Rank #1: The Naked Brand and the Importance of Truth in Advertising & Marketing
On this episode of The Growth Show, HubSpot CEO Brian Halligan & VP of Marketing Cindy Goodrich chat with Jeff Rosenblum, the writer, director, and executive producer of The Naked Brand, a documentary that looks at how companies can change the world by doing something revolutionary -- telling the truth in their marketing and advertising. Rosenblum goes behind the scenes and talks about everything from the making of the documentary to the modern CEO and what we can learn from brands like Patagonia and Under Armour. Learn more at hubspot.com/podcast.
Rank #2: The Convenience Play: How Shyp Became the Hottest Startup in Silicon Valley
People pay for convenience. In fact, the Journal of Economic Perspectives found that consumers are willing to pay 20% more for a product purchased at a convenience store. Kevin Gibbon, the founder of Shyp, experienced this firsthand during his college years as an eBay PowerSeller. During that time, there was one major inhibitor on his business’ scale: the shipping process. Kevin decided to take matters into his own hands, and started Shyp, an uber-convenient shipping service. In this live-recorded show, HubSpot CEO Brian Halligan chats with Kevin about how he’s tapped into people’s need for convenience to rapidly expand his business.
Rank #3: Stop Looking up to Workaholics Who Look Down on You
When did working 100 hours become the banner for success? And worse, when did it become so damn cool? Luckily, not everyone thinks so.
David Heinemeier Hansson is the creator of Ruby on Rails and the founder and CTO of Basecamp. David believes this type of workaholism starts at the top and quickly trickles down to your employees. He tells us why we need to change the narrative and stop thinking that all-nighters make us better employees.
Rank #4: What Happens When You Start a Business With the Love of Your Life
Imagine starting a company with your significant other. Does that sound like a dream... or a nightmare? For married couple Anna and Nathan Bond, it seemed only natural to start a business together. Years ago, they began Rifle Paper Co., a stationery company, out of their garage. Today, it’s an international success, and Anna and Nathan’s relationship is stronger than ever. In this episode, Anna and Nathan share the real implications of having your business partner and romantic partner be the same person in your life -- and how their relationship has been a key to growing Rifle Paper Co.
Rank #5: The Neuroscience of Unforgettable Content
We all want to create content people remember (and hopefully, act on). But what makes some pieces of content easier to remember than others?
The Neuroscientist Carmen Simon has researched just that and shared her findings in her book, Impossible to Ignore.
In this episode, Carmen shares her researched-backed insights on how to create content that leaves a lasting impression.
Rank #6: Episode 100: Guy Kawasaki's Unconventional Advice on Growth
The year was 2015. It was a cold January morning, and HubSpot HQ was buried under record snowfall. The Growth Show launched our first few episodes -- but our team had no idea whether people would listen to them.
Fast-forward to today. We've released 100 episodes with some of the top minds in business, and thousands of people listen to the show each week.
To thank all the people who've helped us get here, we wanted to do something special.
Today, we're bringing back one of our listeners' all-time favorite guests: Guy Kawasaki.
(Quick refresher for anyone not familiar with his incredible career: Guy's the Former Chief Evangelist at Apple, famed author, seasoned startup investor, and current Chief Evangelist at Canva.)
In January 2015, Guy Kawasaki came on the show to talk about some of his counterintuitive social media strategies. Today, he joins us to talk about what's changed since then: the Snapchat vs. Instagram Stories debate; making the most of Facebook Live; and lessons from his book, The Art of the Start 2.0, on building great businesses.
We hope you enjoy this special recording.
And from all of us here at The Growth Show: Thanks for listening.
Rank #7: Gimlet Media Co-Founders Alex Blumberg and Matt Lieber
Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. In true journalistic fashion, Alex decided to document the entire process of starting Gimlet — from botching a pitch to legendary VC Chris Sacca all the way through finding his business partner Matt Lieber — and released it as a podcast of it’s own called StartUp. Fast forward to today, and Gimlet has 20 full-time employees, $2M in revenue, and three shows (including StartUp) that are routinely in the top 30 on iTunes, attracting an audience of over four million people each month.
Rank #8: Everlane's Founder on Building a Transparent, Focused & Cutting-Edge Fashion Brand
Everlane isn't like many other contemporary fashion brands. While others drive profits by discretely marking up low-cost goods, Everlane discloses the line-by-line costs for producing their products - and how much money they make on each transaction. While others obscure details about their supply chain, Everlane devotes a whole section of their website to photos and information about their factories. While others rely on tried-and-true marketing tactics like sending emails and launching remarketing campaigns to interact with customers, Everlane experiments with Facebook Messenger and Snapchat to place orders and drive demand. How'd the company build such a transparent and nimble brand? In this episode of The Growth Show, our host, Kipp Bodnar, sits down with Everlane's Founder, Michael Preysman, to learn the secrets to the company's success.
Rank #9: $5M in 3 Years: Behind the Scenes of an Up-and-Coming Fashion Startup
Katie Doyle and Jay Adams, the co-founders of Brass Clothing, met when they were 14 years old. Since then, they’ve grown up a lot -- and so has their style, career, and friendship.
It’s on that foundation that they began Brass Clothing. With just $25,000 in the bank from a Kickstarter campaign, they set out to build a company to rival fast fashion giants like H&M and Forever 21.
In two years, they’ve managed to grow tremendously. At the end of the year, they’re estimating $1 million in revenue, and $5M by end of 2017.
In this episode, Katie and Jay share their perspective on fundraising and customer feedback, and how their evolving friendship has accelerated their company’s growth.
Rank #10: Why Slow Fashion Doesn’t Have to Mean Slow Growth
For years, the pace of everyday work has been increasing. But Kathie Sever’s company is a good example of why the future may not be faster.
Kathie owns Fort Lonesome, a custom chain stitching outfit in Austin, Texas. After witnessing first hand the unsustainable practices of the garment industry, she wanted to change the way we all think about clothing. And she’s doing just that. One stitch at a time.
Rank #11: The Realities of Scaling a Startup: Inside Wistia's 10-Year Path to 200K Customers
In the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts. It took them a year to make their first dollar, and then another year to sign on 10 customers. But the folks at Wistia never gave up. Nearly 10 years later, the company's persistence has paid off in spades: They have 200,000 customers using their video marketing platform, and they've hired more than 60 people to grow the company even more.
Rank #12: How Piera Gelardi is Refining 29Rooms
Piera Gelardi founded Refinery29 as a catalyst for women to claim their power. And today, she leads a digital media and entertainment empire. Piera talks about the important role her customers play in Refinery29 and 29Rooms, and how being a new mother impacts her creativity.
Listen to Weird Work and subscribe now before the new season!
Rank #13: Guy Kawasaki on Unconventional Social Media Strategies
Guy Kawasaki, former Chief Evangelist at Apple and now Chief Evangelist at Canva joins us to talk about his latest book, The Art of Social Media: Power Tips for Power Users, and a few of his unconventional social media strategies that have helped him drive traffic and build an audience of millions of followers. Learn more at hubspot.com/podcast.
Rank #14: The $21 billion niche Stefania Mallett caters to
If you’ve ever had to cater a meeting, you know the panic that comes along with it. The type of panic that sits deep in the pit of your stomach. Will the food be late? Will it be the same as you ordered? Or even worse, will it show up at all?
Stefania Mallett heard these concerns first hand. Thousands of these concerns, in fact. All from customers at her previous company. And when that company went under? She knew exactly what problem to solve with her next company -- EzCater.
Rank #15: Cracking The Culture Code
Culture happens. Whether you plan for it or not, all companies have a culture. An no one knows more about how culture works than New York Times’s best-selling author Daniel Coyle.
Daniel talks about his latest work, The Culture Code, where he goes inside the world’s most successful organizations - Pixar, San Antonio Spurs, SEAL Team Six, and more - to find out what makes them tick.
Rank #16: How $500 Checks Helped Bring a Manufacturing Titan Back From Bankruptcy
Jim Cline was only a few months away from retirement. That is, until a former colleague of his offered him a job most people would run far away from: CFO of a company $134 million in debt.
In today’s episode, Jim tells us why he took on that challenge, how he helped realign his team, and how he’s changing course now that he’s stepped up to be the CEO.
This episode is presented with HubSpot’s State of Inbound 2017.
Rank #17: Why Chubbies is Tired of Being Called a “Bro”
Not long ago, men’s shorts were long, with as many pockets as possible. But these days, they’re shrinking. And we can trace it all back to four friends with one simple idea.
Today, we’re talking with Tom Montgomery, a co-founder of Chubbies, a men and women’s clothing company. Tom tells us what it’s like to bear the “bro” stereotype and sell a product that no one was asking for at the time.
Rank #18: The Turnaround: Kristen Kish
Kristen Kish’s road to Season 10 of Top Chef was winding, to say the least. She tried out business school for a spell, got in way over her head as an executive chef, and ended up working for one of the best-known culinary icons in the world. And the entire time, she was struggling with her own identity.
In the last episode of The Turnaround season, we explain why appearing on Top Chef was only the second biggest turnaround in Kristen’s life.
Rank #19: Is Your Company Ready for PR 2.0?
PR hasn’t really changed since we invented email. And it’s a problem. Companies have great stories to tell, but they’re being drowned out by thousands of low-quality messages that journalists receive each day.
Ricky Yean and his team at Upbeat realized that the problem is one of coordination. Journalists getting way too much of what they don’t need, and not enough of what they do. In this episode, Ricky talks about his solution, the increasing role of influencers in PR, and whether there’s even a future for humans in a more automated PR world.
Rank #20: Your office is built for extroverts. Here’s why that’s a problem.
When we look for leadership characteristics, are we really building a workplace made for extroverts? We look for leaders to constantly speak up, network, and think on their feet. But what are we missing by excluding the strengths of introverts?
Today on the show, we’re talking with Amma Marfo, a speaker, writer and editor, who thinks that we can do better. And she has a good idea of where we can start.