Rank #1: DP 003: Storytelling Unites Us All with Pamela Grow
Storytelling is about connecting with emotion. You don't need to hit all the bullet points. You just don't. That's all internal stuff. Beth chats with Pamela Grow from Simple Development Systems and the Grow Report in a session packed with tips and resources for stripping away the stats and getting to the heart of your story.
Rank #2: DP 062: Add Live Tweeting to Extend the Reach of Your Events with Rachel Coker
Would you love to bottle the energy of a live event and share it with your whole community? Rachel Coker of Binghamton University tells Beth how "live tweeting" will do that for you. To create the sponteneity of live takes a surprising amount of prep work. She gives tips on pre-scheduling, choosing the right tools, building your network, and strategies for "adding content to content" to get the most value out of an event.
Rank #3: DP 011: Banning the "V" Word with Peggy Hoffman
Peggy Hoffman wants to get rid of volunteers. Well, she wants to get rid of the emotional baggage attached to the word “volunteer.” Instead, Hoffman, president of Mariner Management, looks at how we can eliminate the pressure of being a volunteer. They explore ways to engage members to become more active with the organization as involvement is the trigger to commitment.
Rank #4: DP 017: The Real Reach of Social Media with Abigail Quesinberry
People underrate the power of their ability to really jump-start something in a community. It seems so big, but it doesn't have to be. Communicating with people in a way that resonates and gets them to take that next step and whatever action that may be is really the key. This week Beth talks with Abigail Quesinberry, Social Media Strategist with the Center for Teaching Quality in Carrboro, NC about collaborating to create social media content that builds your power-base.
Rank #5: DP 194: Turning Event Givers into Organization Donors
Say you have a great event that brings in big numbers of participants and donations to your organization. What should you do when the event is over to encourage guests and donors who may have given only to support a certain participant to continue giving to your organization? Kimberly Kroll-Goodwin, manager of events at STARS Air Ambulance in Saskatchewan, Canada, joins this session to share how her organization created a welcome series that introduced donors to the work STARS does and how they can get involved—without making a single ask. She and Beth explore how to measure where your donors come from, how to effectively tell your story to a new audience, and more.
Rank #6: DP 007: Balancing the Seesaw of Volunteerism with the Widener University Alumni Engagement Team
This week, Beth sits down the alumni engagement department at Widener University to discuss all things communication. Beth is joined by Tina Phillips, executive director for alumni engagement, to talk with Tina and her team about how they can engage current students, the challenge of appealing to the unique groups of alumni Widener serves and what ways they have maximized communication to encourage participation from alumni.
Rank #7: DP 117: The Trick to a Successful Annual Appeal: Start Now.
Annual Appeal season may seem far away but it will be here before you are ready. What do the most successful campaigns have in common? Planning. It may seem early but planning now will increase the impact of your efforts. Mary Elizabeth Entwistle of The Gift Development Group joins Beth to talk about what you can do when you plan ahead. They discuss creating an integrated campaign and how to use direct mail, email and social together. Each of these plays a different role and Mary Elizabeth shares how to incorporate your theme and pace your communications to have the most impact. This Episode of Driving Participation is sponsored by Nonprofit Toolkit. Get templates for design and planning your annual appeal at www.nonprofittoolkit.net
Rank #8: DP 170: Very Tiny Changes That Have Very Big Results
Using a donor's first name on a donation receipt. Making the "donate" big and easy to find. These seemingly small changes can make a big difference in not just improving your organization's donor conversion rate but also the donor’s experience of giving to your cause. Abby Jarvis, contact director at Qgiv, joins this session to explore the small changes that lead to big results when it comes to donation pages. From website color schemes to the donation page itself, Abby shares how you can make the experience as simple and meaningful as possible for a potential donor.
Rank #9: DP 162: The Intersection of Development and Communications
Some organizations suffer from failure to see things as the donors themselves see it, notes Nick Ellinger on this week's session. Nick, vice president of marketing strategy for DonorVoice, joins in to talk about how to create a connection between development and communications, and why communications in nonprofits is often one-sided. He explains how you can get real, substantive feedback from donors—and then how to actually use it. Where can you improve in your messaging so donors feel a personal connection? He shares some key advice, such as be careful what you ask as well as how you ask.
Rank #10: DP 193: Detox your Database for Better Conversion
Segmenting your messaging isn’t a new concept—but there are new ways to do it without relying on just demographics. To Amanda Parsons, Associations Coordinator for the Oregon Recreation and Park Association, participation is a spectrum, and that translates to your email messaging as well. She joins this session to talk about how to use indicators of participation as a means of sending the messages people really want to receive without clogging their inboxes. She and Beth explore the value of segmenting based on interest level, how to effectively give your email database a cleanse and create a "healthy list," the lead indicators of an unhealthy list, and more.
Rank #11: DP 179: Turning Important into Urgent
David Rhode didn't set out with the intention of his organization, Pitch In For Baseball, to become known for its disaster relief efforts. However, the work they do in providing softball and baseball equipment to communities with kids in need hit a home run as the organization was founded right after Hurricane Katrina hit. David joins in this session to talk about how a sense of urgency can elevate the importance of an organization's mission and message, as well as attract a new audience. He and Beth discuss the organization's communications program, how Pitch In collaborates with larger organizations, and more.
Rank #12: DP 164: What Starbucks has Learned about Participation that Nonprofits Should Know
Mike Lenda has experience in both the for profit and nonprofit world through working previously in marketing at Starbucks and now mobilization at Compassion International. He joins in this week to share some practices he learned at Starbucks and how they could—and should—be applied to nonprofits. From staying true to your mission—know your story and know your why, Mike says—to making your audience feel like partners in your organization, Mike shares what Starbucks has learned that nonprofits can learn, too.
Rank #13: DP 106: A Guide to Strategic Storytelling
Stories are the basic building blocks for reaching our goals. They have the power to attract donors, win support and raise money. Yet effective storytelling is still one of the biggest challenges facing nonprofits and organizations. To better understand these challenges, Nation Hahn, Chief Growth Officer at EdNC, joined Beth to discuss the basics of storytelling, and how to implement stories that engage communities.
Rank #14: DP 176: Putting Personality into Email Communications
Is it possible to add personality to your emails? Nate Adams certainly thinks so. However, he notes, there are ways to do it effectively and still keep your messaging sounding authentic. Nate, chair of communications for Young Involved Philadelphia, joins Beth to explore adding voice and vibrancy to email communications, training the next generation of leaders, why email is still valuable and ensuring your messaging appeals to the right audience while also relaying information.
Rank #15: DP 102: Onboarding Volunteers is a Journey Not a Destination
To engage volunteers, it is necessary to understand their
motivations. What are the underlying factors that drive individuals
to dedicate their time, experience and skills? Understanding why
people volunteer makes it easier to find supporters, organize their
work, and recognize their contributions. This week, Tobi Johnson,
Chief Engagement Officer at VolunteerPro, joined Driving
Participation to explore what pushes individuals to get involved.
Beth and Tobi discuss the volunteer journey, and what organizations
can do inspire volunteers to continue serving.
Rank #16: DP 076: What the Most Engaged Organizations are Doing Differently with Anna Caraveli
Have you figured out what makes your members say yes and want more? Understanding what motivates people and creates a community is Anna Caraveli's favorite subject. Many organizations treat their members like commodities rather than customers. Anna shares the qualities of an engaged organization and how letting your members determine who you are is the key to sustained success.
Rank #17: DP 074: Making the Move to an Online Publication with Kathryn Jepsen
You'd be surprised how many people are curious about particle physics. When Kathryn Jepsen started as the Editor-in-chief, Symmetry Magazine at SLAC National Accelerator Laboratory it was a print magazine suffering from budget cuts. In the process of going online, the publication has found a new audience and created opportunities to share this science with people they never expected. Learn what it takes to deliver content online in a way that not only keeps your current audience, but adds a new one.
Rank #18: DP 187: Re-Branding is Really About Change Management
Re-branding is a term that comes up a lot—but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at Lincoln Park Zoo and why it’s actually about what she calls change management. A re-brand done right resonates not just externally, but internally as well. She and Beth explore the difference between participation and engagement, how to know when a re-brand is completed successfully, and much more.
Rank #19: DP 166: Peer to Peer is More than Technology
The concept of peer-to-peer is nothing new, but it has certainly changed over the years with the advent of technology. Dorene Ocamb, senior director of integrated marketing at MADD, joins this session to explore what peer-to-peer really is (it's simpler than you think) and how technology has offered new ways for constituents to engage with your organization and spread your mission. She describes what she sees as a "renaissance of participation" and how younger generations are changing the peer-to-peer game.
Rank #20: DP 012: More than a Resume Builder…Making Giving Meaningful to Students with Heather Durkin
Beth has talked to alumni relations directors who help college students prepare for life as alumni and giving back to their university, but what about high school? This week, Beth is joined by Heather Durkin, director of alumni relations for Germantown Academy, a K-12 school. Heather talks about connecting with students and finding ways to help them continue giving back for years to come.