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Christopher Lochhead Follow Your Different™

Updated 7 days ago

Business
Education
Society & Culture
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Christopher Lochhead Follow Your Different™ is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends who’s name you know. And every day legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky”, Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

Read more

Christopher Lochhead Follow Your Different™ is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends who’s name you know. And every day legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky”, Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

iTunes Ratings

390 Ratings
Average Ratings
328
28
19
6
9

Here for diamonds, too!

By adallgood - Sep 13 2019
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But will give it a listen!

Covet diamonds

By Danni yella - Aug 23 2019
Read more
Came here for diamonds but I think I’ll listen! Great idea!

iTunes Ratings

390 Ratings
Average Ratings
328
28
19
6
9

Here for diamonds, too!

By adallgood - Sep 13 2019
Read more
But will give it a listen!

Covet diamonds

By Danni yella - Aug 23 2019
Read more
Came here for diamonds but I think I’ll listen! Great idea!
Cover image of Christopher Lochhead Follow Your Different™

Christopher Lochhead Follow Your Different™

Updated 7 days ago

Read more

Christopher Lochhead Follow Your Different™ is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends who’s name you know. And every day legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky”, Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

Rank #1: 098 Build a legendary Board of Directors w/ Coco Brown

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In this episode, the CEO of Athena Alliance Coco Brown talks about how to build a legendary board of directors. Coco is an entrepreneur and an advocate for women. She tells us why boards need to have fresh talents and why they need diversity on skills and people. Also, she shares why the old model of creating a board is worn out.

The Athena Alliance

Coco Brown is the CEO of Athena Alliance. It is a global community of women business leaders, committed to driving diversity on company boards and developing new women leaders.

“We’re essentially bringing the top-tier women together in a digital ecosystem that provides us a lot of opportunities for them across disciplines.” – Coco Brown

Coco describes the community as in-part-Linkedin — with a portion of coaching and networking — and in-part-Bumble, because of matchmaking activities.

Male CEOs and The Outdated Board of Directors

Athena Alliance serves as an agency. The group is in contact with male CEOs who wish to expand their network with women.

Coco further shares with Christopher how outdated most companies are, in terms of the composition of their Board of Directors. In the past, the board is ultimately responsible for long term shareholder. Oftentimes, it is the reason why CEOs tend to stay long in their position, up until retirement. 

“The board room needs a lot more empathy, connection, communication and understanding of the marketplace. If you look at the old board — seated with former CEOs and financial experts — the average age is 63, the average tenure is 8 1/2 years.”  – Coco Brown

Building A Legendary Board

In the past, the committees are largely about CEO compensation, equities, and succession.  Historically, committee topics are financials or risks. In the new world, these financial experts try to squeeze in other pressing corporate issues into those committees.

“So you’re starting to see this need for a much wider range of skills set in the board room. People who understand consumers. So good market strategists and leaders.” – Coco Brown

Moreover, she suggested to bring in more sets of people in their 30s or 40s. Ideally, she suggests contemporary professionals who are experienced with the operations.

To hear more about building a legendary Board of Directors, and more relevant information about Coco Brown, download and listen to the episode.

Bio:

Coco Brown leads “change and transformation.” She is responsible for accelerating multimillion-dollar growth through vision, strategy, technology, and people leadership. 

She held leadership roles including CEO, COO, President, board member, and advisor—partnering with F1000 companies, start-ups, and nonprofits. Through her leadership, she has delivered successful outcomes for Apple, Cisco, eBay, Facebook, Silicon Valley Bank, and many others. 

Currently, she is the founder, CEO, and board member of The Athena Alliance. The company is a game-changing executive firm helping to position the top 10% of executive women for advancement and board opportunities.

Since founding Athena in the Spring of 2016, she has led the organization to a network of over 1000 C-Level women, VCs, and CEOs from over 150 companies. These companies include Accenture, Cisco, Microsoft, Intuit, Autodesk, and Alphabet / Google. 

Within two years, we have overseen 20 board placements and have secured $2 million in income through corporate and investor service offerings.

Links:

Athena Alliance

LinkedIn: Coco Brown

Twitter: @cocobrown1020

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

Aug 30 2019
1 hour 1 min
Play

Rank #2: 042 The Future with Mark Pesce

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In today’s episode, we hang out with a leading futurist Mark Pesce. He and Christopher discuss how smart the world is, why we should not be afraid of the future, how the next ten years will play out and how technology will transform our health and well-being.
Path to the Future
People get blindsided, uncontrollable and scared of what the future holds. We tend to give up when we feel that everything is not falling into place. Mark wants to show us that there is always a path through.
We have always had this path. All it takes is looking at our past and the clues to help us understand how we are going to find our .
“People come out of that with the sense of urgency that there is something that they can do, something that they can be that allows them to have not just a stake in the future, but a capacity to keep up with that future.” – Mark Pesce
Fear Because of Change
According to Mark, kids these days are so different because of their experiences.
We ask ourselves why the world is changing and why we can’t keep up. The idea of fear in us is because of change. And it is something that can be tolerated as we have the capacity to learn from one another.
"We like to master things and we don't like it when those things change from underneath us because it makes us feel like we're losing on mastery." - Mark Pesce
A Smarter World
The world is getting smart. There are apps, computers, electronics, high speed mobile Internet and sensors everywhere. Mark said that over the span of 40 years, all we have done is to learn how to take all the principles that are embodied with all of these.
We have such connections, wiring and intelligence of the world that when we look at it one way, it seems very threatening. It can seem that the world is going to be so smart and would not need us anymore. But we should always remember that a machine can be dumped a million times faster than a human can.
“The challenge and pressure for us is can we get smart at the same pace the world is getting smart?” - Mark Pesce
To hear more about Mark, the leading futurist, download and listen to this episode.
Bio:
Mark Pesce is a leading futurist, author, entrepreneur and innovator. 
He is an award-winning columnist for The Register and producer and host of This Week in Startups Australia. Mark invented VRML, the standard for 3D on the Web and a core component of MPEG-4. He also authored 6 books including:
• VRML: Browsing and Building Cyberspace
• The Playful World
• The Last Days of Reality
Links:
MarkPesce.com
Twitter @mpesce
LinkedIn @markpesce
We hope you enjoyed Mark Pesce on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Apr 17 2019
58 mins
Play

Rank #3: 052 Professor Scott Galloway on the Algebra of Happiness

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A powerful, researched-based look at happiness with Professor Scott Galloway from NYU. Professor Galloway is one of the most respected voices on the Internet today. He shares how the happiness curve dips in our 20s and 30s, the many "algorithms to achieving a happy life" and why “follow your passion” is the worst advice ever.
The Arc of Happiness
According to Professor Galloway, the arc of happiness starts off at a peak from the age of 0 to 22, when there’s not a lot of responsibility to deal with. Around 25, shit finally gets real. Everything we have been told is simply not going to happen and handed to us on a silver platter.
By the time we’re in our late 20s and 30s, we come to grips with the fact that as a species, we are competitive. We vie for the title of most successful, and when we fail at that, disappointments come in one after the other. At 35-45 years old, we reach the bottom of the smile, where we slowly work our way up once again to a more rewarding life.
“The happiest people in the world are probably the people who shouldn't be, and that is, [the] seniors.” - Professor Scott Galloway
Algorithms and Equations to Happiness
Through his research, Professor Galloway found about 10 or 12 algorithms and equations directly correlated to someone’s happiness. A lot of factors contribute to happiness—financial, geographical and even demographic.
For instance, the difference between being poor and being financially secure is enormous in terms of contribution to one’s happiness. After all, money can buy you happiness up to a certain point. Where you choose to settle can also affect your chances at success and opportunities for growth, especially as a young person.
“You wanna get to where the snow and the waves are great such that you have the greatest opportunity to be good at what you do.” - Professor Scott Galloway
Why “Follow Your Passion” is Bad Advice
We have heard it time and again. Any speaker would typically sign off with doing what you love when they themselves achieved financial success through, say, iron ore smelting. And the notion that they are actually passionate about such a thing is utter bullshit.
Professor Galloway says that we are most passionate about finding what we are good at and becoming great at it. Only then can we become one step closer to happiness.
“The financial and psychological and emotional accouterments that come with being great at something will make you passionate around whatever it is.” - Professor Scott Galloway
To hear from Professor Galloway about the state of young men in America today and why love is ultimately the key to being happy, download and listen to the episode.
Bio:
Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students. He is the author of the Digital IQ Index ®, a global ranking of prestige brands' digital competence.
In 2012, Professor Galloway was named "One of the World's 50 Best Business School Professors" (Poets & Quants).
Professor Galloway is also the founder of several firms including:
L2, a subscription business intelligence firm serving prestige brands;Red Envelope, an e-commerce firm (2007, $100mm revs.); andProphet, a global brand strategy consultancy with 250+ professionals
Professor Galloway was elected to the World Economic Forum's "Global Leaders of Tomorrow," which recognizes 100 individuals under the age of 40 "whose accomplishments have had impact on a global level." Professor Galloway has served on the board of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, and Berkeley's Haas School of Business.
He received a BA from UCLA and an MBA from UC Berkeley.
Links:
ProfGalloway.com
NYU Faculty Bio
Twitter
Medium
TED Speaker Bio
Vox Interview
Penguin Random House Author Bio
We hope you enjoyed Professor Scott Galloway on...
May 14 2019
1 hour 8 mins
Play

Rank #4: 067 CEO Whisperer Jerry Colonna Reboot

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WIRED calls Jerry Colonna the CEO Whisperer. He believes better human beings make better leaders. Today, he joins Lochhead in a fun and deep adult conversation about his new book, Reboot, and about growing up, what it takes to become a warrior leader and a lot more.
Writing a Book He Would Read
Jerry shares that Reboot is the only book he could write. Anything else would have been complete and utter bullshit. After all, he has had too many scars to bullshit his way through life.
He didn’t even know what he wanted to write when he received his agent's offer. But soon he realized that they wanted him to be himself and show up. And the experience, coupled with his readers’ reactions, could easily reduce him to tears.
“I wrote the book that I needed to read 20 years ago.” - Jerry Colonna
Words Coming from Life
Towards the beginning of his book, Jerry ran by some of the many hardships people could go through. A co-founder quitting, investors pulling funding, spouses giving up, and many more. Every one of these instances is not some theoretical experience and can happen to anyone.
Such are the moments to stare deeply into our own experience and ask ourselves some important questions. What are we made out of, what have we chosen? But more broadly, in what ways have we been complicit in creating conditions we don't want?
“It's much easier to look at the world and say, ‘Why are you doing this to me? Why is this happening to me?’ But that's uninteresting.” - Jerry Colonna
Complicit Versus Responsible
In writing his book, Jerry used the word “complicit” purposefully. He says that it differs from “responsible”, in that being complicit is like “going along with” and also unconscious. And like Joseph Campbell and Carl Jung said, until we make the unconscious conscious, it will direct our lives and we will call it fate.
We can realize how we become complicit in creating such conditions by answering the question of how they have served us. After all, that which persists does so because it delivers something.
“We might maintain structures not in our best interest because they serve this sort of larger wish for love, safety and belonging.” - Jerry Colonna
To hear more about Reboot, warrior leaders with open hearts and more life-altering nuggets from Jerry, download and listen to the episode.
Bio:
The founder and CEO of Reboot.IO, Inc. Colonna is a certified professional coach.
Colonna draws on his wide variety of experiences to help clients design a more conscious life and make needed changes to their career to improve their performance and satisfaction.
He established his coaching practice in 2007. Prior to this work, Colonna was a venture capitalist focused on investing in early-stage technology-related startups.
In 2002, Colonna became a partner with J.P. Morgan Partners (JPMP), the private-equity arm of J.P. Morgan Chase where he led the firm’s investments in companies such as ProfitLogic, Inc.
Colonna served as a director at ProfitLogic until its purchase by Oracle, Inc.
During his time at JPMP, his commitment to the non-profit sector increased significantly. In the fall of 2001, he worked with The Partnership for the City of New York to help launch the Financial Recovery Fund, a $10 million-plus program that made recoverable grants to small businesses impacted by the attacks on the World Trade Center.
He was named co-Executive Director of NYC2012 in January 2002, the organization designed to secure the City’s designation as the representation in the competition to host the 2012 Olympic Games.
In that year, he helped raise more than $6 million to further those efforts.
He joined JPMP from Flatiron Partners.
With his partner, Fred Wilson, Colonna launched Flatiron in August 1996. Flatiron became one of the most successful, early-stage investment programs.
During his tenure with Flatiron, Colonna was responsible for the firm’s investments in companies such as Geoci...
Jun 17 2019
1 hour 21 mins
Play

Rank #5: 087 9 Lies About Work w/ Ashley Goodall

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The author of a ground-breaking new book called Nine Lies About Work, Ashley Goodall, joins us today for a fun, smart and unpredictable conversation about work and life. Lochhead and Goodall discuss what’s wrong with work and what to do about it, work-life balance and nurturing the human spirit at work. 
Nine Lies About Work  
Ashley Goodall is SVP of Leadership and Team Intelligence (LTI) at Cisco. He built this new organization to focus entirely on serving teams and team leaders. Through this, they are able to research and study the most challenging questions about work. 
His work at Cisco focuses on defining what is special about the best teams and how does one create the best team for the company. Other than this, he is also the co-author of Nine Lies About Work: A Freethinking Leader’s Guide to the Real World.
“There are very few things in life that you can’t or shouldn’t smile at. At some point, the more serious the topic, the more important it is to find little moments of levity and humor.” - Ashley Goodall
Work-Life Balance 
Ashley points out his opinions about achieving work-life balance and why it is such an unapplicable paradigm in today’s world. Christopher shared how this mindset creates two persons: one that is working and another one, who is living his life. 
“The implication of that is, all that stuff in work is bad and all the stuff in life is good. Your job ⁠—  in order to lead a fulfilled life ⁠— is to have enough sugar to sprinkle into all that bitterness of work.” - Ashley Goodall
In this mindset, we are taught that life is the antidote to work  ⁠— but that is a huge misrepresentation of life. Further, Ashley says that work-life balance is such a disservice to the wonderfulness of work. It mutes employee curiosity of finding out what work will be like if one is high-performing or say, growing and making a huge impact. 
“If the prescription is to take over the toxicity and balance it with life, you'll never get to ask those questions, that is such a shame.” -Ashley Goodall
Language, Love, and Life
Ashley shares a wide array of stories and opinions in this podcast. He poses his standpoint on giving weight to context, as opposed to just taking words as it is. 
He further gives advice on how to grow the human spirit in the workplace. The discussion turns into an interesting discussion about love.
To hear more about the nine lies about work and more relevant information from Ashley, download and listen to the episode.
Bio:
Ashley Goodall is an executive, leadership expert, and author, and has spent his career exploring large organizations from the inside.
He looks for lessons from the real world that help people and teams thrive. Further, he focuses on what makes work a more human place for all of the humans in it. 
His first experience of teams and leadership were as a student musician and conductor. He was fascinated by the unspoken understanding between people playing together and carried this fascination into the corporate world.
He currently serves as the Senior Vice President of Leadership and Team Intelligence (LTI) at Cisco. It is a new organization built to focus entirely on serving teams and team leaders, and which aims to reveal the answers to some of the most challenging questions about work. What is special about the best teams?
Why do we follow one leader and not another? How can we make more teams like our best teams and more leaders like our best leaders?
The new approaches he has pioneered address everything from performance management to feedback, to team activation technology, to real-time team intelligence, to social network mapping, to strengths-based leadership—and together this challenge much of the conventional wisdom of work today.
Ashley is the co-author, with Marcus Buckingham, of Nine Lies About Work: A Freethinking Leader’s Guide to the Real World (Harvard Business Review Press, April 2019),
Aug 02 2019
52 mins
Play

Rank #6: 097 Legendary Writer Dushka Zapata

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One of the most prolific and important writers in the world and our most regular guest Dushka Zapata, joins us today. We had a heartfelt conversation about mending broken-hearts, why grief is worst when you’re young, why discipline is better than inspiration and many more!

Writing Beautiful Answers at Quora

You may find Dushka lounging in Question and Answer site Quora, where her writings receive 140 million views. Her life-affirming, fun and powerful answers have garnered her quite a following, including Christopher himself.

During this conversation, she shared a wonderful passage where we can learn a thing or to about mending a broken heart. She shares a story about a big, crowded yoga class she attended. The intention was to heal the physical and non-physical aspects of the person ⁠— whether a sprain, a wound or even sorrow, anxiety and loneliness. 

“At this point, I sneaked a peek. I opened my eyes and slowly panned the room. I would say that 97% of the people on the room had placed both their hands over the left side of their chest.” – Dushka Zapata

She left a powerful message to readers, reminding everyone to tread very carefully in this world because, in reality, almost everyone is desperately trying to mend a broken heart.

Grief is Worse When You’re Young

Dushka shares another question lifted from Quora about a young 16-year old who wanted to marry her girlfriend. She crafted a very creative and wholehearted response: she affirmed what the young lad was feeling and then informed him that this feeling is temporary. 

“Feelings  ⁠— real and deep  ⁠— change. Feelings change and the fact that they do is what breaks me. The fact that it changes, saves me and it will save you too.” – Dushka Zapata

She concludes that the younger you are, the more confusing things are because you don’t know you can survive them.  

Discipline Matters More Than Being Inspired

Dushka shares to Christopher about some days in her career, where she counts on being disciplined, rather than inspired., which she believes is the secret to anything. 

“I don’t think there is such a thing as motivation. I think that you just do it because, you said you are gonna do it every day.” – Dushka Zapata

More on this Oddcast, Christopher, and Dushka discuss the importance of being an amateur. She also conversed about her new book, You Belong Everywhere and Other Things You’ll Have to See for Yourself.

To hear more about Legendary Writer Dushka Zapata, download and listen to the episode.

Bio:

Dushka Zapata is one of the most prolific and popular writers working today. 

On question and answer site Quora her work has been viewed over 140 million times.

She’s the author of eight best-selling books.

Dushka has over 20 years experience as a senior communications executive in Silicon Valley. 

When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk.

Links:

Quora: Dushka Zapata

New Book: You Belong Everywhere and Other Things You’ll Have to See for Yourself 

Twitter: @dushkaamateur

LinkedIn: Dushka

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

Aug 28 2019
35 mins
Play

Rank #7: 058 1 Life Fully Lived w/ Tim Rhode

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Tim Rhode, founder of the non-profit 1 Life Fully Lived, has helped thousands of people turn their lives around. On this episode, this favorite buddy of Lochhead’s talks about life design, going from entrepreneur to non-profit founder and more.
“Are you living in what we call the one life fulfillment triangle? Where do your passions meet your talents where there's opportunity in the marketplace?” - Tim Rhode
Transitioning from Entrepreneurship to Non-Profit
Tim did not get a ton of non-profit experience prior to founding 1 Life Fully Lived. He was like any realtor who eventually became a mini-tycoon and founded the organization in a most unconventional way. He did not merely dump his cash in a foundation but was actually very involved in it.
The transition has been an amazing journey. Tim says that he owes it to the many talented people who know who they are and believe in 1 Life Fully Lived. With them, he is able to live every day in a state of flow, always seeking improvement.
“The journey has been getting to know who could most use all of this and how can we best serve—and what's the real estate term—the highest and best use of 1 Life Fully Lived to help make a difference in a world that can certainly use a 1 Life movement now.” - Tim Rhode
Why People Struggle
Tim points out some of the reasons why people are constantly struggling on top of the economic uncertainties that bog them down.
“They're struggling because they're basically being taught to struggle by people who are struggling, not having quite figured it out themselves.” - Tim Rhode
This ecosystem knows nothing but struggle and people can get used to being part of it. Christopher concurs with this. When you grow up in such an environment, it is all you are going to think life is about.
Designing a Best Life
To overcome the ceaseless struggle, people need to be exposed to new ideas, thought processes and good role models. These models will then spark the question of what-could-be in those who are stuck and have yet to find their footing.
Most schools teach us that getting a degree and doing well on SATs is the only way to become successful in life. However, 1 Life Fully Lived seeks to shake up that system and teach people valuable entrepreneurial skills. And in so doing, they hope these people would have not only financial freedom by the time they’re old and gray but also the health and vitality to still “get the goods in the woods.”
To hear about people doing great things alongside with Tim and how to create a diverse, mission-driven network of people, download and listen to the episode.
Bio:
Tim Rhode sold over 2,500 homes when from 1986 to 2000. He bought and sold over 100 properties and coached more than 200 investing students for foreclosures.com.
Today, Tim is the founder of non-profit, 1 Life Fully Lived and co-founder of men’s mastermind group GoBundance where he helps thousands live their best lives.
Links:
1LifeFullyLived.org
Facebook
GoBundance.com
LinkedIn
We hope you enjoyed Tim Rhode on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 28 2019
1 hour 6 mins
Play

Rank #8: 066 Marketing Assassin Rick Bennett

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Rick Bennett, Silicon Valley's advertising and marketing secret weapon, joins us for the last installation of this four-part series on Marketing.
He specializes in guerrilla warfare marketing and has been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years. Two of his most spectacular successes are Oracle and Salesforce.com, working with both Larry Ellison and Marc Benioff, respectively.
“I like to do Marketing that causes emergency board meetings and CEO firings at my competitors.” - Christopher’s favorite expression from Rick Bennett
Sharing Best Practices
Having worked together in Silicon Valley, Lochhead considers Rick as one of his “Masters.” Rick is one of the advertising senseis in the field who has been humbled by the experience but is highly regarded in the industry. To Christopher’s surprise, Rick also shared how he extracts one-liners from one of his bestselling books, Niche Down: How to Be Legendary by Being Different.
Rick Bennett, dubbed as The OG (Original Gangster)—a modern-day technology Adman—has successfully implemented uniquely-crafted marketing campaigns. He stressed the importance of one-of-a-kind advertising.
“Ellison's law states that you are not allowed to say anything that one of your competitors would say—whether in website, email, anywhere—so I insist on enforcing that to my clients too.”  - Rick Bennett
Guerilla Marketing: Making Generals Surrender
Rick shared some important insights about guerilla marketing. One of the goals of guerilla warfare is to make the generals of the opposing army make mistakes.
“My ads will attack your competition like a pack of speedy, crazed wolverines” - Rick Bennett
He said, “Demoralize the generals of the opposing army, then they’ll make mistakes. You have your investors to say, ‘Hey we have a winner here’ and you have to make the employees feel that their boss is kicking ass.”
In the end, marketers should aim for a campaign where you make opposing generals psychologically surrender, even before any battle has begun.
To hear more about the interview with Guerilla Marketing Guru Rick Bennett, download and listen to the episode.
BIO:
Rick Bennett specializes in guerrilla warfare marketing.
He’s been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years.
Two of his most spectacular successes are Oracle and Salesforce.com.
Links:
RickBennet.com
LinkedIn
We hope you enjoyed Rick Bennett on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jun 14 2019
1 hour 14 mins
Play

Rank #9: 081 American Immigrant Dreamer Entrepreneur, Diego Corzo

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Young immigrant and entrepreneur dreamer Diego Corzo joins us today in an insightful conversation about entrepreneurship, investing and achieving dreams in a different country. This episode takes the theoretical discussion about the immigration debate in the US and makes it real through Diego. 
Being an Undocumented Immigrant
Diego Corzo entered the US with his family when he was nine. He understood the implications of being undocumented when he applied for a driver’s license. He got denied because of his status. These obstacles continued when he found out he was not eligible for any financial grants or student loans.
“I saw the sacrifices that my parents had, from not speaking English to finding work. My mother, from working in a bank, she was cleaning toilets and houses, without having a day off for a long while.” - Diego Corzo
He was a straight-A student at Florida State University and was working part-time and doing some internships with small business and non-profits organizations. He was handpicked by some companies for work after graduation but unfortunately, he does not have a work permit.
Windows of Opportunity
After these obstacles in finding work to fund his schooling, he conducted research on Obama’s Deferred Action for Childhood Arrivals (DACA) and found out he can start a company under LLC set-up. He then registered an IT consulting company with a colleague and took in as clients the small business and NGOs. 
“I always had the mindset that no matter what happens, there is always a way here in the United States. As my dad always says, ‘The US is a land of opportunities and its up to us to find it’.” - Diego Corzo
Back in 2017, Diego also posted a commentary to President’s Trump, as he plans to remove DACA. His post went viral and was able to reach some Dreamers like himself. Dreamers are defined as immigrants who entered the US below 16 years old, have finished high-school and have zero criminal records.
Celebrating the Good Life at Age 28
Part of being viral, he was able to meet some millionaire entrepreneurs from the mastermind group, Gobundance. Although Diego started with 25k net worth, these men saw the potential in him and pledged to mentor him to become a millionaire himself. Diego, at 28 years old, now earns 10x of his initial net worth and owns 19 doors in 13 properties.
“When I shared the story, I’m sort of breaking the paradigm. They think that undocumented immigrants don’t pay taxes. They just take jobs and they dont really support the community.” - Diego Corzo
At present, Diego is into real estate investing and is a financial freedom advocate, especially targeting Dreamers like himself.
To hear more about being an American immigrant Dreamer and more relevant information from Diego, download and listen to the episode.
Bio:
Diego Corzo is a 20-something, Peruvian living in Austin, Texas.
He founded FreeBy26.com to help millennials realize that they don’t have to settle to what society expects.
Diego graduated from Florida State University in 2012 and moved to Austin, TX to work as a software developer for an IT Company.
In his spare time, he started learning as much as I could about financial literacy and the habits of wealthy people.
He became interested in real estate as began to explore different ways to increase his income.
He bought my first property when he was 23. 
Fast forward 3 years, he now owns 8 properties which are the source of his passive monthly income. 
Ultimately, his goal is to be financially free before he turns 27.
He shares more about his struggles, successes, and mindset through his journey, through his website. 
Links:
Diego Corzo
TED Talk: Diego Corzo
FWD.US/DACA 
We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jul 19 2019
59 mins
Play

Rank #10: 032 Experiences w/ Joe Pine

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Are you a company people spend time with or save time with? On today’s episode, business thought leader Joe Pine joins us for a riveting conversation on why experiences remain important in the business sphere.
Progression of Economic Value
Joe and his partner opened their legendary book, The Experience Economy, with an anecdote on coffee beans. Coffee is a commodity that can be grown on the ground and a cup can cost 2 to 3 cents. But when you package coffee beans and sell them in stores, their value increases to 5 or 10 cents.
Even more, when you buy coffee from someone who brewed it for you, the cost increases to half a dollar. Finally, having coffee in an ambient environment like most coffee shops will have you paying up to $4 for a cup. This perfectly exemplifies the progression of economic value.“
When Companies Fail
Apple and Starbucks have succeeded in making experience part of their products through their retail stores. This is something that a lot of companies fall short in. Take for example Toys R Us, which went bankrupt recently.
“When you combine the great products that Apple has with the great experience they have in their stores, that's when magic can happen.” - Joe Pine
Toys are the most experiential products in the world, even more than smartphones. But Toys R Us failed to see that putting them in a warehouse where kids couldn’t really play with them put their business in jeopardy.
Two Experience Strategies
As a company, you can choose between two strategies to make the customer experience better: the time well-saved strategy or the time well-spent strategy.
For the first one, you can divide the best possible service at the lowest possible price at the greatest possible experience for your customers. Meanwhile, there is also the second strategy where people actually value the time they spend with you.
“You gotta get people to value the time that they spend with you. Give them a reason to come into the store. Give them a reason to interact with you.” - Joe Pine
To hear about the four types of experiences and the value of being authentic from Joe, download and listen to the episode.
Bio:
Joe Pine is a legitimate business thought leader and among the founders of the experience economy. He and his partner James H. Gilmore wrote The Experience Economy: Work is a Theatre & Every Business a Stage in 1999, which demonstrates how goods and services are no longer enough. What companies must offer are experiences that engage each customer in an inherently personal way.
He helps clients to design strategies to leverage these new economic opportunities and create experiences that drive revenue.
Links:
StrategicHorizons.com
Harvard Business Review - Welcome to the Experience Economy
LinkedIn
Twitter
We hope you enjoyed Joe Pine on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Mar 08 2019
1 hour 5 mins
Play

Rank #11: 009 Hal Elrod and Jon Berghoff – Your Best Year Ever

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With the New Year upon us, how do we make it count? Hal Elrod and Jon Berghoff touch base with Christopher for today’s episode. Together, they discuss ways to make 2019 our best year ever.
“How do I create an identity for myself that I just want to keep living into? I guess I would call that an ‘accountability’ to my image of myself.” -  Jon Berghoff
A Shift in Priorities and Values
Hal has been working on two new books. The Miracle Equation comes out in April. Miracle Morning for Couples: How to Make Your Relationship Legendary One Morning at a Time is to be released on Valentine’s Day.

On top of his writing, he’s been busy being the best dad and husband, spending every possible moment with his kids and helping his wife take care of them. This showed especially when he completely forgot about a book deadline in favor of spending time with his kids and a friend’s.
“That's a fundamental, radical subconscious shift in my priorities and in my values… While I'm still navigating the balance, it's positive.” - Hal Elrod
The Miracle Equation
Hal has worked on The Miracle Equation long before The Miracle Morning. He has used the equation to teach people and help them exceed everything they have done before.

Two fundamental decisions make up the equation: unwavering faith and extraordinary effort. Any high achiever who has contributed anything extraordinary to this world and achieved something extraordinary in their lives make these two fundamental decisions. They maintain them to achieve those results.
Achieving Inevitable Success
One must establish unwavering faith that you can do something you’ve never done before. This is counterintuitive and defies our human nature. We tend to stick to things we’re familiar with, but it’s important that we go out.

Extraordinary effort must be put forth until results are achieved. It may take a while, even with the two decisions in play, but it’s just like everything.
“When you live your life where you approach your every day, every goal, every dream with unwavering faith and extraordinary effort, your success is inevitable. It's only a matter of time.” - Hal Elrod
To hear more about making the most out of your year from Hal Elrod and Jon Berghoff, download and listen to the episode.
Bio:
Jon Berghoff
Co-Founder and President Flourishing Leadership Institute (FLI)

Under Jon's leadership, the FLI team has designed and facilitated whole-system change efforts through large group collaborative summits for organizations that include BMW, Fathom, Boeing Corporation, Vitamix Corporation, Fortec Medical, and Fairmount Santrol. Jon previously served as the head of sales for the direct sales team at Vitamix Corporation, where revenue grew by 400% in less than 4 years, as their team grew from 175 to over 600 members.

His work in Appreciative Leadership, Emotionally Intelligent Negotiations, and Influence has brought him to Australia, Japan, the UK, and South America. Jon is in high demand, known for his authenticity and highly engaging style of creating powerful learning experiences for participants.
Hal Elrod
Hal Elrod is on a mission to elevate the consciousness of humanity, one morning at a time.

He is one of the highest-rated keynote speakers in America, creator of one of the fastest growing and most engaged online communities in existence and author of one of the highest rated, best-selling books in the world, The Miracle Morning.

Hal actually died at age 20, hit head-on by a drunk driver at 70 miles per hour. His heart stopped for 6 minutes and he broke 11 bones. Eventually, he woke from a coma to be told by doctors that he would never walk again.

Not only did Hal walk, he went on to run a (52 mile) ultra-marathon and become a hall of fame business achiever—before the age of 30.

Then, in November of 2016, Hal nearly died again. His kidneys, lungs, and heart were on the verge of failing. This led to a diagnosis of a very rare,
Jan 04 2019
43 mins
Play

Rank #12: 028 Dorie Clark Reinvent You

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What exactly does reinventing yourself entail? Expert Dorie Clark joins us today for a conversation about designing one’s new identity, why social proof matters, and a lot more.
Winning Over the Team
To reinvent oneself means giving in to the want to go toward a certain direction. Once you figure this out, you also need to realize that a lot of the process is about winning over the internal team. Who you surround yourself with as you begin reinventing yourself matters a lot.
“Ironically in the reinvention journey, the people closest to you are gonna be the least supportive initially.” - Dorie Clark
People you’ve built relationships with are more tied to who you’ve been than you are. They come from a good place, not to mention that they have the most at stake in this reinvention. You need to develop a strategy to help them understand your intentions and see your determination.
The Power of Dormant Ties
Since reinvention involves established relationships with people, you must also grasp the concept of ties. These include strong, weak, and dormant ties. Dormant ties come from strong bonds shared with people who have gone off in directions completely separate to yours.
Dormant ties can be particularly powerful when rekindled, especially with the positive connection and thoughts that come with them. That you have some form of contribution to each other’s success makes it a lot easier when you reunite. With ties like so, you will find people to root for you in your process of reinvention.
Creation of Content
The other key component is proof that you can muster to support your new identity. People are skeptical, and you have to hammer it home that you are serious about them. This is where content creation around your new subject area comes into play.
“It’s a way of simultaneously demonstrating your expertise. It enables you to have a networking vehicle. It allows you to create these sustained reminders.” - Dorie Clark
To hear more about Dorie’s expert advice on reinvention, download and listen to the episode.
Bio:
Dorie Clark is “an expert at self-reinvention and helping others make changes in their lives,” says The New York Times. She’s an adjunct professor at Duke University and a bestselling author.
Her book, Stand Out, was named the #1 Leadership Book of 2015 by Inc. Magazine. She’s also a regular contributor to HBR.
Links:
DorieClark.com
Twitter
LinkedIn
We hope you enjoyed Dorie Clark on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Feb 27 2019
1 hour 6 mins
Play

Rank #13: 010: How To Get and Stay Fit with Joey Wolfe

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New Year resolutions have been made. How do we keep from being part of the 6% of people who can’t follow through? Professional athlete turned fitness trainer and entrepreneur Joey Wolfe joins Christopher on today’s episode for some practical ideas to make fitness stick in our lives and improve our well-being.
“I was doing all these other stuff more so than putting my health first and that is completely changed, and I honestly don't feel like it's ever going to change again because it's part of who I am now.” - Joey Wolfe
Coming Up with a Plan
Joey is the founder of Paradigm Sport in Santa Cruz, California, the gym Christopher personally goes to. Every beginning of the year, new faces fill the gym. Then by February, the same people disappear — a trend across the gym business.

You need to have a plan so you don't become the person that’s done by Valentine’s Day. Everybody has good intentions at the beginning of the year, but you must be clear on what your goals are. And goals are different from results.
Important Behavioral Changes
When planning your fitness routine, you must focus on the goals and the measures you will have to take to fulfill them.
“What are the behavioral changes we need to make in order to get you to achieve those goals... what are the behavioral changes I can be making to make my goal a reality?” - Joey Wolfe
In order to make these changes, you must get into a routine. This is what most people find most troublesome since routines are difficult to establish.
Workout Buddies and Realistic Plans
Joey has never been a morning person, and it remains true until now. But he found a workout group composed of other goal-driven and like-minded entrepreneurs. They helped him ease into the routine of working out first thing in the morning.

An "accountability partner", along with a realistic plan catered to your fitness level, will help you follow through your plan.

To hear more fitness tips from Joey Wolfe, download and listen to the episode.
Bio:

Joey Wolfe
Founder & CEO Paradigm Sport
Santa Cruz, CA
Joey is a lifelong athlete. Early in his career, he played professional baseball and was on track to be a major league catcher when injuries took him out.

Never a quitter, Joey dedicated his life to empowering others to be fit, healthy and make their athletic dreams come true.

He has trained countless pro-baseball players, UFC fighters, pro-surfers and regular folks who want to take their game up in life.
A native of the Central Coast of California, his talent and passion for baseball took him to the professional level where he worked with some of the country’s best trainers. As an ACSM-certified trainer, he now shares his experience and enthusiasm with world-class athletes and fitness clients alike.

Joey has built a business with the goal of bringing the most advanced techniques and the highest levels of individualized athlete training to the Central Coast community.
The local environment has shaped his interests and defined sport-specific training in two disciplines: competitive surfing, for which Santa Cruz is world-renowned; and baseball, which launched his career.

Joey Wolfe’s 7 Fitness Tips:

30-minute workouts will suffice.
Share your goals with those closest to you, or if you’re up for it share it on social media.
Get a gym membership or outfit your garage with exercise equipment.
Have a large visible calendar or “accountability mirror” to track your workouts in advance.
Have workouts written in advance.
Find a workout partner who can motivate you.
Don’t get caught in the mental trap that “going to the gym” is the only way to workout.

Any physical activity will suffice, just make sure you train like it matters!
Links:
ParadigmSport.com

Instagram - Paradigm Sport

Facebook - Paradigm Sport

We hope you enjoyed Joey Wolfe on this episode of Follow Your Different™! Christopher loves hearing from his listeners.
Jan 08 2019
Play

Rank #14: 013: Quit Your Corporate Job & Go Solo w/ Eddie Yoon

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Today, Eddie Yoon unpacks a recent Harvard Business Review article with his co-author Christopher. Together, they answer some questions, concerns, and explain further why you should quit your corporate job and go solo.
It's All in the Data
Eddie and Christopher’s HBR article has been receiving a lot of attention. Some of the people amid the buzz expressed their concerns about their thesis. But the data say it all: nearly 70% of solopreneurs make $100,000-250,000 in a year.

This figure is almost twice as much as the average US household. And it is much higher than what Glassdoor reports the average US executive makes yearly—$121,500. It seems solopreneurs are doing as well, if not exceedingly better, than most executives.
“If solopreneur was an industry and a company, everyone would be flocking to this industry in the same way that people did it for Silicon Valley or investment banking or consulting.” - Eddie Yoon
Importance of IPOs
Initial public offering (IPOs) have always been tech-related. But there are notable people who have done it in a non-digitized fashion. One example is Steve Hughes who launched a special purpose acquisition company and eventually skyrocketed as a solopreneur.

To go solo, a bridge needs to be crossed. You must know your investor story and who your target investors are. You must also know why they should believe that you’re worthy of your multiple.
“I think that more people are figuring out that market exists and [so], ‘Why not me?’” - Eddie Yoon
Breaking Out to Do Better
So many people are afraid to break out because of the corporate mothership and the financial aspect tied to the choice. But there are those who confronted their fear of not making enough and ended up earning more while working less.

The other odd benefit to going solo is that as an outsider, solopreneurs tend to be a lot smarter than those who are tied to a company.
“Maybe that's the extra value that perspective gives you.” - Eddie Yoon
To hear more about the ultimate way of monetizing yourself and making an emotional business case for going solo, download and listen to the episode.
Bio:
Eddie Yoon is the founder of EddieWouldGrow, LLC a think tank and advisory firm on growth strategy.

Prior to this, he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5 billion dollar of annual profitable growth in consumer packaged goods, durables, robotics and energy.

Eddie is one of the world's leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016).

He is also the author of over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Additionally, he has been quoted in the Wall Street Journal, The Economist, Forbes and has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan.

Eddie lives in Chicago with his wife and three children.
Links:
Harvard Business Review Article by Eddie Yoon & Christopher Lochhead:

Why Some High Performers Are Quitting Big Companies to Work for Themselves

Glassdoor - Executive Salaries

EddieWouldGrow.net

Superconsumers on Amazon

Twitter

LinkedIn

We hope you enjoyed Eddie Yoon on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jan 23 2019
1 hour 7 mins
Play

Rank #15: 015 Best Year Ever: 7 People Share Their Strategies

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On today’s special episode, Christopher gets together with seven people from the leadership team of the Best Year Ever Blueprint event hosted by Hal Elrod and Jon Berghoff. What are their goals for 2019? And how will they overcome the things that might hold them back this year?
Accountability, Community, and Passion
Determined as she is, Stephanie knows that not all her goals for the year will be achieved. But to get there, she underlines the importance of surrounding herself with people who will hold her accountable. This comes coupled with consistency and being clear with her why and passion.
“It's the accountability, it's the community, and it's holding back to the core of the passion.” - Stephanie Courtillier on how to achieve goals
She thinks it’s easier to do something for other people than doing it for herself. Ultimately, it all boils down to the impact that she has in someone else’s life and how she transforms them.
Not About Meeting Goals
Alissa Daire Nelson talks about one of her key takeaways from Dr. Shawn Stevenson. According to Shawn, it doesn’t matter if you don’t meet your goals. It is far more important to have them.

A goal-oriented person, Alissa has grown a lot shyer of putting out her goals in fear of failing. But being part of the Best Year Ever Blueprint made her realize the things that really matter. She looks forward to recalibrating her goals for the New Year according to these.
“It matters whether I shoot high. It matters whether I have the why behind it and that I'm measuring the things that actually matter to me.” - Alissa Daire Nelson
Alignment with Oneself
Stephanie Wankel came up with a theme to make 2019 her best year. When she makes her goals, they must align with her true self Whether they’re health or career-related, goals need to resonate with her first so she can achieve them.

To hear more strategies from 7 wonderful people of the Best Year Ever Blueprint, download and listen to the episode.
Bios and Links:
Stephanie Courtillier
Founder, Integrous Women

As founder and CEO of Integrous Women, Stephanie is paving the way for the next generation of entrepreneurs. She is on a mission to inspire, educate and empower heart-centered women to create their own purpose-driven futures through a supportive, forward-thinking and compassionate community.

In parallel with helping women lead purpose-driven lives that enhance their professional and personal goals, Integrous Women seeks to take these skill-building tools to empower young women in Guatemala.

IntegrousWomen.com
stephaniec@integrouswomen.com
Facebook
Instagram
(949) 529-0181

Alissa Daire Nelson
Alissa Daire Nelson is regularly featured on television news segments, inside major blogs and publications, and on podcasts from all over the globe.

She's an accomplished Success Coach, Speaker, host of the Frickin' Awesome Entrepreneur podcast. She is also a published Author of the book, From Frustrated to Frickin' Awesome: 4 Steps to Achieve the Success You're Wired For.

Daire2Succeed.com

Rachelle Niemann
Rachelle of Nourishing Worthiness is a wife, dog mom, ultra-marathoner, outdoor enthusiast, blogger, and author.

Rachelle has been a student of personal growth and dealt with debilitating anxiety for decades. Now, she wants to share what she has learned and is on a mission to inspire individuals to make the transformation from fear to self-love.

NourishingWorthiness.com
Instagram
Facebook

Stephanie Wankel
Founder, New Heights Investment Group 

The people at New Heights are passionate about connecting accredited investors to the very best real estate syndication opportunities in the industry. They help busy professionals learn about private investment opportunities that protect and grow your wealth effortlessly.

Reach them at: stephanie@newheightsinvestmentgroup.com, or visit www.newheightsinvestmentgroup.com

Coming February 2019: Frenzied To Financial Freedom Podcast:

Facebook
Jan 25 2019
1 hour 15 mins
Play

Rank #16: 027 David Osborn Wealth Can’t Wait

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How do you overcome a compounded fear of failure to become legendary? On today’s episode, author, entrepreneur, and real estate investor David Osborn joins us in a conversation about making money, building capital, and so much more.
“You go to work for capital so your capital can eventually go to work for you.” - David Osborn
Thinking Big, Not Delusional
David started out as a realtor, working under his mom’s team for three years. Over time, he realized he no longer wanted to sell so he ventured out into setting up franchises. With the right company, time and work ethic as well as a dash of mistakes and failures, he and his team have sold billions.
When you focus on the delta of where you are and where you want to be, it becomes clear that making the first million is way too hard. But it’s just as important to think massively big, and not delusional, to get started. It takes so much longer and harder than people can imagine and be willing to admit, after all.
“People always look at the credit and the money that an entrepreneur makes and they way underestimate the amount of risk and amount of failure.” - David Osborn
An Idiot Prior to Success
David first opened up a franchise in 1996, and it took ten long years before he could make money. It was a sweet two years, until the massive crash of 2008. Luckily enough, he had a great company to support him through it. But not all entrepreneurs are on equal footing.
An entrepreneur that has to scramble all the way up will look like an idiot for ten years before they get rewarded. And sometimes, the rewards could be more than they probably should get.
“The reason is you spent those ten years where every day there's a chance you could have nothing the next day.” - David Osborn
Overcoming Fear Through Crazy
It takes experiencing hurt and failure for fear to manifest. We find punishment, pain, and psychological difficulty so aversive that we steer clear of ladders going up.
Even the most successful entrepreneurs get afraid. But it’s finding the crazy force to drive you through the journey that spells all the difference.
To hear more about David's views on free will and capital building, download and listen to the episode.
Bio:
After sticking out his thumb and traveling the world, David returned home to Austin, Texas broke and unemployed, at the age of 26. Though his travels may not have yielded wealth, they instilled the key motivation that he brings to every part of his life to create it — freedom.
Because to have everything you ever wanted takes the opportunity to design your life and believe it can happen.
Through this intention, David began to test his entrepreneurial merits alongside his business-partner mom in the world of real estate. The results were nothing short of remarkable. In less than 10 years, David would go on to build one of the top real estate brokerages in the world, founding over 50 companies.
Yet, more than anything else, the inherent freedom derived from his success awards him the time to focus on the importance on what matters most: being a proud father of two beloved daughters, a son, and husband to the wonderful and talented Traci Osborn.
Today, still rooted in his boundless sense of adventure, David continues to travel the world not only to be enlightened by new experiences but to share his insight and expertise with others so they, too, can truly be free.
Links:
DavidOsborn.com
Wealth Can’t Wait - Amazon
Homo Deus: A Brief History of Tomorrow - Amazon
DaveRamsey.com SuzeOrman.com
Happiest Countries - Forbes
We hope you enjoyed David Osborn on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Feb 26 2019
1 hour 8 mins
Play

Rank #17: 026 Fuck Hustle w/ Christopher Lochhead

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Why is hustle utter bullshit? On today’s episode, Christopher talks about the number one piece of entrepreneurial advice that most of us hear today. A topic that he’s written a blog for, Christopher shares seven reasons why we need to fuck hustle.
No Shit, Sherlock
Most entrepreneurial porn stars would pontificate the mentality that we need to hustle all day and every day. But “hustle” isn’t the most important word ever or a badge or wristband to show off. This evangelization of the idea that hustling is the way to go is dangerous and it needs to stop.
For one, hustle is a “No shit, Sherlock.” We all know that if you want to be successful in business or any other domain, you will need to work hard. We all heard of Malcolm Gladwell’s 10,000-hour rule, and success takes hard work.
“That's why we respect people who achieve great things—because of the simple fact that they had to overcome stuff and do something that most people aren't willing to do.” - Christopher Lochhead
You're Not a Hamster
Second, hamsters can go round and round in a wheel all day long without going anywhere and be happy doing it. Some people confuse activity and results. And we need to ask ourselves an important question:
“Does the work I'm doing produce meaningful results produce value or am I just spinning my wheel?” - Christopher Lochhead
The most legendary people develop a sixth sense around things that are going to move the needle in the areas they care about. They evaluate whether the levers are going to move things forward. And they’re constantly figuring out what things they can use to leverage what they need to produce wanted results, as opposed to just spinning the wheel.
Work Smarter, Not Harder
Third, instead of hustling, entrepreneurs must preach working smarter. It’s pointless to work yourself into oblivion. It pays off to learn beyond what’s taught in school, and this includes horizontal income, which he talks about with Pat Hiban on a podcast episode.
“I like to say that horizontal income is money that can roll in while you're laying down.” - Christopher Lochhead
To hear the four other reasons why we all need to stuff it and fuck hustle, download and listen to the episode.
Link:
Fuck Hustle: 7 Reasons Hustle is Bad Advice
We hope you enjoyed this episode of Fuck Hustle Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Feb 22 2019
16 mins
Play

Rank #18: 012: Negotiation, Teams & Diversity w/ Stanford Prof. Margaret Neale

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Today, Prof. Margaret Neale joins us for a riveting conversation about research-based negotiation, teams, and diversity. She shares insights that haven’t been heard before, like why engaging in a negotiation as though going into battle is a bad idea.
“When I have this view of negotiation as a battle, then that mindset becomes the filter through which I evaluate all your behaviors.” - Prof. Margaret Neale
On Research-Based Negotiations
Too often, people have a lot of negotiation beliefs and insights that are not supported by empirical evidence. And often, these beliefs are repeated. This is the reason why Prof. Neale tries to help people think about negotiation in a broader sense.

Through her work and teaching, she also shares strategies and tactics that are research-focused and probably not mainstream.
Value Creation and Claiming
Take for example the infamous strategy of most people who engage in negotiation and talking about the price. In order to get what they want, they’re most likely not being truthful. They start way above their ideal price so they can argue their way down the middle, while the other party does the same thing from below.
“The challenge in negotiation is that you are trying in most situations to trade off value creation and value claiming.” - Prof. Margaret Neale
But value creation is a process that’s independent of value claiming. When we think of them simultaneously during a negotiation, we cause the other party to come up with more extreme counteroffers. We are then less likely to find an outcome to the negotiation.
Collateral Damage of Negotiation Battles
The concept of negotiation as a battle creates all sorts of collateral damage. And this is why Prof. Neale wants to move people away from it.
“I make my most malevolent interpretation of those behaviors because you’re the other, you’re the enemy.” - Prof. Margaret Neale
Not to mention that this mindset, when reciprocated, ultimately causes laser-focus on winning the fight. It then becomes a matter of who gets to beat whom, which is far from the true goal of the interaction.

To hear more do's and don'ts of negotiation and insights on teams and diversity from Prof. Margaret Neale, download and listen to the episode.
Bio:
Dr. Margaret Neale is the Adams Distinguished Professor of Management, Graduate School of Business Stanford and Co-director of Executive Program for Women Leaders.

Margaret Neale’s research focuses primarily on negotiation and team performance. Her work has extended judgment and decision-making research from cognitive psychology to the field of negotiation.

Dr. Neale was the Graduate School of Business John G. McCoy-Banc One Corporation Professor of Organizations and Dispute Resolution from 2000-2012.

Trust Faculty Fellow in 2011-2012 and in 2000-2001. Dr. Neale received her BS in Pharmacy from Northeast Louisiana University, her MS from the Medical College of Virginia and Virginia Commonwealth University, and then her Ph.D. in Business Administration from the University of Texas.
Links:
Graduate School of Business Stanford

Women's Leadership Innovation Lab

Twitter

LinkedIn

Wikipedia

Articles:

Professor Margaret Neale Named 2011 Davis Award Recipient
Why Women Must Ask (The Right Way): Negotiation Advice From Stanford's Margaret A. Neale

We hope you enjoyed Prof. Margaret Neale on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jan 18 2019
Play

Rank #19: 019 Nice Guys Finish First w/ Matt Hanson

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Which should come first—lifestyle or career? On today’s episode, Matt Hanson shares the story of how he designed his life and business exactly the way he wanted. He also offers powerful insights into marriage, sales, relationships, and the joy of being a small e-entrepreneur.
Making Your Life Work
Matt made the decision as a young man to live the way he wanted. It was never easy, but his wife of 28 years has stayed by his side through every decision he made. This included committing to a life away from the city.
He didn’t want to live the way people did in the Bay Area. He also knew he wasn’t fit to be part of the rat race, so he headed to another direction. And now, he’s reaping the fruits of staying true to himself.
“The lifestyle certainly came first and figuring out a way to support the lifestyle kinda came second.” - Matt Hanson
Lifestyle First, Career Second
He then looked for ways to live by his lifestyle choice. Over time, he stumbled upon real estate, which has allowed him to continue his lifestyle while making a very good living. Matt says that this is the right way to approach life.
Matt likes walking into houses being built whenever he sees them. He also enjoyed the idea of houses and understanding whether they were designed right. And the more he saw, the more he learned just how unique each and every house is, in terms of layouts and proportions as well as marketability.
“Far and away, the majority of houses I walk into, I would never buy in a million years.”  - Matt Hanson
Being Personal
Mike says that real estate, much like everything in life, is tougher than it looks. It is an emotional career choice. And Matt has figured out that sticking to formula wasn’t how he could stand out.
“I take the satisfaction, the closing, the fact that people are happy... I take it very personally.” - Matt Hanson
To hear more about why Matt's mustache is a force to be reckoned with and how he found his voice in real estate, download and listen to the episode.
Bio:
Matt Hanson is a ski enthusiast, mountain lover, and realtor. His love for building houses came to be when he made the decision to move to Lake Tahoe. He was voted Realtor of the Year by his peers in North Lake Tahoe.
Links:
Website - Tahoe Truckee Homes
LinkedIn - Tahoe Truckee Homes
We hope you enjoyed Matt Hanson on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Feb 05 2019
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