email is sent out to confirm it. Then a week before the repair day, another email is sent out to remind the client of the appointment. Lastly, Gene explains that a day of two before the repair, another email is sent out to let the client know that the technician will be keeping in touch on the day of the repair.
What these reminders do is, firstly, it reduces the chances of “no shows” so clients are not left waiting. More importantly, it keeps your company name in the head of your customer and shows them you work in a professional way. Gene goes on to say that you want your clients to feel like your company is a big franchise and using these ideas will help you achieve that.
Next, Gene talks about the Advanced Skills Seminar and MTE that is coming up in about two and a half weeks. He advises listeners to get in touch with Keith, Shane, or himself to find out about getting in or if you have any questions. There is also a new payment scheme where you can make three smaller payments rather than one large one. Lastly, Gene talks about the PDR Video Course where you can sign up at PDRMarketingMinute.com or ThePDRVideoCourse.com.
Dec 28 2016
Rank #17: Episode 19
On this week’s episode of PDR Marketing Minute, Gene recaps what he said about the Review System and how you should be leveraging your reviews in order to gain more business. He explains how leveraging the reviews works and matters when it comes to your business.
He goes on to say that when you are talking to another PDR technician or someone who knows about PDR, terms like big smashes, PDR, knocking down, glue pulling, and crowns make sense. But for a client who isn’t familiar with the terms, the language is a lot simpler. They use terms like “it disappeared” or “its like magic” which make it a lot more believable coming from a client.
Gene says it best to leverage those reviews because it gives other people a chance to see what your customers think about you and how they describe your service in their own words. This will not only help others understand what you do, but it could also lead to new jobs because a potential customer understood the language of your existing customer.
Nov 11 2016
Rank #18: Episode 11
On this week’s episode, Gene talks about how he had a busy summer and didn’t get everything together to get his shows out. He also acknowledges Keith and Shane who have been doing the PDR College Podcast every week without fail.
He goes on to ask listeners to look at their companies and figure out whether they are portraying a professional image to customers. Is your website clean and easy to use? Do you have a uniform and what does it look like? Are you showing up to work in flip flops? Gene says his uniform is khaki shorts and embroidered polo t-shirts. He also advises to run you car through a car wash before visiting a client’s house if your car is dirty.
Other helpful tips are to have your tools organized and answer the phone in a professional way. Your recorded message on your phone should also be welcoming and clear. Gene advises listeners to treat the business professionally and customer will notice. If you want to sign up to Gene’s Review System, you can leave your email address at PDRMarketingMinute.com.
Nov 11 2016
Rank #19: Episode 74
This week on PDR Marketing Minute, Gene gets a wakeup call – both literally and figuratively. He receives a call in the morning from a company that claimed to have had the top position on Google in terms of “Dent Repair Pittsburgh”. At first, Gene dismisses it as he was quietly confident that he retained the top spot and had been doing so for the last 4-5 years or so. Unfortunately, when he did check up on Google, he did find that he had been dethroned by this new company. He further talks about how he had noticed this website a few weeks ago, but was not overly concerned as it appeared on page 2, and very rarely at the bottom of page 1 on Google.
Immediately, Gene gets his SEO team working on the case to try and figure out how his position was lost overnight. He explains that the website that did take his place was not actually a PDR company, but a lead generation company. They got in touch with him because they were looking to sell the calls they were receiving for their number 1 position.
After getting this wake up call, Gene discusses what you need to do to retain your top spot on Google. He advises listeners to always stay consistent and push out as much quality content as they possibly can to keep customers informed. It also stops your search engine ranking from dropping. Gene goes on to say that he took it a little too easy because he had the top position for quite a long time and didn’t think anyone would actually compete for it. Finally, he encourages listeners to stay alert to upcoming web pages on page 2 or 3 of Google. Check out those websites and read their content to see whether they are PDR companies or lead generation websites. He ends the episode by telling listeners to focus on SEO and create newer, fresher content.
Oct 02 2018
Rank #20: Episode 47
This week on the PDR Marketing Minute Podcast, Gene discusses the hail stone marketing which was talked about a few episodes ago. The man who worked with him was quite overwhelmed at the beginning of the storm, but Gene acknowledges that they didn’t roll as hard as they should have. Now, they are running a few ads.
The approach on the ad Gene discusses today is an informative video based on hail repair. It talks about what it is, how it works, and how it gives the clients a feeling of assurance when they choose us. Gene goes on to say that a number of people have been making videos similar to this and sharing them on Facebook. Tim Stuart, Paul Corden, and Jack Bucknell are just some of the names that feature these videos. Gene ran that video on a Facebook ad where the call to action button was replaced with a click to call button. They have received 15-20 calls through that button already and all under $75. Gene explains that if they reach 25 calls for $75, it would work out to $3 a call which is excellent.
That is how powerful the educational or client assistance approach is, especially when Facebook advertising is so cheap. Gene advises listeners to get out and make videos or to visit ThePDRVideoCourse.com to learn some great tips to make videos using a smartphone or tablet. He also says that you should have your video ready to roll out in case of a hail storm or should be rolled out if your area has already experienced a hail storm. You can sign up to the email list at PDRMarketingMinute.com and get Gene’s Review System.
Lastly, Gene let’s listeners know that his business, Dent Repair Now, is looking for a new technician and require more applicants. If you are interested, email Gene at Gene@DentRepairNow.com. Write “I’m Looking for Work” in the subject area and in the body, you should write a couple of paragraphs about yourself and why you want to work in Dent Repair Now. Gene ends the podcast by announcing that his right hand guy, Louie ranked in the top 10 on the PDR College Seven Day Sales Challenge.
May 31 2017