Ranked #1
Chapter 1: Identifying the right people
Chapter 1: Identifying the right people
Messaging your entire user base all at once is like writing a love letter and then addressing it “to whom it may concern... Read more
26 Jan 2018
•
9mins
Ranked #2
Chapter 2: How to match messages to behavior
Chapter 2: How to match messages to behavior
In most cases "message personalization" refers to nothing more than easily captured demographic and geographic data. Tru... Read more
30 Jan 2018
•
4mins
Ranked #3
Chapter 3: What makes an effective message?
Chapter 3: What makes an effective message?
Knowing how to fashion an interesting and intelligent message is crucial to growing your business. Regardless of the typ... Read more
30 Jan 2018
•
8mins
Ranked #4
Chapter 8: How to craft your messaging schedule
Chapter 8: How to craft your messaging schedule
As your business grows, you need to start thinking about creating, and automating, your customer engagement strategy. Un... Read more
30 Jan 2018
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8mins
Ranked #5
Chapter 7: The right time to send a message
Chapter 7: The right time to send a message
It’s often said that timing is everything in life, and customer engagement is no different. Here's what our data tells u... Read more
30 Jan 2018
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9mins