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The Dealer Power Hour

Updated 2 days ago

Business
Technology
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DealerOn’s Dealer Power Hour is an educational weekly webinar and podcast featuring the top digital marketing experts in the retail automotive industry. The podcast provides latest and greatest best practices for Website Conversion Optimization, SEM, SEO, A/B testing and general digital marketing tactics and strategies.

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DealerOn’s Dealer Power Hour is an educational weekly webinar and podcast featuring the top digital marketing experts in the retail automotive industry. The podcast provides latest and greatest best practices for Website Conversion Optimization, SEM, SEO, A/B testing and general digital marketing tactics and strategies.

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iTunes Ratings

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The Dealer Power Hour

Updated 2 days ago

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DealerOn’s Dealer Power Hour is an educational weekly webinar and podcast featuring the top digital marketing experts in the retail automotive industry. The podcast provides latest and greatest best practices for Website Conversion Optimization, SEM, SEO, A/B testing and general digital marketing tactics and strategies.

Rank #1: How to Close Like a Rockstar!

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Mike Davenport is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying that his proven closing techniques have brought him phenomenal success…and now he is ready to share them with you!

ARE YOU READY TO LEARN HOW TO CLOSE LIKE A ROCKSTAR?

Yeah you are!

In this fast-paced 1 hour webinar, Mike is going to share his tips & secrets to close more deals faster than you ever imagined. His information-packed presentation on the “art of the close” will also cover how not to negotiate a car deal and how to get more money above your internet asking price.

Don’t miss this chance to hear from one of the auto industry’s best and brightest and learn How to Close Like a Rockstar! If you think you can handle this hour of awesomeness then you had better register now!

PRESENTER: Mike “The Louisville Chevy Dude” Davenport is a self-proclaimed Chevy Enthusiast. Not only is he the leading salesman for Bachman Chevrolet, he is also a top performer of New Chevrolet Sales in the country and one of the 40 highest rated salesmen on DealerRater.com. A 15 year veteran in the auto industry, he has held numerous dealership management positions such as Sales, F&I, New Car Manager, Used Car Manager and GSM. However, Mike’s meteoric rise in sales didn’t start until 2010 when he bravely decided to leave the management sector of the car business to start from scratch as a salesperson in a new town at a new dealership where he could focus his branding efforts on himself and provide an excellent example for other salespeople. He owns several domain names, maintains a very successful YouTube channel with over 2.3 million views, runs very aggressive social media campaigns, and his social media presence proves he is a leader in the industry for other sales professionals & managers. Mike Davenport is the epitome of a Rockstar Salesperson, a very active member of the automotive community and he can be reached at Mike@ChevyDude.com.

Originally recorded: June 2nd, 2016.

Jan 22 2018

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Rank #2: How to Become a 30+ Car Salesperson – Mike “The Louisville Chevy Dude” Davenport

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Mike Davenport did it…and he’s going to show you how!

He is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying that his branding strategies and proven techniques have brought him phenomenal success…and now he is ready to share them with you!

ARE YOU READY TO LEARN WHAT IT TAKES TO BECOME A 30+CAR SALESPERSON?

In this amazing 1 hour webinar, Mike will share the best practices, processes and skills that every salesperson needs for maximum results. Attendees of this fast-paced presentation will hear about:

-How to brand yourself and why

-Social media marketing & engagement

-Selling strategies that blow customers away

-The rigorous after-sale follow-up that nets the highest % of repeat & referral business

-How to get customers to think of you every time they get gas

-Closing techniques that eliminate the need for a TO

-The ultimate customer experience that reduces showrooming and increases loyalty

We’re not sure how he is going to fit all of it into one webinar…but we’re certain that you shouldn’t miss this chance to hear from one of the auto industry’s best and brightest! Are you ready to learn How to Become a 30+ Car Salesman because this webinar isn’t for the faint at heart. If you think you can handle this hour of awesomeness then you had better register now!

PRESENTER: Mike “The Louisville Chevy Dude” Davenport is a self-proclaimed Chevy Enthusiast. Not only is he the leading salesman for Bachman Chevrolet, he is also a top performer of New Chevrolet Sales in the country and one of the 40 highest rated salesmen on DealerRater.com. A 15 year veteran in the auto industry, he has held numerous dealership management positions such as Sales, F&I, New Car Manager, Used Car Manager and GSM. However, Mike’s meteoric rise in sales didn’t start until 2010 when he bravely decided to leave the management sector of the car business to start from scratch as a salesperson in a new town at a new dealership where he could focus his branding efforts on himself and provide an excellent example for other salespeople. He owns several domain names, maintains a very successful YouTube channel with over 2.3 million views, runs very aggressive social media campaigns, and his social media presence proves he is a leader in the industry for other sales professionals & managers. Mike Davenport is the epitome of a Rockstar Salesperson, a very active member of the automotive community and he can be reached at Mike@ChevyDude.com.

Jun 08 2018

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Rank #3: Jerry Thibeau – How to Fix Your Fixed Operations

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Most dealers enjoy 50% or more of their overall profit directly from their Fixed Ops department, making it far and away the most important of all the profit centers. So it goes without saying, NO ONE can afford to ignore their Fixed Operations and still expect their dealership to remain profitable.

DO YOU WANT TO ENSURE YOUR FIXED OPERATIONS IS RUNNING ON ALL CYLINDERS?

In this stirring 1 hour webinar, Jerry Thibeau is going to take you on a trip down Service Lane. He’s going to drive right into the problems facing your dealership’s service and parts operations to help you tighten up those nuts and bolts. He will share best practices and proven strategies: some bold, some innovative, but all effective. In the end, Jerry will show you how to take your Service department to a whole new level. So stop spinning your wheels and let’s lift up your heels for this high impact presentation.

This is your chance to hear from one of our industry’s best & brightest. If you are ready to learn How to Fix Your Fixed Operations, then don’t you dare miss this webinar! Register Today!

PRESENTER: Jerry Thibeau is the CEO and founder of Phone Ninjas, Recon Ninjas and Talk Options. His three companies are focused on helping dealers achieve greater success. Jerry started his automotive career as a salesperson in 1985 and often sold 30 vehicles per month. In 2002 Jerry decided to become a consultant helping dealers improve phone and internet skills. That led to the creation of Phone Ninjas in 2010. Phone Ninjas has become a multimillion dollar business serving over 400 dealerships across North America. Talk Options and Recon Ninjas are his two newest companies and they are on pace to surpass the success of Phone Ninjas. Jerry’s mission is to provide clients with great products at a reasonable price while offering outstanding service, and he can be reached at Jerry@PhoneNinjas.com.

Jan 25 2017

1hr 19mins

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Rank #4: The 7 Disciplines of Internet Sales Success

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Successfully selling cars online requires three things:

  1. Strategy
  2. Process
  3. Discipline

DO YOU WANT TO KNOW HOW TO KEEP A COMPETITIVE EDGE IN THE MARKETPLACE?

As technology, marketing techniques and disruptors wedge themselves between you and the consumer, it can be easy to lose sight of the path to success. So we’ve called in the BIG GUNS to put you back on track!

During this 1-hour webinar, well-known go-to-strategist Cory Mosley will share the 7 Disciplines of Internet Sales Success.  Attendees of this fast-paced presentation will leave with a blueprint for profitability. Cory will offer real-world advice & practical and actionable strategies that will ensure your department is optimized and positioned for growth.

This is an Hour of Automotive Awesomeness that you simply can’t afford to miss!

Take your internet sales to the next level! Register now to see one of the most impressive members of the automotive community as he discusses The 7 Disciplines of Internet Sales Success!

PRESENTER: CORY MOSLEY, CSP is the Principal of Mosley Automotive and a proven leader in transforming dealerships. A go-to strategist and progressive retail expert, Cory looks beyond simple solutions to help his clients uncover and correct complex issues that drive customer satisfaction, accelerate sales and fuel profitability. Over the past 18 years, Cory has been featured at every major automotive conference including Driving Sales, J.D. Powers, NADA, and was the first Internet Sales Expert to keynote the Digital Dealer Conference. In addition to his more than 18-year Sales & Consulting career, he is also the author of The Way I See It, Thoughts, Commentary, and Musings of a Retail Car Guy and hosts the show “Progressive Retail with Cory Mosley” on the CBT Automotive Network. He can be reached at cory@mosleyautomotive.com.

Originally recorded: September 21st, 2017.

Sep 21 2017

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Rank #5: How to Increase your Speed to Market

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Typically, in business, speed is in direct proportion to profit. However, it can still take more than 2 whole weeks from when a vehicle is purchased at auction to finally be front-line ready and many dealerships fail to take full advantage of that time to get that car to appear online as soon as possible.

EVERY DAY A CAR ISN’T SOLD IS MORE MONEY THE DEALERSHIP ISN’T MAKING. How are you using the time before your vehicles are front-line ready?

In this exciting 1 hour webinar, Russ Daniels from the company that knows more about online inventory than anyone else, HomeNet, will share proven strategies and cutting edge techniques about online merchandising that will work for you and your dealership. He will discuss how to enhance online vehicle merchandising and distribution processes to produce faster Speed to Market. Additionally, attendees will learn best practices for online vehicle merchandising in three phases: Auction/Transportation, Reconditioning and Front Line Ready. After this unique session, you will be fully prepared to incorporate these proven processes using updated merchandising technology and current industry trends.

Get ready for another Hour of Awesomeness! If you want to learn How to Increase your Speed to Market then you simply can’t afford to miss this presentation!

PRESENTER: Russ Daniels is the Senior Product Marketing Manager for HomeNet Automotive, the only provider of a unified platform that helps dealers save time and sell more cars by getting inventory out of your system and in front of online shoppers.  Russ has a strong Marketing and Training background, creating a comprehensive training tradition at HomeNet that is unparalleled. His primary focus over the past few years has been working with our Sales Team through Product training and personal growth workshops.  As the Product Marketing Manager, Russ works to understand core business as well as unmet and unrealized market needs.  Russ serves as the “voice of the customer” to understand dealer needs in the effort to discover and deliver product offerings that are valuable, desirable, usable and feasible. Russ can be reached at Russ.Daniels@homenetauto.com.

Originally recorded: March 31st. 2016.

Mar 19 2018

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Rank #6: Expert from Google Discusses Google’s Automotive Retail Dealer Playbook!

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Google just launched its first Automotive Retail Dealer Playbook!

What does that mean for you? Well, to put it bluntly… EVERY DEALER NEEDS TO KNOW ABOUT GOOGLE’S AUTOMOTIVE RETAIL DEALER PLAYBOOK!!!

We’re not messing around! For such an important topic we have invited an expert from Google to give us all the deets.

In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this first-of-its-kind Google release. The Automotive Retail Dealer Playbook was written specifically to show dealers exactly where opportunity exists and provide Google expertise on what dealers should master next. This session will go through the playbook in detail and explain best practices for dealers in Search, Video and Display Advertising.  Attendees will also leave with a checklist of what to ask your agency as well as all the tools you will need to make sure your website is #1!

If you are ready to master the fundamentals of dealer advertising on Google platforms then this is an hour of all-around Automotive Awesomeness that is not to be missed! This is a MUST-SEEpresentation! Register Now!

PRESENTER: Kelly McNearney is Senior Automotive Retail Strategist for Google. Based in Venice, CA, she coaches automotive clients on Google’s wide range of solutions including Google Search, YouTube, Google Display Network, programmatic and mobile solutions. Her mission is to help automotive retailers make the most of the web by reaching in-market shoppers with the right message at the right time. She has conducted keynote addresses at Digital Dealer, DMSC, the Google Automotive Retail Summit and numerous OEM-specific conferences. Prior to joining Google, Kelly spent 9 years at ESPN in Customer Marketing and Sales creating and selling multimedia sponsorship packages for sports advertisers. Kelly is a graduate of the University of Kansas with degrees in Journalism and Spanish. She is a thinkLA Person of the Year award winner and is the SoCal regional lead on GoogleServe, Google’s annual volunteerism initiative. She lives in Hermosa Beach, CA and is always looking for tips on interesting travel destinations.

Originally recorded: October 12th, 2017.

Oct 12 2017

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Rank #7: 3 Brilliant Strategies to Drive Traffic to Your Showroom

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Customers are visiting less dealerships in person and instead doing more research online than ever before. This shift means that today’s car business is all about conversion of opportunities. Dealerships need to focus on converting customers from the Telephone/Internet to a Showroom visit…or lose the sale.

IS YOUR DEALERSHIP PROACTIVELY DRIVING MORE TRAFFIC TO THE SHOWROOM? Or are you just spending money on ads and hoping for the best?

In this amazing 1 hour webinar, trainer Laura Madison will teach 3 brilliant actionable strategies that drive traffic to the showroom. Furthermore, this exceptional presentation will lay out how to create a staff with a proactive mindset that masters conversion and dominates sales.

Attendees of this dynamic presentation will learn to:

  • Stop the telephone profit leak!
    Maximize inbound opportunities.
  • Create a proactive culture.
    No more waiting for things to happen. Make them happen!
  • Master social media.
    The right type of social media activity dramatically boosts sales.

Don’t miss this chance to hear from one of the brightest stars of the Automotive Industry! If you are ready to learn 3 Brilliant Strategies to Drive Traffic to Your Showroom, then you simply can’t afford to miss this webinar! Register now!

PRESENTER: LAURA MADISON is the Vice President of Sales and Training at Alan Ram’s Proactive Training Solutions, a leading automotive industry training company. As a former top car salesperson, “Laura Toyota,” best known for her use of social media within the automotive industry, Laura now works with some of the premier dealer groups in the U.S. and Canada to convert more traffic to the showroom. She has been featured in Automotive News, Advertising Age, and Edmunds.com for her unique marketing and self-promotion strategies. Laura is also the creator of the renowned Social Selling course and hosts the popular Management by Fire training event. Laura is an active and respected member of the Automotive Community and she can be reached at Laura@AlanRam.com.

Originally recorded: March 2nd, 2018.

Mar 02 2018

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Rank #8: How to Deliver the Ultimate Red Carpet Experience

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Selling cars in a fast-paced, ever-changing digital world can be tough and often overwhelming. However, some things will never change. Like the fact that all consumers love great customer service! After all, dealerships that deliver superior Customer Care definitely yield more sales, higher grosses, and more repeat/referral business. Present an unparalleled red carpet experience every time someone enters your dealership and you will create stronger customer loyalty and close more deals.

ARE YOU READY TO LEARN HOW TO GIVE YOUR CUSTOMERS THE RED CARPET TREATMENT?

In this amazing 1 hour webinar, Mike Davenport, a true 30+ car sales rockstar that grinds everyday on the sales floor just like you, will share the techniques, drive, and knowledge that every salesperson needs to Deliver the Ultimate Red Carpet ExperienceAttendees of this fast-paced presentation will hear about:

  • How to correctly approach a fresh up and set the stage to close the sale
  • How to successfully avoid the “just looking” phrase
  • How transparency can help customers understand your store’s processes
  • How to prospect your current customer base
  • How to find new customers without leaving the lot
  • How to close a deal in less than an hour

Regardless of what position you hold in the dealership, you shouldn’t miss this chance to hear from one of the auto industry’s best and brightest! Are you ready to learn How to Deliver the Ultimate Red Carpet Experience? If you think you can handle this hour of awesomeness then you had better register now!

PRESENTER: Mike “The Louisville Chevy Dude” Davenport is a self-proclaimed Chevy Enthusiast. Not only is he the leading salesman for Bachman Chevrolet, he is also a top performer of New Chevrolet Sales in the country and one of the 40 highest rated salesmen on DealerRater.com. A 15 year veteran in the auto industry, he has held numerous dealership management positions such as Sales, F&I, New Car Manager, Used Car Manager and GSM. However, Mike’s meteoric rise in sales didn’t start until 2010 when he bravely decided to leave the management sector of the car business to start from scratch as a salesperson in a new town at a new dealership where he could focus his branding efforts on himself and provide an excellent example for other salespeople. He owns several domain names, maintains a very successful YouTube channel with over 2.3 million views, runs very aggressive social media campaigns, and his social media presence proves he is a leader in the industry for other sales professionals & managers. Mike Davenport is the epitome of a Rockstar Salesperson, a very active member of the automotive community and he can be reached at Mike@ChevyDude.com.

Originally recorded: March 3rd, 2016.

Apr 17 2018

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Rank #9: The Secret Formula for Customer Loyalty & Employee Retention

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The Secret Formula for Customer Loyalty & Employee Retention?!

Does it really exist? Industry veteran Mat Koenig says it does!

In fact, he says that there are TWO SIMPLE STRATEGIES THAT CURB EMPLOYEE TURNOVER, BOOST CUSTOMER LOYALTY, & INCREASE PROFITS!

In this powerful webinar, Mat will share the 2 simple adjustments that can help you take your dealership to the next level without increasing your ad spend – and you may even save thousands of dollars every year.  He is going to share the incredible secret formula that could be a game-changer for your dealership.

Attendees of this inspired 1 hour session will learn how to:

  • Improve morale and keep your team motivated
  • Get more sales year over year
  • Stay top of mind with current customers
  • Develop better relationships within your dealership
  • Boost customer loyalty through better communication

Are you ready to sell more cars, make more money, get more loyal customers and stop losing good quality sales people? Heck yeah you are! Don’t you dare miss The Secret Formula for Customer Loyalty & Employee Retention! Register now!

PRESENTER: MAT KOENIG is the CEO of KonigCo and Buscador de Auto, helping the best Car Dealers in the World get even better by focusing on generating first party opportunities and reaching U.S. Hispanic auto buyers. Mat has served in various sales and leadership roles on the retail side of the business for 12 years before becoming Sales Training Director for one of the largest Automotive Groups in the Midwest. In 2006, he went to work with Cars.com ultimately becoming Sales Training Manager, before moving on to Edmunds.com where he launched their Direct to Dealer Program in 2010. A highly sought after presenter, Mat is a regular speaker at events like Digital Dealer, Jim Ziegler’s Internet Battle Plan and Sales Management Super Conference because his real world strategies are proven to help dealers make more money. Mat is also the Co-founder of the Rockstar Auto Conference which is taking the industry by storm (RockstarAutoconference.com) and the author of the books Winners & Losers and This Book is For YOU Stupid. And when he isn’t setting the auto industry on fire or making sales tip videos from the road he can be reached at Mat@bdaspanish.com.

Originally recorded: October 26th, 2017.

Oct 26 2017

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Rank #10: 5 Steps to Creating a Rockstar Lead Conversion Process

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ARE YOU READY TO STEP UP YOUR LEAD HANDLING GAME AND INCREASE YOUR RESULTS?

We asked Automotive Rockstar Bobbie Herron to share 5 advanced lead handling steps that would boost engagement and increase sales.

Challenge accepted!

In this 1-hour, lightning-fast, highly captivating, jam-packed-with-information webinar, Bobbie will teach you why a source matters, how a streamlined process can give you 30% more time in your day and how to make more conversations with customers. 

Attendees of this incredible presentation will learn:

  • How to stand out from the crowd
  • Processes for different types of leads (think Trade vs Finance app)
  • What kind of messaging works for separate sources (calls, emails, etc.)
  • Email examples that create engagement and responses

This presentation is not for the faint of heart. Only join if you can handle the endless onslaught of knowledge bombs.

Don’t miss this chance to hear from one of the brightest stars of the Automotive Industry. If you are ready to learn 5 Steps to Creating a Rockstar Lead Conversion Process, and make BIG $$$, then you simply can’t afford to miss this webinar! Register now!

PRESENTER: BOBBIE HERRON is the CEO & Founder of The Bee’s Knees Agency, a premier Automotive Operations Training and Consulting Agency with an emphasis on High Performance Culture, Leadership, Lead Conversion, Processes and Digital Marketing. She has served in leadership roles across the Auto Industry for the last 17 years, most recently within two incredible powerhouse Automotive Groups, Garber Automotive Group and the Cardinale Group.  She is also a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”. Bobbie can be reached at PartnerWithBobbie@gmail.com or by text at 989.672.9945.

Originally recorded: May 3rd, 2018.

May 08 2018

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Rank #11: How to Crack the “Millennial Code” & Sell More Cars

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Numbering almost 80 million, Millennials are the fastest-growing, most diverse generation of consumers in the United States and are expected to outspend Baby Boomers next year.

Furthermore, because they have grown up being advertised to more and with increasingly innovative choices for products and services than ever before, Millennials communicate, shop and buy differently than any previous generation. This is why traditional sales and marketing tactics simply do not work with Millennials. 

Most dealerships would be kidding themselves to think they are ready for the seismic marketplace shift that will take place in 2017.

DO YOU KNOW HOW TO MARKET AND SELL TO MILLENNIALS?

During this eye-opening 1 hour webinar, Auto Industry progressive retailing expert Cory Mosley will discuss why your marketing and sales strategies must change and how to crack “The Millennial Code”. Cory will share the real facts about millennial buyers including specific strategies you can implement immediately to gain a competitive marketing advantage and sell more cars. Also, attendees will gain valuable insights into marketing to this financially influential generation that will lead to increased conversions and sales.

Millennials, Shmillennials! We got this! If you are you ready to learn How to Crack the “Millennial Code” & Sell More Cars, then you simply can’t afford to miss this powerful presentation! Register Now!

PRESENTER: Cory Mosley, CSP is Founder & Principal of Mosley Automotive, a nationally recognized Automotive sales strategy & training company that focused on progressive sales and marketing strategies that increase customer satisfaction and retention, accelerate sales and fuel profitability.  He has built a strong reputation as a go-to sales strategist, consultant and trainer whose techniques and progressive strategies have helped countless dealers build and restructure profitable sales, BDC and Internet operations. Cory developed this approach during a sales and consulting career that now spans more than 18 years. Cory has been a featured speaker and educator at every major Automotive conference and has a client list that includes dealer groups and OEM’s. Cory is the author of The Way I See It – Thoughts, Commentary, and Musings of a Retail Car Guy which is currently available on Amazon.com and is the creator of Mosley 24/7, an on demand training, testing and certification system for dealerships. He can be reached at cm@corymosley.com.

Originally recorded: June 9th, 2016.

Jan 15 2018

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Rank #12: Elise Kephart – Learn Elise Kephart’s Entire Internet Sales Process 2.0

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NEWSFLASH:  Your internet leads DON’T suck – your follow-up process DOES! And Elise Kephart is going to show you how to fix it!

In her previous record breaking webinar, she broke down her entire internet sales process 1.0 which earned her an incredible 30% close ratio. But that was over 2 years ago…and IT’S TIME FOR AN UPGRADE!

In this tremendous never-before-seen presentation, Elise Kephart is going to teach The Elise Kephart Experience Internet Sales Process 2.0 which delivers increased profits without spending more money on leads!

She has been working with BDC, Internet and Sales Departments nationwide and has made her new and improved process even easier to implement and more effective!

The value of this unparalleled 1 hour presentation cannot be understated. Attendees will learn:

– The Bulletproof Voicemail
– YouTube Video Email is so 2009
– Email Confirmations
– Text Best Practices
– Templates vs Real Emails
– Pattern Habits of Your Customer
– Sending a VIP Packet in the Mail
– The Phone Call
– Getting your Appointments to Show

– Branding Yourself

This is an Hour of Automotive Awesomeness that simply must not be missed!

If you are ready to learn Elise Kephart’s full front-to-back internet lead handling process 2.0, then don’t you dare miss this webinar! Please only show up if you can handle this onslaught of amazingness!

PRESENTER: ELISE KEPHART is the founder of The Elise Kephart Experience, a company focused on helping dealerships strengthen their process, sales teams and lead handling utilizing tactics with an emphasis on improving phone skills and utilizing video email. An international sales/marketing phenomenon in the auto industry, Elise is nationally recognized as “The YouTube Diva” for her persuasive personalized video greetings. Since 2007, she has sold countless vehicles to clients by creating a strong bond with her customers through the power of unique video messaging. Among her high volume sales, she has also earned top performing CSI. With her unique approach to videos, her phone skills and sales background, Elise has visited dealerships across the country teaching her one of a kind method. Her approach has been praised by the likes of Ziegler, Cardone and Bradley and she has been published in magazines both in the US and Canada. Elise has presented at seminars including Ziegler’s IBP, Driving Sales Executive Summit, Digital Dealer and The General Motors 2015 Compass Tour and she can be reached at elise@elisekephart.com.

Feb 03 2017

2hr 14mins

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Rank #13: Jeff Clark: Proven Strategies to Double Your Fixed Ops Profits

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In the US, the Service, Parts and Accessories marketplace is a staggering $300 BILLION per year! Sadly, the majority of that money goes to national service brands like Jiffy Lube and Pep Boys leaving little for Dealerships.

Ironically, most dealers enjoy 50% of their overall profit from their Service department yet do absolutely nothing to promote that profit center online. Can you imagine what kind of profits a dealership would receive if they actually marketed their Fixed Operations department properly?

This 1 hour webinar is going to give dealers a Fixed Operations marketing roadmap, incorporating the 7 most important strategies a dealer can implement immediately to dramatically increase online results for their Service Department.

This is a can’t miss event for anyone who wants to start getting a larger share of this $300 Billion industry.

Presenter: Jeff Clark
Jeff Clark is the Executive Vice President of Business Development at DealerOn. With over 17 years of strong sales and revenue growth experience, Jeff knows what it takes for a company to succeed. Previously, Jeff helped position Dealer.com in the online digital marketing arena as their National Director of Search Engine Marketing. Since then he has been instrumental in DealerOn being named to Inc. Magazine’s 2011 List of 5000 Fastest Growing Private Companies. As the importance of the Internet has grown over the past decade, Jeff has become an expert in the area of online digital marketing, including all aspects of managing an online digital presence. Jeff Clark is an active public speaker and blogger and can be found on numerous Automotive networking sites.

Dec 01 2016

1hr 13mins

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Rank #14: 10 Key Texting Techniques that Drive Results

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Texting has quickly become an essential technology that dealerships must master in order to stay ahead of their competition. When done properly, texting easily increases appointment shows, quickly boosts customer trust and loyalty, effortlessly opens a dialogue with consumers and ultimately helps sell more cars. With results like that, it’s a wonder that every dealership isn’t concentrating more on their texting techniques! However, many dealerships are unsure and inconsistent with their texting strategies and messages. Are you one of them?

WOULD YOU LIKE TO IMPLEMENT PROVEN SUCCESSFUL TEXTING STRATEGIES INTO YOUR SALES PROCESS? 

In this stirring 1 hour webinar, Jerry Thibeau is going to dive into an expanded session focused solely on TEXT MESSAGING where he will share cutting edge sales techniques and modern technologies to sell more cars.  In this must-see presentation, he will help you navigate how to properly engage your customers via text message while still keeping your dealership TPC compliant. You’re going to learn the “WOW” factor that will impress your prospects and the 10 key texting techniques that will make a big difference in your bottom line.

This is your chance to hear from one of our industry’s best & brightest. If you are ready to learn 10 Key Texting Techniques that Drive Results, then don’t you dare miss this webinar! Register Today!

PRESENTER: Jerry Thibeau is the CEO and founder of Phone Ninjas, Recon Ninjas and Talk Options.  His three companies are focused on helping dealers achieve greater success.  Jerry started his automotive career as a salesperson in 1985 and often sold 30 vehicles per month.  In 2002 Jerry decided to become a consultant helping dealers improve phone and internet skills.  That led to the creation of Phone Ninjas in 2010.  Phone Ninjas has become a multimillion dollar business serving over 400 dealerships across North America.  Talk Options and Recon Ninjas are his two newest companies and they are on pace to surpass the success of Phone Ninjas.  Jerry’s mission is to provide clients with great products at a reasonable price while offering outstanding service. And he can be reached at Jerry@PhoneNinjas.com.

Originally recored: January 14th, 2016.

May 25 2018

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Rank #15: ADVANCED Lead Handling like a Rockstar!

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ARE YOU READY TO STEP UP YOUR LEAD HANDLING GAME AND INCREASE YOUR RESULTS?

We asked Automotive Rockstar Bobbie Herron to share a comprehensive advanced lead handling plan that would boost engagement and increase sales.

Challenge accepted!

In this 1-hour, lightning-fast, highly captivating, jam-packed-with-information webinar, Bobbie will discuss (and solve) some of the biggest issues in lead handling. She will be sharing her ADVANCED LEAD HANDLING processes and templates that increase engagement! The best part? You will use the “leads” you already have. No catch. No obligation. No charge.

Attendees will learn:

  • First impressions matter – How to stand out from the crowd
  • Why you should use different processes for different lead types (i.e. trade-in vs finance)
  • What kind of messaging works with different lead sources (i.e. calls vs emails)
  • Email examples that create increased engagement and responses
  • How to make every interaction with a prospective buyer strategic and personalized

This presentation is not for the faint of heart. Only join if you can handle the endless onslaught of knowledge bombs.

Don’t miss this chance to hear from one of the brightest stars of the Automotive Industry. If you are ready to learn ADVANCED Lead Handling Like a Rockstar, and make BIG $$$, then you simply can’t afford to miss this webinar! Register now!

PRESENTER: BOBBIE HERRON is responsible for the creation and implementation of digital marketing strategies and conversion best practices for dealers at ZMOT Drive, an exclusive Automotive Dealership Operations, Lead Handling and CRM Consulting solution. Bobbie had spent over 16 years enjoying a diverse automotive career and various responsibilities within a retail dealership, including General Manager, before coming to ZMOT.  Bobbie now focuses her time on assisting dealers nationwide in increasing their ROI in every department through consulting efforts.  She is a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”. Bobbie can be reached at BHerron@ZMoTAuto.com.

Originally recorded: February 8th, 2018.

Feb 08 2018

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Rank #16: The 5 Super Powers of Persuasion

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In every dealership, it’s the BDC agents and salespeople who speak with more potential customers than anyone else and in today’s harsh economy, customers are typically demanding, constantly in a hurry and usually want information right now. Let’s face it… when you blow that call, they don’t call back and say, “You want to try again?”

YOU DON’T GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION!!

For any salesperson, your phone skills can be the difference between making more money and, well…not. So how do you ensure that you make the very most of your first and usually ONLY chance to make a good impression?

In this eye-opening 1 hour webinar, BDC expert and phone trainer, Greg Wells, will teach The 5 Super Powers of Persuasion that will take your BDC agents to Super Star status!  He will share what salespeople need to do to improve their communication skills and their ability to persuade. You’ll learn what definitely works and what absolutely doesn’t. Period.

If you are ready to make a swift and dramatic impact on your sales success and learn The 5 Super Powers of Persuasion, then you simply can’t afford to miss this presentation! Register Now!

PRESENTER: Greg Wells is the President at AllCall Multi-Channel BDC, an outsource BDC providing a menu of services for forward thinking dealers and GM’s in the US and Canada. The company provides its dealers a full service BDC and their industry exclusive online customer experience tool, VeriShow. AllCall is staffed with highly trained expert communicators working in a unique and exciting environment. Their slogan says it all – “We Are Your BDC.” Starting his first BDC in 1993, Greg has experienced the evolution of the phone, the Internet and automotive Business Development Centers. Greg has trained and consulted with hundreds of dealerships and thousands of dealership frontline employees. Greg’s knack for making the complex sparkle with simplicity and his born-from-experience teaching style has made him a popular speaker at many events including Driving Sales Executive Summit, Digital Dealer, Industry Summit, and CRM User Summits. Greg can be reached at greg@myallcall.com or on his cell anytime at 859-983-0370.

Originally recorded: March 10th, 2016.

Apr 09 2018

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Rank #17: How to Automate Your PPC to Sell More Used Cars for Less Money

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Question: DO YOU WANT TO SELL MORE CARS FOR LESS MONEY?

HA! Of course you do!

Chris Burns & Stephen Ierardi of driveMATIC are here to help! They have been successfully assisting dealers with their online marketing and PPC for years… and now they are going to share how using automated marketing software can help you sell more used cars for less money.

In this eye-opening 1 hour webinar, attendees will learn the many benefits of using intelligent software and will gain valuable insight and new strategies that can help dealers sell more used cars very quickly. The presentation will also cover essential best practices and proven SEM strategies for use with the automation software that will supercharge your online marketing and bring quick and dramatic increases to your sales volume.

Attendees will learn how:

  1. Automated SEM software can generate more sales activity
  2. Self-learning software and automated bidding save money
  3. To attract bottom of the funnel customers with VIN specific ads
  4. Automated psychographic Facebook marketing generates targeted traffic for less
  5. Vendor reporting transparency builds trust and shows real results

If you are ready to learn How to Automate Your PPC to Sell More Used Cars for Less Money, then this is one webinar you simply can’t afford to miss!

PRESENTERS: CHRIS BURNS is the CEO of driveMATIC, a digital advertising agency providing online marketing services for car dealers including SEO and Automated SEM. It is evident that Internet marketing has always been Chris’ career passion especially now that he is focusing on the automotive industry and working with some of the top automotive dealers in the country to help them further develop their web presence online. Chris readily admits that while he thoroughly enjoys the challenges of growing, learning, experimenting and implementing plans online, it is the ever changing nature of the Search and Internet Marketing field that he feels is the most exciting part of the job. He has been studying and finding interesting new ways to use structured data on the web and also specializes in creating new systems to streamline processes and maximize the many benefits of web tools. Chris can be reached at Chris@drivematic.com.

Joining Chris is STEPHEN IERARDI, the Director of Sales for driveMATIC, who has a knack for educating others and making the complicated seem simple. Since breaking into the world of Digital Marketing, Steve has unleashed his valuable experience, graceful leadership, and superior communication skills to positively affect the ever-changing digital space and he has gratefully had the opportunity to work beside numerous automotive industry leaders and some of the best minds in the business. Steve is a lifelong car enthusiast as well as a semi-professional ultimate frisbee player for the Jacksonville Cannons and he can be reached at Styx@drivematic.com.

Originally recorded: April 28th, 2016.

Feb 26 2018

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Rank #18: 12 Critical Fixed Ops Marketing Strategies You Should be Doing (but probably aren’t)

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When it comes to the Service Drive, nearly every dealership is S-L-A-C-K-I-N-G!

It’s no wonder that consumers are drifting away from dealership service lanes to tune-up their cars at national service chains like Pep Boys, Jiffy Lube, et al.

Simply put, Dealers earn the majority of their overall profit from their Service Department yet they are just not promoting that profit center online! Instead the service department is deprived of the online attention it needs to drive more bottom line revenue…and no dealership can afford that.

DO YOU WANT TO MAKE MORE PROFIT FROM YOUR SERVICE DEPARTMENT?

In this incredible 1 hour webinar, Glenn Pasch, CEO of PCG Companies, will share 12 Critical Fixed Ops Digital Marketing Strategies that will draw more customers into your service lanes and, just as important, retain current service clients.

There are a dozen different ways you can greatly improve your most lucrative profit center from proven social media strategies to connecting your direct mail and website in a way that converts more. Using these strategies will give you the swift and dramatic Fixed Ops boost you have been looking for.

Stop the slacking! Let’s get cracking! If you are ready to learn the 12 Critical Fixed Ops Marketing Strategies You Should be Doing (but probably aren’t) then this is a presentation you simply cannot afford to miss! Register Now!

PRESENTER: Glenn Pasch, CEO and Partner of PCG Digital Marketing and PCG Consulting, is also a speaker, writer, coach and operations strategist as well as a customer service fanatic. A trainer at heart, Glenn works with executive management and internal teams to develop new strategies around Digital Marketing initiatives that will enable businesses to achieve their desired objectives and priorities. Glenn has more than 25 years of experience with a proven track record of leading diverse teams of professionals to new levels of achievement in a variety of highly competitive markets and fast paced environments. Glenn speaks on a variety of topics that cover business leadership, change management, digital marketing and the impact of this new technology on culture, business and society. Glenn is the author of the newly released book Power of Connected Marketing, he also writes for multiple industry publications and his articles can easily be found online.  Glenn can be reached at Glenn@PCGmailer.com.

Originally recorded: July 14th. 2016.

Jan 03 2018

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Rank #19: 5 Inspiring Lessons from World Record Holder Ali Reda

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Is Ali Reda the “Best Car Salesman in the World?”

As a world record holder, we’d say he is!

Ali consistently sells way over 100 cars per month! He recently broke the long-standing world record for individual auto sales, which makes him the #1 CAR SALESMAN OF ALL TIME! Ali and his longtime friend, trainer Damian Boudreaux, are going to give you the building blocks you need to reach your highest sales goals!

Ali has 5 Inspiring Lessons he thinks everyone in the automotive industry needs to hear, and he’s going to share them with you in this extraordinary 1-hour webinar! These lessons will change your perspective, shift your mindset, and prepare you to reach remarkable levels of success. You can use these invaluable insights as a foundation to hit the numbers you’ve only dreamed about. With Ali’s motivation, Damian’s outlook, and some hard work, you’ll be selling more cars in no time.

He did it! You can too!

Join this incredible Hour of Automotive Awesomeness to hear what Ali says every salesperson, manager, and dealer needs to hear. We’ll leave plenty of time for questions, too.

Don’t miss this opportunity to hear 5 Inspiring Lessons from World Record Holder Ali Reda. It just may change your life. Register now!

PRESENTER: ALI M. REDA recently broke the 44-year-old world record for most cars sold in 1 year. As a master sales consultant at Les Stanford Chevrolet Cadillac in Dearborn, Michigan, he sold an incredible 1,582 cars in 2017. He credits his success to the Relationship Model of selling. Reda is also a faculty member at the Auto Training Academy, an online resource for sales people in the automotive business. Additionally, he is the co-author of the book How to Sell 100 Cars a Month. Ali is a highly respected member of the automotive community and he can be reached at ali_reda@lesstanford.com.

Joining Ali is DAMIAN BOUDREAUX, National Motivational Speaker for the automotive industry & Founder of Auto Training Academy. With 35 years of industry expertise, Damian’s philosophy for the training program is simple – “This business is about people and the key to incredible success is to build lifelong relationships so that you can be profitable and proud of what you do.” His unique approach to Relationship Selling has positively affected thousands of people who desire to operate at a higher sales level.  Damian is Ali’s co-author, has a solid reputation for honesty & integrity and he can be reached at Damian@AutoTrainingAcademy.com.

Originally recorded: 05/10/2018

May 14 2018

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Rank #20: How to Increase Showroom Visits & Service RO’s with Waze Local

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LOOKING FOR A FRESH NEW WAY TO INCREASE SHOWROOM TRAFFIC & SERVICE RO’s AT YOUR DEALERSHIP? We found just what you need!

Waze is an award-winning navigation app with over 100M users globally. This wildly popular digital app is the perfect offering for businesses who strive to reach local customers on the roadand easily influence the decision of in-market shoppers to choose your dealership.

Join this fascinating 1 hour webinar with Justin Nabozna from Waze as he discusses all of the innovations and strategic advantages dealerships can get with Waze Local. For instance, Ads on Waze are seamlessly integrated into the map and navigation experience and inform drivers about your nearby dealership and current offers. Attendees of this fast-paced webinar will learn how:

  • Waze Local will help dealerships increase awareness of dealer locations and specials
  • To use Waze Local to boost the number of showroom visits & fixed ops customers
  • Many potential consumers engaged with your ads and navigated to your dealership
  • To improve the success of both Brand Retail and Fixed Operation campaigns

If you are ready to put your dealership on the map and learn How to Increase Showroom Visits & Service RO’s with Waze Local, then you simply can’t afford to miss this incredible presentation. Register now!

PRESENTER: JUSTIN NABOZNA is the Head of Channel Sales and Agency Partnerships at Waze, a subsidiary of Google. Justin is responsible for scaling Waze’s media products to local businesses across the US and Canada. His focus is on building strategic partnerships to unlock new sales channels with traditional and digital media companies. Prior to joining Waze, Justin worked as a Business Development Manager at Google, fueling acquisitions and revenue growth for Google’s Small/Medium Business team. Earlier in his career, Justin served as a Captain in the U.S. Marine Corps Infantry and built an education technology startup with his two brothers. Justin holds a B.S. in International Relations and Affairs from the U.S. Naval Academy and an MBA from Columbia Business School.

Originally recorded: April 5th, 2018.

Apr 09 2018

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