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The Speaker Lab

Updated 4 days ago

Rank #67 in Careers category

Business
Careers
Marketing
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Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, keynote speaking, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!

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Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, keynote speaking, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!

iTunes Ratings

314 Ratings
Average Ratings
300
6
2
3
3

Top notch content every episode!

By Hannah's Arc - Sep 14 2019
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Thank you Grant for providing such high quality information, experiences, top notch guests, and advice for free. You get to the core issues that many of us are struggling with. Keep up the great work!

A Must-Listen for Public Speakers!

By caroline leach - Aug 27 2019
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The Speaker Lab is an exceptional roadmap for building a thriving speaking business. Each episode is packed with valuable and immediately actionable tips to book and deliver well on paid speaking gigs. Plus, it’s a pleasure to listen to Grant Baldwin and his guests. Look forward to more!

iTunes Ratings

314 Ratings
Average Ratings
300
6
2
3
3

Top notch content every episode!

By Hannah's Arc - Sep 14 2019
Read more
Thank you Grant for providing such high quality information, experiences, top notch guests, and advice for free. You get to the core issues that many of us are struggling with. Keep up the great work!

A Must-Listen for Public Speakers!

By caroline leach - Aug 27 2019
Read more
The Speaker Lab is an exceptional roadmap for building a thriving speaking business. Each episode is packed with valuable and immediately actionable tips to book and deliver well on paid speaking gigs. Plus, it’s a pleasure to listen to Grant Baldwin and his guests. Look forward to more!
Cover image of The Speaker Lab

The Speaker Lab

Updated 4 days ago

Read more

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, keynote speaking, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!

Rank #1: 255. Speaking Your Life's Story with Josh Sundquist

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How do you make a living speaking your life's story and stand out from other motivational speakers?

How do you position yourself and make your story relevant and applicable to the right audiences? The man with the answers to those questions is our guest today, Josh Sundquist.

Josh is an incredible speaker with an equally incredible life story, which he shares today along with what separates those speakers who make it from those who don't and the importance of hustle. It's all here on episode 255 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • How does he track the data of potential clients and leads?
  • Do you have to have a crazy life story to speak about your life?
  • How can you find your story?
  • What is a requirement to be successful at sharing and speaking your life's story?
  • What is his motto and how does it relate to his speeches?
  • How he has narrowed down his topic to appeal to specific groups.
  • Why should you speak to anyone, anytime and anywhere?
  • Why the job of being a motivational speaker isn't just giving speeches.
  • And so much more!

 

EPISODE RESOURCES

Sep 17 2019

36mins

Play

Rank #2: 220. How to Get Started as a Speaker with Jason Hewlett

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If you are just starting out your main concern might about how to get started as a speaker. Our guest on this episode of The Speaker Lab is here to tell us how he did it.

Today Jason Hewlett is a professional speaker and entertainer, but like many people he had no idea where to start. He had the dream and the desire, but he needed a plan.

On today's episode we talk about how he got a plan in place and took action. We also discuss how he went from performance-based speaking with impressions and impersonations to more serious keynote speeches. You'll hear his tips and ideas on those topics and more on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Why does he prefer the keynote closing session?
  • How did following up after gigs help build his business from scratch?
  • Why event planners are in the risk-mitigation business, and how you can help.
  • How did he keep integrity with his fees?
  • What advice does he give to people moving from one niche to another?
  • Why speaking is a humbling business.
  • Why he always takes a selfie with a client, and what he does from there.
  • What's the value of having relationships with other speakers?
  • And so much more!
EPISODE RESOURCES

Jan 15 2019

40mins

Play

Rank #3: 087. 10 Things I Wish Someone Had Told Me About Speaking

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Now that I've been working as a speaker there are things I wish I had known at the beginning of my career that I know today. On episode 87 of The Speaker Lab, I'm sharing the top 10 items on that list!

Whether you're brand new to speaking or have your career in hand, there is something you can learn.

Listen in to hear topics like why you shouldn't bother with a speaking bureau or agent, what your best marketing piece is and the importance of investing in yourself and your business. That's all here plus more on today's solo episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

Aug 09 2016

21mins

Play

Rank #4: 247. Selling Yourself as a Speaker

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If the idea of selling yourself as a speaker is your least favorite aspect of speaking then we have the solution for you!

On this edition of The Speaker Lab, we are joined by my co-host, Mr. Eric Rheam. Eric is a successful speaker in his own right, and he's also a coach from our Booked and Paid to Speak.

Today, Eric and I give you tips and strategies on how to develop the mindset of selling yourself as a speaker, how to organize your marketing assets and ways to experiment with what works and what doesn't work. You'll hear us dig into those topics and more on episode 247 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What are the most common challenges speakers face when selling themselves?
  • Does selling come naturally to people?
  • Rejection is part of the game: how to get used to it.
  • Does the mental hurdle of quoting your fees ever go away?
  • Why it's important to develop a consistent work habit.
  • What is the priority of work and how do you use it?
  • There are three key marketing assets you need as a speaker: what are they?
  • What four organizational tools are important when you are starting out?
  • And so much more!

 

EPISODE RESOURCES

Jul 23 2019

39mins

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Rank #5: 120. How to Give a Memorable Speech, with Hugh Culver

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What makes a speech a memorable one? Our guest for today knows! He says there are 5 keys you must include to make your speech memorable. Joining us for episode 120 is our repeat visitor and friend, Hugh Culver.

He was previously here for episode 10, which feels like an eternity ago! If you missed his first visit, Hugh is an adventurer turned speaker. He started out in the adventure travel industry and later became a speaker. For the last dozen years or so, he's been speaking to corporate audiences about productivity.

On today's show, Hugh tells us about the 5 things he's learned along the way that are needed to give a memorable speech. They are: solve a problem, warm up the audience, make the audience work, teach with stories and make your speech about them. Listen in for that and more on episode 119 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Why is your speech your best marketing tool?
  • What type of speeches don't pay and how can you avoid giving them?
  • What are the variables that go into making a good presentation?
  • Why it's okay to speak on a competitive topic.
  • Two tricks to find out what topics people are being paid to speak about.
  • The three phases of warming up an audience.
  • Why should you make your audience work during your speech?
  • What does it mean to be "situationally extroverted" and why does it matter?
  • The quick check to ensure you are making your speech about your audience.
  • And so much more!
  EPISODE RESOURCES

Feb 14 2017

34mins

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Rank #6: 101. How to Get Speaking Gigs at Colleges, with Adam Carroll

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The question of how to make a career out of speaking to college audiences is a common one, so I decided to bring my friend, Adam Carroll, on the show to give you the answer.

Adam has been a speaker on over 650 college campuses as well as countless local and regional events for college students. He knows that market like the back of his hand!

On episode 101 of The Speaker Lab, he's sharing that knowledge with you. We talk about the different markets within the college community, how to know what group, committee or department to contact when you're looking for speaking gigs and how to set yourself to get repeat gigs with the same university.

He's got some great tricks up his sleeve, and you'll get to peek at them on today's show. Listen in for all of that and more on episode 101 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What were the two big factors that started his college speaking career?
  • Why knowing your content is critical for continued success.

Sep 27 2016

36mins

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Rank #7: 128. The Five Essentials To Pitching Yourself

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Welcome back to The Speaker Lab! This week we've got another episode of listener Q&As. We have one question from Cathy about the absolute essentials to pitching yourself.

We also have a question from Greg who asks about using past media appearances that are notable but not related to his current line of work. Can he do it and if so, how should he do it?

Tune in to hear the answers. And if you'd like to ask a question of your own go to the Ask Grant section here and ask away!

A big thank you to Cathy and Greg for chiming in, and thanks to you for listening to episode 128 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • What is the point of a demo video?
  • What is a topic menu and why do you need one?
  • How many different topics and talks should you initially offer?
  • Do you need testimonials and recommendations to pitch yourself?
  • Why it's good to have multiple pricing options for your talks.
  • Why you need a follow up system in place.
  • Can you use media appearances and exposure from different industries?
  • What is topic authority and human credibility, and why do you want them?
  • And so much more!
  EPISODE RESOURCES

Apr 11 2017

18mins

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Rank #8: 113. How to Become a Full-Time Speaker, with Jon Vroman

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You've probably heard of the Make-A-Wish Foundation, but did you know there is a similar charity that helps adults and kids with life-threatening illnesses? It gives them the opportunity to experience the live event of their dreams from the front row!

The charity is called The Front Row Foundation and the co-founder is Jon Vroman, our guest for this show. Jon is also a full-time speaker and the head of his own company, Front Row Factor.

Today he shares how his charity was started, and how his speaking career became his full-time pursuit as a result of the lessons his Front Row Foundation's recipients taught him. You'll hear how he shares their inspiration with the college world, and how he is transitioning into the corporate market as well. Dive in with us on episode 113 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • How he started speaking at 19.
  • Why he went from a six figure job to spending $90k to be a full-time speaker the next year.
  • How long did it take him to land his first speaking gig?
  • How he attended one event and walked out with 14 paid gigs.
  • What are the things a speaker needs to get started?
  • How did relationships help him find his speaking topics?
  • Why speaking to everyone means you actually speak to no one.
  • How he's building his name in a new market, and how you can too.
  • And so much more!

EPISODE RESOURCES

Dec 20 2016

40mins

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Rank #9: 200. The Speaker Lab Round-up: Top Tips From Top Speakers

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Welcome to The Speaker Lab for a very special milestone: episode 200! Whether it's your first time here or you've been with us for all 200 shows, thank you for listening.

On today's episode we are doing something different - we've reached out to our speaker friends and other people in the speaking industry and asked them to share their best speaking tip. It could be related to connecting to the audience, building your business or the craft itself.

About 20 some speakers chimed in with their #1 tip and you're going to hear it when you listen in to episode 200 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • Why should you throw away half of your best presentation?
  • What is a contextual model and why should you have one?
  • Why you should stop seeing others as competition and start learning from them instead.
  • Three ways to take full advantage of the ecosystem around your speaking engagement.
  • How do you get your audience to share your talk?
  • What three things do you need to have a sustained, successful speaking career?
  • Why you want to niche down as far as possible.
  • What is the one question you can ask to create more sales?
  • And so much more!
EPISODE RESOURCES

Aug 28 2018

40mins

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Rank #10: 257. How to Create a Speaking Pipeline with Erick Rheam

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How to create a speaking pipeline might be one of the most important differentiators between those who speak full-time and those who wish they did!

On today's The Speaker, we will be diving headlong into how to create, develop and manage a strong and healthy speaking pipeline. We each share how this one strategy has helped both of us build successful speaking businesses.

Get ready to take some notes when you join us on episode 257 of The Speaker Lab.    

THE FINER DETAILS OF THIS SHOW:   

  • What is a pipeline exactly?
  • The two reasons it is important to have a system.
  • What three key areas are needed when you create your pipeline?
  • Why your pipeline must have a trigger.
  • What stages should you have for your contacts?
  • Why is it better to take someone's business card versus giving out yours?
  • When do you need to check your metrics and update them?
  • How long should you work your pipeline system to know it's working?
  • And so much more!

 

EPISODE RESOURCES

Oct 01 2019

28mins

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Rank #11: 126. How to Be Booked and Paid to Speak, with Erick Rheam

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Today we've got an extra special guest for you: Erick Rheam. Erick is a student of our Booked and Paid to Speak program, and he has been wildly successful in his speaking career since signing up for the course. He joined us in December of 2015 and in the 15 months between then and our recording of this episode, he has made over $80,000 in speaking gigs!

On this episode of The Speaker Lab, Erick joins us to talk about his success and how he decided who to speak to and what to speak about, why it's important to have a good web site and demo and how he gets referrals.

Because Erick is still relatively new to the speaking world his story is relatable, as his resulting success. You'll want to tune in to hear more about what's next for him on episode 126 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What was he making in his speaking business before joining Booked and Paid to Speak?
  • Why agreements and contracts have been critical to his financial growth as a speaker.
  • What does Erick say you have to love in order to be a successful speaker?
  • How did he decide what to speak about and who to speak to?
  • Why helping people achieve signficance in their lives also helps you.
  • The four things he's learned that are critical to running a successful speaking business.
  • What percentage of this business is the grind of pursuing and getting gigs?
  • How he's preparing to go from his full-time corporate job to speaking full-time.
  • And so much more!
  EPISODE RESOURCES

Mar 28 2017

33mins

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Rank #12: 081. How to Get Booked to Speak at Colleges

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Have you ever wanted to speak to college students or collegiate staff? If you have but weren't sure where to start this is the show for you!

Recently a listener named Eric wrote in wanting to know how to get booked for speaking gigs at colleges. To answer his question, we'll talk about how to get started speaking at colleges, and where there are the most opportunities in this market.

On episode 81 of The Speaker Lab, I share my personal experiences and insights gleaned from speaking on the collegiate circuit. I'll also share the 9 potential markets that exist within almost any university. You'll hear about all of that and much more on the 81st edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • The 3 foundational questions to ask and answer before speaking in any market.
  • What questions do you need to answer to define your marketing to colleges?
  • What are the 9 potential markets you could speak to on most campuses?
  • What are the APCA and NACA, and why should you know?
  • What is block booking and how does it work?
  • Why student orientation and staff trainings are good opportunities to be hired.
  • How should you reach out to potential decision-makers in the college market?
  • And so much more!

EPISODE RESOURCES

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Jul 19 2016

18mins

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Rank #13: 132. How to Find Your Big Idea, with Tamsen Webster

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It isn't often we have guests come back for a second visit but today's guest is a special one! Tamsen Webster is here for her second conversation on The Speaker Lab.

If you missed her first appearance on the show check out episode 118 where we talk all about Ted and TedX Talks. And if you didn't hear that show you probably don't know that Tamsen is the Executive Director of TedX Cambridge, and is also the CEO and Founder of her company, Strategic Speaking.

On this edition of The Speaker Lab we're diving deep into how to find your "big idea" for your talks. Tamsen calls herself part idea whisperer, part message strategist and part magpie. You'll hear why when you tune in to this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What is the purpose of speaking, according to Tamsen?
  • What is psychological reactance and how do you work with it?
  • Three key components to finding your big idea: what are they?
  • Which of the three components should you start with?
  • What will make your talk 1,000x better than it is right now?
  • How to go from breakout sessions and do more keynote sessions.
  • Why you can't reverse engineer the need of your audience, and what to do instead.
  • What is the hardest question for a speaker to answer?
  • And so much more!
  EPISODE RESOURCES

May 09 2017

39mins

Play

Rank #14: 062. How to Turn Your Story Into Speaking Gigs, with Joe Sangl

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Do you have a personal story that could help others, but you aren't sure how to get it out to people? Our guest on episode 62 will share how he took his own experiences and turned them into several businesses and a profitable speaking career to boot!

Joe Sangl owns several businesses, has authored multiple best-selling books and speaks around the world.

His own personal financial journey took him from dealing with debt and living paycheck to paycheck to being a successful entrepreneur, coach, speaker and leader today. And the experiences he gathered along the way are what he speaks about and shares to help others on their own financial journey.

On this episode of The Speaker Lab, Joe talks about how he turned his early experiences and insights into courses, coaching and books. He also explains how speaking naturally arose from those endeavors. Listen in for that and so much more on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW

  • How do you make the leap from having a story to sharing it?
  • When did he know his financial passion could be a real business?
  • What birthed his first real speaking opportunities?
  • Why your message will always be evolving and changing.
  • What happened in January 2008 that would become his ultimate launch pad?
  • What resource is really important to having a successful speaking career?
  • The three things a church must address to have a system that helps people with their finances.
  • Can you make a living speaking to churches?
  • And much, much more!

EPISODE RESOURCES

May 12 2016

31mins

Play

Rank #15: 114. How to Be a Speaker and Entrepreneur, with Jay Baer

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Many speakers' businesses rely solely on getting paid to speak. But how can you build a business in addition to your speaking roles? Is it possible to have a successful speaking career and a thriving business?

It is! Here to tell us how he's done it is Jay Baer. Jay is the best-selling author of multiple books, and he's an international keynote speaker. Jay also runs Convince and Convert, his fifth business endeavor.

Today he talks about how Convince and Convert is set up as three solid divisions, how he's created a business that can run without him, and how he's gone from speaking to Kiwanis Clubs to connecting with audiences around the globe. Listen in for all of that and more on episode 114 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • How many live keynotes and webinars did he do in 2016?
  • Why he became a speaker who consults versus a consultant who speaks, and what the difference is.
  • What was the mental shift he made to feel confident in his speaking content?
  • How can you tell a true keynote speaker from the wannabe?
  • Why he prefers the process of elimination over the process of discovery.
  • How to find exactly what topics to speak on.
  • What would he do differently if he were starting over?
  • Why the less he writes the better his business does!
  • And so much more!
  EPISODE RESOURCES

Jan 03 2017

33mins

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Rank #16: 192. Preparing For Your Speech

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Preparing for your speech is an important aspect of giving a great talk and here to give us her trade secrets is Melanie Deziel.

If you've been here before you know Melanie is a frequent co-host of the show and she joins us again on The Speaker Lab to give you a breakdown of her personal speaking preparations.

We give you a behind-the-scenes look at how we each rehearse and get ready for the stage. We specifically talk about music we listen to, food we eat or don't eat, how much we hydrate, and what else we do in the hours leading up to the talk. Get your head right and body right before you take the stage, hear how on this edition of The Speaker Lab!    

THE FINER DETAILS OF THIS SHOW:   

  • How far ahead of time should you have your content down pat?
  • How to use voice recording to help you in preparing for your speech.
  • Why not to touch your content the hour before you go on stage.
  • What is the best way to prepare your voice for your speech?
  • Should you work out the day you are speaking?
  • What to do backstage before giving your talk.
  • What else should you schedule for your gig day?
  • How to find out if there's a courtesy clock or countdown clock before you go on stage.
  • And so much more!
EPISODE RESOURCES

Jul 03 2018

30mins

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Rank #17: 115: How to Speak 800 Times in 5 Years, with Chantelle Adams

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Can you imagine doing 800 gigs in 5 years? Our guest for this edition of The Speaker Lab did just that and she's here to share exactly how she successfully managed such a feat!

Chantelle Adams got her start as a speaker in the education and corporate markets before making a name for herself in the entrepreneurial field.

On today's podcast she explains why she started where she did, how she structured her offerings and her schedule to fit 800 gigs into five years and how she now spends her days helping the change-making women of the world step into their own and shine.

When you join us for episode 115 of The Speaker Lab you'll hear Chantelle talk about all of that plus her worst speaking gig ever (and how she turned it into a positive experience). Listen in for all of that and more on today's show!

THE FINER DETAILS OF THIS SHOW:   

  • What did she do prior to becoming a speaker?
  • Why did she decide to become a speaker in the education field?
  • How to add more value to your speaking gig so you stand out and land more clients.
  • What did she do to solicit new leads from clients?
  • How to make your clients say "heck yes" to your proposals!
  • Why gratitude and being grounded leads to ongoing success.
  • What local industries and organizations does she recommend focusing on?
  • How did she handle being a mom of three boys and speaking so often?
  • And so much more!
  EPISODE RESOURCES

Jan 10 2017

35mins

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Rank #18: 236. The Things Nobody Tells You About Speaking with Jane Atkinson

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On this episode of The Speaker Lab I have a fireside chat with Jane Atkinson, founder and creator of The Speaker Launcher. The journey to creating this business began with a desire to work for an inspirational speaker. The seed was firmly planted when she saw a Les Brown TV special not long after, and it soon sprouted her first marketing gig. Hear how that gig led her to later work with Peter Legge and Vince Vicente, before she ultimately formed The Speaker Launcher. You'll hear her stories and advice, as well as some of my own experiences when you join us for episode 236 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What is one of the most difficult finds in this industry?
  • What it means if you aren't getting referrals.
  • Why being difficult doesn't just mean being a diva.
  • What to do when fear creeps in.
  • Why referring business to other speakers is critical to your own success.
  • What's the difference between speakers who make it and speakers who don't?
  • How becoming known for one thing can be beneficial.
  • Why you should triple down on what is working.
  • And so much more!
  EPISODE RESOURCES

May 07 2019

47mins

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Rank #19: 124. How to Set Yourself Apart as a Speaker, Neen James

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Have you ever considered that how to set yourself apart as a speaker may be to embrace what is uniquely you? Maybe it's an accent you have or your above-average height, whatever it is it may be the key to standing out in our crowded speaking marketplace.

On today's edition of The Speaker Lab, I've got a guest who has used her unique voice and stature to create a thriving speaking career. Neen James stands a petite 4'10 (and 1/2!) and hails from Australia. With her tiny height and self-professed Disney princess voice she was told by many no one was going to book her or take her seriously as speaker.

But with her undeniable sass, drive and determination she has proven them wrong! Listen to this episode to hear how she accidentally became a professional speaker, how she pivoted from productivity to her current topic today, and how's she built her reputation in the corporate business world. You'll hear that and more on episode 124 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What's the trick to having a successful speaking career?
  • What are "telecoffees" and how did she build her business with them?
  • Why you should audit the things you are good at.
  • What are the things that make us "rememorable"?
  • Why speakers have to establish credibility and do it quickly.
  • How she pivoted from productivity to attention.
  • Can you be a jack of all trades and be successful as a speaker?
  • How can you become a great resource and trusted advisor to your clients?
  • And so much more!
  EPISODE RESOURCES

Mar 14 2017

41mins

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Rank #20: 102. How to Be A Motivational Speaker, with Kyle Scheele

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When someone says motivational speaker, what do you think? Chris Farley's character on Saturday Night Live, or someone who actually helps people move their lives where they want to go? Our guest, Kyle Scheele, is a motivational speaker who does the latter!

Kyle is also an entrepreneur and one of the most creative guys I know. We've been friends for a few years, and I've watched him grow from his career from a fledgling state to a full-time, profitable business.

On episode 102 of The Speaker Lab, Kyle joins us to share how he the faith he had to have when making the leap to a full-time speaker, his speaking topics for youth audiences, why he's a motivational speaker with an asterisk and much more. Kyle brings the goods on today's show, tune in and check it out!

THE FINER DETAILS OF THIS SHOW:   

  • How has his message evolved over time?
  • What were his early steps to get traction as a speaker?

Oct 04 2016

34mins

Play